How to Use Data to Personalize Your Customer’s Experience | Webinar

Building relationships with energy utility customers beyond transactional messaging can be a challenge. This is where personalized marketing, or personalization, can help with your customer's experience.
Learn more about best practices for customer personalization and segmentation here: www.questline....
Customer data is a powerful force that can be used to better understand preferences and track needs. In fact, 55% of consumers believe that targeted communications create a more enjoyable experience.(1)
Personalized marketing can help your utility achieve:
- More effective messages
- Higher engagement rates
- Increased program conversions
However, it’s important to remember privacy and security when collecting and using data. Although customers expect relevant messages, they also expect their privacy to be respected and protected.
In Questline Digital’s webinar, expert speakers Brian Lindamood (Questline Digital) and Marianne Holohan (BlastPoint) covered:
- What a personalized utility customer experience looks like and its benefits
- How data can be used to personalize the customer experience and drive engagement
- The importance of data privacy, legal considerations and meeting customer expectations
Check out the recap of our webinar to learn more! www.questline....
Or, check out our other resources on personalization, segmentation and data:
- Data Security: Critical Trends for Energy Utilities: www.questline....
- Case Study: Segmentation Drives Up to 84% Increase in Customer Engagement: www.questline....
(1)Forbes