Meet The Guy Who Decides What A Brand Sounds Like | Forbes

Joel Beckerman is a composer and producer who specializes in sonic branding. He's responsible for some of the most iconic sounds used by today's brands.
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[@CleverSmart123]

Great! And super Interesting!! Well done Forbes!

[@ivanllopis5848]

Why there's a sitcom music on the background?

[@Ohio_Greg]

Thank you

[@thelmajansen6033]

I love this

[@Dr-Curious]

Amazing how inorganic people in the corporate world want their sound.
Wow.

[@mr.bigman5983]

What notes are played for the at&t jingle??

[@timoheinrich8763]

At the end the Forbes sound logo is playing and I think it doesn't sound too bad either :D

[@makesomenoiseagency2815]

true words √

[@jasminemoradi]

Great stuff Forbes. I love the work of Man Made Music. I have actually created my own channel to show more about audio branding highlights. Sound is powerful.

[@SlayinRecordsOnline]

Slayin Records Was Here ⚔️

[@sameerhussain2579]

what;s all this sound system for, when you can do all of this with a laptop and a boombox.