“Millions of People Know About Your Product and No One Placed an Order!” | Dragons' Den
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- čas přidán 28. 06. 2024
- NHS nurse Susan and her business partner Jonathan give a detailed and fluent pitch which immediately raises concerns with Peter Jones. They're seeking an investment of £75,000 in return for a 15% equity stake in Butterfly Technology.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Newspaper #Business - Zábava
"Duncan Ballantyne looks unconvinced."
To be fair that's Duncan's default setting.
😂😂😂😂
Love Duncan!
😂😂
*Bannatyne
*Valtentine
7:13 Deborah asks a question
"Well can I answer that Deborah?"
"It was a question Susan"
Lmao
Can I reply to your comment?..........
@@apbosh1 not quite the same
Red Thunder She said that as a way to respectively ask if Deborah was finished, and if she could answer, implying that she still had a chance before she said she was out.
Before this moment I thought Susan was quite cute in a nice way in her presentation ...
It's worrying that this lady is a nurse.
No manufacturer will want that because it means the consumers will buy less. They do not care about how much is left behind because the sooner you throw it away, the sooner you buy another one. Why would a manufacturer invest in something that would require more packaging while causing a drop in sales?
This is a product that should be marketed straight to the consumer as a money saver. But since it has to be manufactured in the bottle, its impossible to sell it to the consumer.
Well said
@X2 JoelMK 33 ..People buy a product because they like it, not because they might save 50 cent in 10 years.
@X2 JoelMK 33 I only have 1 tooth !
This is a doomed business from the start
@X2 JoelMK 33 Wrong. People buy because they like a product. Not because they could save 5% every two months
When I go to Pizza Hut I expect my pizza to perform as it says on the tin.
Same
😂😂😂
Like a Salvidor Dali painting
i could go for a tin of pizza right about now 😋
@@KJ_2020 me too, but only if it performs exactly as it says on the tin ;)
the fact it's 2020, what more than 20 years later and this product doesn't exist mean Debs was spot on with her logic.
This episode likely came out into 2009. So more like 11 years later, not 20.
Did you sleep in maths? This aired 9 years ago.
Or that they didn't get an investment to get it off the ground
L o
Well, you should have invested when you had the chance. Because now it’s 2024, and President Robocop of the Pan-Atlantic Mega Federation has issued a directive that all citizens must comply with the Squeeze With Ease Protocol, or face liquidation at one of the Moon Colony’s human-nutrient processing plants.
You snooze you lose.
1.30 in and I am thinking... This relies on manufacturers on spending more in order to sell less? ok...
Thinking the exact same thing haha
Not exactly. Theoretically the sales should be bigger, because more customers would pick the product with upgraded tube.
Yeaah... I would still pick the cheapest one, or the one that I always bought. Wouldn't even notice the upgrade.
sirKAA But generally products that come in tubes (eg toothpaste) come in various sizes, at various price-points (meaning the advantage of the upgrade will be washed out by all the options).
Even more than that, the fact that customers will come back for more product at a later date means that sales will be lower, by definition. So I really don’t see how this would be beneficial for anyone.
Seriously...how about a machine that makes free cheeseburgers too, and a free gold and diamond dispenser😂🤣😂🤣
Start vid. Read all the comments before it ends without pausing the vid
so true haha!!
It’s always nice to know you’re not alone lol
100% of the time.
😂😂😂
😁
Deborah came in like a wrecking ball and destoyed that pitch. They're replacing product with plastic.
Deborah is lowkey the best dragon
I watch Shark Tank and like 75% of those ideas seem viable.
95% of Dragon's Den pitches are straight garbage.
She absolutely destroyed the pitch. Brought up stuff no other dragon even thought of.
Yeah. Deborah is good at finding those little flaws in thinking that can destroy an offer.
All the dragons are smart and personable. But I look to Deborah and Peter for these kind of insights.
@@JohnChoidotOrg shark tank is fake you mullet
Theo thefetus and his children's inheritance would never invest in this
@Bartosz Bartoszewski *Duncan Bannertime
@@MarFutbolero And don't forget Pizza Jones.
dood do you even know what the expession OPM stands for?
I'll tell you: OTHER - PEOPLE'S - MONEY. And for that reason I'm out :)))
I wish Theo would adopt me.
Did you come up with that word that doesn't actually rhyme with his surname, all on your own?.
The only way manufacturers would use this is if the government makes the use of this product mandatory.
Well being in Britain I guess anything is possible under this government 😂😂😂
Literally, they’re basically saying to companies ‘put this in your tubes and customers will have to buy less of your product’
if i was selling a product that uses this packaging i'd be secretly happy for my consumers to waste 10%, it means they'll come for more
yes.. the naivety of these "entrepreneurs" is astounding..
they don't seem to get that in the real world - regardless of the price to the consumer - the cost of the contents is usually less than the cost of the packaging..
wouldn't they buy your product vs others' when they save more money, ultimately giving you more business? it's like saying you want to be a gas station that doesn't give you 10% of the gas the guy paid for cuz the tube design and that way they'll need to come back more
only if the packaging doesn't outweigh that cost of course
@@jacobpeters5458 yes but gas here and gas there is the same! i will always go to the cheapest one since i dont buy the premium version anyway lol. If you are arguing that the identical products with that feature is more attractive to consumers, then, remember that the product will now either cost more which isnt attractive, or the product owner will be making less profit, as they have to pay the cost of this feature to keep the price the same. So why would this feature be desirable to product owners?
@@jemmaj2919 Well if I was looking at a shelf and I saw one with that feature, I’d definitely prefer that one. It might be more expensive, but I’m getting more from my money.
@@jacobpeters5458 i think people can feel a bit ripped off if they find out that there is plastics/air in something that there doesn't need to be. like, using a roller or your fingers can be annoying but you can buy standard toothpaste and get every last drop out. the people that care about not wasting things are likely doing that anyway.
If it was cheaper i wouldn't complain as much but part of the problem at least with this- is unlike products that just have air bubbles in them for protection you actually have to manufacture more plastic that can add to the price a little bit. It might not be much but basically you're paying more for convenience then saving money or the environment which is what these people were trying to push quite a bit. when you don't push what the product actually does it can tarnish your brand a bit.
I don't think convenience products are bad but "USUALLY" convenience comes at a price (either quality or money)
((you can also buy toothpaste keys for like 5 usa dollars that are reusable so there's that too. that way you can still sell more product and the amount saved is usually just a week or two anyway so you're not losing your costumer base))
Does anyone else watch with the subtitles and absolutely lose it when they mention theo? . So far I've seen today ,the open fetus and theopa fetus 🤣🤣
Pizza Jones, Duncan Bannertime
theo thefoetus, theo defeatist...
The open fetus 😂😂😂😂😂😂
Touker Sillyman
@@lincoln7184 🤣🤣🤣
Just love Deborah's droll reaction to "Can I answer that?"
It shows that she isn't listening and defensive.
To be fair, right before that, she asked a rhetorical question then answered it herself immediately. I can see why the presenter paused and then asked if she could answer.
A minute before she asked her a rhetorical question, and the dragons snap at anyone who speaks before they are done, so she was just making sure it was okay for her to respond.
"Revolutionise the Tube industry"
Didn't realize there was one
Haven't you heard about Big Tube?
Dude in Nordic countries most condiments and many snack mixes are in a tube. No joke
This is an insult to the Tube community
I have a personal tube squeezer on me at all times. Its called my fingers.
How much
That's what she said!
Sorry, couldn't help myself....
🚪🚶🏻♀️ I'll see myself out....
Want to invest?
We don't wish to know about your private life
@@TeamMagicLifeOfficial I believe it typically costs my arm, haven’t lost a leg yet
The signage saying “you’ll loose this” instead of “lose this” ☠️☠️
Omg omg omg
Sooo unprofessional. Makes it look like a middle school PowerPoint project.
"A bag of chips should have more chips & less air."
Manufacturers: "Umm.... No."
AlphaCentauri24 agree
Summary of the episode and the product . Well said
@Just Browsing I've been breathing those bags for years
@@jacobpeters5458 You can buy balloons of it outside most nightclubs
@@JonasHamill if you drink before you've got a 30% of hitting the curb on your way down 😂
In India we use a roller to take out everything from the tube... Roller is available right in the kitchen 😂
Indians are generally smarter than most :-)
Perks of eating chapathi i guess😅.
@@dazcam2674 😂🤣😂
@@dazcam2674 🏊♀️🛁💩🚽💩🚰💩🗑️
Swimming, drinking, bathing, pooping and throwing garbage away all from the same water supply...
@john john why wouldn't it work?
I don't think entrepreneurs realize how hard it is to get manufacturers to change or add on to their process.
I'd like to be a dragon on dragon's den and say "let me tell you where I am. I am in this chair, looking at you, in a studio, on an episode of Dragon's Den"
Hey, let's install these in all our toothpaste tubes at an extra cost and let's sell 10 to 15% less units.
Sounds like a great idea.
They can't even spell "lose" properly on their board.
Oof , lol
loose spelling of lose
Lose the loose
I immediately question the intelligence of anyone who makes such obvious grammatical errors like that. Same thing with people who don't capitalize anything or use "'s" to refer to plurals.
@@WobblesandBean agreed.
Wow an entire £11.25 savings a year! Amazing!
@Quenten Bruce 😆 My apologies to you Mother Superior
😂 😂 😂
It would be more than that. That’s just one product’s savings. It all adds up.
"Can I answer that Deborah?"
"Well it was a question Susan!"
😅😅😅😅
I was out the moment I read "lose" as "loose".
dunno if this was sarcasm but they did spell it "loose"
@@GwyndolinOwO as most people these days do
@@BanditLeader No they don't. Only idiots do that. I immediately dismiss anyone who makes such juvenile, basic grammatical errors like this, it shows a lack of intellect and professionalism.
@@WobblesandBean Thank you❗❗
Finally someone with intelligence.
You were never in tho
This is a crazy concept. You want to license it to businesses, increase their cost, and decrease their rate of repeat sales. No smart business would look at that proposition and think it’s a worthwhile investment. Alternatively, you could create a better product than what already exists for consumers to remove every last drop out of tubes and sell that direct to consumer, with a high likelihood that they’ll buy multiple products from you if it works well. I’m guessing they weren’t able to improve on what’s already on the market, but that should’ve told them “there isn’t a market here”, not “we need to disrupt the tube manufacturing business despite providing no value to the manufacturers”.
You’d think they’d bother to spellcheck what they’re writing on their board…(and the dragons didn’t even notice!)
The amount of product you’d LOSE not loose!
Twas but an L in itself
so glad somebody noticed this.
deborah would be an amazing mentor. shes a savage but caring
Can I watch this even though I'm not hungry yet?
No thats criminal like behaviour
Yes
Definitely not. Go get some food first.
The problem with being so early is there aren’t any comments yet about how well the company did after leaving
They were squeezed out of the market by companies that wanna make money
@@iantharobot3288 nice work!
This comment is too early for me, and for that reason, I'm Jenny.
GameWithAdam oh really?
@@gamewithadam7235 Keep up with the Jenny jokes. There will always be those who say they've gone on too long.
my instant thought was as a manufacturer I wouldn’t want my customers getting that extra ten percent out of the tube cause that means they will be back quicker
You're very short sited, j/k. I wish I could say that with a British accent.
But what if you could increase your manufacturing costs at the same time? Also, a little side benefit of being worse for the environment!
They should have made it a separate device, so you can use it on every tube you have . This way it will save you money and it is less plastic also.
“You’ll loose this”! Why do people spell lose as loose. Blows my mind
because it's more phonetic. English is far from phonetic I must say *though (*though being a case in point)
I was taught if you mean something has disappeared..... drop an 'o' from the word not tight enough, so not perfect but sure helped me along the way since they sound the same.
Lose vs loose.....It's really not hard. Anyone who struggles with that is not too bright
I just use the flat side of my comb and push all the contents to the top.
I'm bald.
I use the flat side of my womb.
Jenny: “I’m not the remaining product stuck inside a tube, and for that reason I’m out”
I always order my pizza in a tin tbh 💁🏻♂️
Always fresh. 5 years later.
Its just an English saying
'Can I answer that question?.....' Can I please have time to delay my response.
@StoneBoiii420 ???????
Imagine going into the Den and having an example which spells ‘lose’ and ‘loose’ and not realising.
Deborah: "How do you think that sounds?"
Susan: "Well...can i answer that, Deborah?"
Deborah: *YOU'D BETTER BE 'CUZ I ASKED YOU THE DAMN QUESTION*
3:31 I thought Theo was angry she was talking that way to Peter and said - who are you shouting too ! 😆
Oh good grief they couldn't even spell 'lose' right on their demonstration board 🤦🏻♀️😂
This edition reminds me how I often find these hard to watch due to the intrusive loud music. Same technique that's used on all ad breaks!
That was a harsh lesson from Peter at the end. But it's true though. Being able to be objective is the most important lesson for structure-minded people.
They were so far down the rabbit hole they couldn’t see the sky. Peter calling her dynamic was a stretch!
tactful way of saying she's pig-headed
Susan forgot her own argument when Deborah challenged her on the environmental credentials - she's already explained earlier that the additional plastic in one package is offset by the fact that the consumer uses less packages overall.
And the argument that companies won't be happy about selling less items doesn't stack up. It's already a widely-used promotional method in supermarket items to convince people that each unit lasts longer - think of concentrated dishwashing liquid for one example, or long-roll toilet paper. It's a selling point that makes up for the lower unit sales, and can increase the sale price.
Offsetting is a very interesting word to choose there because that could mean that same amount of plastic just in less tubes that have more plastic in them. I’m also interested in knowing how much product isn’t in the tube to make up for the device because if it’s anywhere near 10% they’ve rendered themselves pointless
Yes, but they can already do that without spending more money, through "shrinkflation" or programmed obsolecense. I know its not etichal but still money-wise they are better
@@hollyro4665 my thought exactly, the extra plastic means less product in the tube... so by how much exactly, I think maybe this device has some application in medical tubes but not for consumer products
i cut open my tubes when i can t squeeze anything out anymore.
Did anyone else notice how they spelt lose on their pitch board? It's lose not loose, surely spelling mistakes like that are a big big red flag for investors
Came to the comments just for this. Thank you.
Evan Davis (Narrator): The entrepreneurs suffer another devastating blow as AnotherDude from CZcams's comments section discovers there's a spelling mistake in their pitch.
It's precisely this type of nitpicking around details that don't matter that separates entrepreneurs from rule followers who work day jobs. Different tribes, different values.
@@sagashilabs How is it nitpicking? they've made a mistake while asking for investment, it shows either they can't spell or they didn't proofread, no idea which is worse, to me it's the proofreading, if you can't proofread a simple pitch board what hope is there? You may well claim it's just a word, but when you're investing money and your time into people you expect them to get it right the first time, for something so simple too.
Their display board was very amateur- looking; poor presentation, useless product.
They're so...bland no energy, I ended up playing Spider Solitaire halfway through
THIS IS NO NEW IDEA! I had tube like that with oil paint over 20 years ago!!! This is standard tube in Europe for paints and expensive medication's.
"You expect a pizza to perform" Never mind the tin but how does a pizza actually perform?
obviously, as it says on the (non-existent) tin. I believe this was explained?
I don't believe it's actually 10% being wasted. Even with just my fingers, I think I can get far more than 90% of the product from a tube.
Same
If I'm bothered to 🤣
@2:06 You'll loose lol
"No one expects to order a pizza and leave 10%."
Me: It's called crust.
lol.
Lol eat the crust lol it's actually good
Only if it’s stuffed 😋
That's the best part of the pizza.
Either way, it's an awful analogy by them. The two are not remotely related 😂
It’s actually a great idea... but you’d have to sell manufacturers, not investors. You already have a product, get a manufacturer on board and there’s your investor. Thing is, no manufacturer is going to want to buy new machines, equipment, etc, just to save the consumer 15%. They’d technically be selling less than they already were if they did that, plus cost of machinery!!
Some people don't know that companies expend millions into research to shave off pennies out of there own packaging and products. This is a ludicrous idea.
Its shity idea
You say that it's a great idea and then immediately explain why it's a terrible idea.
@@beeble2003 Yup… VERY common in new business ventures ! LMAO.. I commented on the vid itself, you’re commenting on a comment. A personal opinion essentially. You don’t agree fine, but I don’t need to know or could care less, just like you should about my (although professional experienced) OPINION.✌️
@@drakealexander6668
Thank you…
1:25 dude literally put the product near his groin and squeezed on the tube like he was rubbing one out. He has my respect.
If they developed it to be a device to use on the outside of a tube similar to the key thing, then they would've had something. Also its called the edge of your sink, my go to for squeezing out all the toothpaste. The real issue in getting all the product out is actually with plastic bottle containing soaps, lotions etc or food products.
Nobody:
Dragons: "Let me tell you were i am.."
that's not how that works. They're there for a pitch so therefore they did ask something. "nobody" means no one said anything
Cant watch these ones without hearing Harry Enfield and Paul Whitehouse 🤣
I like Deborah's constructive criticism
The inverted commas missing from "constructive criticism" and no exclamation mark at the end were just careless mistakes, right?
@@andrewstubbs822 we can see only shortcuts... as a Deborah said in interview some negotiations are 3-3.5 hours.... i like her personality. and for me she is not pushing hard like Duncan or Peter sometimes 😄😄😄
@@PATRYK-R1 She's actually my favourite Dragon, believe it or not. Astute, tireless, and determined to succeed. An impressively dominant female figure in a predominantly male environment, so to speak. Incredibly successful business people are not concerned with an affable demeanour when there is a perfectly legitimate prize to be won. That is fair enough. (Just don't expect me to accept a bizarre invite to one of her star studded barbecues!)
@@andrewstubbs822 have you seen it?
czcams.com/video/kk8MH9nRHqQ/video.html
I like Deborah and Peter. both got good business characters 😁
@@PATRYK-R1 I haven't. It looks good. I shall have to tune in tomorrow!
2:09 can't even spell lose properly
Nice!
Also noticed that. Maybe they mean you can loosen the toothpaste
I think that was on purpose
Great spot!
When I heard her introduce herself , I thought her name was Susan Bowel. That would help explain the word "loose".
2:07 it's 'lose' not 'loose'
I wouldn't invest in someone who had speling mistakes in their presentation. 😉
It’s on purpose 🤭went over your head!
She is targeting the consumer for the savings they will make without realizing there is very little incentive for the manufactured to incorporate it into their packaging. Consumer gets a sense of satisfaction by not wasting product at the end. What does the manufacturer of the product get?
It would probably be cheaper to add an extra 10%, a longer tube, and declare it on the packaging than use her 'gadget' tube. They could even add a key gadget for the tube with a slightly higher price (like main/refill products) that you keep to use on a cheaper version you buy without the key instead of throwing away her whole tube.
Overall I agree, but the key thing only works on aluminium tubes. Most tubes are plastic, these days.
07.55 Actually, with the plastic inside, people will buy products less frequently as it will take longer to finish using the product every time. In the long run, less products (which means less outer and inner plastics) will be sold. On that basis, it should be environmentally friendly. One needs to do the analysis/math first though
Fewer.
You’d have to do the maths on if the plastic in the device would be less overall than the plastic outer packages you don’t buy. You’d also have to see how much product you’re losing out of putting the device.
That's teh argument the entrepreneur makes. Deborah rebuts that by saying that making 10% more of a product that you were already making is going to have a lower environmental impact than making a whole new plastic product.
So the manufacturer pays extra to have this done and sells 10% less of his product sounds like a winner
2:07 in "You'll loose this" 😂
Should just focus on a product for the end user, not where the manufacturer has to invest in process and re-tooling
I love pizza from a tin. Very tasty.
I thought that. No wonder Pizza Express nearly went bust, flogging pizzas in tins. Lol
Tinned pizza has a better chance of investment
Do they not realize that companies sell these types of tubes on purpose to make the customers throw away the remnant of the product and repurchase more often???? XD who the hell will buy this?
all of them actually sell an equivalent product for this purpose. Google images of toothpaste pump dispenser, colgate, aquafresh, sensodyne do it to name few
this was Deborahs "silly sailor" era
"Squeeze with ease" 👀 you thinking what I'm thinking?
Highly likely..... 🤔
You could just get one of those squeezer clips you apply to the outside to help squeeze out toothpaste. Less waste, and can be used across any number of toothpastes, without passing on extra costs.
More and more people are turning their backs on plastic - probably one of the main reasons it would never work.
Deborah knows her stuff but Peter is "da master"😉👍
Selling too much product? No problem. For a small extra cost on packaging, they have device to reduce the number of products you'll sell.
I always roll up my tube and squeezeeee until the last drop is out
Imagine meeting with a toothpaste company and saying you have a product that will make their product less environmentally friendly, that will added to the cost of production, and cost them 15% of their sales.
Hahaha
- Can I answer that Debbie?
- Well, it was a question.
Pizza Jones: did you just call her Debbie?
:P
Dragons:
"thousands or tens of thousands"
Dragon's Den CZcams channel:
Did I hear... "MILLIONS"?!?!
It refers to Ducan's comment not James'.
Duncan said millions....
I only recently started reading the comments section on Dragon's Den videos, and it is always hilarious! It's got to be one of the funniest comment sections on youtube!
I wish they'd put the date the episode aired in the description
the naivety of these "entrepreneurs" is astounding..
they don't seem to get that in the real world - regardless of the price to the consumer - the cost to the manufacturer of the contents is usually less than the cost of the packaging..
4:50 She delivered that like a squeezed robot. With the music to boot
toothpaste company would want nothing to do with this. This increases the time between purchases. Right now the public is paying for stuff they are not using. No product manufacturer would want their product in such a tube.
In addition, it will increase production cost (which will inevitably be passed on to the customer) and decrease revenue for the firm if every ounce is extruded. I myself cut open my tubes at the end and use the remaining paste or gel and this technique surprisingly makes the product last many more days.
You can get toothpaste in a pump bottle which acts in a similar way to that product, but instead of squeezing it down you push the lever which squeezes everything out for you, so I'm not sure
she literally tells us that you can use scissors to cut open the tube to get the remaining product out...
so why the hell do we need a her invention?!? 🤔
This was invented in u.s.a. years ago ! Difference was it was a longer spatula that fit in every tube or jar ! Wasn't just on on thing and it could be used over and over !
It would be nice to know when each episode was originally aired.
I know!! I wish this all the time. 2010? 2021? No one knows.
Someone asked that on one of their other videos and they provided a link. Wikipedia might even have that information
This only makes sense for prescription topical products, I can't believe she neglected that.
1:44 Haven't watched the whole video but they already explain why their product is not something the industry would want to use.
Manufacturers actually want these 15% of products wasted so people buy more...
5:05 Personally, if I go to Pizza Express, I don't expect my pizza to perform or do anything except taste nice. I now have a very creepy image of a dancing pizza. And another image of pizza in a tin.
I’m stuck! Can’t stop clicking the next one!
I have a bit of plastic i put over the tube that you run along as you use it.
Deborah, if you're buying 15% fewer tubes, that should make up for the extra plastic and then some.
The idea isn't a bad one but why is the device in the tube so big ? They could've made it so that the device was a very thin wedge that sat at the bottom of the tube meaning more plastic wouldn't be required to fit the wedge and the contents of the product.
9:21 hands down the best will smith meme impression
Why would a manufacturer change their process to include something that will result in them selling LESS product? They clearly overlooked that HUGE flaw…
They should have put those widgets into the Dragons to squeeze out a deal.
Nice
Maybe this lady should start a business helping entrepreneurs with their pitch. She did a great job presenting a real shitty idea!
I think it's a good product! I hate waste!
However, it's more plastic. Put everything in jars!
0:29 I think theo felt some butterflies himself there
Always get my pizza in a tin. Ensures freshness!
Does she realize there are already packagings with a screw on them that push up all of the product..
I have a plastic piece i snap on the outside and it helps get all of it out. Does a pretty good job. I only had to buy one and use it 100s of time.