What is Branding? How To Build A Successful Brand In 6 Steps
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- čas přidán 12. 06. 2024
- Steps To Success : How To Build A Brand From Scratch.
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In today's crowded online marketplace, building a brand is one of the most important steps to grow your online business. How do you stand out? In this video, we’re going to give you a behind the scenes look at the brand building process, and give you a simple 6 step plan that will provide the clearest path to launch a unique brand strategy.
You’ll learn how to research target audiences and business competitors, how to write a positioning statement, how to choose a brand name, how to write a business slogan, how to choose the perfect brand colors, how to choose complimentary font pairings, and how to design a logo. From start to finish, this video will explain how to create a unique brand identity that will help you grow your business or help you rebrand an existing one.
As a bonus we will give you a free downloadable branding plan, which we encourage you to follow along with, fill in and build your own brand. You can then take this brand messaging and apply it to all of your customer touch points including packaging, product photography, social media, website, and much more.
-- TIMESTAMPS --
00:00 What is branding? How to build a brand
01:36 How to research target audiences and competitors.
03:10 How to pick a focus and business personality
05:09 How to choose a business name
07:18 How to write a slogan
08:30 How to choose a look and feel for the brand (colors and font)
10:09 How to design a logo
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-- LINKS --
Resources on Shopify:
► How to Start Your Brand From Scratch in 7 Steps: bit.ly/3fvVhlK
► How to Design Your Online Store (with Zero Design Experience): bit.ly/2LmhVzf
► How To Design A Logo: bit.ly/3doYTE1
► Need help? We offer 24/7 support through:bit.ly/35Dn0MO
-- RESOURCES --
► Oberlo Business Name Generator: bit.ly/2ysGyHG
► Shopify Business Name Generator: bit.ly/2WbW0ka
► Wordoid Name Generator: wordoid.com/
► Adobe Color: color.adobe.com/
► Font Pair: fontpair.co/
► Fiver: www.fiverr.com/
► 99 Designs: www.fiverr.com/
►Seek Logo: seeklogo.com/
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#BuildABrand #WhatIsBranding? #BrandStrategy #BrandingYourBusiness
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One of the best and the most knowledgeable content on CZcams. Great presentation, Humour when needed, Examples, and everything! Amazing work dude.
I want more!!!! Tell me more!!!! This video was super good!!! Extremely helpful !!! This was like branding for dummies! I love it! 🙏🏾❤️ Thank you!
Thanks for making this content so accessible and easy to understand!
This was super straightforward and easy to follow. Thanks for the tips!
Hi Samantha, thanks for subscribing! We have a lot more great content coming your way 🚀
Helpful AND funny! Well thought out and presented. Thank you so much!
Great Video! Super insightful and straight to the point. You couldn't have made 13 minutes any more worthwile.
Thanks for the helpful links and generators!
Thanks a lot! Very clear! It helped me a lot!
Thank you so much for this amazing topic , I love it💖.
This is mandatory viewing for anyone starting a store!
I find this so helpful, felt like I was in school , thank you so much for helping me grow my brand
Hey! Thanks for your feedback. The template can be found via our blog here - shopify.link/6mke under 'Free: Competitive Analysis Template' !
Seb is pretty much the Yoda of building online businesses. Thanks for spreading your wisdom, oh wise sensei. 🙏
Excellent tutorial!
So helpful!!
Super helpful. Thanks
I love this!
Lol Clicked on your video just for the wisdom about starting a brand, and I am actually doing a golf brand!!! when I heard you say golf brand I was like what are the chances of all the brand advice video I pick yours and its about starting a golf brand
Great awesome tips and video!
we service as a family member of you and give you what you want for your family
Thank you for the content! The effort you put in your video is very seen 👍
Hi Michael, thanks for the kind words! I’m glad you liked the video. Let me know if there are any topics you would like to see for upcoming episodes.
thank you
Thanks you for this tips
Very helpful
Dude, you are amazing, I learned more in this 6-minute video than in my whole 4 years at CUNY Baruch College.
Love this!
Thanks for the support 😊
You are so good
Shopify... I love you
Thanks a lot , you've been very helpful
You are most welcome
Thank you for your great advice
thank you for watching!
Thank you for amazing video! Can you please share the brand template?
I would like to receive the template that was promised in this video.
This video was so helpful.
This is my Positioning Statement
We offer Apparel for Ambitious Women to feel valued and be inspired. Unlike other Loungewear brands, we offer products with purposeful messages.
This is some of the best educational content I've seen on this webstie
Thanks so much Eddie! Happy to help support you on your E-commerce journey 🚀
Facebook Audience Insights is gone now, can you recommend another tool to find your target market?
Exactly what I needed on how to build a successful brand. Thanks!
Always happy to help you along your new business journey!
We offer quality consumer products for the modern consumer to help their physical and emotional wellbeing, Unlike other brands we directly work with our farmers and artisans to give them fair pricing.
Thank you, this was super informative
You're so welcome! Let me know if there is anything you'd like to see next.
Great video man straight to the point, I have one year more to wait until I can have my bank account what would you recommend me to do unitl i can start dropshipping
In the mean time I recommend you start building an audience on CZcams, Instagram, or TikTok around a specific niche that you plan to market your dropshipping products to. I’ll be publishing videos on these topics very soon! You could also start doing preliminary research and preparatory work such as creating a branding plan, business plan, and marketing plan. Also, Shopify has a 90 day free trial, so you could always start building your online store and start making Blog posts on topics related to the niche, so you can begin ranking your website on search engines like Google.
@@learnwithshopify Thanks for advice I hope you will continue to make such great videos.
HI this was helpful but I got totally stuck on the facebook audience incites site. Where is that exactly? I think you missed a step there. So i'm on google and I type in facebook audience etc. and .... where do you go from there. I looked it up and it says you have to be on facebook to use it, also I did that and I don't have a business page so ..... just please tell me where to find that tool please. ta
Hello! This is a great brainstorm, thank you- since this was released, Facebook (Meta) has taken down their Audience Insights tool. Do you have any updates or helpful tips moving forward? Thank you!
Hi, Hillel! Thanks for your comment. I'll leave your thoughts as feedback to our team, so that they can perhaps look into updating the information available within the video.
Which feature of the Audience Insights tool was most valuable to you? Let us know so that we can help find a suitable alternative!
Thanks for the video. It is very educational! Just one tiny problem, I have tried to download the template for 3 times using 3 different email address, still don't receive the email. Is there any other way to download it?
Hey Clark, The template takes about 1 hour to arrive to your email. You should have received it by now. I know it's a bit too long of a wait, there are limitations with our system right now. We're looking to speed up the time of delivery as a top priority in January 2021.
@@learnwithshopify Hi, I am having the same issue :S and I waited for two days. Is there any other way to receive it?
Where can I get the template that you use in the video
Hi, DeVon! You can find all of the available themes in our theme store here: bit.ly/2EGRcNL. Are there certain features you're looking for in a theme?
Never received the Template
Hey, Stavros!
Thanks for your comment.
Are you referring to the Branding Worksheet provided in this link? bit.ly/2JmzcuA.
You will need to enter your valid email address into the bar, then click the 'Get Free Worksheet' button.
After that it can take about an hour for the email to come through. Also, I would recommend checking your Spam/Junk filters to see if it landed in there.
Hope that helps!
Great video! Template never came. Can someone send it to me please
It takes 1 hr to receive the template via automated email. Has it been that long?
Apologies for the delay, we're trying to take measures speed up our system.
@@learnwithshopify hey its definitely been hours days now. If you want my email so you can send please let me know
@@djmatryxtv9138 Hey did you get any template then?
@@dizaarts3439 nope I never got it 😢
Hello, please can I get a copy of the template? I signed up via emai, but have not received the doc. Thank you! Great video
It takes about an hour to hit your email after you sign up - We're working on a faster delivery time. Let me know if you still have not received it yet!
@@learnwithshopify Its more than 2 hours and I still haven't got it. Can you help please
Hey did you get any template then?
Same here. Never got the template.
Where do I get link?
how could i get to the facebook audience insights link?
Hi there, Sergio. Can you tell me more what you are looking for here? Are you wanting to see analytics for your Facebook ads?
Yes but what about getting a LLC or a patent on your logo and things like that. If you brand takes off anyone could steal it.
Great thought. We also have a guide on How to Register a Trademark and Patent a Business Name: bit.ly/36igvDu. This guide will go over a five-step process on registering a trademark. Let us know what you think!
Your documents does not open
Is there any other way to get the template? I've put my mail adress and nothing has been sent yet (not even to my Spam-folder).
Hey there, thanks for watching! Just to gather some additional context, are you navigating to this link: bit.ly/3D5GJXe and adding your email address? Looking forward to your response.
@@learnwithshopify Hi! Yes, that's the link I was using. So far I've tried adding 2 mail adresses but none have worked so far.
By any chance, could you attempt to clear the cache on your browser and try this again: kb.iu.edu/d/ahic? Let me know if that does the trick.
Worst logo that comes to mind for me is Cummins.
we draw memories including pets and kids and we donate to work in haiti.
Also you can take it off your neck and hang it from the rear view mirror for various reasons
Signed up for the worksheet 24 hours ago and I still have not received anything. Your online form is not working. 😀
Hi! Have you checked your spam folder? Sometimes new incoming emails get filtered there if they're not recognised
@@learnwithshopify Yeah. Tried that as well.
Hi there John. Can you please send me the exact link where you signed up for the worksheet please?
@@learnwithshopify I'm also unable to access the template. I signed up a day ago with two different email addresses to see if one might have been causing the issue, but I still haven't received anything.
Hey, John. This is likely due to unsubscribing from Shopify email notifications. To get this I would suggest using an alternate email address and it should send you the worksheet. -Rio
Bro you look like Sergio Ramos
We offer apparel for Zero Wasters, Skin and Hair care lovers to help them achieve a glowing and healthy body all while being kind to the planet, unlike other Skincare and Hair care Apparel Brands we give them a successful skincare and hair care routine that is not only beneficial but also low waste! ...... please help I don't know if this sounds ok lol!!
When nike was created, they didn't do all that steps
"...or Off-White for fashion."
*cry face*
RIP Virgil.
You’re pronouncing “niche” incorrectly.
Google it.
How can i get the Template? The link they gave me takes me to a page I put my email and nothing arrives