Marketing Strategy of Kellogg's in India | The Kellogg's Story

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"The leading American manufacturer of ready-to-eat cereals and other food goods is Kellogg's, or Kellogg Company, in full. Kellogg's Corn Flakes are one of the US's first and still most widely consumed morning cereals. Their products are huge failures in the Indian market, despite their popularity in the US. The flavor of Kellogg's goods did not correspond with Indian consumers' cultural or taste preferences, which was a significant factor in the company's downfall.
When compared to other countries, eating patterns in India vary every 100 kilometers, from idli-dosa in the south to parathas-kachori in the north. Corn flakes were over 30% more expensive than the others. People didn't think it was worthwhile to spend more money on them. Kellogg's heavily promoted their crunchy flakes. However, those flakes turned mushy when consumed by Indian consumers with hot milk.
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In this video, Varsha will explain why Kellogg's failed in India...Lets stay tuned till the End
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[@bhargav5028]

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