Product execution mock interview: YouTube Shorts (w/ Microsoft PM)

Here's a product management mock interview focused on a product execution question featuring a Microsoft product manager.
🎥 This full PM mock interview features Ankur Biswas, Microsoft PM, as the candidate answering a product execution question, specifically evaluating the success of CZcams shorts. Our ex-Googler and RocketBlocks Founder, Kenton Kivestu, plays the interviewer.
🎬 Video Sections:
00:00 Intro
00:23 Interview question
00:45 Clarifying questions
03:38 Industry context
06:45 User journeys
08:22 Key metrics
13:32 Prioritizing metrics
18:35 Evaluating monthly active users
26:44 Ad revenue question
🚀 Interviewing soon? RocketBlocks has the best concepts, drills, and coaching to get you more offers: www.rocketblocks.me/product-m...
💡 Looking to become familiar with the PM role, the interview process, and how to start preparing? Our free product management guide covers it all:
www.rocketblocks.me/guide/pm/...
➡️ Check out our intro video to understand what PM is: • What is product manage...
➡️ Here's what to expect in PM interviews: • Introduction to produc...
#PMinterviews #productmanagement #productexecution #metrics #MicrosoftPM #RocketBlocks

[@wazooman123456]

Is it better to choose the correct bucket of metric first (growth/adoption) and then dive into the different intermediary metrics for that bucket or is it better to do what he did where he listed all the different buckets and then list intermediary metrics for each bucket and then finally narrow down and choose the right one?
I feel like doing the former saves time and narrows down the scope quicker. Why go through a bunch of leading metrics for engagement and monetization when you know that adoption is the one that you should focus on based on your current product's state?

[@pierbaggio]

I wonder if the North Star Metric should always be ONE and only one, to track the success of the product. While the prioritisation of Product Health metrics (Growth vs Engagement for example) should be reprioritised based on the stage of the product

[@gabrielpendleton]

Growth is great but he should have picked Engagement for the North Star. Growth is nothing if users are not staying on the platform or engaging.

[@rocketblocks]

It's always a big tension, especially for mass market consumer products. The flip side is that if you have great engagement but not enough users it doesn't matter either (at least to YT who needs success on a massive scale)

[@varsha_agarwal]

I agree. I feel CZcams already is in the mature stage so engagement/retention is something that makes more sense.

[@hifzanadil5956]

He predecided to evaluate yt shorts at the Global level?? Without even asking from the interviewer