Important Change to SEO (New Google Algorithm Update)
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- čas přidán 16. 06. 2024
- Google has begun rolling out the March 2024 core and spam update, and many SEOs are being crushed.
In this video, I’ll show you what Google is specifically targeting and what you can do to avoid being hit in the future.
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Timestamps
00:00:00 - Intro
00:00:17 - What Google Wants
00:10:20 - Programmatic SEO
00:12:07 - Parasite SEO 2.0
00:14:36 - Deindexation
00:27:37 - Your Money Your Life (YMYL)
00:37:00 - EEAT
00:44:12 - SERP Analysis - Jak na to + styl
⚙ Create SEO Content That Ranks: www.rankability.com/ (free trial)
I'v notice a plethora of SERP that is totally unrelated to the search term I entered. They must be doing updates as we speak.
Thank you to YT alg. for showing me you. For years I've worked alone in the field of raising awarness about LMs/LLMs/Chatbots, as a former/probably once more content creator which main purpose resided in sheer originality, digital art, music composition, only to see OpenAI be turned from a fruitful open-source, transhumanist dream come true, now its surrounded by Big Tech Cartel, and yes, I admit fully, I am using the services of this Cartel (I won't even call them a Consortium, or Oligopoly, they're downright mirror to Moebius Cartel (Discovered source: Veritasium channel about lightbulb longevity, academically cited article as secondary source: Wikipedia.). After pouring thousands of dollars into products for content creation, services like Adobe CC, I winged SEO techniques and marketing plans by observational science, a bit of help from social blade, I formed a whole habitat to just now, in this video, realize what I did was creating backlinks. Fundraisers, innovative new approaches, tons of videos from reputable graphic designers by providing, free of charge, on social platforms entire categories about specific types of digital art, ranging from simple chibi art, all the way to UI, in order to aid the audience/viewers to have experts in that specific question, and not pay a wheelbarrow of dollars to be taught an obnoxious amount of money to learn how to draw a circle on their graphics tablet. And then Sam Altman for all his genius, and fluid intelligence, lacks one type of intelligence coloqually known as "wisdom" , so now super-realistic digital brush paintings (e.g. Nixeu, WLOP), so now I switched "trades" into evaluating, analyzing, and checking Moore's Law merged with "How Cyberpunk 1984 are we getting at yet?". From a stable community that would receive free art if they donated any sum to reputable charities, exposure art for other medium-range streamers, to now learning neural networks, hidden layers, forming complaints for breach of GDPR Framework over companies in US that claim to adhere to it. The eloquence and science communication form through which you present the points in the video were an instant hit with me, I hopped on your website in the first quarter of your video, subscribed around halfway in the video and am trying to re-enter, or at least, reorganize in a way since what a long project for a massive canvas ran the person making the commission $250+, but they'd receive what they wish, open to retouches, gruelingly operated the mindboggingly difficult bureaucracy to register as an LLC (or its equivalent in my country), and now people can freebie firefly away. Here's a SEO I'd like: Communities wanting human made art in digital of high quality, and fair parity quality-price. I'm sorry, but Corporate America (sorry for bringing in politics into this, but to say US politics or regulators have power in this is like saying there's democracy in Cyberpunk 2077), with just one quick slash, left the already difficult terrain to navigate to reach in top due to oversaturation of digital artists, from profit to "how to declare bankruptcy" spike in google searches, or downgrade pays to levels of sweatshop. I mean, I guess Brian May is one of the best electric guitarists alive, and also an astrophysician engineer that contributed to the Rosetta project of putting a lander on a comet, might as well compose music, and digital art, while operating on platforms such as Hugging Face, and Tenser Flow, while backlogging EU authorities with Big Tech cartel with complaints of irregularities, and making my own LM for my own use as a therapist since now I can't afford one with the big five from Scheissecon Valley ruining jobs, commissions, demand levels for digital artists from images to animations. I assume some increasing pushback and however deep in the pockets of The Big Tech Cartel FTC/SEC are, when Judy Dench and Cate Blanchett will be used by Sora, well, good luck, not to mention that most congressional hearings still use fax machines as the "honorable members" of the congressional hearings, and the Supreme Court is probably, allegedly, still using pony express to send quill written wax sealed letters, and only discovering AI on the AutoPilot function of the planes their donors give them freebie trips. Wonder if they ask "Where's the Hello Girls?" - and we're talking about long term SEO contingencies merged with AI, while Ramses the 2nd is the median age of most US branches. And we hope they understand SEO, AI, Ning Inc. ACTUAL purpose, and I could go on. Point is, solid, superb work. When I'll not be poor I'll invest in your studies past the generous info you provide here and on the domain.
On one hand Google has rolled out Gemini and on the other its hating AI content. Talk about crap load of hypocrisy 👽👽👽
Ayup, same one that told me it only has memory up till sept. 2021, then I corrected it, GPT 3 models go for 1st Jan 2022, Bard...I mean Gemini is so adorable. /s
I loved this as a newbie, watched all the way to the end. thank you! When you touched on the people also ask area- and said to get granular. do you mean in individual blog posts answering each question that is relevant to me? Or did you mean something different? you used the word asset, but I was thinking a blog article. can you clarify for me?
Google has always wanted the same thing quality content and great site structure for user friendliness. This seo stuff is not hard. Just seos try to make it sound harder than it is to put fear in people.
The deindexing threat is one of the reasons I try not to depend on one source for traffic
My question on “original content” has always been how Google knows to rank you high because you’re unique and accurate vs being unique and wrong. If you’re writing on an established subject, we know google expects certain words to be in that content. If you don’t provide a close variation of those words the machine that googles is will assume you’re giving people incorrect information, not that you’re being unique. How do we create unique content while still making sure you give google the answers and related topics it believes belong in your article?
with NLP optimisation maybe?
Google uses already ranking authority sites to match their content with new sites or low authority sites. If you sites authority is lower authority no matter how valuable your content is google does not give a fk, and its not only for google, you can see this in real life as well.
This made me feel so much better about all my hard work! Being a perfectionist really puts me in a bad place sometimes as far as actually publishing a lot of content just because it takes me so long but at least my stuff is thorough and based on user experience. Gives me hope for the future 😊 Thanks Nathan
Trust me, you will be better off for it. I did the same and it has been difficult but Google loves it! Most of the people whining about losing their rank after the HCU are lazy.
I can't stop focusing on that word you used.... I keep reading it again and again I'm thinking because sometimes just doesn't explain it for me... It does it every single time, I have a notebook that I wrote down each and every time, and honestly it's not 1 book I have thousands of them 😅
At the end of the day, the rules for having success in SEO haven't changed. You only get in trouble if you try to game the system.
Usually i dont like long videos, but this one is good, thanks!
Nathan, this is the first video of yours that I am watching and this is so helpful! You are right, most people just aren't willing to do what is necessary to compete and ia encourages this laziness. I am glad I am building a true user-first, informative website.
Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!
Thank you Nathan for keepin us updated ❣
Excellent coverage, Nathan. Thanks 👍
thats exactly what i did , i made original content after compiling all my research rather than just dumbly generate after typing the topic i went to other sources made a collection of unique data and just get it written from AI , so far i am not seeing any major hit on website , so far its unique , and original with something new to offer to google only those content will not penalize from google
Any update? How is it looking now?
Hey, very informative video man. I have a question - I have a website, i am still trying to get organic traffic, so in early stages. Recently, several of my articles with external links got deindexed, and the main reason seems to be the external link, do you know whys that?
Thanks for your updated pieces of information.
Great breakdown on the March 2024 Google update. For those impacted, remember to audit your content for quality and relevance. Google's algorithms are increasingly sophisticated, often prioritizing user engagement metrics and content depth over traditional SEO signals.
Sometimes showing the backside of a physical product lets the buyer know if it's going to fit or not. Is that enough to be original content?
Original, high quality content! Content is 🤴
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!
Hi Nathan, can you do a similar video looking at the impact of the update on e-commerce websites. Preferably ones which sell physical products. We have noticed no change in web traffic (increase since 3rd march) but dramatic decrease in conversions which makes me think google has changed the type of customer its is sending (ie it is sending fewer people with buyers intent).
Would love to know what plugins you use for SEO..
thanks for giving much more details about google 2024 core update, but if site is derank how to recover site from them. plz give me valid method for this?
Thanks Nathan, totally agree with your quality approach. The challenge is not to cope with this big G update, but with the next twenty.
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
You putting this up for free is actually clutch - praise to you
The audio reverb isn't welcome but your fireship strategy is god league future level, and I wish I can be part of team like yours. Thanks for the most reliable news , every time.
Yeah there's some weird audio issues - didn't catch until after upload, but thank you!
The pleasure is all mine. 🎉😅
Good for content writers. AI is eating our creativity. Good decision by Google.
This is a great decision by Google. Essentially, those of us who put in a lot of effort to create original content can't thrive under the previous policy, especially regarding keyword usage. I have no choice but to subscribe to your channel for delivering such a remarkable message.
This is the most helpful video I have ever come across about the recent Google updates
I appreciate your content around AI, but I have one question as you were showing those sites are hit and you analyzed in your AI detector, then at the same time for that category you should have shown those who ranking still and showing their content by analyzing through AI detector and show whether they use AI or not and then I could understand something better.
AI detectors are useless
AI bubble is bursting. one guy from nichepursuit community published 7 million articles. he is ranking but do u think Google is gonna let that happen?? not for too long. his website is nothng but trash. may be he shld get a AI software to read the site too.
love how they deindex good websites, but never deindex all the scams and trash sites
Can you share how to get case study ideas or other assets to achieve E.E.A.T expecially for ecom brands that don't have the resources to build tools
What is the probability of my site bouncing back after auditing my site?
Thanks for the video! Loved it very much!
Glad to help!
Does this relate to all search content, like if you are just watching for fun video's on youtube or online, because that is mostly not content that would add to a algorithm, but it shouldn't count also in the same way as research results or something like that.
This content is the real deal. Thanks for putting this together.
I appreciate that!
Sooooo glad to have Google start cleaning up these lifestyle blogs that just have like five pop-ups in the middle of the screen when I’m on my iPhone!
For a few years now, I have been quick to exit out of these type of websites and find my information somewhere else !
And now I’m working on creating a blog where you’re not going to have a pop-up because I’m going to Bank on affiliate marketing and just driving from my CZcams channel to my blog
And from Pinterest to my blog
Clear and understandable, I wish there was more information like this.
A good lecture that will benefit all who have followed this excellent explanation.
I'm glad Google is cleaning things.
Hey Nathan. Please excuse me for bothering you but I have a request. I recently started a fashion blog, which purpose is purely informational content (no affiliate links, no standard product reviews). There is no such thing on the internet. My request is if you could just have a quick look as you did with the other websites in this video and tell me does it make sense to continue or not.
I feel like I've been lied to by multiple experts, regarding building a new website, ranking and building authority. All that focus on identifying low-competition, long-tail keywords and writing and optimizing on those to rank. From what I've been hearing in the last couple of weeks, all that is now garbage.
It always was
I think there is nothing wrong with that strategy as it helps you break into a niche, but obvs not to be to focused on quantity but on quality
Great video! Everyone wants a shortcut. Get rich easy. That’s not reality.
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Glad it was helpful!
That guy made a page about Tank Davis its not even him really. He put a fake picture and some info. Google has the right for delisting those websites
I only watch koray, but now i am starting to like you as well. Keep it up. ❤
This is the biggest load of crap ever. Getting paid by Google or something? The SERPs are quite literally LITTERED with low quality content BS right now. You think everything posted on Reddit, LinkedIn, Facebook, TikTok, and mass media is quality content with a unique angle? Give me a break. Practically anything from a major publication is nothing more than a crapfest listicle. This has nothing to do with AI. This has nothing to do with "spam". Its Google being Google. If you really believe half the crap in this video you may as well embrace the "build it and they will come" mentality. Good luck with that.
Thanks for your opinion. What's your alternative strategy?
They probably differentiate with UGC content, but your point is right. It seems that big players can do whatever they want
So, I was doing a research on a content of mine that lost ranking over multiple updates... I used to hold the 3rd spot on the furst page. Interestingly, I stumbled upon a reddit asking the question which is the topic I wrote about. I believe I did justice to covering everything there's to know about the content. The reddit was ranking number 4 on the first page. I opened the thread and guess what, it was a post from 2014 and didn't answer the question at all ... Got me wondering why that's is ranking and I'm not even showing up on page 1 2 or 3 anymore even after updating the content... Note this article was written manually and 100% unique... No AI.
@@nathangotchit's just another "just be a big brand bro" update
This video is just for CZcams views .. he did a video right after HCU . Telling people what do about the HCU..before understanding what type of sites were actually hit...
The strategy is just release a video about an update right after the update without any data
The video is great, informative!
Wow, I did not know your channel exists. Very good breakdown. This has inspired me to make higher quality content. Thank you!
Glad to hear it!
Thanks Nathan! I have unsubscribed from many spammy CZcamsrs my website got hit following their advise, you are one of the only few i trust these days ❤
Great content as ever
It's amazing they still have their AdSense accounts.
Why are some urls not shown on Google search, even though the search console shows that are indexed?
This is common and nobody knows why not even Google lol.
@@col8325 I don't know why, but it takes some time. With an agyed website, it would normally show up quickly in search results. I face that with the content that targets hard keywords
I know one website with just 1 word of content on page, on the 1st places in serp. Without any links on exact page. 14M pages in serp, millions of traffic and rising during last update. 😂
Nah i digress.... the easiest way for Google to handle this is the following.. "if Ai content detected = penalize" ... Seriously, what is the percentage of people using AI who will spend hours upon hours to produce a high-quality piece of content that is fully-fact checked? I would say very very little because taking this long route defeats the idea of what AI content transformers were sold as....1-click content machines.
It's a lot easier for Google to say if AI content detected = penalize.... Than to say if AI content is detected then throw in this bucket to analyze for a bunch of quality factors. Yes, they may find some high-quality pieces of AI generated content however they will have to spend a pretty dime and a lot of machine resources to find them. And again what do you think the percentage is between high-quality AI published content is versus mass-produced low quality AI published content...less than 1%???
Everything is clear. Brief and clear. No water. Thank you)
Best video I've watched on this topic so far!
Wow, thanks!
This is a thought from an user, since I don't care about SEO.
The only thing they would need to do for me is to make search operators (and, or, quotes, date...) to work again.
15 years ago I was perfectly capable of finding high quality content when they worked.
They don't need to filter things for me. They just need to give me the tools to do it myself.
This is helpful, thanks. I would like to see a future where Google was not the go to for this.
No water, fast! Way to go.
I have genuine content on my site but I have been affected, don't know why, what should I do?😢
Great video. Just wait for all the comments to come through defending poor quality AI content. I'm losing hope that people will understand these new SEO concepts (that really-have been here for a long time). Information gain was a patent filed in 2018.
Thank you for creating the video - likes Unequivocally !!!!
Would be great if there were a comprehensive list of FREE TOOLS to 'see' and 'check' a website.
For anyone wondering why I'm here.... Well I've been forced to promote a business I started two years ago 🙄.... Yah.. Unfortunately I had no idea what it cost to promote the business, I just knew everything else about the business. So I had to figure out how to get customers to call me. I'm a older guy so I did not grow up with computers... My first pc was a win 95 and then 97 it was probably the mid 2000's by now. Dealers were talking about ebay that was probably the biggest thing at that time for us we were buying delinquent storage units that died when they made TV shows depicting everyone getting rich..... Not everyone got rich in the gold rush. Some lost all
What shown here is the good side of the updates. Sadly, there's also the bad side where Forbes and Reddit rank for everything instead of detailed reviews and real experience-based advice from independent bloggers.
As many other said, this update totally failed
My blog is one of the victim
Having 100% original, high quality content, low bounce rate
I had issues with core web vitals, but had fixed it (at least on web)
Now completely unable to rank
And I don't know what to do
Share your website
My website really affected badly from being in position 4 to 30, because i did used chat GPT for my blog pages. should i delete my blog posts? in order to fix it?
Test replacing the content with unique, original content (not AI)
@nathangotch thank you I will try , even though English is not my first language 🥲
@@nathangotch thank you I just put them on no index and the ranking got back up. 🙏
Did they just reverse the update? They removed over 1000 of my rankings yesterday and now they're all back.
I noticed that also to my clients websites
You are just lucky.
So we went from Content is King to Human Content is King.
In a world of AI the way to stand out is to offer real content made by people.
There are still ways to leverage AI and do this.
Great video
So cool. Thanks for this.
My pleasure!
I don't believe to change anything when Google update algorithm. Right strategy always work for SEO.
I’m not a “writer” by any means. I at least try. I have used ai to help with a thought I have, then write something around tips I’m given. I’m in the process of building a small handmade website, for a little extra income down the road. My fear is getting shut down by a simple mistake I didn’t know about. Any small tip would be helpful. 😊
this wave of interest is growing for the benefit of the People. Seems to me that if you are going to prosper, you need to relearn language, on all levels. Interesting, that AI apps apps are educational toys Absolutely turning the Value tide. Scams are going to dissolve with more authenticity. Do BE You!... Thank You so much for sharing like You Do. Honorable Service for the relative Future.
Thanks for, the informational video, 💝💝💝💝💝💝💝💝
You are so welcome!
That picture of Tank Davis has the model wearing a boxing glove for a shoe.. that's your first clue..
Will the Ai content website hit in this update??
If the content and website is low-quality and it lacks a strong backlink profile, then the risk of penalization is high
Can we recover after such a strong hit or penalization by implementing what you just said in this video? @@nathangotch
You're doing a good job.
This is the beginning of AI content, not the end of it - for those who write high quality useful content.
Do you think this will reduce the amount of directory sites that come up when you do a search for something like "NY Sexual Harassment Lawyer?" Currently so many of the directory sites display above websites.
Unfortunately, no because those sites typically have lots of link authority
Its biggest update for bloggers 😮
that tank davis article doesn't even have a photo of tank davis lmao
I put 100 posts from 2016 into originality AI and they all showed up as over 70%
Thinking you're going to create or write anything that no one has ever thought of on the internet...😂
Ugh, just fire!
Beyond competition.
Tôi không thấy phụ đề. Tôi người Vietnam 😢
Don't get why people are complaining so much. It's all about quality content + link, and add techncial seo. People love to make noises when the rules have always been set and clear 🤣
Did Adam Enfroy get hit? I really don't feel sorry for some of those guys .. like Jack the creatine dude and some other guys. So much arrogance ... it is incredible. Doing things that are difficult is the right way, yes. But as you know, most people are in this biz (including yourself ) for monetary gain. Many people are in this game out of sheer necessity. So, they need to, or we need to pay bills first and then do the difficult stuff on an empty of full stomach. Ya know ?
I can bet nathan gotch dont know basics of what google wants. Period
Do explain what you know about the subject, legitimate people who say others don’t know need to have some authority, otherwise is just hot air -yes
dang, Morten Storgaard's site godownsize was in this video. yikes
And the Reddit & Quora party just started? I am not seeing an increase in quality results whatsoever.
Zac was using mediavine, (still is) for ads. I find allot of mediavine sites use very shady tactics to rank high in Google. Lots of sites clearly have bought 1,000s of backlinks and are just milking the ad revenue. Zac was one of them, his content is garbage and if you go and analyse his backlinks to inner pages you will see why he got the boot. So not just because of AI garbage content.
As soon as you broke out the "AI detector" it was a wrap. Those are a total joke and a money grab. IYKYK.
How many times have you tested it? I ask because we've tested it thousands of times since its release and it's very accurate. It's not perfect and will produce false positives. But it is at least 80% accurate. If you have some data proving otherwise, I would love to see it. Just shoot me us an email support at gotchseo dot com. Either way, thanks for the comment!
@@nathangotch yeah chuck any historical document in one and get back to me.
To be fair. Let’s take a travel site for example. You might have great content but is the content real? Have you actually been to the destination you’re reviewing?
That’s what Google wants. And that’s why they have the likes of Reddit up there because if you’re searching for a destination to travel those are the best ways to find out about the place you’re going with people giving real reviews and advice because they really been there or live there.
1.- To long video 👎🏻, 2.- True behind bars (Google made huge mistakes) ⚖️, 3.- Happening right now there's on line trustworthy AI to work in💯👍🏻 and don't 🗑️⌛here, 4.- Your introduction: "What Google wants" 😂👎🏻 5.- After 60 seconds watching and commenting....Bye-bye 👋🏻.
Reduce unoriginal content huh. Except for the large media companies that pay for Sponsored Ad spots and unleash mass produced articles that use other people opinions and rewrite them as their on. Like a tech company releasing product reviews on steal toe work boots. Yeah I'm sure they purchased and walked around the office in work boots long enough to create an opinion.