Why 2024 is the Best Year Ever for SEO
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- čas přidán 10. 12. 2023
- Free on-page SEO checklist: www.gotchseo.com/checklist/
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In this video, you'll learn:
⬩Nathan Gotch's Professional Journey: Discover the path that led Nathan to become a leading SEO expert and the founder of Gotch SEO Academy.
⬩The Influence of AI on SEO: Understand how AI tools, particularly ChatGPT, are reshaping the landscape of online marketing and SEO.
⬩Book Writing Experience: Gain insights into Nathan's transition from writing blog posts to authoring his book, "The SEO Entrepreneur," and the unique challenges he faced in this process.
⬩The Importance of Niching Down in SEO: Learn why focusing on specific niches is crucial for success in SEO, with examples from Nathan's own professional experiences.
⬩AI in Content Creation: Explore the role of AI in creating content, including the distinction between merely generating AI content and using AI to enhance content quality and originality.
⬩Understanding Google's Search Algorithm: Delve into the intricacies of Google's search algorithm, including the factors that influence content ranking and Nathan's views on Google's content quality assessment capabilities.
⬩Predicting the Future of Google and SEO: Nathan shares his thoughts on the potential challenges to Google's dominance in search and the evolving nature of SEO in the face of advanced AI technologies.
⬩Strategies for Unique Content Creation: Discover Nathan's approach to creating standout content, with real examples of how he has developed unique content strategies for his website. - Jak na to + styl
Thanks for watching! Go here for more SEO help: www.gotchseo.com/help
Do you have any advice on how to help prospects see the value of SEO? It's hard to say to them "Give me $5000, and after a year it'll pay off". I've tried comparing it to growing a CZcams channel, but this doesn't always work.
Intresting question.
You have to use data. Do some keyword research and get search volume data. Then calculate how much CTR they'de get if they're ranking #1 (~30%). From there, you'll know the estimated traffic. Then you'll calculate the average conversion rate (1-5% for most websites). Lastly, estimate the AOV (average order value) or LTV (lifetime value) of a customer. From there, you can get a ballpark idea of ROI
You are always there with actionable advice - loads of other people would have just written 'show them the value' without anything specific! Thanks Nathan!
🎯 Key Takeaways for quick navigation:
00:00 📚 *Nathan's Motivation for Writing the Book*
- Nathan's motivation for writing "The SEO Entrepreneur" stemmed from feedback within his academy and the realization that less than 10% of businesses reach a million dollars a year.
- Identified a need for foundational guidance for beginners in SEO, beyond the advanced level covered in his academy.
- Explained the dual motivation of elevating his author status and the strategic business benefit of providing valuable content that may lead readers to his academy.
04:13 📖 *Transition from Blog Posts to a Book*
- Described the challenges of transitioning from writing blog posts, with visual elements, to creating a book with limited visuals.
- Emphasized uniqueness in writing style and the aim to make the book actionable, providing straightforward steps for readers.
- Acknowledged the limitations of traditional SEO books and highlighted the simplicity and clarity in his approach.
06:46 🎯 *Niche Down for Success*
- Stressed the importance of niching down in business, drawing parallels to SEO strategies like targeting long-tail keywords.
- Shared personal experience of starting with a broad approach in his SEO agency but recognizing the benefits of focusing on a specific niche.
- Encouraged choosing a niche based on location, industry, or service level, emphasizing the ease of dominating smaller markets.
13:47 💡 *Overcoming Resistance to Niching Down*
- Discussed the resistance to niching down, attributing it to a scarcity mindset rather than ego.
- Highlighted successful businesses that dominate their industry by staying focused on a specific offering.
- Advocated starting small and expanding, citing examples like Calendly and Loom as companies that excelled by doing one thing exceptionally well.
17:03 🚀 *Starting Small and Expanding*
- Shared personal experience of starting big initially and the challenges of niching down at a later stage.
- Recommended beginners start with three to five niches they are interested in, considering personal knowledge or connections.
- Mentioned providing a niche database as a resource for readers, emphasizing the importance of finding a "blue ocean" opportunity.
18:27 📊 *SEO Competition Analysis*
- Emphasis on niche selection for SEO.
- Utilizing databases to categorize competition levels.
- Importance of targeting untapped niches for better SEO results.
19:10 📉 *Historical Perspective on SEO Excitement*
- Reflects on the SEO landscape from 2011
58:00 🚀 *Starting Out in SEO*
- Advice for beginners in SEO,
- Paths in SEO: In-house vs. Entrepreneurial,
- Importance of hands-on experience: Creating and optimizing personal projects.
59:09 📈 *Learning Through Implementation*
- Breakthroughs through trial and error,
- Importance of experimentation and real-world application,
- Just-in-time learning vs. just-in-case learning.
01:02:12 🔥 *Learning Through Mistakes*
- Embracing mistakes as opportunities for rapid learning,
- Continuous improvement through action,
- Evolution from making common mistakes to more informed decisions.
01:07:22 🌱 *Constant Learning and Adaptation*
- Advice on learning by doing in SEO,
- Iterative nature of audits and SEO strategies,
- The market's role in providing feedback and guiding content creation.
01:11:45 📘 *Getting Nathan's Book*
- Recommendation to purchase the book through the SEO entrepreneur website,
- Bonus incentives for buying through the website,
- Personal touch: Nathan's signing of every book purchased through the site.
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hands down this is the best info I’ve seen anywhere on how to bring everything together
- I’m a data Sci and comp Sci and web dev and psych and bilingual Ed, so speaking professionally
Specifically my fave part- when he highlighted wedding bands has 2 meanings - this has always been the tricky side for bilinguals , so lots of effort put into combining likely searched words in places like El Paso where we are combining languages colloquially
It is nice to see an optimistic guy when it comes to future of SEO. Yesterday I saw 3 videos predicting nothing but doom and ridiculing newbies almost. Most recent video on Niche Pursuits.
Every year is the best year for SEO if you know what you are doing ✨️
True one hundred percent
Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!
No water, fast! Way to go.
That was very helpful.
Pure Knowledge
Is there it's soft copy link?
Listened to the video, ordered the book!
🙌
Thanks a lot for the great conversation!
Do you have any recommendations on niching down in a small market? I'm building a SEO agency in Switzerland (German speaking part). However, compared to the US, Swiss cities are just so small, almost no search traffic online. Like my hometown has 20 searches/month for SEO Agentur Zug and we're ranking on position 3. That's why I'm wondering if I should even niche down, as the german speaking part in Switzerland is already a niche in itself.
Btw, I great book, helped me a lot!
Happy to hear that! Honestly, I'd still niche down because at least you'll know for sure if it isn't viable. The good news is that you can always expand out. Execute, learn, and adapt
Hi
I was glad I watched the video.
On the one hand, it's sad that there is so much junk in the SERP. On the other hand, I appreciate Nathan's perspective on Google just muddying the waters.
One can't rely on every piece of advice that is put out there.
The bottom line is to create helpful content, that is right to the point and ideally better than others'.
IMHO, SEO isn't going anywhere in 2024.
I wasn’t going to watch it at first. I was like, the video is too long! But I’m glad I didn’t listen to myself. Once I started listening, I was hooked in. Great interview, Nate. I agree what you said about all of these updates. Google at this point is just trying to muddy the waters and shake things up and frustrate SEOs. Even so called “white hat” websites are not safe. Google makes zero from SEO. Their shareholder value depends on people buying ads. And you are right, it has not made the results better…..
I'm happy you did, thanks for watching!
Am currently in need of Google voice search SEO tutorial and how to use all the tools in preparation for 2024
Brilliant
is so refreshing that he completely understand the impact that AI can have in SEO, I've heard other seo's bashing chatgpt and AI, comparing them to spinners, Nathan just gets it.
I feel like Google is in a symbiotic relationship with publishers though. It would only take one small “do not crawl” on every website to cripple them. Like a mass boycott. Seems they have no choice but to leave a ray of hope to publishers to be found, rather than just scraping their data directly. They would instead have to scrape directly from social media, eliminating blogs entirely, and we would just migrate to social SEO. I guess.
good job
Value. thanks
The disruptive example is Complexity - silicone valley startup not in it bout the 💰, they have impressive traction and scientifically are doing things differently and they also understand old school SEO
thanks a lot Nathan that was very usefull content
Glad you enjoyed it!
Really enjoyed the conversation. Thanks again, Nathan!
Thanks for having me Scott!
Great video👍
Thanks 👍
I want to buy your physical book so bad ha but im broke for now
As AI becomes a prominent source of information, traditional Google searches may diminish in importance, leading to the decline of conventional SEO. However, local SEO will continue to be in demand. Users are likely to rely more on AI than Google, and while blogging may decline, it is expected to persist within news agencies in the foreseeable future.
So, why?
SEO is dying day by day. But some SEO experts try to believe other people that SEO will exist forever. So they teach other people and earn money. So promote SEO and earn money
The more people who leave the SEO world behind, the better it is for those who still believe in it and see opportunities.