2024 Digital Marketing Trends | Best Practices | Webinar

As we prepare for the new year, take a step back with us to see what digital marketing trends held strong in 2023 and what we see emerging for 2024.
In this webinar, hear from digital marketing experts, Jonathan Nelson with the American Marketing Association and Brian Lindamood with Questline Digital. They'll share their experiences, insights and actionable strategies to optimizing engagement campaigns.
They’ll also discuss the latest trends and proven strategies that will dominate the digital marketing space in 2024 and will share real-world examples and tools that your utility can implement.
Here’s what you can expect:
- A comprehensive understanding of the key digital marketing trends that will define success in 2024.
- Best practices and new approaches to improve the effectiveness of your digital strategy.
- Expert guidance on leveraging personalization, segmentation and automation to deliver highly targeted and engaging email campaign
Learn more digital marketing strategies: www.questline.com/solutions/d...

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00:23 2024 Digital Marketing Trends, Best Practices, and Webinar Etiquette
02:32 Today's webinar will cover digital marketing trends and best practices for 2024.
07:33 Content should be something you're excited about
10:02 Content marketing as a strategy for driving leads and engagement
15:01 Newsletters provide regular, engaging touch points beyond just sending bills to customers.
17:13 Newsletters help save time and cut digital clutter.
21:04 Newsletters help in building awareness and driving signups for energy efficiency programs.
23:07 Personalization will be crucial in 2024.
27:27 LinkedIn's algorithm update and examples of effective social media strategies
29:42 Utilities using social channels to inform and prepare customers.
33:59 AI legislation and personal information
36:09 Targeted messaging based on customer segments
40:21 Segmentation and personalization are crucial for customer engagement.
42:25 Personalized landing page led to campaign success
46:21 Email platforms now have built-in personalization capabilities.
48:18 Start with one piece of personalization and build from there.
52:21 Maintaining strong customer relationships is crucial for long-term customer engagement.
54:20 Engaging low-income customers through digital platforms