WooCommerce Google Analytics 4: View Item Ecommerce Event using DataLayer and Google Tag Manager

Blog Post: trackingacademy.com/blog/wooc...
👋 Hey everyone! Welcome back to our channel, where we dive into the world of Google Analytics 4 and WooCommerce. In today's tutorial, we'll show you how to configure the view item event for your WooCommerce store using Google Tag Manager and Google Analytics 4. This video is a crucial part of our playlist dedicated to setting up GA4 for e-commerce and understanding its reporting features. 🛒💻
In the first part of this video, we explore what the view item event is and why it's vital for making informed marketing decisions. Next, we walk through the configuration process in Google Tag Manager, highlighting potential issues and solutions. By the end of this guide, you'll be able to see which products are grabbing attention and converting, helping you to tailor your marketing strategy more effectively.
👀 Don't forget to check out the first video in this playlist if you haven't already, where we set up the Google Tag Manager container on our WooCommerce store and configure the basic settings. Stay tuned till the end for a step-by-step walkthrough on building a dashboard that can enhance your e-commerce analytics.
💬 Got questions or need some help? Drop your comments below, and let's help each other grow!
👍 Like, Share, and Subscribe for more tutorials on Google Analytics 4, WooCommerce, and beyond. Until next time, have a great day!
Chapter:
0:36 What is a view item event?
1:02 How do you configure the view item event in Google Tag Manager?
1:10 What details does the view item event provide?
1:43 What can you learn from Google Looker Studio reports?
2:02 How can view item count and conversion rates inform your strategy?
2:13 How do you identify high-converting products?
3:01 How do you add a view item event in Google Tag Manager?
3:08 What is a data layer and how does it work?
3:19 How do you preview events in Google Tag Manager?
4:00 How do you set up a custom event trigger for view item events?
4:21 How do you create a tag for the view item event in Google Analytics 4?
5:00 How do you send e-commerce data with a view item event?
5:46 How do you add event parameters in Google Tag Manager?
6:01 How do you use data layer variables for e-commerce details?
6:57 How do you test the view item event configuration?
8:00 How do you check the view item event in Google Analytics 4?
9:04 How do you submit changes in Google Tag Manager?

[@rezkhan3366]

Awesome Video!

[@TrackingAcademy]

Thanks

[@user-ci8xl2ge7l]

Thanks for you new video, But i request to you please made a vide on Consent mode behavior and server side tracking. 🙏🙏

[@TrackingAcademy]

Yea, i remember. The production has been slow. Hopefully i can graduate from my Masters in the next 2-3 months. And can go super hard on YT. Until then, documentation and google are your best friends.

[@user-ci8xl2ge7l]

@@TrackingAcademy Thanks for your replay, Ok I understand. Best Of luck!

[@TrackingAcademy]

Thanks

[@SimonMacOdemba]

Great video! Ive been following your steps, but at the moment when I open an item in the store in the debug window, i do not get the view_item event fire in GTM. Do you know what could be wrong there? I have tested it all the way to check out and at the moment Im missing view_item and add_to_cart, but begin_checkout and purchase work fine. Thanks for your help and useful videos!

[@TrackingAcademy]

Might be that that you are using custom pages or apps for pages such as gem pages, or zipify etc. they are not compatible with the current scripts

[@lilyamode7748]

@@TrackingAcademy am havine the same issue ( no view_item in the DataLayer ) am using Woostify as theme. Could it be the reason of this please? And thanks for the video 🙏

[@TrackingAcademy]

Hi, it might be due to the theme, and since we are using the GTM4WP Plugin, we do not control the dataLayer event pushes