Using Behavioral Science to Influence Change in Your Business

In this complimentary webinar, you'll hear from Royal Society-nominated author and persuasion researcher Steve Martin on how you can benefit from using behavioral science in your business.
Martin is faculty director of the Behavioral Science in Business program at Columbia Business School and is the bestselling author of Messengers, Who We Listen To, Who We Don’t and Why and the New York Times bestseller Yes! Secrets from the Science of Persuasion.
Steve Martin teaches in the Behavioral Science in Business: Understanding People to Drive Results program. To learn more visit: www8.gsb.columbia.edu/execed/...

[@renatasansoni3742]

Wonderful lecture with incredible insights for behavioral change in organizations. Thanks a lot for that!

[@ColumbiaBusiness]

So glad you liked the webinar Renata. Thank you for your feedback and we hope you'll join more Columbia Executive Education webinars in the future.

[@johnsonfamilyministries6701]

Attention is the currency of the mind👌

[@alternate61]

Thank you Mr. Martin, thank you Columbia for providing this material. Very interesting content!

[@ColumbiaBusiness]

Thank you! We're glad you enjoyed the webinar.

[@christianaokenla1168]

Thanks a million for the webinar. Really insightful.

[@ColumbiaBusiness]

You're welcome Christiana. Thank you for joining us!

[@kuyeyah]

Thank you for this brilliant lecture 👏🏾. Fuelled my interest in behavioral science all the more 🚀

[@himalayaherb]

Excellent 👌👌👌👌👌

[@muskduh]

Appreciate the video