American Learns That Aldi is Secretly Two Different Stores..
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- čas přidán 22. 03. 2023
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A cool secret about Aldi is
Their "fake" products are often not as fake as you think
Aldi is a store and obviously doesn't produce them on their own they let other companies produce the products
And these companies are often the same companies that produce the real branded product
So you more than likely get the same product just with a diffrent name and lower price
At least here in Germany
that's pretty much the same with own brand products in other stores. all you have to do is check batch numbers to confirm which ones are the same
The fake products are better. The iglu "bordelaise" contains lesser fish than the fake product for example.
Produzenten lieben diesen Trick
Same in almost every sumermarket with their own brands. Some products are the exact same thing but cheaper, so it is great (it is possible to know the actual manufacturer by reading the labelling), but other off brands are pretty meh.
thankfully, us Europeans are (generally) able to track products back to their source, if we're not too lazy to do so: it's actually quite an eye-opening (and quick) research process, tbh.
as been mentioned, you'd often get a better deal with some shop's "knock-off" products or store-branded goods, some of which are actually made by top brand manufacturers trying to sell their didn't-quite-make-A++ goods, for example (as in, don't mind if your cookies are slightly crumbled? that canned fillet of fish in tomato sauce not peeeerfectly filleted? "the moirée of dark and white chocolate didn't blend nicely in this batch and we're overstocked" - that kind of stuff, and lots more).
It's funny that you call the Aldi in the USA smaller stores, because those still seem giant compared to the Aldis here in Germany lol
That's because most US stores like Target and Walmart are just massive.
die amis haben einfach generell andere Dimensionen
Everything in America just has to be bigger. Even the "smaller" stuff lol
@@hydrocooledcarrot to bad that education is one of the less things that aren't bigger...
@@hydrocooledcarrot CeBit was bigger than any US computer trade show…
Here in Germany both stores are starting to work more closely together again. They began to align "brands" and products so they can buy in larger quantities together and reduce prices even more. I don't know how much packaging optics i had to "relearn" for my Aldi (Süd) speedruns...
Here in the UK there are Aldi stores, but also another German chain, very similar to Aldi, called Lidl. Lidl have 11,000 stores in Europe and the United States. I also didn't know that Trader Joes was owned by Aldi Nord. It's a store that I always loved to shop in when I was in the US.
I like Lidl more than Aldi
@@samuelsamenstrang6069 Lidl is a bit pricier, though, at least here in Switzerland.
Lidl and Hofer(Aldi) are so similar here that I often forget where I bought something. I visit both because I like some articles more from one or the other. The prices seem quite similar to me. I don't know the numbers but it feels as if Lidl has less shops in Austria than Hofer.
@@samuelsamenstrang6069 Me too. Their bakery is great.
@Tt ty In Austria: 250 Lidl, 530 Hofer(Aldi)
In Germany the stores fighting hard for the prices. Edeka even did not sell Coca Cola anymore for a lot of months, because the prices were too high for Edeka.
Rewe had the same issue with the Mars company.
Wasn't it Pepsi Cola?
@@VicGrimes In November of last year it was Coca Cola and in January of this year it was Pepsi Cola.
Edeka and Aldi (Süd) currently don't sell products of the company "Mars" because they don't agree with their prices
I live on the Aldi equator in Germany. This means there is no Aldi here. The closest Aldi to the north belongs to Aldi Nord and the closest to the south to Aldi Süd. So we have the advantage to have both Aldis close by. 😉😉
From Belgium « I am serviced » by Aldi North…What I most appreciate in these stores is that they source a lot of their produce from smaller local businesses…
Hello, in the early decades, Aldi had the fastest cashiers. There were no scanner cash registers and every product was often entered faster than today. The first checkout systems could only store 999 products. This played another role in making the range manageable. LG from Germany next to Aldi Süd und Nord
PS: Aldi North wasn't allowed to use the Name Aldi, because of that they did another concept. In Germany they do the same, in the US not
That's what I remember from my childhood, too - even before scanners were a thing, the cashiers were so quick you'd struggle to remove your stuff quickly enough. I remember they had a wider run-out zone at the end of the conveyor with a wooden lane-splitter, so one customer got one lane (and then had some time to pick up their stuff) while the next one got the other lane.
Having just 20 employees instead of, let's say, 50 has another advantage. Aldi can pay them a certain percentage above the average salary any employee in another super market earns and still save money. By this Aldi also attacts workers who might be more willing to put more efford in work than they might do at a rival super market. And there is the sing with the chair at the cashier as well, creating a more desirable atmosphere for the staff (and when you run with a quite small staff, you have to offer them good reasons for not considering changing their employer).
Me as a German, have never heard about these "bagging stations" mentioned in 8:46 we don't have that here. We just take the cart, bring it to the car, unload everything there and bring cart away afterwards.
It depends on the single store. I have been in Aldis (Nord) with bagging stations (usually not more than some tables or boards, where you can sort your stuff after leaving the cashier area) and in such that don't have. The ones with the stations are usually in inner-citys where there are no big parking spaces, so there is no way for the customers to sort and bag their stuff at their car. But it seems to be more common in Lidl stores, at least that's what I have experienced.
Germany is a hard market, the 4 largest discounter supermarkets worldwide are from germany.
1. Lidl 11,200 stores worldwide
2. Aldi Süd 7,200 stores worldwide
3. Aldi Nord 5,300 stores worldwide
4. Penny market 3,600 stores only in Europe
...
If you only look at sales revenue, Lidl (Schwarz group) is even bigger than the two Aldi's together.
Companies like Walmart are not part of the list because they are not classified as discounters.
The biggest US discounter would be at 7th place:
7. Kroger 2,800 stores
Aldi's 'Prince' brand 'Calibre 6' razors and blades are the best razor I've ever used. Sharp, long-lasting, and a quarter the price of Gillette. Ironically, two years ago I stocked up on them and then grew a beard...
Living at the south Netherland border to Germany, my local Aldi is part of Aldi nord, but if i cross the border the stores there are part of Aldi süd. One thing that Aldi does different in the USA is the cassiers can sit. Does trader Joe do that too?
Another thing about Aldi Brand Replicas: they often stipulate that for big brands to be able sell their products in their stores, they themselves have to also produce the Aldi brand variant of their own product.
Dutchman here. We do indeed have Aldi Nord here, and they do actually use commercials, although the first commercial I remember from it had a man speaking in a somewhat sarcastic tone, and I thought it was kind of funny, although not exactly the best way to advertise your products, lol.
Here some extra information not included in the video.
No. 1: Even at times when bar codes on packages weren't introduced ALDI found a way to exactly determine what items were sold at the checkout.
Instead of typing in the price the cashier entered the 3-digit codes of all items. Which by the way is shorter than prices (0,89=4 buttons or 12.98=5 buttons). And you need not paying attention of price changes.
No. 2 : At the time ALDI got splitted into north and south the former GDR was a seperate state.
Decades later at the time of re-unification the whole area of the former GDR was integrated into "ALDI-Nord-Land" exept of some locations in southern Thuringia that could be easier reached from existing distribution centers in neighboring Franconia (Bavaria).
The "3 digit code" is still in use today, for larger items like the 1.5l 6 packs of water (where it is printed prominently onto the handle). You can leave them in your cart and the cashier will just see and type in the 3 digit code, which is far more convenient than lifting it onto the belt and then back into your cart.
Don't forget to mention that the cashiers had to memorize the 3-digit codes for ALL items before they had scanners. The codes were not printed anywhere on the products back then. And Aldi was very late introducing scanners - or at least Aldi Nord was, I don't know about Aldi Süd - they only came to Aldi when virtually everyone else had them.
my friend, all they have to do is look at the pallets/shelfs at the end of the day and how many boxes of stuff they have to order to replenish the store, doesn't take a genius to work that out.
Unlike the title suggests, it's hasn't been a secret for a looooong time, even outside of Germany.
The merge between Aldi and Trader Joe's was also benefitial in the opposite way: we didn't have TJ's products here in Portugal until the Aldi stores started opening in 2006 and contrary to the stereotype that US food sucks, TJ's peanut butter is the best I've ever had. 🙂
Even in Germany in the Aldi North stores you`ll find some items with the TJ branding 😅
I am Dutch and here we have Aldi North, i never knew there where 2 stores and i had never seen another Aldi logo before.
There are also two bathroom and kitchen accessoiry (sanitary fittings, etc) companies called Grohe. One is HansGrohe by Hans Grohe, and the other is just Grohe by his son Friedrich Grohe. Both companies still stand large today!
Over here in Belgium (Aldi Nord territory), Trader Joe’s is the Aldi home brand for most of their nuts and dried fruits. So it’s nice to know the brand name’s origin now.
Here in Germany the divide currently comes to an end ... slowly. More recently the Aldi companies started to merge their production of Aldi brand stuff (so its more and more the same product in both companies) and they joined forces when it comes to buying non-aldi brand. Also their IT systems and logistics come together ... and according to internal papers they probably will fuse legally too in some years.
All due to them having experienced the first hard years in 2018, the competition of lidl and other discounters just got to close to their business model and the profits broke away.
Not sure tho how that would effect the international divide, or if it does at all.
Wouldn't it be funny if the trade commission, or whatever, prevented the merger?
You are correct when it comes to joining forces in buying, advertising and even store layout. But IT and logistics is completely separated. It's just that Süd is already using SAP and Nord is in the process of implementing SAP. But even the development runs completely separate. Source? I work in Aldi Management.
@@analogwarriors manager-magazin, which refered to a meeting protocol of aldi managment as a source if I remember correctly. The SAP implementation seems to be the first necessary step for IT and logistics working closer together ... as mentioned its a long process, possibly but not necessarily ending up in a complete fusion, not something done already. Personally I would guess a fusion would become necessary eventually the closer both Aldis work together, because german regulations come into play when two, on paper competing, big companies do too much together in order to gain an advantage.
If you can and want to share more about Aldis plans, or can contradict what I had read, please do so. I am just an outsider who only relies on business news.
5:55 - The thing about the cigarettes is just a fairy tale, in fact this company was split up for economic reasons and it was not possible to agree on which brother in the company was in charge. But they weren't at odds, but have always worked together and have done so to this day.
We also get Trader Joe branded stuff now in our Aldi's (Nord) in Europe. I like several things they have on offer, like you say, good value for money stuff in general
BTW I like your channel because we not only learn about the topic on view, but also about the American way, because you compare it to your own experience
Greetings from Germany I love your videos keep it up you're videos always make my day. By the way I have both Aldi Nord and Aldi Süd in my home City. A little fun fact Aldi Nord has actually higher prices than Aldi Süd.
Thats what living on the equator is like 😂
Very interesting, as an Dutch, we only have Aldi North and i never seen the Aldi south logo and i did not know about the different Aldi stores
Another interesting thing is that Lidl is in my country small, and similar to Aldi in some ways, but really big in some other countrys
here in Australia we have Aldi sud and it's very successful here, it currently has more than 580 stores in Australia and is the fastest growing supermarket chain here. Aldi only expanded to Australia in 2001 so it's been here for over 20 years and it's currently the 3rd largest Supermarket chain in Australia behind Woolworths and Coles, but it's the largest foreign-owned supermarket chain here, while Woolworths and Coles are both Aussie companies. I love Aldi I always shop there, I love their low prices and products.
Aldi is big in the UK, but all stores here, including the more up market supermarkets, you bag your own.
Growing up as a kid in Austria, Aldi (or Hofer, as it's called around here) was the only grocerie store I knew that was actually part of a larger company, since my mother would usually buy at a independent store, that had been run by the same family for generations. So in my head Aldi was like the closest thing I've experienced to the american malls and super stores I only knew from television. So hearing someone say that even american Aldis feel so different compared to the domestic stores sounds super funny to me and kinda makes me wanna go to the US just to experience all the freedom those mega stores have to offer.
On the german brothers splitting their company part of the video: This is actually such a meme in Germany that some while ago some brothers would they'd just split the whole country, which is why we have France today. On a more serious note, this was actually not really their decision, just how inheritance "laws" worked backed then.
American supermarkets are very similar to the French supermarkets. If you've ever been to France, imagine a similar supermarket speaking English instead of French.
I live in Rorschach (CH) which is 15 minutes away from a Hofer store in Gaißau. Although many products are the same, Hofer has things that you can't find in our Aldis, so I go there at least once a month. Aldi Swiss and Hofer are not as cheap as the German Aldis, but still convenient.
@@alexandrorocca7142 Austria generally is more expensive in most stuff.
I remember going skiing in oberlungau and seeing a hofer for the first time. It was so surreal it felt like it’d been transplanted straight from home, same layout, similar selection of products. But the cheese and bread selection was crazy. One of my favourite memories you just jogged. I remember keeping the bags and receipts to take home
I noticed a difference: Here in the Swiss grocery stores, the customer always puts the purchased items in their bags themselves. That doesn't seem to be the case in the USA, except at ALDI.
Damn never thought my hometown would be mentioned in an IWrocker vid!
Greetings from Essen, Germany!
U never know what he going to pull out of his hat.
What also helps keeping the prices low is that Aldi are privately owned businesses. So they don't need to increase their revenue each year to meet shareholders expecations.
This year, we got self scan checkouts in our local Aldi and Lidl (another German low cost competitor)
I like that, because the long waiting line sometimes was a reason for me to not shop there and rather go to a 'normal' store with more staff
I'm saying this at the start of the video: If I remember right there's a similar reason for Puma and Adidas, two brothers or cousins wanting to take a different approach resulting in two similar but different brands (difference of course being Aldi stayed Aldi in both cases and Puma got an other name after splitting from Adidas)
The story of the adidas-puma split is a little bit more difficult than just "take a different approach" ... compared to the Dassler brothers, the Albrecht split was rather quiet and peaceful, wich you can see how fair they split the Business, not interfiering in the others terretory, not even international.
I like your international fanbase here. You’ve got a great channel with an interesting mix of videos. Love your content!
Flo from Germany! 🙏
Before barcodes Aldi cashiers had to know the price of each and every product in the store by heart in Germany. And Aldi staff is the best trained and paid of all discounters and supermarket brands in Germany.
In France it's Aldi North, but the most popular in France is another german compagny LIDL
There is another similar German chain called Lidl, that is expanding in the USA, but so far they are only on the Eastern seaboard. I think they're better then US Aldi, they have amazing baked goods with an in store bakery.
In German Aldi there are peanuts and nuts from the Trader Joe's brand.
Coffee is sold under the Albrecht brand name. That's the surname of the ALDI brothers.
According to American commercial law, only one ALDI brand may be named. It is not possible for two companies to share the name.
In the UK we only have what is actually known as 'Aldi Sud' - we don't have any 'Aldi Nord' stores at all. So for me this was a bit of a shock, as to us Brits, 'Aldi Sud' is just known simply as 'Aldi'. I had no idea there was a 'parallel' Aldi alongside the one we in the UK are familiar with. Very intriguing!
Must be very confusing for those in Germany, and indeed America - even with the words 'Nord' and 'Sud' after 'Aldi'.
Do Americans find themselves returning goods to Aldi (to get a refund) only to discover it's the 'wrong' Aldi?!!
Before bar codes, cashiers had to memorize the price of each item, including the on-sale items. And they just keyed in the prices as they moved items along the conveyor belt. My mom used to work for Aldi South in the early late 60s and early 70s.
Wow, das habe ich auch noch nicht so gewusst! Ich wusste das mit den Zigaretten, aber sonst weniger! Danke für das tolle Video, Ian! Greeting from the german Federalstate Northrhine-Westphalia!
It's funny that you have this big Barcodes. Aldi stores here in Germany don't have them but the barcode Scanners often read from two directions
Don't forget that Aldi Nord today includes all of East Germany, i.e. the former GDR, which was still a separate state at the time the company split up and was therefore inaccessible to Aldi at the time. This means that with the reunification of Germany, Aldi Nord gained virtually the entire ex-GDR as a market (with a population of almost 17 million people, at the time 20% of the reunited Germany), while Aldi Süd gained nothing at all.
Australia has the Aldi South logo.
For a basic vid topic jam packed full of information. Pulled it off well Ian. Good job.👍🤠🇦🇺
I commute over the equator every non-homeoffice day. That's quite convenient for shopping.
I grew up in Thuringia, which is run by Aldi Nord and now live in Bavaria, which is Aldi Süd. Both are similar in concept and pricing, just the stores look different. And, fun fact: You can get Trader Joe's ice cream at Aldi Nord in Germany!
Aldi in australia sells 4wd and camping gear sometimes stuff like winches, recovery gear, tents, 12v fridges, lithium batteries for dual battery setups. they aren't bad because they come with warranty. i used an aldi winch on my jeep for years.
Aldi closed all their Danish stores as of February this year after over 40 years being here. It sucks because they had quite a large customer base in the country. Their business model apparently didn't work in Denmark most likely due to how the market here is.
Yeah. The market in Denmark is saturated with discount stores. And no one bags groceries, even the bigger stores like Bilka or Føtex.
Won't be missed
Someone also wrote it was also because of Lidl
A few years ago I experienced Aldi Nord (Hagen) and Aldi Sud (Garmisch) and they were distinctly different. Aldi Sud was a medium quality small store as you will probably experience elsewhere, whereas Aldi Nord was the epitome of the discounter with product all in shipping brown cardboard boxes and very low key with the attendant perception of low quality.
In UK we have Aldi (Sud) that is now one of the big supermarket chains with generally the same model of limited brands and cheaper prices. Currently, I would say that both Aldi and Lidl, the German 'discounters' advertise more than the top 4 supermarkets. The quality of products are on par or better than the major chains with both 'discounters' regularly featuring in national good food and wine reviews as top suppliers that will then also have the benefit of 15-20% lower prices. Currently in our local town, both Lidl and the two Aldi branches attract greater footfall and have remained busy or busier, whereas the Tesco, Morrison's, Sainsbury and Asda have seen declining customer numbers. That perception may be due to the number of customers in the very large supermarkets but the increase in the German store's customers has been noticeable over the last 12 months. Both Aldi and Lidl are still expanding in UK, whereas the rest are virtually stagnant or reducing. All the big 4 supermarkets are offering own brand lower priced products in an effort to compete but generally its lower quality. Big isn't always best.
I lived close to the north south border and could buy on both
In Australia we only have the same ALDI U r familiar with in the US apparently, they r now famous here for stocking locally grown Australian fresh produce and meat and Australian made shelved goods "usually" here, the prices have raised since Rona but it's still the best place to shop IMO ✌️❤️🇭🇲
(Edit) I love the random goodies isles ALDI has
Love ‘Straya! Calling it the Rona is very Australian isn’t it? ❤
@@jessovenden sure is ✌️
Here in the UK we have 2 stores, one named Aldi and the other named Lidl, each owned by a different brother. Aldi is the easiest to use as Lidl still store products on the floor. Prices are roughly the same but the products that I buy are at least 40% cheaper than the other supermarkets.
We get Trader Joe Products here in Germany at Aldi.
In the 70s, we had a local warehouse-type grocery store here in Queensland called 'Franklins'. It was essentially a warehouse with stock in the bulk boxes. You had to write the price of the item on the packaging supplied Nikko pens. It was around half the price of regular supermarkets. They changed business model a few years later and eventually became a small-time supermarket business.
Then Woolworths bought them out and that was the end of that no more cheap grocery's
Always wondered why ALDI barcodes were so big. Side note: their chocolate is off the charts good
How small this world is. The dude was visiting the Aldi North store where I'm living, and now I see it here in your video^^
Aussies have Aldi Sud here, although I feel that I've seen the Aldi Nord logo somewhere, but I can't remember where, may have even been on a video, without realizing it was a different Aldi. Good job Ian, another excellent and informative video.
„Sud“ in german means „brew“, „decoction“ or „stock“
„Süd“ means „south“
even if umlauts do not exist in English, they cannot simply be omitted in other languages, otherwise the words would have a completely different meaning
@@PPfilmemacher we’d have to change keyboards and probably language to put the dots on. It’s not on a British keyboard.
@@PPfilmemacher Sorry about that, my bad... Good point, I'll remember that for the future. I wasn't trying to disrespect your language, I lacked the relevant knowledge.
We have only one Aldi here in Australia...their prices are significantly lower than their main competitors here which are Coles and Woolworths...They arent as large in size, but they have a number of cheaper goods apart from food here in this country...They have only recently introduced the option of self service checkout here, as well.
Evan Edinger did a groceries price comparison between Aldi UK and Aldi USA and the USA Aldi was STILL way more expensive than Aldi UK
At Aldi Nord you will therefore also find a lot of products with the Trader Joe's branding ( at least at my local marktes)😅
Dane here.
I can probably count the times I went to Aldi on 2 hands. They pretty much never had what I needed, false prices and it seemed they just hired weird people to "work" there (in my town anyway)
I won't miss them.
Here we have Lidl coming in over the last few years that function similarly. Though you bag yourself in every single store in general
great reaction was fun as a german^^
In Britain Aldi Nord is called lidle, we have both here . There is a u tube comparison between Aldi in Britain showing how prices are cheaper in Britain compared to prices in the United States.
Besides Aldi nord and sud. The shoe brands Adidas and Puma are also the result of two German brothers that got into a fight with eachtother. (the Dassler brothers)
Internationally, Aldi Nord operates in Denmark, France, the Benelux countries, Portugal, Spain and Poland, while Aldi Süd operates in Ireland, the United Kingdom, Hungary, Switzerland, Australia, China, Italy, Austri
I love Aldi and especially the middle isle, never know when you need a left handed screwdriver
We pronounce it differently in Australia, we pronounce it Al- Dee, why I have no idea lol. My son introduced me to Aldi, and my daughter shops there as well. It’s so much cheaper and I found the quality of many products to be very good indeed.
We do indeed..If it was All dee it would have a double L..The Brits pronounce it the same as us.
Actually, we say it more like the way the Germans do... but without their accent!
The way you pronounce aldi is funny 😅
Two german brothers split the company happened another time aswell. That's how we got Adidas and Puma
Aldi does advertise in Germany, but only by distributing weekly leaflets showing their current offers with daily newspapers.
Aldi North, Aldi South, Adidas, Puma .... yeah we germans have some kind of problems with making buisness with our brothers XD
I don't know if this is the same in the US but Aldi in Germany is also cheaper because they don't play music in their stores and therefore they don't pay royalties. Not even playing Mariah Carey at Christmas 😄
AlDi is not cheaper nowadays. I do not like the store anymore since their new concept.
I live in the middle of Germany, we have both, North and South. :) One has better frozen foods and vegetables, the other has better dairy and sweets.^^^^^^^^^^^^^^^^
"Wait... There ARE two Aldis" Fixed that for you.
Aldi-aequator... Weißwurstäquator... And there's more 😂
Only seen ALDI south logo here in OZ. And the bag your shopping after the check out is the same (at least in the one across the road from Woolies) in town
Throughout the UK it's ALDI South (Süd) too ! In 2022, Aldi had overtaken Morrisons to become Britain's 4th largest supermarket...
I can miss Aldi, we don't have them in Sweden where I live, but I lived in Ireland for a year and almost always shopped there.
German here. Born and raised north of the Aldi equator and living in the south now. Aldi Süd is definitely better from my experience
Woolworths in Australia is totes different to Woolworth in England and the US. Different owners and all.
I used to work for Woolworths (or Woollies, as we call em here) & learned that as part of my induction.
Defs didn't know there were two Aldis.
I live in germany and I also found it very funny that there were two.
And South Africa, which I think is related to the UK one..... but it is the same as Countdown in NZ and the old Safeway
Don't think either of those names exist any more, I think both were rebranded to Woolworths. I remember when I was in NZ 11 years ago, was very confused to see the W logo with the name Countdown 😅
Woolworths U.K. closed down about 12 years ago and don’t exist on the U.K. anymore, and I believe also haven’t existed in the US for years.
@@johnnyuk3365 but still exist here in Australia - Woollies supermarkets & Big W dept stores. Plus Woolworths owns Dan Murphy's & BWS liquor chains and a hardware chain call Masters.
20 people is insane. My store has over 200 on the books, and we're aren't even a large store
We don't have Aldi in Sweden, but we have Lidl, also German. It sounds that Lidl is similar to Aldi (correct me if I am wrong). The thing which bugs me the most about Lidl is that there is no logical order of different types of products. You get in and the tomatoes are to your left, ice cream to your right. Right after that are the rubber boost and next to them is the milk. But the eggs are at the other end of the store, etc... The only reason I sometimes go to Lidl is because it takes me 3 minutes to walk there
I like Lidl too, we have both in the Netherlands . I often buy home and garden stuff there, when I need something that I don't use often, it's good value for money. (when I use it all the time, I will rather buy a more expensive item.
This is somewhat weird because Lidl seems more structured in Germany than what you describe.
However, what annoys me is that they have a habit of rearranging their store shelfs regularly and suddenly stuff is somewhere else completely.
A friend in marketing once told me this is on purpose because they want to combat people having a set route through the store which often leads to certain items not being seen.
I can see how that makes sense, still annoying though.
@@NanoNaps Lidl is mostly cheep stuff and the price corresponds to the quality. That's why the only things I by there are the fresh goods which are locally produced. I don't care for the German chocolate which has half the periodic table in the contents list
@@NanoNaps In Austria they are very consistent with the layout. But new or rebuilt Hofers are changed which is a bit weird at first visit. One thing new at one of "my" Hofers is the bread at the end of the way. That is nice because you don't put everything else on top of it in a bag if you are not using a cart.
Yes two Aldis and it is so secret that their Homepages and Wikipedia knows it since centuries.
I wonder if there is any other country who runs his Aldi under the Name of Hofer, as it is so in Austria. Hofer in Austria is also known as a better employer than other super markets, meaning they pay slightly more money than the average super market employer.
This was an interesting video, I actually learned a thing or 2 from it. Im a truck driver for Aldi UK too lol
If you notice the lion on the chart at 13:48, that's actually a Belgian grocery store chain at heart. The Delhaize Group (known in the U.S. as Food Lion).
didn't they buy Ahold?
@@Blackadder75 Yeah, they merged with it.
aldi closes in Denmark
59 of Aldi's 188 stores close and switch off completely, while 114 stores are transferred to Rema 1000. A norwegian
supermarked chain😊 is still in negotiations with a number of grocery players about the remaining 15 stores.😢
Brothers splitting up to create rival companies is indeed an odd tradition, and if you look up the History of Germany and France you realize it is a very old tradition.
You have to be quick with some Aldi products, some stuff is great but you wont see what doesn't sell again which is a good idea. They have some awesome commercials, really catchy.
Aldi Nord and Aldi Sud have never been competing companies. They each have strictly defined territories
In Ireland we have Aldi, (exactly the same as in the USA) and also Lidl. As far as I know Lidl here corresponds to Aldi nord, which according to the video operates as "Trader Joe's" in the States.
Lidl is an entire different company I think and not associated with any Aldi
That’s the same sign as we have in Australia the dark background
Migros is the biggest supermarket chain in Switzerland and their stores don't sell tobacco products or alcohol. Aldi is now quite competitive here, they have restructured many stores, the assortment is much bigger and they sell a lot of products from known brands and not just their own stuff. They have very good bread now, the veggie isles are quite comprehensive and meat products are much more affordable than in any other stores. It has definitely become my favorite place for groceries and odd items that aren't always available in a brick-and-mortar shop.
In Germany, Trader Joe's is a brand of products, that both Aldis have sometimee. Pretty funny
Yes, there is Aldi South = Owned by the Siepmann Foundation and Aldi North = Owned by the Markuss Foundation, two brothers Theo and Karl Albrecht they split the company because one wanted to sell cigarettes and the other one not!
Aldi Süd is Aldi in US and Aldi Nord is called Trader Joes in US.
So, Aldi in the UK would be the Aldi you recognise. I did wonder why some aldi's looked different when I visited the netherlands
The map which shows how the two brothers split up Germany is not really exact. Because back then there was also an other line splitting Germany in half, into a western and an eastern part. Of course both Aldi chains operated in West Germany not in the GDR.
In Germany, Aldi is known to pay relatively high salaries, for discounter standards, to its employees. I wonder if the, are also paying well in the states, or if they are doing this Mc Donald's kinda thing where they have "modern day slavery"
"vertikal monopoly" - They produce their own goods and sell it in own stores. The stores is always situated in close to sustainable buildings, with low cost for heating and other areas of maintainance..
Australia, as far as I’ve seen, seems to be only Aldi Süd as well. They really push the advertising/ Marketing over here- and needed to, as coles & Woolworths had such a monopoly on the market- with fierce brand loyalty. Aldi campaigns are designed brilliantly for our market- with their uniquely funny/ quirky/ downright bizarre content that drives home the point that they are “different”- and are now key players.