Why YouTube Shorts Will KILL Your Channel
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- čas přidán 31. 05. 2024
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Hey everyone, in this video I'm going to explain some of the downsides to using CZcams shorts. I'll tell you why they have harmed my channel more than they have helped it - and then at the end I'll give you some tips on tricks on how to use shorts safely.
If you are interested in consultancy for your channel and you want me to help you out 1-1 then just email me here oscarowen0@gmail.com
You can also follow my insta here - / oscar.owen
Thanks!
⏱ Timestamps
00:00 Intro
0:28 Problem 1 (Money)
2:30 Problem 2 (Views)
3:33 Split Audience
4:28 How The Algorithm Works
5:38 CZcams Total Earnings
6:33 Benefit 1 (Content)
7:35 Benefit 2 (Redirect)
8:41 The Secret Formula
9:40 Should You Use Shorts?
Hope you enjoy the video,
Oscar
Thanks for watching everyone. This video goes over my experience with shorts and how it has negatively impacted my channel. You can have success with shorts but you have to be careful and strategic with what you post (checkout the three c's framework at the end of the video). My overall advice to creators is to pick either short form or long form content and focus exclusively on that. For most people, long form content is better as it tends to align with most creators bigger goals (creating a loyal audience and building a part time or full time income). Please watch the video the whole way through so you can understand the entire picture and message me if you have any questions. Best wishes, Oscar
I am new to youtube, i have produced youtube short as the viewer is more as compare to long video.i thought i will get more subsciber easily, and shifted back to long subscriber when i get enough. i believe what you said is correct, cos my long video viewer is still low, although my youtube short viewer is more. Bro, thanks for reminds me that my thinking is incorrect.
THANK YOU for this idea.
@@WissDomeJesus loves you all ❤️ his the only why to heaven❤
i have no interest in making long form content anyways, im 100% shorts channel
Wow, that's Amazing.. i could only wish 😊 Congratulations!! 🫡🥳 thats Huge!! 🎉
I got 190K subscriber from Shorts. Now when I'm experimenting with long form, the video not performing well :(
Yes this is the exact problem I've had and lots of creators have had. Short form viewers and long form viewers are very different. That doesn't mean it is impossible to do both, but it is much harder to do both. My advice is to pick one and go for it.
@@oscarowen3 Soo, should I create the 2nd channel only for long-form? 🤔
@@amranha_ Yes. That would be a good idea. This is assuming your long form content is high quality of course and provides value. If you want to post long form on your current channel, then make sure the follow the three c's mentioned in the video. However in most cases, I think separating short and long form is the best way forward.
@@amranha_this is not the problem its just that u havent mastered long form content yet ur video topics are also a bit random u went from social media to naruto, supreme
Also u cant name a video "social media" and expect it gets a good click trough rate even on successful channels
atleast you got a silver playbutton
when i read the title, i clicked because my channel has grown by about 300k subs because of shorts, so i wanted to hear your argument, and i agree and understand why you said what you did. i definitely agree that people need to keep their shorts content similar to their long form content, and have them both be the same quality. people are always shocked when i tell them that i spend about 4 hours for a 1 minute short, but it works, and my latest long form video is doing pretty well, as a result of promoting it through shorts. so youre definitely onto something when you say that your shorts have to be as good as your longs, but i would actually reverse that. your long form stuff has to be as highly edited and fast paced as your shorts. i think a lot of people understand that for shorts you need to edit it a lot to keep peoples attention, but they dont apply that nearly as much to long form
This helped me a lot in understanding CZcams more! Thanks for your post!
Agree
And some people are still enjoying long format videos surprisingly ..they'll find you
I checked out some of your shorts and definitely see how great the quality is, i make music related shorts (on main) so i was wondering what your biggest tip would be for shorts in general regardless of topic and what good metrics look like for you? Ex. Avg % viewed, like %, etc. would greatly appreciate some input from someone who already has seen great success!
This is so reliving to read because I’m becoming better with my shorts but on average it takes about 4 hours for me to get it right. I thought I was losing my mind when people say you can dish out a short in 5-10 minutes LOL
I'm happy to see bigger creators outright saying this. Sometimes it just doesn't hit the same coming from smaller creators like myself no matter who I've worked with.
Thanks and yes - I’m speaking from my experience and the mistakes I’ve made :)
Yes I have this same mistake. Good that I learnt it very in my growth.
Finally somebody called it out ,))) These days it almost seems like CZcams is Forcing people to make YT shorts (bcs of the war with TicToc) otherwise your channel wont perform so well plus you see soo many random channels that just stole videos and they could easily have up to 1mil subs....its a shame what happend to this platform.
Have you found success in doing both?
Good question
I think another problem is that a lot of advertising and short video recommendations have appeared in the content selection feed. And now long video icons compete for impressions with ads and short video....
I totally agree with you. I started to post shorts in 2022 because all YT gurus said that it'd help, but then I realised that people just watched my shorts and did not even check out my long-form videos, which confused the algorithm. My channel was dead for ages after I stopped posting shorts in Oct 2023 to test if my theory was right and it took two months for my channel to start to get views again. Thanks for your video. This is going to help heaps of new CZcamsrs to save their time.
thank you for sharing your experience. I'm a small youtuber and experimenting on posting shorts as well. The algorithm is indeed unpredictable and confusing. your feedback helps
Thx. I should just do like you now
Same with me ooo. I have stopped it
I’m guessing this is affecting my channel too ❤❤
I will stop shorts for a while and see if I’d see changes on my long video views..
I don't think they are that bad for channels. In fact, they work really great for me on my secondary channel. I mean, I just work really hard and I try to create short and expressive content as that is popular now among people (after that I use a lot of Famester to make that content viral immediately). This plays a crucial role so my content reach broader audience and gets spread on other platforms as well.
Same… I post minecraft noteblock shorts and I get a lot by doing it
If you watch the video it says it right at the beginning: the problem isn’t really the success of the Shorts or not, it’s the return on your efforts investment. And the fact that most people watch either or format, so it’s really hard for you to switch the viewers to long format. Same happens on my videos, and I’ve drastically decreased my shorts production. Tbh I don’t even like creating shorts.
@@BlockMelodya lot of what? Money? Or views?
8:09 I use this for my channel, and even if my topic is the same, Shorts viewers don’t really watch long form :(
9:57 good advice. Nice video.
I wish everyone of you get success on your youtube journey❤
Ty!
Thanks for this video man. I’ve brought this question up to a lot of people, even at VidSummit, and a lot of the answers that I got were kind of skating around the actual problem. You confirmed a lot of the suspicions that I’ve had. My main focus is long form movie/television reviews and in 2022 I had a couple shorts go crazy viral and that gained me 10k subs, pretty much over night. But since then, trying to get views on my long form has been an absolute struggle. My content has only gotten better and so not seeing steady growth can get really frustrating. I’m finally starting to break through a bit but still have a long way to go to achieve my goals. I deleted those shorts about a year ago and have since stopped making them all together. I feel like my initial CTR is still feeling the effects from those subs not clicking. Not sure what to do about that besides continue to build the right audience. I appreciate your video dude! Definitely helped!
The thing is as a youtube consumer i watch both shorts and long form. So I believe both can actually work together. And generally speaking long form videos has always been harder to get genuine audience even before the coming of shorts.
I think you may be in the minority of consumers who will watch a creator’s short form and long form content.
I’m a CZcams consumer too and I definitely fall in line with the majority of people who prefer either short form or long form content. The CZcamsrs that I found through shorts? I almost never watch their long form content. The numbers don’t seem to lie in this case and it will likely stay that way until more CZcamsrs learn how to mix short/long form.
And also yeah, long-form has always been harder to attract an audience with, but that’s why it’s so much more valuable. Short-form content isn’t profitable, so you can’t really expect creators to want to make them if it takes a lot of time and work to learn to make them well, but has way less profit and channel growth.
@@starsnoireart hmmm i see. However, i still believe its best to make the both, but to spend more effort on the long from one. I think that if a content is good its good and since youtube is trying to push shorts, why not? I also saw somewhere in the chats that creators can have different channels (one for shorts and one for long form). Sincerely speaking I do not come on youtube to watch shorts😂
@@starsnoireart also i am a new creator, so i do not know much, but I posted a long form video that got me 2.5k views which has been my highest and i know why that video did well considering i have only 100 subscribers. However, my shorts are ranging between that number of views. I like the ppl who view my short form to keep viewing them, while i brainstorm on how to get my long form audience on the same account. Anyways, i have said enough! I wish you all the best🥰
in my experience, i watch both, but... I don't spend much time in youtube shorts since most shorts kinda wierd and annoying. I can't even get information from shorts after I hit enter button on search. That's why the behavior of viewers I assume, totally different.
As a small content creator, I’d like to thank you. I currently have 7 subscribers from CZcams shorts, and I was thinking of just posting more and more shorts but seeing this video changed my mind. I’ll try to focus on longform content from now on, thank you again :]
the exact same situation I'm in now
just got 6-7 subscribers from posting shorts and considered making more but I noticed that the video I posted after the 2 shorts wasn't pushed like the video I posted before the Shorts... and then the video I posted after taking a break got pushed 2 so I got suspicious of Shorts and decided to actually search their effects
@@JeetKunDrawYT yeah, the algorithm’s weird like that. Another odd thing that I noticed was that my most viewed video got the comments restricted after gaining traction, which sucks because it entirely killed my chance to gain more attention from my audience.
So before I write my own old findings, I first want to say that I highly appreciate the analytical approach in the video, it's not seen often that someone is rather precise and also reflects reality.
I had tested this a few times a long time ago and here are the findings I had there. The TLDR would be to not post shorts, but it's more complicated than that.
But I should also note that this information/data is potentially outdated since it was done a while ago.
And as a final note before the rest, one very important thing to consider is that channels rise and die very fast, or rather, they can rise and die very fast. It happens all the time and people don't know the exact reasons, but it's easy to point at Shorts and say "They were the reasons!", while in reality it may have all taken the exact same path without them. I would just like to keep this in mind in general, since there is no easy way to test for the truth - but if Shorts would automatically kill channels, then no channel with shorts would be succesful in their longform content, which is not the case. So I don't mean they do no harm, but I rather mean it's more nuanced than a simple black/white picture. Still, I don't see a reason to take a risk.
-the biggest direct harm Shorts did was taking viewers from longfrom to shortform content, as in they got it recommended at the end of videos. This meant that views that could have went to useful longform content were instead given to shorts, as long as they were the "latest upload"
-Shorts can blast the subscription box and depending on frequency can kill the amount of people that use the notification bell. Even if you disable notifications though, there are a lot of people that will unsubscribe just to not see that content anymore in their sub box
-Shorts are an amazing tool to create an audience if you had none and to bring them somewhere else. I mean to another channel or a stream, but not the same channel
-Shorts can actually destroy your demographic/audience, simply because the people that watch Shorts are completely different compared to people that watch longform content. This is complicated because Shorts also work even if someone does not understand what you are saying (depends on the video though), but for longform this doesn't work
-Everyone who uploads regularly knows the "95% of people watching are returning viewers", which are most of the times subs. That's what you referred to as Pools and would be Pool 1. But it's more than that, it also uses up impressions for the viewers that wouldn't watch the longform content, and that's why this death spiral is so rapid. So not only can you expect a shorter average watch time - which is the main video metric for active viewers - but it also wastes impressions, where it's important to succeed equally to the watch time
-This still highly depends on how different the shorts vs longform content style is. If someone usually uploads 5 minute videos, then the difference isn't really big and it could easily work to have both - though the flooding issue and wasting recommendations will still happen. But especially for people that have longform content exceeding 15 minutes or even 30 minutes, it will be a bad decision. Not saying no short viewer will watch the longform content, but it's like a view injection that is very likely to at the same time end any potential success of the video.
Luckily, there is nothing that forces anyone to upload longform and shortform content to the same channel, so my advice would be to split it up, have a second channel for shorts and then link to the main video.
Thank you for this. I've been posting videos for a month now and 95% of my subs have come from shorts, of which I am grateful for. I am now figuring out how to get my actual videos the same traction and attention. Thanks again!
Thanks Oscar. One of my channels is shorts heavy and the long form content I create has suffered. Your video has really helped me to understand what to change for the better. Greatly appreviated. Nick
Finally people are realizing this. Shorts really hurt my channel! Since they introduced shorts all my stats went down by 40% or so. 😡. So I nixed them and finally starting to gain traction again. Before shorts my channel was doing incredibly well! And I’ve been at it for over 6 years. Then shorts came out, 👎🏼👎🏼👎🏼 thanks for sharing this.
I was able to kinda solve this problem by making compilations of my short form videos into big long ones so that way the viewers doesn't have to keep scrolling, and in my other long form videos i make sure to include jokes that i make on my shorts so the viewers are more familiar with them.
Excellent post, Owen. I’ve been grappling with the whole long vs short for a bit. This video immensely helped me put the whole thing in perspective and come up with a better strategy. Thank you!
Thanks for this video! I've only recently started my channel, so it's pretty tiny at the moment (only 10 subs so far). I was thinking about adding shorts, but now I know I should wait on that, and plan it out if I ever do start those.
Good video Oscar, this happened to my channel. I had some shorts that had over 1.5 million views and my long form videos suffered cause of it. I took them down and now my long form videos are actually starting to perform better.
Yep; happened to lots of creators too. Thanks for sharing
Agreed 💯
Sometimes I really feel like giving up, since my long videos don't get many views than shorts.
Wow these are really helpful insights and I'm grateful to have found out about this now rather than later in my CZcams journey! Thank you so much and best of luck with building this channel up ♥
Great job breaking this down. Exactly my experience as well.
I love all of your content. ❤
Exactly my experience but I recognized it early so I deleted every shorts I uploaded on my channel. then after 2 month of long form uploads I was able to gain back my channel where it was. Thanks for uploading this video👍
Thank you for this!! Just built up the courage to post my first video and you may have saved me from making the same mistake! Keep making great content!
Glad I stumbled upon this! I just posted my first short on my channel and got some subscribers and thought, "oh cool I'll keep making them!" But this makes so much sense. I will limit my shorts to advertising my longer videos! Thanks for this.
great video man, thanks for the heads up i was gonna do 5 shorts a day alongside long form but i always wanted to focus on my long form content
This has definitely given me food for thought. I'm a small channel trying to grow, but find long video's dont get much attention so create alot more shorts. I'll have a try at increasing long form, going forward. Thanks for a really informative approach 👍
I also made shorts because it can gain views much easier. But I really hope CZcams stays on a platform for only long form videos. After the invention of youtube shorts, my total views dropped because my viewers switch to watch shorts and stop watching long videos.
CZcams Shorts are the only reason my channel is above 10,000 subscribers. My regular videos just don't get much attention. So I'm just going to keep prioritizing Shorts and only upload occasional videos when I have time. Shorts take a much shorter time to make anyways and get me more views so it's a win win
This was really helpful, and really well-timed! Thanks for sharing this.
Not me thinking about posting my first yt short last night then coming across this video 😬 thankyou for talking about this
As a viewer, most of the short form accounts I watch I have zero interest in their long form. Goes the other way too. I don’t care to see shorts from most of the long form channels I regularly watch. It’s like I mentally bucket channels. Very few channels where I watch both. I think you nailed it that it’s a different skill set.
Thanks for the excellent explanation of what you see with shorts vs long form videos. I have some creative reasons I don’t like shorts , but they do pull in far more subscribers than long form video.
Thx for making this video, i feel like i was on the verge of digging a ditch for myself but now I can change my strategy
Thank you for this.
A lot of interesting and helpful informations there.
Keep up the good work!
I think my recent shorts are hurting my channel.. I will try to stick only to long format from now on. Spot on!
I recently moved to JUST CZcams so I can concentrate most of my time with this platform over others, I've been at it for 3 months now. I changed my mindset & what I'm doing with my content, I'm sticking with Horror Gaming and my Fear in playing those games. So what I do is when I post my Long form videos I put those videos as my header video AND I don't publish the video to my subscribers because most of my subs recently are from Shorts. BUT as of now I am getting more more subs from my long form & more views. I take about 2 hours per short, either changing how the story is told or how the moment unfolds or adding an EDIT that wasn't in the original and I connect my long form to my shorts, with the new feature. So while I create my long form video I am posting about 2-3 times a week with shorts from my past video, I prioritize quality, story telling, key words that challenges similar shorts of my niche and prime times for my channel to post. SO NOW if someone who watches my shorts wants to watch my long form it's there as an option. I don't publish my videos directly to my subs because there is a chance that some will click off. But I make it an option for viewers who watch both to click on it. As of right now, I've gotten more results in the past years of just randomly posting and hoping for the best. I take my time with my long form and really concentrate on quality and the flow. Once I'm done with that I can slow down on editing and just do one short at a time while I do my next recording. It's a flow that I can follow and NOT get burnt out from. As of right now it feels good and IDK if it is THE BEST but it is working for me now and I feel like I can be consistent with this.
this was a great video and good watch but I think the best thing about this whole video aside from the information given was the editing and subtle sound effects. sensational. 👏🏾👏🏾👏🏾
This is great, Oscar! Thank you for the insights and awareness🚀
Oh my goodness this is helpful! I’m a new CZcamsr-and just with a dozen shorts I see nobody’s looking at my
Longer content… so helpful thanks!
Very true my channels have been destroyed this way and I suspected this very same thing for both my TikTok and CZcams
My take on your video was that one shouldn't make shorts and upload them to one's channel. However if one does make any shorts. The shorts should reflect what your long form video is of. In short the shorts should be like an ad or preview of the long form video.
For me, all of the shorts I post are single clips that didnt make the final cut for a longform vid. Usually due to an orientation error when recording.
It also "buys" me time w/ the algos which allows me the time I need to make a better longform vid.
I make vids about finding rocks, so "better" is pretty subjective...
While watching your video, my heart ached because it felt like you were talking about my channel.
In the beginning, I uploaded a video every three days for about a month. Views were much higher then than they are now.
After that, I started posting shorts every day to attract viewers through shorts. I think this is my biggest mistake. The number of viewers and time dropped significantly. After a few months, I thought it was because of the shorts. So I put up the shorts until February and then stopped.
Your video further solidified my thoughts. thank you
Thanks for this information! I have been wondering about my shorts on one of my channels for a while. If I'm getting 44% watching both, should I just keep doing what I'm doing?
Good info! Hard to still not want to make them since they bring so much extra traffic. Especially early on to trying to build a page.
YT recommended this video to me. I was curious why such good video wouldn’t have much more subscribers for its high quality. Then I clicked on your first video to realise it is your other new channel. I agree with what you said from your first video that when your video is good, it will get promoted. Thanks for sharing your experiences! With shorts, I’m surprised to see the change from the beginning till now as everyone promoted how good it would be to help the channel grow. Your 3Cs strategy is helpful. Very inspiring video. Thank you.
Very helpful. Thanks!
My channel is dead don’t post shorts!
ur welcome
@@taadnhow long u been doing shorts tho
Great vid. Do you have any thoughts in channel that do long form alongside live streams?
I started my channel on 31/12/2023 and I prioritised shorts. I’m currently around 2K and strategising my long form content. Hopefully I’ll be back here after a year to give a data 📈 backed testimonial
Thanks for this video! I have started out with posting shorts while I create my first long form videos... would you recommend starting a whole new channel before I post the long form?
Thanks man! This makes a lot of sense.
So very helpful! I needed to hear this. I know exactly what I need to do now and where I have been going wrong. 🙏
Really good content!!
1. So, do you think the algorithm will be adjusted accordingly so that shorts stop (potentially) hurting people's channels.... because after all YT wants to push Short obviously.
2. The idea of having a separate shorts channel mentioned at the end of your video, is it a good idea generally speaking?
Thanks for making this video. I was considering to make shorts videos and after watching your video, I have reconsidered doing that.
This is really really helpful video. Although my videos are simply nothing as compared to yours, I always wondered why shorts get more views but long videos don’t. This video cleared my doubts. Thanks a lot. 😊
Thank you very much for sharing very helpful indeed about uploading Shorts and Videos. 🙏🏻😍
fantastic video! surprised it's not behind a paywall it's such good information. my own experience seems to differ so idk what i've done correctly but shorts helped my long form explode. before shorts my long form videos were barely getting 1k views and now every long form video is ranging between 30k-500k .... maybe i inadvertently got the "content, color...etc" right. idk 🤷🏻♂️ either way everything you just said makes total sense.
Im starting a YT channel very soon and tbh, this helped me a lot! Thank you so much.
As a small content creator, I use the shorts to get my name out there. It's kinda like an advertisement for the channel. I have experimented in the past and taken clips of a main video, then posted them onto shorts to gain more eyes onto a certain video. It really didn't work as intended. People didn't click on the short video and the ones that did watch the short never followed up and watched the long video.
I also see shorts as a quick way to keep your channel relevant and not be overshadowed by a larger channel.
I may be wrong in my opinions, but as one of millions of small content creators, we have to do anything to get noticed, especially if we feature topics that go against what CZcams thinks people want to see.
I like that you mention shorts can destroy a channel. And I absolutely agree that it is hard to get short form viewers to watch your long form content and sometimes vice versa. I will say this, content creators who have been able to solve this problem have been able to grow their channel exponentially without any problems. But being honest, most content creators aren't like that and are unable to capitalize and end up hurting their own channels.
I think another thing to keep in mind, is that a lot of creators who benefit from shorts have been on youtube for a while. They already have a solid audience, who will watch everything they post. So they're not as likely to have problems, especially someone like Mr. Beast, who's spent literally decades building his channel.
To be honest Shorts has done zero positive things for our channel.
Thank you so much, this was very informative as I'm starting out as a youtuber😊
Awesome I agree with you base on my experience for 4years on CZcams ❤❤❤❤thanks for sharing this video ❤
Thanks for the advice! Great video
Great video thank you. I tried making shorts but it just took time away from lying long form videos. So I dumped random videos.
thats such a great advice.now its so much clearer to m.thanks man!
This is great advice! Fun fact - I've never been a fan of CZcams shorts. I prefer Instagram Reels which is pretty much the same thing. But as a audio podcaster, I like long form content anyhow. Thanks for the video!
Thank you for making these kind of videos cause i'm triing to start my youtube carrier and it really helps!
Thanks! Stick to long form is my advice
@@oscarowen3 yes
Agree! shorts are killing the long video. Many content creators switching to shorts but then again, long video is much performing. I am new to youtube, hopefully I will get that boost!
I’m new to CZcams too!
May I ask how long it took you to get to the amount of subscribers you have now?
@@Moonkidmax well, based on my analytics I get my subs through shorts vids. Hoping to get subs based on my long vids. I just started 2 months already
So true!! Great video 👍😃❤️
This is what I am also currently battling with. My long form content doesn’t get much views as some of my shorts so I had to post more shorts to gain followers and then planning to switch to long form in the future. Probably not the best idea but I know it is beneficial for now
This was super helpful! Thank you! Just subscribed 💪🏻
😀
This is a very informative and important video. I want to thank Oscar Owen for thinking this in a different perspective. Also the analysis is superb and very deep. Everyone should watch this video. Again, a big note of thanks to Oscar Owen. Yes it is true Ali Abdaal maintains the parity in short with long videos.
Is it possible to use a short on a different channel to direct to a long video on your main channel? Basically keeping the shorts separated so they can't affect your main channel. If so, I'd probably do that.
This is great information. I started a music themed channel a few years ago. It took me almost 2 years to reach 1000 subs and that was all from long form content. I hit 1000 subs right around the time YT rolled out shorts and they became so popular. late last year I started posting shorts and noticed that my views and subs were going through the roof, so I started posting shorts every day, but noticed that when I posted long form content, it was all but ignored. So I've dug myself into this hole, whereby I need to keep producing shorts to keep the channel alive and now need to figure out how to make long form content that is related to the shorts, so my channel will now kind of be going in a completely different direction. I started this second channel, and that channel I think I will use shorts sparingly. Thanks for the video.
Am having the same issue.
So i created a short channel too
@@MC8NewsI think I’m just going to let my music channel be primarily shorts and my media channel be for long form.
Great tip,l now llink my shorts to long term video am subscribers are increasing in numbers
I like your point of view about shorts being a low risk experiment of what content already works on our channel 👍🤔😊
If you manage one channel dedicated to longform and another to shortform, can you link from a shorts video on the shortform channel to one of your longform vids hosted on the longform channel?
You are the best, explanation was clear from the start of the video ❤❤❤
It’s because there’s no post nonfiction button next to the subscribe button. That most likely could be a reason why? I always link my longform content on the CZcams short and that kinda helps.
Great video! It's been tough for a lot of creators to try and balance long-form and short-form content. Like you said, they are really for separate audiences.
Please make a video about it, and don't forget to introduce yourselves in the beginning in the video like nate did 😘😘
Agreed! Love your channel too!
This is very helpful! Thank you!
I love how you asked us to go back to the stone age and once we got there you said we should back to the future. I admit great hook!❤
Great bit of content here lad! Well done
I'm a small gaming channel. One thing I noticed is when I upload shorts/long form videos and do live stream, I have less traffic (even with the new vertical livestreaming feature) If I don't do live stream short/long form videos gets significant traffic or better. Now, I don't upload anymore here, I put it on TikTok since it does not affect anything if you do live stream, and just do live stream here.
I wish everyone reading this comment light and growth
Thanks Oscar, this was helpful insight!
I agree, i get some thousand subscriber on my YT Shorts but no one is willing to watch my longform content. Now I want change it. Is it better to create a completly new channel or is it enough to stop uploading shorts in combination with not promoting the longform videos to the own subscribers?
Hey Oscar! Great video. Im not sure that i agree that we should have 2 channels. Is there something that clearly says the algorithm suggests our long form videos to our short form subscribers? I know i have a split audience. Everyone does who has long and short on 1 channel. But a lot of newer creators who have had success with shorts i dont think understand the game completely - title, thumbnail, promoting a video, we just dont have to do those kinds of things with shorts
I think it comes down to preference. You can do both for sure and have them on one channel - just be tactical and follow the three c’s! However, if you ‘mess up’ shorts; the cost is so great that it can ruin all your long form (hence me suggesting having two channels like MrBeast does etc). However you can put them onto one! Just be intentional with the content you create :)
First of all thank you for your great advice. I have a music channel which I strictly keep long-form & that is growing. I apply all the advice I get from people like yourself & this really helps. I also have a Christian channel with my wife & I have both shorts & long-form. I found that the shorts have impacted the long-form greatly. But I am now noticing that applying that 3 steps you mentioned is assisting greatly. I make duplicated format, and obviously the colour & fonts are the same. The long-form & shots are the same length. I am noticing gradual re-growth in long-form. I am inclined to want to split this into two channels for the different audiences. I'm hoping YT will allow three channels. Your input is invaluable, thank you Oscar.
Thankyou really good advice, I was use this on my new art channel!
Thanks friend. You are right , my channel was good then some how I put short as I don’t have long video come out then I put short now my channel not google & sub drop too😢. Feel really upset now . Thanks again for information ❤
Love this. Who edits your videos? I want that!
So if I make a second youtube account only for shorts to promote my long form videos on my main account, it could be beneficial for both accounts?
just came across this video and when you mentioned that stat on your channel of viewers that watch both short and long, my statistics came back almost the exact same. I got like 13% of viewers who will watch both and im wondering if I should consider totally getting rid of all shorts (like unlist/private) on my channel since they seemingly dont help me at all. I am also at a point where all my videos have flatlined and Im seriously wondering if that also has to do with that minimal 13% who watches both and so all my videos go no where as a result regardless of what I try
Thanks for the great video and information! What if you’re a very new creator in the music/entertainment niche? I started a channel a few months ago with only 3 long form vids. Then, I posted a short form vid that went viral (over 1.5 million views and still going) and my subscribers jumped from 35 to 3600 and still growing. I’m aware it’s hard to monetize shorts, but I feel like I should keep making shorts or even focus on shorts to grow. Is the music/entertainment niche more suited for shorts? Also, maybe shorts are harder to monetize directly on the YT platform, but perhaps they are effective for funneling those views to an external website or product/service you are trying to sell?
I'm a small youtube still catching with my subs,views and watch hrs. I started posting shorts recently as well. I was thinking it will help. I am not sure if I am doing the right strategy. This video is helpful. Thank you
Hey Oscar do u suggest mk two separate channel channels to be successful?🤔
This is the latest Information that I Wanted, I'm making Shorts now, and I Uploaded Long form, It doesn't work, now what I'm doing I used Community Tab, making a poll and having connections with my subscriber asking then on what content I should do For long form , I'm not sure if this will work.. I'm really thinking on how should I switch into long form
Yeah it's crazy the way the social media platforms are trying to take away affiliate marketing in shorts. They don't want anyone to click away so they take away the creators way to earn. Has a small CZcamsr with under 5,000 subscribers this really hurts me. I really don't know if I should keep uploading shorts because I am mostly long form on CZcams. Maybe I should offload it to a secondary channel or just post to other social sites