Mad Men - The Carousel | Ad Exec Reacts
VloĆŸit
- Äas pĆidĂĄn 8. 03. 2021
- "You have to be very delicate with nostalgia because it's based on a common experience. You can't push it too far because not everybody has the same experiences."
Watch as Pat (wearing his "Ad Exec hat") breaks down one of Mad Men's best ad pitches: The Carousel.
đž Patricksâ Gram - / patricklaughlin
đŠ Patrickâs Twitter - / patricklaughlin
đ» Patrickâs LinkedIn - / patricklaughlinar
đïž iProvMade Podcast - iprovonline.com/iprov-made-po...
đ See What Else We Can Do: iprovonline.com/
#AdExecReacts #MadMen #TheCarousel #MadMenReaction #iProv #VSTA - VÄda a technologie
The "guy" who left crying, you will understand in the context of the show. He cheated on his wife and was feeling very guilty about it. This pitch obviously hit home for him.
Yeah he slept with a hot secretary shortly before this, his wife found out and he slept in the office
People forget that part but itâs integral.
Wasnât it like the episode before? Only seen the show twice and Iâm about due another viewing
I wonder if Don had simply taken inspiration from the conversation they had that night and the fact it hit him so hard was just a coincidence, or if he had planned to get that reaction out of him just as a cherry on the top of the already spetacular pitch
Yeah, the man was living in his office
One of the top ten scenes in television history.
Only top 10? But seriously, I absolutely agree. I'd say it's the best scene from any show in the 21st century.
In Peggy's previous pitch Don told her to 'drop the Latin', and in his very next pitch he does the old "Nostalgia is the Greek for the pain of an old wound"
Let's not forget to credit the MUSIC. This gentle piece builds the mood and draws out the tears. When the feeling is most powerful, the words fall away and it's just the slides and the music.
Manipulative cue that profound shit is occurring
The writing on Madmen was absolutely genius work.
I love how the pitch begins before they think the "pitch" is starting.
One of the best parts as you mention, are the pauses in his speech. Some at 1sec and others are 10sec. Makes the listener think.
Definitely. Pregnant pauses do have their place. Done well, * chef's kiss *.
that pitch still gets me, I get tears in my eyes ... genius work
Minute 7:50, Don falls in love with his family again.
I still cry just thinking about that ingenious commercial with that song Do You Remember the Times of Your Life. How moving-how human.
*It helped that Don's subjects looks like the ideal, nuclear family of the era.*
It's interesting how having lived through the period the show covers makes it even more convincing. In this case, I could well believe this happened because the Carousel really did take over - _everyone_ had one of those things. It was a standard piece of family equipment by the 70's. The show is not only written excellently in an internal sense; it's also genius in how it hooks into the real world, presenting products and campaigns that actually existed. I have solid memories of those Heinz ketchup ads, the L'eggs campaign, and the cherry on the Mad Men cake, that Coca-Cola commercial. (When the very first note of that song sounded, I literally yelled "OH MY GOD" at the screen. I hadn't heard it in at least 20 years, and I was instantly 11 years old again.)
Thank you for sharing!
What they didnât show was the Carousel jamming, like they did in school. At home, we had a shuttle, like on a loom, with the next slide going into the side that held the previous slide, so the user had to do the serialization work that the Carousel did. As long as you would only go back one slide, it worked as well, and ours, built in the early 1960s, has yet to break. What Don was pitching was really the original idea for books of photos, expressed as âThe Carouselâ rather than what the engineers thought was important, in their nerdy view.
OTOH, the Carousel unit was great for academic use, where a presentation might need going all the way back to the beginning slides for review, then back to the slide you were on, before, to resume.
That's not a feature, it's a bug.
This is one my favorite scenes, because I remember very well when my father bought his "Carousel" and that is what he called it... his "Carousel slide projector".
It was great hearing your commentary on this scene, thanks! This show definitely inspired me to get deeper into copywriting.
Hey man, loved it. I am also a Mad Men aficionado. Made a few videos on advertising lessons from Mad Men. Carousel pitch is definitely the best and most advertisingly realistic pitch from this show.
As a fellow madmen obsessive in Australia - thanks for your video. I loved it! Your comments had me nodding. Iâve subscribed. Looking forward to enjoying your Content. From a fellow creative / comms person!
This clip also shows the only moment when Duck was actually on point: âGood luck at your next meetingâ. Itâs a shame we didnât see more of the Kodak work after this pitch. Do you know how brands got integrated into Madmen scripts such as Heinz? Or Popsicle? And any backstory about the laxatives brand oft mentioned, but never pitched?
Secor Laxatives! It seems like they mentioned them all the time on the show!
They didn't need to pitch the laxative product. Because viewers could just assume that everything came out alright.
C thatâs hilarious! They didnât need to work too hard on the Secor Laxatives account, because the work was so regular!!!
Right! Duck was useful, for once.
@@thejeffcallahan
...Fec-tac-ular!...
Really really great video. I loved how Informative it was to add the context of how big Kodak was and the thoughts behind this pitch. The Ad Exec really sounded like an expert so I felt very entertained (I love this show) and got to learn too! Infotainment is my favorite and I currently work entry level in marketing đ
Excellent analysis. This is a legendary, epic scene within a legendary, epic series.
Can I just say here:
You explaining what's going on here perfectly explained why I want to get into the advertising industry.
I don't just want to sell products. I want to change the way people think about them, for uses they never would've considered before.
I think you mean, this is a pitch that Sterling Cooper agency hit out the park! Love your analysis! Thx
Thanks! This just triggered the idea for opening line in my upcoming pitch video project ;-)
if you watch this scene after knowing they get divorced, its sad.
Fascinating. I really enjoyed this!
Thanks for watching! What else should we cover on the channel?
@@Iprovonline Hey iProv, this was an interesting video. I especially appreciate the honesty of Pat about consumerism and our desire for more. I'd like to see a video where you speak about balancing those two things he mentioned (he creates novelty, but also wants to appreciate his current possessions and knows that, in the end, these products are detrimental to the wellbeing of our planet). I'm thinking of going more into the psychological side of working as an Ad man where you explain your views, if that makes sense? For example; Do you feel guilty for contributing to materialism? Do you like advertising products that are beneficial to people? Et cetera.
Fascinating insider perspective!
This pitch hits me every time and I cry like Harry. I too lost my family.
Harry cried because Don Drapper stole his idea. He felt betrayed.đ
*_"New & Improved"_* always makes me emotional.
Extremely pissed off.
What have I been using? *_"Old & lousy?"_* .
@@draculemihawk6897 he cheated on his wife thatâs why he was crying
@@Nutterbutter123 Yup and she found out and put him out of the house, hence why he was sleeping in the office the night before
Excellent and Outstanding!!!
The full effect of the pitch is better experienced with the clip with fewer cuts into it. VAlid points, where
the ability of the pitch to make an impact. On silence, valid in other situations, to await the response.
5:48 Actually it means "the (physical and mental simultaneously) pain to return".
(It has double pain in it ÎœÏÏÏÎżÏ/nostos=mental pain of returning back,+ ΏλγοÏ/algos= physical pain)
the carousel pitch is less surprising if you watch the kodak ads from the era
almost all were about "feels" above the tech
the reason this pitch works so well is because don is also pitching himself on his own life
I was enjoying the show a little bit before this point, but after this moment I was HOOKED.
It's my favorite episode. I have them all on DVD. Those sentences should be reversed.
Last episode of the first season, btw.
Awesome. Thanks
I like what you have to say. Subbed.
My favorite TV scene of all time.
That's a great pitch. Drapers and yours. Good luck from a Art director in Sweden.
The P&G Thank you Mom campaign is argubly one of the best spots ever created.
Peugeot 406 czcams.com/video/YCg5TVSKYgg/video.html
Or dove- what's beauty?
Very interesting!
"Nostalgia should be handled as delicately as plutonium" one of my favorite podcasters said
I'm welling up already.
Greatest show ever
You're wrong. Mad Men is the best TV show; ever.
I wonder if anybody else here saw a TV series about 10 years ago called The Pitch? I thought it was riveting television, coming out of marketing and advertising myself.
I remember watching the original IBM ads with the Charlie Chaplin character on TV. The ads touted the new IBM PC and were constantly played on all of the major networks. IBM was advertising a product that customers could not buy since there was so much demand and couldnât be purchased anywhere.
IBM upper management didnât understand the huge gold mine that they were sitting on and opened the door for other companies like Compaq to take away market share and profits.
Xerox was another company that developed the mouse, the famous windows GUI, and Ethernet. Xerox executives gave away mouse and GUI to Apple. Brain-dead Xerox executives didnât have a clue and didnât understand the key technology pieces that their research group was creating.
I would still use this machine đ
The ATT commercial with the mom crying was not too potent. Then the MCI commercial mocked it to great effect.
Best show next to 30something Michael Steadman & Elliot Weston
The reason the guy left the room in tears was he just cheated on his wife and was filled with guilt. It wasn't the pitch.
Ok, so this vid is supposed to be an ad for your agency? But why is it I didnât realize thatâs what you were selling âtill the end of the video?
Does he reminds me a bit of the actor Zachary Quinto.
That scene made my eyes wet, twice. Thanks.
6:09 You're not saying that you're "not opposed to it"... are you sure that's what you're *not* saying?
Do you know why he left the room crying? It wasn't the product.
"The greatest show about advertising.." Better than Bewitched?
Yup
This ad exec is no Don Draper.
Don Draper wasn't Don Draper either
The season 1 scene fulfills a very important mission: portraying Don Draper as an advertising genius. If you go through the whole series and watch his various pitches, you note that the early ones are clever and capable, while the later ones grow progressively more mediocre. To me, it tracked the gradual dissolution of his self-manufactured personality.
Good points on the video, for sure, and I think Don takes a Miles Davis' approach to his pitch "soloing" - less is more, and what is, has weight and meaning.
I wish you, as a narrator, did as well. It felt a bit "Ad-Splained" and you interrupted the flow of the scene, unfortunately. Then again, I've been around the business more than most, and also loved the show greatly, so my annoyance might be too much familiarity.
Great scene to analyze tho, and hope to see more...
The Powerplay of an Alpha Male makes People Pleasing Masculine
he pleased them to their Heart Strings - he made them so happy at this pitch
Not a mundane wheel - a Carousel - he showed them this product of theres will be used to litterally make millions so happy with their lives
He made them morally rightous at an emotional level
this was the greatest day of their working lives
he made them cry on the iside like women on a wedding day and in doing so - HE was in complete Control of them
Your post is ugly.
Too much jib jab.
Do want to sell gods existance and eternal life ?
Nixon and George Prescott Bush.
God bless.
yeah, we do better pitches than those schmucks from the Mad Man. Our agency XX is far better.
Yeah right
0:08 You should get an audio person to work on your videos, or at least learn about audio. This timestamp has audio being 100% on one channel, deeply annoying if you're using headphones. Everything else in the production might be professional, but this isn't. Easy mistake to make, undermines everything else.
Man...obviously if you did not watch the whole series its pontless and useless relate comments about just the presentation focused on the scene based on marketing and technology perspective... the "saling" itself is the less important here...its the context...the life of Don (BTW, the guy who is in charge...) and you will not reach the point saying common places of persuation technicalites .Terrible video purpose. And despite all "parlatorio" it seems you did not study the character. Unpleasant to watch
You don't get it. This wasn't a film review or theatrical performance critique. He's not Rotten Tomatoes or Siskel and Ebert movie reviews. This was about advertising business techniques and principles.