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Starting a Jewellery Business - Top Tips for your Jewelry Business with Jessica Rose (Part 1)
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- čas přidán 8. 08. 2024
- Top tips for starting your own jewellery business with jewellery business expert Jessica Rose. To complete the full course, download the notes and join a supportive community of jewellers visit: learn.jewellersacademy.com/p/...
There are two parts to this video on my top tips, so see Part 2 to carry on learning...
With love, Jess x
P.S. For even more information on growing an awesome jewellery business, come find us at: www.jewellersacademy.com
1. Make a plan and make it happen: write out business plan (see next video for steps to creating business plan). Think strategically about what you want going forward. Where do you want to be in the future? Where would you like to sell? Do you have a niche market? Business plan will give you structure day to day.
2. Know who your customers are and how you’ll engage them. Do market research. See similar business on the internet and see what kind of things they’re doing and posting. Learn about the market you’re in. Go to boutiques and galleries and craft fairs. What are your likes and dislikes w other businesses? Use these to guide your own business.
3. Talk to people who might be interested to buy your jewellery. Do polls online to see what people want. Engage with the people around you to see what they like, why they like it, what would encourage them to buy, etc.
4. What is your USP: unique selling point. What makes you stand out? Ask your customers what is special about your business. Look at business you like and work out their USP.
5. Keep things strictly business. Take professional, strategic approach to gulf sustainable business. When you spend, it should be an investment for your business.
6. Keep record of all finances.
7. Have amazing photographs of your work, put it on media, business cards, online. Be consistent w backgrounds. Can be worth investing in professional photographer if you can’t do it yourself.
Thank you for these tips!
Very helpful video! One step I took toward setting up an online shop was taking pictures of everything I've made so far. They're not the pictures I plan to post online, but just to get a rough idea of how they look in photos, what I've gravitated toward making so far, and to see what I'd like to start an online shop with.
Your motto "Everyone can make jewelry" reminds me of the motto "Anyone can cook" from the movie "Ratatouille." What a nice way to encourage someone to get into doing something new.
Aw thank you so much. Lovely to hear. Hope your jewellery business is going from strength to strength. Best of luck x
Thank you so much for the tips.
Wow. Amazing video. Thank you for your lovely tips .
Thanks for watching and for the lovely comment! Jess
Thanks Jessica God bless you
You're very welcome x
There are challenges when starting business like these that no one is talking about. There are many of us who buy from other suppliers who pay attention to what we are buying to try to figure out what we are preparing to make.
Before anything is made all of a sudden those you buy from have made what you were getting ready to make because there is a whole community of people who pass that information back and forth to one another by keeping illegal tabs on those who are competition.
Next thing your supplier has all of a sudden decided to make jewelry and has pretty much stolen the design ideas of what you were getting ready to create. The only good thing about them doing this is it reveals who has access to keeping tabs on what people like myself is working on. Then you can kind of warn others and you can take your business elsewhere.
Sorry to hear about your experience of working with third party suppliers. Are you able to hand make more of your components in house perhaps? x
Thank you the video, I have my beads jewelry business almost 3 years now. And stated first from an hobby too. And finding ways to grow and be able to live on it.
you are so thorough
love ya
I wish you would tell me how much I should charge for earrings,
I admire you
Thank you
Thank you for watching Mirna. How much to charge for pieces depends on the material costs, time involved and the going market rate. You can see a full tutorial on it here: www.jewellersacademy.com/blog/pricing-your-jewellery-for-profit best of luck with your business. Jess
Jess these videos are so fantastic, thank you. How many pieces/ how much skill do you need to have made before you start selling?
Hi Ange, it's probably more a case of the number of pieces you've made - having enough to take to a market for example. Although, you could just start by selling to friends/family - and therefore you wouldn't need a huge amount necessarily. The more you make & learn, the more your confidence will grow, the more you will feel ready to sell. With love Jess x
Which font style and font size are you using for your business please ?
I use a font called Barlow Condensed and Astronaut x
@@JewellersAcademy thank you