So will the drugstore priced Revolution brand mkup - in all sorts of foundations, concealers & powders - & various other British brands that do the v darkest to v lightest shades - for everybody, in various textures - & have done⚠️since 2012⚠️ - & many ppl cannot afford these expensive brands, but that brand IS affordable - the truth is, SOME 🇺🇸 stores⚠️just don't stock⚠️the darkest shades in many brands- & it's⚠️ not ok - but its NOT the industry & this⚠️content hasn't been relevant⚠️in ten years & she knows it. (& after she's told you there's "no inclusivity" for a while - which JUST is⚠️NOT true - she'll try & sell⚠️ you the (overpriced) brand(s) that are Sponsoring her to put this out.. Disingenuous much, all of this, unfortunately🤗💜 Peace 🙏🇬🇧🌏💜
@@youreverypicture21you’re not even American, why are you commenting on what is sold in US stores lol how would you know? And the UK isn’t known to be inclusive for makeup so idk why you are bringing it up
i cannot escape this video... nothing personal it's just every time i hear "this is not inclusive... THIS is not inclusive" it gets stuck in my head & i keep saying it for days 😭
THIS but also for the fair shades too, the only time I have EVER been able to find an exact match to my skin color is from those Korean companies that literally only have 6 shades that are like : Pink White, Orange white, Slightly less pink white, slightly less orange white, WHITEEEEE. But even those don't have the lightest shade I feel like some people need, case in point; I have a friend with albinism (If you don't know what that it, look it up) and she has NEVER EVER in her life been able to find a shade match for herself. Its always way too dark. I am so happy that we're starting to get much darker shades, and I hope that we can get some lighter shades in the western beauty brands, too!
@@infinitelovepeacegratitude4962 I mean exactly what I said man u dumb? Ofc black person does make up suitable for black people...did you got something bad out of this ?? Why is there always someone who doesn't understand the most simple sentences?
the fact that she was respectful enough to not mention the names of the companies she called non-inclusive, even though she was disappointed, is definitely something.
I was gonna say Rihanna’s fenty before you even started applying. She did the best color scale and amazing products in my opinion. So much respect to Rihanna for that :)
Not all companies make products for everyone. We all struggle to get stuff that suit us in some instances. We find it, we buy it and then that becomes our favorite company. That's how it works!
@@KittiCheYa well, there are many tailors in my neighborhood and they only make men's suits. I'd say that's not inclusive but I can go find myself a seamstress and be happy. It's also very hard for me to find the size of shoes that fit me so I can make a video showing all these non-inclusive businesses and cry about how hard and frustrating it is for me or I can be realistic and understand that the world doesn't revolve around me or the thousands of people who have weird size feet and just move along with my life and be happy. It's a choice! I get it's hard but if you have a company that already makes the product that fits and suits you, what's the point of complaining about the other companies?
@@danielitajosue2008 She's only complaining about the companies that claimed themselves to be inclusive. I think she'd be okay with companies that don't have the shade but don't claim inclusivity. Kinda how Gordon Ramsay goes hella critical of self-proclaimed professional Chef (thus being held to a higher standard) but are kinder to amateur ones/children.
I'm happy I actually found comments where they have an actual conversation without being mean to each other. I really wish more people could be this mature in other comments.
@@akara_keen3002 her whole channel is based around being a black woman who doesnt have dark enough shades to do her makeup, its not her personality and you don’t have the right to tease her content when you have absolutely nothing on your channel. learn to respect others even if you dont enjoy their content.
@@akara_keen3002 her channel is based around trying to make makeup more accessible for everyone, if you don't like the *entire point of her channel* then leave what
If some makeup companies doesn't create more dark colours for that, it Does NOT mean that they are not inclusive. They are actually not being inclusive because that's not their "message". And they don't create those dark colours because it costs a lot of money, and it depend on their target, their clients, the country. Probably where you are, the company doesn't sell to darker skin people because they would not sell enough. It's all about money, they don't want to waste money on smth that would make them spend more than earning
We're talking about products and targets. If my target is Sudan ,why should there be inclusive shades for white people if they don't contribute in the sale of that product? @@niraxlevi9930
Exactly, not to flip the switch but it should also go all the way to the pale side. Like as dark as human skin can be and as light as it can be. That will be true inclusivity.
@@th3yloveana if someone is a colour, there should be a variety of good quality products for them! Light or dark, there should be products for everybody!
@@th3yloveana I have extremely pale skin and can find makeup products my shade easily. I don't think there's a problem with shades not being pale enough, only them not being dark enough
Preach, I stopped buying from Sephora 10 years ago after they sent me a special invitation to give feedback. My feedback was the lack of color choices for brown skinned woman with yellow undertones. I also called out the birthday or bonus gift samples being catered to light skinned woman leaving darker skinned woman with the options of hair product samples (not for my texture) or a skin care option. Back then the only brown owned brand they sold was Carol's Daughter and it was stuffed in the back corner of the store. Nevertheless, they just thanked me and said most of their clientele were lighter skinned, they wouldn't have enough space to carry all shades/brands, and I had plenty of skin care/fragrance options. I sought out black and brown beauty brands after that.
@@burnttoast8355 seriously. "Most of our clientele is light skinned." Well maybe that's because you don't carry product that dark skinned people can use?
Beauty product makers who are not from their community do not understand the needs of every group that needs them. like Rihanna's product, she is dark skin. her product is very real for people dark skinned🥰
And you can't find a disco ball at a paint store........should we complain about that next.......newsflash you ain't special no one has to carry your skin care or make up products they don't owe you shit shop around you lazy entitled snowflakes Jesus christ this is getting sad
I'm honestly considering buying a set of red, yellow, blue, white and black foundations and just mixing them until I get my shade. I used to paint portraits so doing that would be much quicker than spending another 20 years looking for my shade. I'm not even joking at this point, I've been looking into those mixer foundations and they look great. I'll also be able to highlight and contour without having to look for products that won't fit me perfectly
Are you really comparing acrylic paint and foundation? There are a lot of things that need to be considered when it comes to foundation, like undertones etc. It's not comparable. Human's skintones is not just like paint..
I'm disabled no companies include me, companies aren't required to include people, just use the one you like the best and remember the ones you say aren't inclusive include someone.
There is a strong history as to why people like this lady are not included. She has every reason and right to highlight who is trying to be inclusive and expect sone to do better. It's called getting companies to evolve and do better for the next generation. All girls deserve to benefit from female products and not feel excluded from their peers' experience. Trust me, people paved the way for you, too
@@2222quinnyshe sure can, but to say some brands are not inclusive just because they don't have her shade is funny. They don't have hers but they have many others and that's inclusive. She and many other sure did pave the way tho, by bullying but it's effective anyways so who cares
@pennywang6461 what's funny is your definition of trying to make change as bullying. When you have been the centre of everything for so long. It is hard to accept others' want to be included too
Simplified to…a lot simplified: What (most) makeup companies find "inclusive": 👩🏻👩🏻👩🏻👩🏻👩🏼👩🏼👩🏽👩🏽👩🏾👩🏾 Someone out there: what about 👩🏿? The company: Oh no, that’s "the darkest we could go".
The ones on the left literally look dark TAN, not even a deep color and they’re calling it inclusive 💀💀 EDIT: I’VE NEVER GOTTEN SO MUCH LIKES BEFORE, THANK YOU. -Kaeya
I feel like it's possible upon first release as Rihanna is black herself, she would have known black people's struggle in skin care which gives her an advantage
I have a problem with the light shades too. I hate to put foundation because they always becomes yellowish-orange on my skin tone. I really want to start my makeup with foundation but this problem has been always annoying!
She deserves to play with makeup like any whitewomen, dear. Stop trying to dismiss her argument of the video with a non point. Her skin " looking so good" doesn't mean she cant play with makeup like other women who are " white".
@blackleague212 they weren't dismissing her argument they were complementing her skin. They said she wouldn't even need foundation because her skin is so flawless that she could do a full look without foundation, and it wouldn't make a difference. They never said she couldn't play with makeup, and they certainly didn't say anything about white women, get a grip
@@neonrat-tlesnakes8830 right, go to the clip where Barbera bush was walking around the hurricane Katrina victims and saying " wow the accomodations are so nice here, it's way better then how they were living before" as if their original homes had no value or as if the stadium were good enough. I get the same vibes here. And next time if you're gonna be a smart arse, don't wait till your last sentence to express how you truly feel. That's weak. And I'm a new Yorker I eat weakness for breakfast lunch and dinner, dear.
@@blackleague212 Wtfff how can you compare the hurricane Katrina to a coment about how beautiful her Skin is. I agree with your point that it doesnt matter if she needs the foundation or not, she can still use it and that should be no problem! But its still ok to say that she has good skin and wouldnt need it, its a compliment. But no one said that she shouldnt use it she should do what she wants and yes its a shame that there are Brands that dont care for all kinds of Skin color
there are two extremes: either you can't find a light enough shade, or you can't find a dark enough shade. people in between are lucky in the beauty industry, because they can easily find a remedy.
Yep I've struggled to find a light enough shade for myself. I only wear concealer these days (just to hide the eye bags) because the lightest foundation wasn't light enough. I wish brands would be bothered to be more inclusive to the extremes.
Technically, they're all inclusive. Everyone deserves to have a color that matches her skin if she wants to wear makeup. It's challenging to find a real match if you're fair-skinned, too.
I disagree. Id be considered a middle shade and i can never properly be matched to my skin color. Ive even gone to makeup people ajd asked for them to help me and they cant match me even mixing shades. Im biracial and i have a bf who is black. He was with me that day and we were both laughing at how silly i looked in the mixed shades the employee said matched me , so i teasingly said well i bet you would look silly too, so we had her match HIS skin tone to a makeup and the shade she picked for him lerfectly matched his skin right out of the bottle. Hes just about as dark as the girl in this video give or take a couple shades (not throwing shade at her or discreditiing her. Just pointing out how dark my bf is, being as its relevant to the comment im responding to, since im again "middle" shade and he'd be on the darker side)
Yup! It wasn't until Fenty hit the market that I found a shade both pale and neutral enough for my skin tone. No one used to make neutral pale shades, it was almost always cool tones and occasionally warm, both of which make me look weird. They really did change the game.
I live in Brazil, here they think everyone is tanned, I have such a hard time to find my color in pharmacy products. Edit: Fenty is an imported product and very expensive in my currency.
I mean there are some hair brands that cater exclusively to african hair. We dont see people complaining about that. But i suppose the more mainstream a brand is the more expectation there is for mass appeal
@nw6070 that's not the problem here. Those brands making curly hair extensions aren't claiming to be inclusive unlike the other ones. Why don't you talk about issues you actually know about?
Well that may not actually be the case. I think it is quite expensive to develop each shade as there are lots of experts putting in many hours of work. Also, production costs money. If a shade is only projected to sell under a certain amount, maybe it’s not all that profitable to develop the shade on the first place? I also might be fully wrong and if I am someone tell me! still think they should tho either way.
Could they make enough sale to justify developing a new shade? If they money were there to be made. You don't need to ask them they will show up knocking on your door
Simple. Big conglomerates like L’Oréal are producing a lot of product. The more you produce, the profitable it will be. So they don’t produce 100 pieces of foundation. They make 1000000 in a row. There are special people who counts money and look on statistics. Which shade is more popular, and which is not. Big company’s did not make small product lot for small amount of people. It will overprice the product. And if they make a lot of the unpopular product, there will be a lot of left overs. (I know that there’s a lot of really dark people, this is a small percentage of the entire audience of the brand. and producing a very dark shade in the same proportion as other shades would be very unprofitable.) They are not inclusive, if it’s not profitable) all that support is a lie) no money, no profit = no inclusive. And smaller companies or indie brands, can make an inclusive product. Cuz if you can’t buy mass market, you are automatically go to “inclusive” brand. They not gonna have a lot of extra product because of smaller batch of goods, and they can make a higher price because of it. They get more audience and more profit from this. For them “inclusiveness” is a huge profit.
This is why I will FOREVER STICK WITH FENTY BEAUTY .. PERIOD .. even my shade is the darkest for all brands .. the fact that my darker chocolate sisters can’t use the brand is why I will ONLY GIVE MY DOLLARS TO BRANDS THAT INCLUDE ALL MY SISTERS!! THATS THE ONLY WAY FOR TRUE CHANGE!!! ❤❤❤❤
As someone with pale show white like skin the only thing I ever found that actually matched was Nars lightest shade, however if not light enough you can usually find a color corrector in a white shade that is easy to mix with foundation in order to lighten said foundation it doesn't need to be the same brand just same base ex.water based items should be paired with other water based items read the first few ingredients should say "water,oil,wax"ect in the first few ingredients ensure you buy a product that's base ingredient is the same so they blend well together! Also remember you can tell your undertone by looking at the color under your eyes if it's blue or purple you have a cool undertone, and if it's green or yellow more of a warm undertone hope this helps ❤
Yeah I can’t find my shade too even though I’m white, just cuz it’s a very complex color (yellow but not enough for yellow ones, and same with others; red and blue), so I have 2 mix my foundation out of couple ones everyday. All I can say is keep an eye on brands that actually have some variety of shades and u can work with (I’m saying it to every1 with that problem), it’s harsh but yeah, it’s how it is. If they r up to they will do more shades, unfortunately if they r not open to that, they will stick to what they have.
Then other people are hating a company who sells a really dark shade and it's too dark. When I was in high school, there were no shades that matched my complexion, and I'm pinky peach white. The shades were too orange.
I usually have a hard time finding foundation light enough, I never realized just how bad companies can be for darker shades, though 💀 those first three just look like orangey spray tan 😱
yeah, i have the same problem. The lightest foundation gives my skin a tan and orange tint. I have to mix it with a white adjuster to achieve my skin tone. I'm from russia, so there are not so many opportunities for me to tan, and tanning is harmful to my skin, so i have to adapt the foundation to my tone...
@@Greenballoffireaccording to the video, there are companies who make products that accommodate dark skin, so why cant people just use the products that already accommodate them? Why do we have to pressure every company to accommodate everyone?
Yea exactly, that is not okay. The first side is literally my skin tone and that should never be the darkest shade a makeup brand has to offer. That fenty beauty one was amazing! It pretty much disappeared on her face!
@@mE-rk3di not really because skin tones have a wider range than they are promoting they can't say that they are inclusive if they have a lighter shade as their "darkest" one because there is a lot of people who "need" makeup in darker shades so if anything they would make more money doing so..
@@basiccniya i was actually trying to say that they would make more money if they had darker skin so we agree! but what I’m saying is even if a makeup company doesn’t have your skin shade there morals don’t change my point being they are probably still a very inclusive company but only offer things to lighter skin tones just because they feel best offering those products.
@@mE-rk3di yes I also know of some brands that only offer dark shades too which is okay too. I think what’s she’s saying is that having only lighter shades is not an inclusive range of foundations, even if the company is inclusive.
@@mE-rk3diou can’t be an inclusive company but only cater to lightskin people. That’s just not how inclusivity works. You can’t be an inclusive company and actively exclude anyone darker than a paper bag… that is not inclusivity. As a white man it may be hard for you to understand since there has probably always been your shade offered in stores. Companies almost always cater to white consumers while disregarding the people of color on the darker end of the spectrum so it is easy for someone who will always have their shade in the store to say “it’s inclusive to only cater towards light skinned people” but it’s not…
At this point I'm honestly surprised there's not a subscription service where you can just match the makeup to your skin from a color pallet and just have it sent to your home weekly. It would cut out a lot of the "we're so inclusive" bs in the industry and actually help customers who don't have common foundation pigments for them
Its not that easy, also not that practical compared to the system they have now. I would assume it will become so much more expensive if you would do this on the scale of Fenty for example. Mass production helps to cut down cost by a lot.
@@Sandrinarhonda the issue is that every big brand should have inclusive make up and that she probably had to look for a *while* to find the right one. You have no right to ridicule a person pointing out the subtle racism of the beauty industry
@@SandrinarhondaFenty has been around for 6 years, while those other companies have been around for more than 100 years is the problem. But you would rather people keep quiet about things that need improvement, because I am sure you have no complaints. Except this one about a black girl stating that the makeup industry needs to do better. Looking at the comments it seems this is a problem with both extremes, so please keep that same energy with the women at the other end of the spectrum because they have the same complaint. Or else we know what’s really going on here.
I'm so white that even the lightest shade gives me an orange face-. so in order not to have to repeat myself I live in a part of France with physical peculiarities due to consanguinity and I have very light white and purple skin, no foundation exists in this way and we do not hear enough talking.
@@Sea_Wheezy I'm French, we don't have the same foundation colors, but even in France I can't find my skin color because I'm very, very pale. so I continue to be Orange 👍🏻
@@Mel28116 i also couldn't find my shade in France, but everyone else could 😭 I am pale as a piece of toast tho. Like literally imagine dracula and thats how pale I am 🥲
I used to work for a small Australian beauty business, it was difficult to sell enough foundation to justify producing it, let alone giving us the darker shades we were asking for. The big companies shouldn't have the same issue so they should be absolutely be inclusive.
I’m really interested in this subject. Isn’t in the US companies that makes dark skin beauty products only? Why don’t they? If the market is large enough for inclusivity? From pure interest
They do have the same issue. Releasing new shades is a new business risk and cuts into their margins especially if they don’t understand the market demand. Older, bigger value companies don’t have incentive for innovation due to shareholder pressure on their earnings, especially for low margin items like foundations.
They do have the same issue. Releasing new shades is a new business risk and cuts into their margins especially if they don’t understand the market demand. Older, bigger value companies don’t have incentive for innovation due to shareholder pressure on their earnings, especially for low margin items like foundations.
@@user-zp1wi6qo5yThere are companies that specialize in makeup aimed at dark skin. Minority businesses used to always make our own stuff for our people. I remember Fashion Fair back in the day being the first quality make-up line I ever saw for dark women. It's practically defunct now. But there are others now, especially since mainstream companies caught onto black buying power. But, there are still some companies out there that are Minority-owned and specialize in products for Minority women. You just have to search.
Not only her music, her fashion, business everything is just fantastic as her. Her last album was dropped 8 year ago and didn’t even putted any single out and still on Spotify #3 number. most streamed artists around the world. Rihanna is amazing
Us super pale girlie's on the other end of the spectrum have issues too. It's so difficult to find the correct undertone with foundation. So many are orange, yellow or peachy toned.
As a white woman, i have the fairest shade of skin. So fair that until my mid-30ies, I never could find a foundation for me, ever. Then came worldwide Corean Beauty and their obsession for white skin and I could at last find something for me. And now, in my late 40ies, SOME brands have AT LAST fair enough foundations for me. Inclusivity works at the end of both spectrum.
@@rebeccagomes3889But we (I’m also in my 40s) had to wait until the Koreans came to market here with their light skinned products as America always loved making us natural pale ivory people forced to have fake tans.
@@viktoriebartosova3798 these multidollar industries can't even make a darker shade than that? I think it's ignorant and wouldn't want to spend money on them just so it goes on the billionare CEO instead of darker shade makeup.
Most brands don't go light enough or dark enough just be glad you found your shade a friend of mine bought the lightest concealer they sold in an entire store eand we laughed because they could almost use it as a contour
this is why i stopped wearing foundation, im so ridiculously pale that even the lightest shade from most foundation brands looks too dark or orange on me.
fr like why don’t stores sell like KISS band member shade of white like real white to at least help neutralize dark foundation. not no “fair ivory”as the lightest shade because it’s not fair enough
@@twothousandandchew literallyyy it was always the absolute worst in high school bc those ugly fluorescent lights brought out the yellowness so much 😭😭 i would look relatively fine in natural light and then the second i stepped into school i turned into a minion
I hate how people are like 'they're cheap brands what do you expect, get expensive ones if you want your shade' no?!? Why should black and dark skinned people have to pay more when white people can match their shade going to the dollar store for foundation. No excuse
She probably lives in a majority white country, so it's to be expected. I live in India, but am ethnically central European, and can never find light beige plaster or foundation in the shops, because it isn't a majority white country. The whingeing is insufferable, honestly.
@@Wandering.Homebody even then some people with darker skin or black people can move there. i live in america and can’t find my shade with out it being orange.
I'm sorry if you're going through this! I've got a red skin tone, so while it's definitely not as hard for me as it is for you, it's difficult for me to find my shade. Good luck!
And? Found your own companies and ignore the already covered one. Ehetione should do what they can do best, is a company isn't sure they can make good dark shades they shouldn't bother
@@eirschu8973 The problem is inclusivity washing. Luxury brands and niche products will always be there. They must however not use labels such as "inclusive" and "body positive" in their marketing. Those labels get you shared and tweeted thousands of times. They generate money. Instagram influencers and tiktokers will celebrate the inclusive brand which is free marketing. Plus, manufacturing darker shade isn"t rocket science, but those brands are just not confident there's a market for them. They want to milk a cow they didn't feed basically.
Aren't you too naive? Let's say the cosmetic company made all 100 shades of skin color. The retail stores won't give them the space for all shades. It's business, it's systemic, and not one company can solve the problem. Then the korean company will come up with the shade control pigment kit to adjust the tone on your own. Maybe being smart can solve the problem!
That’s probably why companies don’t really make those shades because they wouldn’t make as much money. People with her skin don’t really need foundation so there’s not enough money to be made for production 🤷♀️
@@DaniHGirlI dont get why she doesnt buy makeup from african companies. Problem solve. Most of are from white companies, where they dont need dark shades
@@Isabella4evr369 It's called boycotting. When a company does not make a product that you want them to then take your business elsewhere. I can't speak to their motives for not including more shades but there is obviously a market for all shades.
Crayola had more skin tones then some foundation brands. And I kinda feel you because I'm really pale like REALLY pale and most of the foundations are orange or pink and aren't light enough.
I do agree with the unacceptable “inclusivity”. Brands not only fail to make foundation/concealer/contour shades that match even the darkest-skinned people, but they also fail to make shades light enough for the palest-skinned people as well. I love fenty in particular for being very inclusive with their products, I myself am a very pale girl and my skin, especially during winter, is second cousins with a sheet of printer paper.
Yes! Although our darker skinned counterparts seem to have it worse, it is genuinely difficult for those of us on the opposite end of the color spectrum to find a match as well. Most brands, their lightest shade makes me either orange or extremely pink. I have tried SO many brands and have only found TWO. TWO that are a decent match.
Same! I actually stopped wearing foundation all together because it just made me look orange. I switched to using a white concealer with a pink concealer applied under it.
the fenty one doesn’t even look like it’s there,that’s how accurate it is
FR!
Rihanna it's totally such a powerhouse, she made real sizes undies and now I learn she worked on natural make up too. Respects 😎
Wild
is*
Sorry I was asleep yesterday :v
And also I'm not a native speaker, forgive my mistakes, haha
ikr i use fenty and it’s amazing
The fenty one looks fantastic oh my goodness
Yes❤
Hi remember to not use God's name in vain
@@mariamendoza8934 where do they even say that lmfao
@@mariamendoza8934they said goodness
@@mariamendoza8934 Youre delusional.
The same could be said of the fair shades too. I’m super pale so even the lightest shades of most foundations make me look orange
Same!
THIS. I could never have foundation in my Life cause all of them make me orange, seems the rule is to be a tan kardashian
You should try Korean brands..
@@Deblina_Ghosh02 I can’t afford them 😭
this is why we have mixers. I am pale and very yellow undertone. So I buy most pale shades I can find and add yellow mixer.
ok but the fact ur skin looks so good even without foundation……
true.
When Emojis are more inclusive than makeup brands 💀
Lmfao
👩👩🏻👩🏼👩🏽👩🏾👩🏿
@@yangjungworm_7332 not gonna lie, but it's true🌚
@@AmethystIL57 right
👩👩🏻👩🏼👩🏽👩🏾👩🏿
👴🏿
The Fenty shade literally melts into your skin..... Absolutely gorgeous 😍
So will the drugstore priced Revolution brand mkup - in all sorts of foundations, concealers & powders - & various other British brands that do the v darkest to v lightest shades - for everybody, in various textures - & have done⚠️since 2012⚠️ - & many ppl cannot afford these expensive brands, but that brand IS affordable - the truth is, SOME 🇺🇸 stores⚠️just don't stock⚠️the darkest shades in many brands- & it's⚠️ not ok - but its NOT the industry & this⚠️content hasn't been relevant⚠️in ten years & she knows it. (& after she's told you there's "no inclusivity" for a while - which JUST is⚠️NOT true - she'll try & sell⚠️ you the (overpriced) brand(s) that are Sponsoring her to put this out.. Disingenuous much, all of this, unfortunately🤗💜 Peace 🙏🇬🇧🌏💜
@@youreverypicture21 So... everyone in the world is now British and has easy access to British beauty brands now yeah? You're so miseducated it's sad.
@@youreverypicture21you’re not even American, why are you commenting on what is sold in US stores lol how would you know? And the UK isn’t known to be inclusive for makeup so idk why you are bringing it up
Lovely
@Your Every Picture good job typing all that. too bad I'm not reading it. also put a trigger warning for emojis or something like what the helll
i cannot escape this video... nothing personal it's just every time i hear "this is not inclusive... THIS is not inclusive" it gets stuck in my head & i keep saying it for days 😭
THIS but also for the fair shades too, the only time I have EVER been able to find an exact match to my skin color is from those Korean companies that literally only have 6 shades that are like : Pink White, Orange white, Slightly less pink white, slightly less orange white, WHITEEEEE. But even those don't have the lightest shade I feel like some people need, case in point; I have a friend with albinism (If you don't know what that it, look it up) and she has NEVER EVER in her life been able to find a shade match for herself. Its always way too dark.
I am so happy that we're starting to get much darker shades, and I hope that we can get some lighter shades in the western beauty brands, too!
Would be amazing if a company did a foundation specifically for people with albinism.
It is not just how pale but undertones. Pale skin is not universal orange/warm or pink. Pale neutral foundation below £35 is impossible.
When the crayola “colors of the world” box has more shades than makeup brands: 👁️👄👁️
Fr 💀
no bc i was just thinking abt this
FR THO💀💀💀
When the sharpie skin color pack is more inclusive then most makeup brands: 👁👄👁
FOR REAL
Rhianna is really a blessing and she has used her platform and influence so well. Revolutionized make up industry just like that. Love her.
Not such a surprise since Rihanna has dark skin.. 😀
Or maybe she just realised there's a lot of money to be made...
@adriennea1348 or she wants to make people feel welcomed in the makeup industry like its not always abt money
@@zrinkamatezovic1535what do u mean by that
@@infinitelovepeacegratitude4962 I mean exactly what I said man u dumb? Ofc black person does make up suitable for black people...did you got something bad out of this ?? Why is there always someone who doesn't understand the most simple sentences?
Her talks about the foundation shade and me lost in the beauty of her flawless skin 😍girl you're gorgeous ❤️
OMG!!!! Her skin is so beautiful that she doesn't even have to wear foundation ❤❤
Exactly! Why use anything on skin THAT perfect!😮 She is beautiful
She's wearing makeup omg😂
Stop the cap
Y'all can stop lying now she just needs to find a foundation thats blacker than her
@@somewhere_1997.her skin is literally shining stop being insecure
the fact that she was respectful enough to not mention the names of the companies she called non-inclusive, even though she was disappointed, is definitely something.
why the hell black womens needed foundie? all i can see is they don't have any face problem? for what then
yeah i was thinking the same thing
You could also see it as praising only the good ones.
I totally agree with you!
@@jackismname be ause they are the good ones
I was gonna say Rihanna’s fenty before you even started applying. She did the best color scale and amazing products in my opinion. So much respect to Rihanna for that :)
To be fair, Rihanna is a black woman who does makeup herself. I'm sure she definitely understands lol
She set the tone and made makeup history and that is iconic
@@DarkDomain0001 ok i won't
@@BlackGirlLovesAnime6 HEH…tone (;
Its the company not Rihanna. They just put her name on makeup.
I’m a naturally dark person and I cannot explain how hard it is to find a foundation that fits me
The fenty one matches so well that wished to see you do a make up with it.
If their darkest shade is orange yk they ain’t it
technically all shades of brown are orange so..
@@islandsicedtea a dark red or yellow is just dark yellow and dark red
Its usually the lightest shade as well. Just a wide wide range of light to medium orange
@@islandsicedteabut brown is actually a darker orange. it's like saying the grass is green and the sky is blue. deal with it
@@islandsicedtea no that's true
Not all companies make products for everyone. We all struggle to get stuff that suit us in some instances. We find it, we buy it and then that becomes our favorite company. That's how it works!
That’s exactly right! But the premise of her video is explaining what’s “inclusive” not just what she likes
@@KittiCheYa well, there are many tailors in my neighborhood and they only make men's suits. I'd say that's not inclusive but I can go find myself a seamstress and be happy. It's also very hard for me to find the size of shoes that fit me so I can make a video showing all these non-inclusive businesses and cry about how hard and frustrating it is for me or I can be realistic and understand that the world doesn't revolve around me or the thousands of people who have weird size feet and just move along with my life and be happy. It's a choice! I get it's hard but if you have a company that already makes the product that fits and suits you, what's the point of complaining about the other companies?
@@danielitajosue2008 She's only complaining about the companies that claimed themselves to be inclusive. I think she'd be okay with companies that don't have the shade but don't claim inclusivity. Kinda how Gordon Ramsay goes hella critical of self-proclaimed professional Chef (thus being held to a higher standard) but are kinder to amateur ones/children.
@@nanwijanarko1969 I gotta say, I appreciate your polite reply and how kindly you explained the situation.
I'm happy I actually found comments where they have an actual conversation without being mean to each other. I really wish more people could be this mature in other comments.
Omg i just have 2 point it out..
YOU . ARE . GORGEOUS!!!!❤
She absolutely is!
not the focus of the vid but
I love how ur skin reflect all the colours of the rainbow 😭😭 dropping gorgeous
@@akara_keen3002 her whole channel is based around being a black woman who doesnt have dark enough shades to do her makeup, its not her personality and you don’t have the right to tease her content when you have absolutely nothing on your channel. learn to respect others even if you dont enjoy their content.
@@akara_keen3002 thats literally what her channel is about what rock are you living under 💀💀
@@akara_keen3002 I'm sorry do you know her irl? If not then stfu
@@akara_keen3002 it’s about trying to include black women in makeup and pointing out makeup companies on not including different skintones
@@akara_keen3002 her channel is based around trying to make makeup more accessible for everyone, if you don't like the *entire point of her channel* then leave what
Rhianna out here doing the absolute most for everybody who wants to use makeup props to her
@@melrye7350 I know she's truely amazing
@@thefrybasket yes but she didn't use it as a term for indigenous people, she used it as a descriptive word for someone who is fierce
@@thefrybasket bruh wtf
💅🏿
@@melrye7350 facts only found in ur comment !!
If some makeup companies doesn't create more dark colours for that, it Does NOT mean that they are not inclusive. They are actually not being inclusive because that's not their "message". And they don't create those dark colours because it costs a lot of money, and it depend on their target, their clients, the country. Probably where you are, the company doesn't sell to darker skin people because they would not sell enough. It's all about money, they don't want to waste money on smth that would make them spend more than earning
It's about lying bro ,focus ,if they say they ARE inclusive, they better be ,not that they HAVE to be
Also it's weird that we are talking about a skin color ,debating whether they should or shouldn't be inclusive 😂 it's SKIN ,human beings
We're talking about products and targets. If my target is Sudan ,why should there be inclusive shades for white people if they don't contribute in the sale of that product?
@@niraxlevi9930
@@niraxlevi9930money rules this world, they don't give a crap
@@niraxlevi9930hair products for black women are not inclusive. So there.
Bro, i am so pale to the point i cant even find a shade that light. I feel you girl 🥲
Makeup should go as dark as human skin can go, it is not that difficult.
Exactly, not to flip the switch but it should also go all the way to the pale side. Like as dark as human skin can be and as light as it can be. That will be true inclusivity.
@@th3yloveana if someone is a colour, there should be a variety of good quality products for them! Light or dark, there should be products for everybody!
@@kurothsis exactly!
And as light!!
PERIODTT!!
@@th3yloveana I have extremely pale skin and can find makeup products my shade easily. I don't think there's a problem with shades not being pale enough, only them not being dark enough
Preach, I stopped buying from Sephora 10 years ago after they sent me a special invitation to give feedback. My feedback was the lack of color choices for brown skinned woman with yellow undertones. I also called out the birthday or bonus gift samples being catered to light skinned woman leaving darker skinned woman with the options of hair product samples (not for my texture) or a skin care option. Back then the only brown owned brand they sold was Carol's Daughter and it was stuffed in the back corner of the store. Nevertheless, they just thanked me and said most of their clientele were lighter skinned, they wouldn't have enough space to carry all shades/brands, and I had plenty of skin care/fragrance options. I sought out black and brown beauty brands after that.
It's hilarious how much they've changed their tune about this post Fenty, lol
i’m too stunned to speak about their response… unbelievable
This is why you buy from Fenty. Rihanna really knows what she’s doibg
Wth like- they use such stupid excuses 😡🙄
@@burnttoast8355 seriously. "Most of our clientele is light skinned." Well maybe that's because you don't carry product that dark skinned people can use?
The fenty one is PERFECT. It's like it's not ever there
The Fenty one is such a great match. I think you should also give milk a try, their darkest shade would match your skin tone very well I think
Damn Riri is out here doing God's work
The fact that fenty is Rhianna just shows how much of a queen she is
And Ariana
@@Browniesss_ this isn’t ab rihanna?
@@Browniesss_rem beauty wasn’t mentioned we aren’t talking about ariana it’s about rihanna
Fenty is perfect. It's like you reapply your own skin. I can't see any changes when you apply it which means it blends so perfectly.❤it glows on you.
Beauty product makers who are not from their community do not understand the needs of every group that needs them. like Rihanna's product, she is dark skin. her product is very real for people dark skinned🥰
One side straight up tan vs the other her actual skin color. Makeup companies are bonkers for this. We stan rihanna
2.3k likes…no comments…
And you can't find a disco ball at a paint store........should we complain about that next.......newsflash you ain't special no one has to carry your skin care or make up products they don't owe you shit shop around you lazy entitled snowflakes Jesus christ this is getting sad
Who is we? 💀
@@melaniemarcelo2962 fr
@@melaniemarcelo2962 me
At this point, I could just get acrylic paint and make better colors than these dang MILLION DOLLAR companies.
I'm honestly considering buying a set of red, yellow, blue, white and black foundations and just mixing them until I get my shade. I used to paint portraits so doing that would be much quicker than spending another 20 years looking for my shade. I'm not even joking at this point, I've been looking into those mixer foundations and they look great. I'll also be able to highlight and contour without having to look for products that won't fit me perfectly
Billion*
Are you really comparing acrylic paint and foundation? There are a lot of things that need to be considered when it comes to foundation, like undertones etc. It's not comparable. Human's skintones is not just like paint..
@@Gaeisok Off topic but interesting name
@@laramiaizz It was a fucking joke.
I'm disabled no companies include me, companies aren't required to include people, just use the one you like the best and remember the ones you say aren't inclusive include someone.
There is a strong history as to why people like this lady are not included. She has every reason and right to highlight who is trying to be inclusive and expect sone to do better. It's called getting companies to evolve and do better for the next generation. All girls deserve to benefit from female products and not feel excluded from their peers' experience. Trust me, people paved the way for you, too
@@2222quinnyshe sure can, but to say some brands are not inclusive just because they don't have her shade is funny. They don't have hers but they have many others and that's inclusive. She and many other sure did pave the way tho, by bullying but it's effective anyways so who cares
@pennywang6461 what's funny is your definition of trying to make change as bullying. When you have been the centre of everything for so long. It is hard to accept others' want to be included too
Your skin is absolutely beautiful, and i LOVE the hair color you're wearing. It blends with your skin tone, that's such a pretty color 😍✨
Simplified to…a lot simplified:
What (most) makeup companies find "inclusive": 👩🏻👩🏻👩🏻👩🏻👩🏼👩🏼👩🏽👩🏽👩🏾👩🏾
Someone out there: what about 👩🏿?
The company: Oh no, that’s "the darkest we could go".
honestly the darkest shades aren't even 👩🏾 they're 🟥
This
Nah it’s usually 👩🏻👩🏻👩🏻👩🏻👩🏻👩🏼👩🏼👩🏼👩🏽
@@TR-oc7hh maybe because I live in a immigrant heavy country but I see plenty of 👩🏾
@@Zenaidafromthemoon Yup, I live in the United States.
The ones on the left literally look dark TAN, not even a deep color and they’re calling it inclusive 💀💀
EDIT: I’VE NEVER GOTTEN SO MUCH LIKES BEFORE, THANK YOU. -Kaeya
Exactly!
Yea
It literally looks as dark as my white blond friend
Seriously
Kaeya? Kitty kaeya?
That Fenty shade: *baby, I'm not even here...I'm a ✨hallucination✨*
Girl your skin is glowing!!
THANK YOU RIHANNA, IF RIHANNA DID IT WITH THE FIRST RELEASE Y'ALL CAN DO IT TOO
I feel like it's possible upon first release as Rihanna is black herself, she would have known black people's struggle in skin care which gives her an advantage
@@liyenong2017 mm mm she created the lightest too has nothing to do with her being black. she just understands inclusivity
@qlowingraeeツ Lightskin? 💀
@Karasaekano Yes, she is a light skinned black woman, she's mixed... why are you surprised by these words?
@@karasaekano yes.
Light skinned.
Smh you think Rihanna dark?🥴
Her skin is beautiful and I hope she hears that everyday.
@@moongladex ?
@@moongladex are u mad, bcs your skin is not beatiful like hers?
@@s.z.6325 ok black monkey lover
@@s.z.6325
Hers isn’t though, she’s annoying too
She is not beautiful
she’s so clear she don’t even need foundation 😭😭
edit: IT WAS A FUCKING COMPLIMENT.
FR
well yeah but thats not the point🤷♀️
@@xanna957 i was just giving a compliment
@@xanna957 it’s a compliment. 🤨
@@autumn3235ikr soo pretty she don't need no make up she straight up a black beauty with rainbow skin
It's a shame not all companies can carry shades that don't sell well. They tend to only carry the most popular shades
I have a problem with the light shades too. I hate to put foundation because they always becomes yellowish-orange on my skin tone. I really want to start my makeup with foundation but this problem has been always annoying!
Her skin looks so good she doesn’t even really need foundation
She deserves to play with makeup like any whitewomen, dear.
Stop trying to dismiss her argument of the video with a non point.
Her skin " looking so good" doesn't mean she cant play with makeup like other women who are " white".
@blackleague212 they weren't dismissing her argument they were complementing her skin. They said she wouldn't even need foundation because her skin is so flawless that she could do a full look without foundation, and it wouldn't make a difference. They never said she couldn't play with makeup, and they certainly didn't say anything about white women, get a grip
@@neonrat-tlesnakes8830 right, go to the clip where Barbera bush was walking around the hurricane Katrina victims and saying " wow the accomodations are so nice here, it's way better then how they were living before" as if their original homes had no value or as if the stadium were good enough.
I get the same vibes here. And next time if you're gonna be a smart arse, don't wait till your last sentence to express how you truly feel. That's weak. And I'm a new Yorker I eat weakness for breakfast lunch and dinner, dear.
@blackleague212 LMAOOOO what are you even saying
@@blackleague212 Wtfff how can you compare the hurricane Katrina to a coment about how beautiful her Skin is. I agree with your point that it doesnt matter if she needs the foundation or not, she can still use it and that should be no problem! But its still ok to say that she has good skin and wouldnt need it, its a compliment. But no one said that she shouldnt use it she should do what she wants and yes its a shame that there are Brands that dont care for all kinds of Skin color
there are two extremes: either you can't find a light enough shade, or you can't find a dark enough shade. people in between are lucky in the beauty industry, because they can easily find a remedy.
...and YES, I am on a lighter skin tone
Yep I've struggled to find a light enough shade for myself. I only wear concealer these days (just to hide the eye bags) because the lightest foundation wasn't light enough. I wish brands would be bothered to be more inclusive to the extremes.
@@anonomous8649 I am very pale, Lumene is pretty good idk if it exists everywhere it's a finnish brand.
Technically, they're all inclusive. Everyone deserves to have a color that matches her skin if she wants to wear makeup. It's challenging to find a real match if you're fair-skinned, too.
I disagree. Id be considered a middle shade and i can never properly be matched to my skin color. Ive even gone to makeup people ajd asked for them to help me and they cant match me even mixing shades. Im biracial and i have a bf who is black. He was with me that day and we were both laughing at how silly i looked in the mixed shades the employee said matched me , so i teasingly said well i bet you would look silly too, so we had her match HIS skin tone to a makeup and the shade she picked for him lerfectly matched his skin right out of the bottle. Hes just about as dark as the girl in this video give or take a couple shades (not throwing shade at her or discreditiing her. Just pointing out how dark my bf is, being as its relevant to the comment im responding to, since im again "middle" shade and he'd be on the darker side)
You’re beautiful!! That Fenty one is gooood!
As a person with a really pale skin colour, I feel you 🤝
I’ve never been able to find my shade
Try looking for a Korean foundation! I hope u find the right shade :)
Fenty drops in shade 1 is perfect! Trust me, I’m like a ghost 😅
Yup! It wasn't until Fenty hit the market that I found a shade both pale and neutral enough for my skin tone. No one used to make neutral pale shades, it was almost always cool tones and occasionally warm, both of which make me look weird. They really did change the game.
Same, I have to deal with being orange or pink 😂
I live in Brazil, here they think everyone is tanned, I have such a hard time to find my color in pharmacy products.
Edit: Fenty is an imported product and very expensive in my currency.
Companies aren’t required to be inclusive. But if they’re going to claim to be inclusive they better add those very deep dark shades.
Louder please
I mean there are some hair brands that cater exclusively to african hair. We dont see people complaining about that. But i suppose the more mainstream a brand is the more expectation there is for mass appeal
@nw6070 the problem is they all scream that they are inclusive. Nobody told them they had to be. But don't lie when we can clearly see through it.
This !!
@nw6070 that's not the problem here. Those brands making curly hair extensions aren't claiming to be inclusive unlike the other ones. Why don't you talk about issues you actually know about?
I have a very light tan, and I was looking through a brand. I kid you not, the darkest shade was my exact skin tone.
Fenty has the most amazing colour range. 💖
More customers = more money. It's a win win situation. Why companies don't make their products more inclusive is beyond my understanding🤯🤯🤯
Exactly
Well that may not actually be the case. I think it is quite expensive to develop each shade as there are lots of experts putting in many hours of work. Also, production costs money. If a shade is only projected to sell under a certain amount, maybe it’s not all that profitable to develop the shade on the first place? I also might be fully wrong and if I am someone tell me! still think they should tho either way.
@@kyanne6178 yes exactly
Could they make enough sale to justify developing a new shade? If they money were there to be made. You don't need to ask them they will show up knocking on your door
Simple. Big conglomerates like L’Oréal are producing a lot of product. The more you produce, the profitable it will be. So they don’t produce 100 pieces of foundation. They make 1000000 in a row. There are special people who counts money and look on statistics. Which shade is more popular, and which is not. Big company’s did not make small product lot for small amount of people. It will overprice the product. And if they make a lot of the unpopular product, there will be a lot of left overs. (I know that there’s a lot of really dark people, this is a small percentage of the entire audience of the brand. and producing a very dark shade in the same proportion as other shades would be very unprofitable.) They are not inclusive, if it’s not profitable) all that support is a lie) no money, no profit = no inclusive.
And smaller companies or indie brands, can make an inclusive product. Cuz if you can’t buy mass market, you are automatically go to “inclusive” brand. They not gonna have a lot of extra product because of smaller batch of goods, and they can make a higher price because of it. They get more audience and more profit from this. For them “inclusiveness” is a huge profit.
She doesn't even need foundation what a perfect skin im jealous
She's wearing a tonne of makeup lmao
@@beastamer1990s no she’s not☠️☠️
Your skin is perfect and so beautiful 😍
Let tell you something, you don’t NEED foundation your skin is PERFECT 😍!
can we just talk abt how her skin is so glowy? 💀 it reflects all the colors like a rainbow it’s so pretty
hi raiden...
@@mcmouche266 when you cant work as a fatui so u work at McDonald's 💀
At some point, their “Darker Shades” become straight up orange🤦🏽♀️
Fr they even got racist ass trump using it to match his spray tan- that's the only person orange makeup is gonna match
That's what i was about to point out, why they don't do the shade darker and instead they do it more orange? 💀
Like undertones dont exist .. They're sad fr.
or Red
Oh it’s made specially for Donald Trump!
This is why I will FOREVER STICK WITH FENTY BEAUTY .. PERIOD .. even my shade is the darkest for all brands .. the fact that my darker chocolate sisters can’t use the brand is why I will ONLY GIVE MY DOLLARS TO BRANDS THAT INCLUDE ALL MY SISTERS!! THATS THE ONLY WAY FOR TRUE CHANGE!!! ❤❤❤❤
Girl, you dont even need foundation. Your skin is already so beautiful!
When i’m more knowledgeable i will make a beauty company and make sure that there is a shade for EVERYONE no matter how long it takes
Remember me when you're rich
@@prinssesarwa7946 she won't remember u
@@Gamingworld-xf6mi yeah no shit Sherlock. Don't take everything seriously.
@@prinssesarwa7946 she still won't remember you
@@Gamingworld-xf6mi okay ik
I am the opposite, I am white with pink cheeks and every foundation is not light enough. it is frustrating so I don't use foundation.
same for a friend of mine. She is so pale literally Snow white
Exactly. Makeup never goes dark enough or light enough.
Same the lightest is always yellow on my skin, i wish they would try more range of colours for all of us
As someone with pale show white like skin the only thing I ever found that actually matched was Nars lightest shade, however if not light enough you can usually find a color corrector in a white shade that is easy to mix with foundation in order to lighten said foundation it doesn't need to be the same brand just same base ex.water based items should be paired with other water based items read the first few ingredients should say "water,oil,wax"ect in the first few ingredients ensure you buy a product that's base ingredient is the same so they blend well together! Also remember you can tell your undertone by looking at the color under your eyes if it's blue or purple you have a cool undertone, and if it's green or yellow more of a warm undertone hope this helps ❤
that's also my issue.
Yeah I can’t find my shade too even though I’m white, just cuz it’s a very complex color (yellow but not enough for yellow ones, and same with others; red and blue), so I have 2 mix my foundation out of couple ones everyday. All I can say is keep an eye on brands that actually have some variety of shades and u can work with (I’m saying it to every1 with that problem), it’s harsh but yeah, it’s how it is. If they r up to they will do more shades, unfortunately if they r not open to that, they will stick to what they have.
Then other people are hating a company who sells a really dark shade and it's too dark. When I was in high school, there were no shades that matched my complexion, and I'm pinky peach white. The shades were too orange.
See that company's darkest shade was literally just black, nobody has pure black skin.
I usually have a hard time finding foundation light enough, I never realized just how bad companies can be for darker shades, though 💀 those first three just look like orangey spray tan 😱
They're for tan skin, but yeah it's AWFUL
I was thinking that face paint football players do 😅
Yeah I have this problem too! Like I can go to three different shops and and the lightest shade they'll have is an overly tanned version of my skin.
yeah, i have the same problem. The lightest foundation gives my skin a tan and orange tint. I have to mix it with a white adjuster to achieve my skin tone. I'm from russia, so there are not so many opportunities for me to tan, and tanning is harmful to my skin, so i have to adapt the foundation to my tone...
bc theyre probably for warmer undertones?
Tbh calling that your “darkest shade” is low key embarrassing
High key embarrassing imo
@@atlanticboulevard yes 👏🏻
But that’s just the correct way of saying it? Darkest means there’s nothing darker which is true
@@bobameno1982yes but it's embarrassing for the multi millionare company that that's the darkest shade they got. like they should be ashamed
@@Greenballoffireaccording to the video, there are companies who make products that accommodate dark skin, so why cant people just use the products that already accommodate them? Why do we have to pressure every company to accommodate everyone?
I looove how you said that! You cannot call this inclusive of this is your darkest shade!!! ❤
Skin glowing so much you can kinda see the background ❤✨😍
I am white like Snow White and also Never found a product that’s white enough for me… it’s always an orange color.
Same
but I found
estee lauder alabaster,
Dior backstage 0CR or 0N
I feel so bad for you like cant these companies actually focus on "inclusivity"
Im very pale with a blueish undertone and all the companies either make me look sickly green or too pink and dark
try getting east Asian foundation
Yes , and i would suggest white ppl make a video on it … as a brown girl .. i need every body be it pitch black or snow white to feel inclusive ❤
Yea exactly, that is not okay. The first side is literally my skin tone and that should never be the darkest shade a makeup brand has to offer. That fenty beauty one was amazing! It pretty much disappeared on her face!
Why they don’t have a darker shade thats bad they missing out on sales too. I mean u can still value inclusiveness even if you don’t have a dark shade
@@mE-rk3di not really because skin tones have a wider range than they are promoting they can't say that they are inclusive if they have a lighter shade as their "darkest" one because there is a lot of people who "need" makeup in darker shades so if anything they would make more money doing so..
@@basiccniya i was actually trying to say that they would make more money if they had darker skin so we agree! but what I’m saying is even if a makeup company doesn’t have your skin shade there morals don’t change my point being they are probably still a very inclusive company but only offer things to lighter skin tones just because they feel best offering those products.
@@mE-rk3di yes I also know of some brands that only offer dark shades too which is okay too. I think what’s she’s saying is that having only lighter shades is not an inclusive range of foundations, even if the company is inclusive.
@@mE-rk3diou can’t be an inclusive company but only cater to lightskin people. That’s just not how inclusivity works. You can’t be an inclusive company and actively exclude anyone darker than a paper bag… that is not inclusivity. As a white man it may be hard for you to understand since there has probably always been your shade offered in stores. Companies almost always cater to white consumers while disregarding the people of color on the darker end of the spectrum so it is easy for someone who will always have their shade in the store to say “it’s inclusive to only cater towards light skinned people” but it’s not…
You already have beautiful texture of skin. So smooth and pretty
Very beautiful glowing skin color you have wow ..
At this point I'm honestly surprised there's not a subscription service where you can just match the makeup to your skin from a color pallet and just have it sent to your home weekly. It would cut out a lot of the "we're so inclusive" bs in the industry and actually help customers who don't have common foundation pigments for them
il makiage has that
Its not that easy, also not that practical compared to the system they have now.
I would assume it will become so much more expensive if you would do this on the scale of Fenty for example. Mass production helps to cut down cost by a lot.
@@yongjunhyung95621exactly, she’s complaining for no reason, she has 3 or even more shades that match her and she’s still complaining LMAOOOO.
@@Sandrinarhonda the issue is that every big brand should have inclusive make up and that she probably had to look for a *while* to find the right one. You have no right to ridicule a person pointing out the subtle racism of the beauty industry
@@SandrinarhondaFenty has been around for 6 years, while those other companies have been around for more than 100 years is the problem.
But you would rather people keep quiet about things that need improvement, because I am sure you have no complaints. Except this one about a black girl stating that the makeup industry needs to do better.
Looking at the comments it seems this is a problem with both extremes, so please keep that same energy with the women at the other end of the spectrum because they have the same complaint. Or else we know what’s really going on here.
I'm so white that even the lightest shade gives me an orange face-. so in order not to have to repeat myself I live in a part of France with physical peculiarities due to consanguinity and I have very light white and purple skin, no foundation exists in this way and we do not hear enough talking.
Fr I literally cannot find a single foundation that doesn't make me look like a paler version of Trump 💀 like its so annoying
@@Sea_Wheezy I'm French, we don't have the same foundation colors, but even in France I can't find my skin color because I'm very, very pale. so I continue to be Orange 👍🏻
@@Mel28116 i also couldn't find my shade in France, but everyone else could 😭 I am pale as a piece of toast tho. Like literally imagine dracula and thats how pale I am 🥲
Same here
You might want to check out Korean beauty products then. They have very light shades
She's very sweet 💗💗💗
I just enjoy this red skin undertone ❤️ looks so pretty
I used to work for a small Australian beauty business, it was difficult to sell enough foundation to justify producing it, let alone giving us the darker shades we were asking for. The big companies shouldn't have the same issue so they should be absolutely be inclusive.
I’m really interested in this subject. Isn’t in the US companies that makes dark skin beauty products only? Why don’t they? If the market is large enough for inclusivity? From pure interest
They do have the same issue. Releasing new shades is a new business risk and cuts into their margins especially if they don’t understand the market demand. Older, bigger value companies don’t have incentive for innovation due to shareholder pressure on their earnings, especially for low margin items like foundations.
They do have the same issue. Releasing new shades is a new business risk and cuts into their margins especially if they don’t understand the market demand. Older, bigger value companies don’t have incentive for innovation due to shareholder pressure on their earnings, especially for low margin items like foundations.
@@user-zp1wi6qo5yThe US usually has less barriers of entry for startups and most businesses take place in the US because that’s where all the money is
@@user-zp1wi6qo5yThere are companies that specialize in makeup aimed at dark skin. Minority businesses used to always make our own stuff for our people. I remember Fashion Fair back in the day being the first quality make-up line I ever saw for dark women. It's practically defunct now. But there are others now, especially since mainstream companies caught onto black buying power. But, there are still some companies out there that are Minority-owned and specialize in products for Minority women. You just have to search.
Fenty melted into your skin! But you should have a lot more options! You are beautiful!
Not only her music, her fashion, business everything is just fantastic as her.
Her last album was dropped 8 year ago and didn’t even putted any single out and still on Spotify #3 number. most streamed artists around the world. Rihanna is amazing
Yes babe you speak up for what is right and maybe the company’s will fix their big problems 😊
Us super pale girlie's on the other end of the spectrum have issues too. It's so difficult to find the correct undertone with foundation. So many are orange, yellow or peachy toned.
Where are you finding these yellow colors everything I find is so pink I can use it as blush
As a white woman, i have the fairest shade of skin. So fair that until my mid-30ies, I never could find a foundation for me, ever. Then came worldwide Corean Beauty and their obsession for white skin and I could at last find something for me. And now, in my late 40ies, SOME brands have AT LAST fair enough foundations for me. Inclusivity works at the end of both spectrum.
Mas pelo menos acha várias, no caso dela realmente tem marcas que não fazem esse tom mais escuro😢
@@rebeccagomes3889But we (I’m also in my 40s) had to wait until the Koreans came to market here with their light skinned products as America always loved making us natural pale ivory people forced to have fake tans.
Yes, it looks pink or like I have dirt on my face. 🤦♀️ The outliers struggle.
Facts! And how she didn't even name the companies that need to improve, but accorded credit where it was due. . .so classy
though I wish she told us so I could know what brand NOT to buy from.
@@viktoriebartosova3798 these multidollar industries can't even make a darker shade than that? I think it's ignorant and wouldn't want to spend money on them just so it goes on the billionare CEO instead of darker shade makeup.
@@viktoriebartosova3798 bysnys
If I was a company owner I would absolutely fund it to include darker shades because of this video. What a good message.
You preach untill those companies add inclusivity 👏
Her skin tho 👌 it’s so gorgeous, it’s such a beautiful color and so clear. She’s also so beautiful, her jawline is to die for, just saying lol
Most brands don't go light enough or dark enough just be glad you found your shade a friend of mine bought the lightest concealer they sold in an entire store eand we laughed because they could almost use it as a contour
You have beautiful, glass skin! Gorgeous!
Okay, but how is your skin so shiny, I need to know your skincare routine-
Light skin has more shadows while dark skin has more reflections. Her skin is shiny because it's a very dark shade
@@militarydeviltube5014 Thanks for the explaination.
@@janejones7638 nppp
this is why i stopped wearing foundation, im so ridiculously pale that even the lightest shade from most foundation brands looks too dark or orange on me.
there’s other brands that carry even lighter shades. if you can’t find your shade try finding your undertones.
OH MY GOD SAME AND I'M TOO POOR FOR ANYTHING ABOVE WALMART
@@a.s.h- you want us to use pink or yellow foundation ?
fr like why don’t stores sell like KISS band member shade of white like real white to at least help neutralize dark foundation. not no “fair ivory”as the lightest shade because it’s not fair enough
@@twothousandandchew literallyyy it was always the absolute worst in high school bc those ugly fluorescent lights brought out the yellowness so much 😭😭 i would look relatively fine in natural light and then the second i stepped into school i turned into a minion
wow that first dark swatch was a perfect match , that’s so cool!
The woman in green. She's an icon, she a legend and she is the moment 👏👏👏👏👏👏
I hate how people are like 'they're cheap brands what do you expect, get expensive ones if you want your shade' no?!? Why should black and dark skinned people have to pay more when white people can match their shade going to the dollar store for foundation. No excuse
She probably lives in a majority white country, so it's to be expected. I live in India, but am ethnically central European, and can never find light beige plaster or foundation in the shops, because it isn't a majority white country. The whingeing is insufferable, honestly.
@@Wandering.Homebody even then some people with darker skin or black people can move there. i live in america and can’t find my shade with out it being orange.
@@Wandering.Homebody So?? We're not in the fucking 1920s. 1st world Western countries have mixed people and should cater to everyone. Period
@@Wandering.Homebodygreat but that’s ur experience it’s not like that for a bunch of ppl
I'm sorry if you're going through this! I've got a red skin tone, so while it's definitely not as hard for me as it is for you, it's difficult for me to find my shade. Good luck!
These makeup companies literally ignore half the population with their shades 😎
And? Found your own companies and ignore the already covered one. Ehetione should do what they can do best, is a company isn't sure they can make good dark shades they shouldn't bother
@@eirschu8973 The problem is inclusivity washing. Luxury brands and niche products will always be there. They must however not use labels such as "inclusive" and "body positive" in their marketing. Those labels get you shared and tweeted thousands of times. They generate money. Instagram influencers and tiktokers will celebrate the inclusive brand which is free marketing. Plus, manufacturing darker shade isn"t rocket science, but those brands are just not confident there's a market for them. They want to milk a cow they didn't feed basically.
@@eirschu8973they should absolutely bother. Pigment is pigment. Its just powder. They just add more brown.
Aren't you too naive? Let's say the cosmetic company made all 100 shades of skin color. The retail stores won't give them the space for all shades. It's business, it's systemic, and not one company can solve the problem.
Then the korean company will come up with the shade control pigment kit to adjust the tone on your own. Maybe being smart can solve the problem!
@@eirschu8973exactly!
Girl, your skin is so beautiful and flawless that you don't need a foundation ❤
I feel you, here only 1 or 2 shades of white and not my tone, I Just stopped of wearing foundation.. and I use uncolored powders 😅
Girl doesn't even NEED foundation, her skin is literally GLOWING 😭
That’s why she wants it..
@@ohhhhmatt you’re viIe.
That’s probably why companies don’t really make those shades because they wouldn’t make as much money. People with her skin don’t really need foundation so there’s not enough money to be made for production 🤷♀️
@@DaniHGirlI dont get why she doesnt buy makeup from african companies. Problem solve. Most of are from white companies, where they dont need dark shades
I don't know why I died laughing when she said "you cannot tell me as a company that this is the darkest shade you can make" 😂😂
No but it's the darkest shade that they WANT to make.
@@Isabella4evr369 Then they must not WANT your $$$
@@nunyabiznez6381 🤨🤨🤨🤨🤨🤨🤨🤨🤨🤔🤔🤔🤔🤔🤔what?
@@Isabella4evr369 I think they mean that if they don't want to make a darker shade then they obviously don't want people's money
@@Isabella4evr369 It's called boycotting. When a company does not make a product that you want them to then take your business elsewhere. I can't speak to their motives for not including more shades but there is obviously a market for all shades.
"This is not inclusive" is hunting my inner soul.....
Girl!!! Your skin is BEAUTIFUL 😍 not a pore in sight!!! Yasssss melanin misses!!! ❤
Crayola had more skin tones then some foundation brands. And I kinda feel you because I'm really pale like REALLY pale and most of the foundations are orange or pink and aren't light enough.
That is actually true
I do agree with the unacceptable “inclusivity”. Brands not only fail to make foundation/concealer/contour shades that match even the darkest-skinned people, but they also fail to make shades light enough for the palest-skinned people as well. I love fenty in particular for being very inclusive with their products, I myself am a very pale girl and my skin, especially during winter, is second cousins with a sheet of printer paper.
Yes! Although our darker skinned counterparts seem to have it worse, it is genuinely difficult for those of us on the opposite end of the color spectrum to find a match as well. Most brands, their lightest shade makes me either orange or extremely pink. I have tried SO many brands and have only found TWO. TWO that are a decent match.
@Stacie Lilly are you a millennial by chance
@@korinakorinakorinasame. Honestly brands never have my shade and it always makes me orange.
Same! I actually stopped wearing foundation all together because it just made me look orange. I switched to using a white concealer with a pink concealer applied under it.
second cousins? that’s my brother right there 💀 like why tf am i so pale