Virtual Production & Sustainability: Protecting the Environment | FMX 2023

In this session from FMX 2023, Michael McKenna (CEO & Co-founder, Final Pixel) shows how Virtual Production is giving us a powerful new method of filmmaking to become more sustainable.
The innovation of Virtual Production techniques could make a significant impact in the race to net zero by streamers, broadcasters, brands and production companies, with recent studies suggesting up to a 95%+ reduction in CO2 emissions vs traditional shoots.
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