Stanford Webinar - Design Thinking = Method, Not Magic, Bill Burnnett
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- čas přidán 28. 05. 2024
- Design thinking gets a lot of buzz for being a “one size fits all” strategic process to drive innovation.
In this webinar Bill Burnett, consulting assistant professor and master in design thinking at Stanford University, as he shares three barriers organizations face when adopting an innovative culture and how to overcome them.
Explore Stanford Online's Innovation and Design Thinking courses: online.stanford.edu/innovatio...
Presented by the Innovation Masters Series: Design Thinking and the Art of Innovation (scpd.stanford.edu/design)
0:00 Introduction
0:11 Design Thinking Method, Not Magic
0:14 Design Thinking started at Stanford
0:20 Design Thinking - a Process
2:29 Design Thinking = Method, Not Magic
7:54 Individual Limits - Conceptual
12:56 Individual Limits - Fear of Failure
15:22 Individual Limits - Process Practice
17:25 Individual Limits - Team Failure
22:57 Cultural barriers to diffusion
26:48 Politics 101 - Power Map
30:18 Change requires Influencers
30:54 Death by 1000 cuts
39:14 Take-aways
39:44 Large-Scale Transformation
#designthinking
After a career spanning 52 years in international organisations, this is the most informative presentation I have seen for a decade. I am intrigued to see how many organisations, and management teams have the intellectual capacity and vision to " let go" of traditional management methods, concepts and cultures.
this man explains stuff you observed in your life but never expressed by words by yourself. great lecture. thanks
Listening to this man talk, it's like me letting my frustration out with all the challenges I face in any organisation I work with.
Bill - Thank you for doing this! It's a huge step towards at least clarifying the d.school's position and perspective on what Design Thinking is and how it does and doesn't work.
I have the following opinion: Unless we run design thinking activity, we might run out of ideas because new ideas eventually translate to new products and services. The products and services can be handled by the middle management. So indirectly, design thinking team is the core team that is feeding into the hierarchy. If there is no design thinking team there will not be new innovations and if there is no innovation in an organization, the organization will not be able to grow and might run out of projects which will eventually cause the hierarchy to run out of work and lose their jobs.
Very insightful into the pitfalls of bringing DT into practice in organizations. Thank you very much for sharing this!
Thank you for sharing amazing lessons and insights. If all managers and leaders learned this, huge value will be added to society, and workplace will be a better place for humans!
Best talk out there on design thinking. Brilliant!!!
Bill Burnett, the author of Designing your life. very insightful and inspirational!
+Stanfordonline = Thanks a lot for sharing this knowledge. Now I understood why my efforts in India failed since FY 2011 while preaching some of the Indian business organizations to go for Design Thinking approach.
Watching this video was like learn, unlearn and relearn again and become unbiased about Design Thinking.
I am resharing it again.
Best regards,
#phadkefromindia
#studentforever
Insightful and informative presentation on DT! Thank you!!
great insight into some of the pitfalls in trying to inculcate a Design Thinking mindset in organisations.
Highly insightful. especially on Politics and Organization.
Thanks for this! Amazing presentation
Great one Bill. ID The problem, 'lack of understanding ', then create solutions.
well organized flow. great work.
a very insightful sharing and we have to take the time to sit and listen so if people and students are interested in Design Thinking they just need to take time to listen to this video and take one hour to feel and rethink, no need to short the video this information is very important to be clear and have this clearity about how, what why and when>>
Thanks for explaining brilliant topic.
very good session, thanks for sharing
Great work!
Hey bill.. thanks for the share ..
Very good material and presentation
This video isn't captioned. A video about inclusivity in design has excluded d/Deaf/Hard of Hearing learners (and other learners who require subtitles) for two years.
if you click on cc you will see the captions
can i get a certificate for join this webinar?
I find these issues to be true with most methods. I used to be an Agile Coach helping marketing and IT organizations learn how to do agile product development and experienced all of these challenges.
Sir, would you make sound better and clear
and this is way lots of attempts to implant Agile/d.Thinking process fails on solid organizations.
thank you.
Fantastic! Lots of wisdom on navigating politics
Lots of focus has been given to hierarchy/ authority & influence in the video, where it would be interesting to get some practical insights on design thinking. Title and content of the video have a huge disparity.
Totally agree.
Bill - Can we break this down into bite sized parts - or a shorter video - that a busy person could view in ten minutes?
please checkout www. renoted . com; it helps you create bite sized videos for yourself. Thnx
Pause the video, and manage your time
Watch video @ 2X speed
เสียงไอ้ต่อ R เป็นรถนิหน่า
Hope this FAQ video is useful to you! czcams.com/video/lxtY1TxMc2A/video.html
25:05
More info on company structure than Design Thinking.
sound
One of the people who look exactly like their voice sounds.
E
Way too long....