How to apply Health Psychology to Health Promotion Videos: using the COM-B Model

A video exploring how the COM-B Model of Behaviour Change and the Behaviour Change Wheel can be applied to creating health promotion videos.
This educational video was created to help MSc Health Psychology students from the University of Central Lancashire (UCLAN) to design and develop evidence-based health promotion videos as part of a project.
If you would like to see an example of a short health promotion video for Bowl Disease visit here: • How stress affects the...
Connect with me on:
LinkedIn: / carl-bryce-bsc-msc-mbp...
Twitter: @Wellpsyched / wellpsyched

[@nhitnut]

I just graduated from MSc health psychology this year, and it is such a refreshing to see your video with an outstanding explanation. Well done! 🙏

[@katiewhite1208]

This is the clearest explanation of this model that I have seen, thanks so much!

[@sarojavernon443]

Thank you so much for producing this. I am doing MSc in Public Health and have found it incredibly useful at making sense of how to go about creating health policy interventions. Really pulls it all together in a way that's simple to follow. Thanks again!

[@sophiewhyman9296]

I'm doing an assignment at the moment and am talking about the COM-B/BCW for part of it and this is the clearest explanation I've seen for how all the stages work and how the interventions work together! Thank you!

[@dgb336]

if i had watched this video initially I would have saved myself months of confusion. Fantastically explained. Thank you. I chose health psychology as a final year module and have struggled with the transfer of the models to real life intervention design. Thanks.

[@WellPsyched]

Glad it helped - good luck with the rest of the module.

[@dgb336]

@@WellPsyched Thank you... and Happy New Year ✨

[@musiclalalaaa]

I'm on the health psych prof doc right now refreshing on the COM-B model and this is SUCH a good explanation of it, thanks so much - from a fellow Manc!

[@dawnlacey5876]

This has brought clarity to my understanding of activity applying com b model. Great Video!

[@henrykitunzi4130]

Great Presentation. It simplified the application of both the COM-B and BCW models.

[@xGodzAssassin]

have an epidemiology exam in a few days and this has bagged me a few marks!

[@tanimowosunkanmi4028]

So happy I found this channel. Very useful teaching there.

[@susanthrossellhunt9543]

I know this is a video from last year, but it's just saved my sanity, thank you so much for making it.

[@chloesiva-jones5767]

This was so helpful for my nursing degree and the evidence based practice subjects that I was doing - no clearly explanation anywhere else on the web. Thank you!

[@robgrant2795]

Really useful. I understood some of the concept of the BCW but thank you for going into the deeper details.

[@WellPsyched]

No problem

[@sharonlum3473]

This was incredibly helpful, thank you for making this available to view.

[@leeday3291]

Information very clearly communicated. Every step was logical. Thank you

[@johnbradley6992]

This is bang on! Really well delivered.

[@emmajoyce901]

I'm undergrad psych and this was really useful for my health psychology module. Thanks!

[@eimearreen3644]

Hi Carl, I'm sharing this with a group of my students while we are all housebound during the COVID-19 pandemic. Hope you don't mind! Eimear (lecturer in ITT, Kerry, Ireland).

[@mellyssamett2222]

Your video is very Helpful, I have used it for my health psychology assignments!!!

[@xGodzAssassin]

Cant thank you enough for this, especially the examples cheers

[@Alfreditop]

This is so helpful to me as a UX Designer, thank you for sharing!

[@Garrydesign]

This is a really informative video. I was totally new to the concept and I learnt and applied it by seeing only this video. Please make more videos on other frameworks.

[@mariamccarthy3967]

really great explanation - very helpful for my Msc- thank you!

[@nawaal20003]

So helpful! Thanks for the examples !

[@matthewlo55]

Clinical Exercise Science is also adapting Bahviour Change to promo physical activity, it's an interesting intervention on changing patients' minds!

[@dhwanivibhakar6984]

amazingly explained. thank you so much for the video :)

[@melissachung2099]

Thank you this is incredible - I'll be sharing this video with my colleagues.

[@julibliss_millinerytrendyt1946]

This explains it all. Thank you so much.

[@danap2096]

So helpful and detailed. Thank you!

[@SikkiSweets]

Excellent, thank you !

[@basdevries27]

Very helpful! Thank you very much.

[@danielowens6651]

Very clear video, thanks for this.

[@kshiteeshsn263]

Thanks for making this video!

[@juliasharratt2194]

Brilliant thank you!

[@drvahealthtips9345]

Thanx man!! Well explained

[@martinkearney4719]

Great work, thanks.

[@Trueskin.Aesthetics]

Great video 👍🏻🎓

[@jennyskivington3026]

Thanks that was really helpful

[@johntindell9591]

Thank you a lot.

[@talateser6462]

thank u so much sir

[@yarrigrainger5824]

thank you :)

[@choyweichuen7410]

Very clear and simple explanation of the model👍Do u mind linking the source for the intervention functions matrix tool please

[@samgardeniers]

Very helpfull videa and thankyou for it. But please manage the swalowing sounds during the filming

[@user-iq4hb6mj3c]

I noticed that between Stage 2A and 2B it went from identifying intervention functions that could be appropriate for the target behaviour, to specifying a type of intervention (mass media video) to apply in Stage 2B. So when you got to stage 2B you already have something in mind. Did you skip a step? i.e. identifying specific interventions you could potentially use and choosing the most appropriate? What if you don't know which specific intervention(s) you're going to use prior to this process and you're using the matrix in Stage 2 to try and come up with some ideas. Is there a list of various different specific interventions you could use? E.g. doorstepping campaign, social media campaign, visual prompts e.g. posters/flyers?

[@functionalaestheticse.c.8953]

Very interesting. Thank you. What was the name of the book from which you took this model?

[@WellPsyched]

Hi - you can find it here if you haven’t already: www.behaviourchangewheel.com

[@functionalaestheticse.c.8953]

Thank you!@@WellPsyched

[@beatrizpartepalacios8725]

Would it be possible for you to upload what you say in the video in written form? Or in spanish? Thank you so much

[@WellPsyched]

Feel free to download and have it transcribed in another language.

[@evafarragher6251]

Very helpful. Thank you!