What makes Apple, Apple
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- čas přidán 9. 03. 2022
- Jony Ive's interview with Charlie rose on what makes Apple, Apple.
after he left Apple, now this interview is much more worthy.
#design #apple #jonyive #interview #charlierose #business #stevejobs #product #industrialdesign - Věda a technologie
I could sit and listen to Jony Ive talk about design for ages. I find it to be fascinating. His processes, his inspirations etc. These 3D objects that are built with beauty, quality, thought and care. Even the packaging, which is the first port of call when you buy an Apple product. A tiny pocket of air, allows you to hold the top and let the bottom fall out.
After Steve Jobs passed He was the Apple real genius.
Thank you so much for uploading this. You are a legend. I didnt see the other person writing ‘legend’, but that came to my mind too. Thank you so much. This is so valuable.
0:51 what is design.
4:18 what apple products say about apple.
6:11 why details matter.
15:42 humanity in Design.
18:36 importance of prototyping.
22:30 the unreasonable man.
24:56 design process.
26:18 new; (danger in design)
27:34 perfection.
33:06 what makes apple, apple.
35:12 problem framing.
42:22 first meeting with steve.
45:40 what is knife!
48:00 loud idea.(2nd danger)
49:40 who is jony ive.
51:15 criticism.
52:17 surgical precision.
55:15 packaging.
58:55 fluency.
1:00:55 design & making.
1:04:50 possibility of apple not being apple. (3rd danger)
1:07:37 material fluency.
1:10:24 ambition
❤
Mohammad Hossein thank you for uploading this. Legend.
Rose and Ive are an amazing combination. Love to see Ive get his respect
Thanks for uploading. Great insight about design, the process and about this man.
Thank you so much sir for uploading.
Thanks for uploading, Mohammad!
44:23 Watch how Charlie says “design genius” , Jony stops takes his hand and almost throws that statement away. Then repeats and carries on, who else talks and does that these days? This man is incredibly intentional with everything he does.
simple, look at an Apple power cable, how its packaged, how it has no bends and is supple and flexible and even the insulation is tactile soft satiny rubber.... just the power cable
One of the few Apple employees that doesn't sound heavily coached by Apple PR.
Thank you bro fr 🙏🏽
3:26 guys how is the Home Screen auto rotated! that is such a cool feature we are missing these days!
That’s how it was before iPhone X. The feature was removed due to the notch.
“Perhaps Ferrari” 😂 This guy has absolutely no clue about design.
is that the vistœ logo in your pfp?
Yet Ferari is the first client Johnny took on with his company Love From when he left Apple. So yes he knows what he is talking about.
@@joeysanchez6777 Ive had his moment. His design in the 00s changed the world (massively inspired by rams). Post 2010, his work at apple was misguided. Since he left, apples industrial design has improved massively. The few projects he has worked on since have been egotistical design wank at best… a super yacht? a ring made from a single piece diamond? It’s egotistical nonsense. You think, at his age he would spend his time, and use his massive design intellect to design products that help people. Have you visited the “love from” webiste? Pretentious nonsense.
7:13 Sad to see how impolite and mishandling reporter to the jony. It’s the reason why creatives have less friends because ppl can’t take stress to understand the complexity of the problem on hand
Exactly. While Jony took 5 minutes of deliberate explanation to point how it doesn't matter what something looks like, the interviewer stopped and took it out of his hand and said "But it has round edges. What does that speak to you?"
And Jony had to repeat himself for 12 more minutes.
The man is just not that intelligent.
He is certainly interesting, but I think he is laying it on a bit thick, especially in the context of designing a mass market product, which by definition means designing for the lowest common denominator