Google's Head of Behavioral Science on Why We Do What We Do? | Maya Shankar, PhD

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  • čas přidán 31. 05. 2024
  • When people consciously choose something they tend to like it more, says head of Google's behavioral science, Maya Shankar. This phenomenon, known as the IKEA effect, applies to end of life healthcare experiences. When physicians give patients options, provide them with choices, and allow them to ask questions, they empower the patient to co-create a better end of life experience.
    Learn about the End Well Symposium: www.endwellproject.org/
    We believe all people should experience the end of life in a way that matches their values and goals. End Well is a dynamic gathering of individuals committed to generating human-centered, interdisciplinary innovation for the end of life experience.
    We are a diverse group of people who listen and learn from each other. Our goal is to create a cultural shift that supports new collaborations, systems, protocols, and products to foster new and existing networks of support to make the end of life more human-centered for all. Join us.
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Komentáře • 69

  • @Oreoluwa
    @Oreoluwa Před rokem +13

    The memory construction part reminded me of childbirth. There's so much pain but the baby at the end kind of makes the mother seemingly forget everything before.

  • @ashok1goodlife
    @ashok1goodlife Před rokem +12

    What a person!
    15 years of study & research
    Experience with multiple departments in govt..
    Impressive!

  • @Belx2
    @Belx2 Před 3 lety +53

    She's a really good public speaker.

  • @5hirish
    @5hirish Před 3 lety +30

    07:32 1. Social Identity Priming
    09:45 2. Agency & Control
    12:12 3. Operational Transparency

  • @manzoorkottayil4275
    @manzoorkottayil4275 Před 3 lety +49

    The five behavioral science principles she explained;
    07:34 1. Social Identity Priming
    09:44 2. Agency & Control
    12:12 3. Operational Transparency
    14:22 4. Memory Construction
    16:50 5. The power of the Messenger

    • @NOquickDeviceCONNECT
      @NOquickDeviceCONNECT Před 5 měsíci

      You left out GANG STALKING. People who study, analyze, stalk and make life difficult for their "victim". Th9se who study behavior have no problem participating in this activity for its under pretense that its for long term betterment of society. These behavioral scientists are thigs wearing bifocals n long coats. If you have no family, connections, credibility or are an x con, they MIGHT select you to "study". Morally corrupt, unethical, devious and conniving individuals seeking career advancement AT YOUR EXPENSE. F behavioral scientists.... With a rusty metal pipe➡️💯✔️👏

  • @kutubuddinshaikh5934
    @kutubuddinshaikh5934 Před rokem +8

    AS AN INDIAN, IT GIVES ME AN IMMENSE PRIDE TO SEE OUR INDIAN DAUGHTERS IN SUCH A POSITION. JAI HIND.

  • @MrExtraFINESSEtrial
    @MrExtraFINESSEtrial Před rokem +5

    Very genuine energy which makes a very suited public speaker with good material the energy elevates the speaker

  • @priya7008
    @priya7008 Před 3 lety +5

    Simply amazing

  • @christianxfb
    @christianxfb Před 2 lety +3

    truly amazing video!!

  • @muskduh
    @muskduh Před 3 lety +1

    thank you for the video

  • @julianablanco8923
    @julianablanco8923 Před 3 lety

    Thank you!

  • @ShaileshSahasrabuddhe
    @ShaileshSahasrabuddhe Před 3 lety +24

    Sorry if I missed it but I don't think she ever gave credit to tons of research and experiments on "behavioral science/economics" by Daniel Kahneman ("thinking fast and slow") or Richard thaler ("nudge") or Dan Ariely ("irrational behavior") or many many other professors and scientists and psychologists (author - Rolf Dobelli - "Art of thinking clearly"). there's tons of material available (just search online). I don't think anything she talked about was outside of those known findings (since many years). I wish she had given relevant recognition to their work and given references to resources..

    • @kamu747
      @kamu747 Před 2 lety +24

      She doesn't have to reference them in her talk. Citing is especially Relevant in the case for literary work. Every speaker of a profession and key not speaker stands on the shoulder of numerous people who built the ground work.
      You just happen to be familiar with the work of behavioural economists. But in every talk for every field, be it nutrition , environmental science, technology etc, everything is built off others findings.
      It would be a different case if she wrote a book or published a paper without referencing where her work was coming from if at all it came from them.
      There comes a time as well when the work doesn't need even need mentioning. Are you going to mention Isaac Newton Everytime you explain why something falls? It's not necessary.

    • @805espy
      @805espy Před rokem +6

      It's a 21 minute talk.

    • @DFHobbs
      @DFHobbs Před rokem +4

      You wanted a three hour symposium?

    • @ashok1goodlife
      @ashok1goodlife Před rokem +3

      Thank you for sharing the names & books

  • @priya7008
    @priya7008 Před 3 lety +8

    Very underrated video in CZcams

  • @bipinbhurtel3024
    @bipinbhurtel3024 Před 10 měsíci +2

    She is quoting everything from the Book " influence".

  • @alonsolce
    @alonsolce Před 7 měsíci

    what a weird way to start a speech, but it was awesome

  • @igorvolkov6396
    @igorvolkov6396 Před 9 měsíci

    Natural language programming was discredited by Dijkstra, but it is best applicable to live humans. The only thing you need is knowledge about how your own neurocomputer works.

  • @joeewer4024
    @joeewer4024 Před rokem

    Have a nice weekend. Happy holidays

  • @youngmindswellness31
    @youngmindswellness31 Před 2 lety +5

    The scientific studies of human habits, action and intentions known as behavioral science.

  • @lmn6440
    @lmn6440 Před 2 lety +11

    I'm not that thrilled at the idea that the government has a behavioural engineering department and might use it on people.

    • @kombinatsiya6000
      @kombinatsiya6000 Před 2 lety +4

      Welcome to society.

    • @Mavish11
      @Mavish11 Před rokem +1

      Trust me, it's necessary. Especially with how shifty everyone is at taking care of themselves.

    • @lmn6440
      @lmn6440 Před rokem

      @@Mavish11 no i would rather a bit of death chaos and destruction due to bad indiviudal choices than the government planning and manipulating peoples behaviour

    • @newstheydidnttellus2982
      @newstheydidnttellus2982 Před rokem +3

      As long as it’s used for the greater good for mankind I’m all in. Not for making the rich and powerful more of the same

    • @DFHobbs
      @DFHobbs Před rokem

      Know that for every govt behavioral engineering employee working to bind us closer together in common purpose there are a thousand of them in private industry working to get you to empty your wallet and destroy your future.

  • @TheOne9661
    @TheOne9661 Před 3 lety +1

    Daniel Airley discusses much of this and more

    • @Add_Account485
      @Add_Account485 Před 3 lety

      Just looking . Not being rude see he has half a beard. What going on there may I ask

    • @salvagedsandwhich7886
      @salvagedsandwhich7886 Před 2 lety

      @@Add_Account485 damaged skin due to burns

  • @DrSRanjanMBBSAcupuncturist
    @DrSRanjanMBBSAcupuncturist Před 6 měsíci

    3:15 One word Change 'You earned it' lead to 9% Increase #Endowment Effect

  • @trisha7760
    @trisha7760 Před 9 měsíci

    9:17

  • @Baja2424
    @Baja2424 Před rokem

    She cute in smart

  • @janeknox3036
    @janeknox3036 Před 2 lety +4

    I find the pacing back and forth very distracting.

    • @805espy
      @805espy Před rokem

      Said no one.

    • @janeknox3036
      @janeknox3036 Před rokem

      @@805espy I refer my honorable friend to the answer I gave some months ago.

    • @bankruptcy_blueprint
      @bankruptcy_blueprint Před 2 měsíci +1

      Call the cops

    • @janeknox3036
      @janeknox3036 Před 2 měsíci

      @@bankruptcy_blueprint It's already been filed with Editpol.

  • @useuff
    @useuff Před rokem

    So basically the independent decision we are set to make are also manipulated in different ways. Her examples are of informative scenarios but what if someone wants to persuade its people over an opinion asking for neutrality? Not ethical.
    Great information though.

  • @eddiemac5072
    @eddiemac5072 Před 2 lety +4

    She mentions about being the first name on the ballot gets more votes which is funny, because on the ballot with Donald Trump and Joe Biden, Joe Bidens name was first and Donald Trumps was last, which I found so strange that I mentioned it to my family when I got home. I told them I would’ve thought the current President,(or anyone trying to get re-elected) should get the first position on the ballots.

    • @praj4862
      @praj4862 Před 2 lety

      I think this may happen when you have similar attitudes towards all candidates and your involvement is low.

  • @buddhaneosiddhananda8499
    @buddhaneosiddhananda8499 Před 2 lety +1

    To think science can predict human behaviour is ludicrous...

    • @_Tenshan_
      @_Tenshan_ Před 2 lety +6

      Science predicted this exact comment 😆

    • @buddhaneosiddhananda8499
      @buddhaneosiddhananda8499 Před rokem

      @@samkim872 Everything begins with choice...

    • @samkim872
      @samkim872 Před rokem

      @@buddhaneosiddhananda8499 yes but our choices can be influenced or affected by so many things

    • @buddhaneosiddhananda8499
      @buddhaneosiddhananda8499 Před rokem

      @@samkim872 Choices stem from our thoughts, science can't say how a.person thinks unless they control them...

    • @samkim872
      @samkim872 Před rokem

      Ever heard of psychology or behavioral science?

  • @whoisme1669
    @whoisme1669 Před rokem

    Pin

  • @Dowhatsright99
    @Dowhatsright99 Před rokem

    She called the Obama Whitehouse, the glory days? 🙄

  • @stanleyklein524
    @stanleyklein524 Před 7 měsíci

    Behavioral "science" is an oxymoron.

  • @patriot82
    @patriot82 Před 3 lety +8

    looking for actual information not an Obama fan girl

    • @talyahr3302
      @talyahr3302 Před 2 lety +18

      If you didn't get any actual information from this extremely informative video, I really don't know what tell ya 😅😂

    • @d3x3d
      @d3x3d Před rokem +2

      she's way above your league bud. stick to watching your clay pigeon shooting videos and let the pros handle this subject matter.