WooCommerce Google Analytics 4: Purchase Ecommerce Event using DataLayer and Google Tag Manager
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- čas přidán 20. 04. 2024
- Blog Post: trackingacademy.com/blog/wooc...
🛒 Ever wondered how to track your store’s sales using Google Tag Manager and Google Analytics? You’re in the right place! In this tutorial, we dive into setting up purchase events on your WooCommerce store. This will help you understand your customers better and boost your online sales! 🚀
👉 In this video, I'll walk you through the entire process - from understanding what a purchase event is to configuring and testing it on your WooCommerce store. We’ll also look at how this data appears in Google Analytics and how you can use it to make informed decisions.
🔗 For more detailed steps and additional resources, make sure to check out the accompanying blog post: [Will Be Updated Soon]
Don’t forget to like, comment, and subscribe for more tutorials like this. Drop your questions below if you have any, and I'll make sure to help out! 🌟
Questions with Timestamps:
0:20 - What exactly is a purchase event?
0:29 - How can I trigger a purchase event in my WooCommerce store?
0:42 - How do I test and publish tags in Google Tag Manager?
0:57 - Where can I view configured purchase events in Google Analytics?
1:19 - What reports can help me understand the impact of purchase events?
2:19 - Can you show a live example of a purchase event firing?
4:39 - How do I set up tags and triggers for purchase events?
6:28 - What are some advanced configuration tips for tracking events?
9:59 - How do I perform final testing of my purchase event setup?
10:44 - Understanding Google Tag Containers and Their Role
10:55 - Explanation of Multiple Purchase Events and API Calls
11:12 - Viewing and Analyzing Event Data in Google Analytics 4
11:59 - Understanding Conversion Events and Their Configuration
13:00 - Marking Events as Conversions: Benefits and Methods
14:01 - Building Custom Reports for Detailed Insights
14:52 - Publishing Changes and Importance of Activating Configurations
15:00 - Exploring Google Analytics Reports: Customization Techniques
15:48 - Using Transaction IDs to Prevent Duplicate Tracking
16:52 - Adding Revenue and Tax Metrics to Reports
17:25 - Switching Between Various Reporting Formats
19:04 - Understanding Item Scopes in Google Analytics 4
20:57 - Discussing Conversion Rates with Google Looker Studio Reports
21:13 - Upcoming Topics: Shipping and Payment Info Tracking
I was waiting for this video. Thank you.
Hope you enjoyed it!
Great video. Keep up the good work!
Thanks, will do!
Editing to next level hyy
Thank You
Nice video, can you please made video on server side tracking.
Sure
Nicee❤
Thanks 🔥
Borther please make tutorials or playlist on lookerstudio
Sure.
Hey, in one of my client they have implemented purchase event but when u check datalayer in console the formats of value, tax and shipping parameters are in string.
Could you please explain the impact of these formats? If it's not number
The format NUMBER is mentioned in the docs however it's not necessary. Even if the value, tax etc are string i.e. "25" instead of number 25, it will still work. You can do a test event using the debug_mode = true and go to Ga4 debug view to see the event parameters.
@@TrackingAcademy I know that GA4 will handle it itself but could it be a reason of transaction number discrepancy somehow?
Also, if you could make videos on realtime GA4 custom reports use cases issue and resolution that will be great 👍
Using the web events and GTM web, I have seen accuracy of 65-80%. With server side tracking you can improve the tracking to 90%
Sure. I'll also look into that real time event videos. Thanks for the suggestion
GA4 report does not match to ecommerce order. per-day 10 - 12 order does not tracked by GA4. did you know how to debug it ?
How much is the discrepancy? Is it between 65-85%? Also is it entirely a web or a server tracking setup?
10 - 50 percent. Web tracking setup using gtm4wp
You can try moving it to server and check if it decrease the discrepancy. Also 10-50 is very big jump.