BMW E91 325i M Sport Touring vs BMW E91 330i SE Touring

Surprised to discover that friends and family cannot tell the difference between the two touring cars I decided to record this short video to detail some of the differences between the BMW E91 325i M Sport Touring with the BMW E91 330i SE Touring, both with the N52 engine.
As a rule of thumb, the E92 and E93 (Coupe and Convertible) tend to come with more equipment because they are more expensive. I now need to get rid of one of the Touring cars and am completely torn as to which one to pick.