1959 ”AMERICA - THE AUTOMOBILE AGE” AMERICAN MOTORS CORP. RAMBLER PROMO FILM 88814
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This promotional film covers the timeline of the automobile age in America dating from 1902 until 1959 when the film was released, focusing on the automobile brand “Rambler”. The film portrays the evolution of the ordinary American family’s car, the two world wars’ influence on the development of military vehicles and aircraft, and the construction of highways, freeways, and expressways, all from the point of view of the Barter Family. The film is presented by American Motors Corporation and is hosted and narrated by broadcasting journalist Frank Blair.
This film begins with birds-eye footage of cars driving on American highways (00:09). “America - The Automobile Age” title banner (00:32). Inside the studio of host and narrator Frank Blair, the film is introduced (00:58). Zoom-in on the TV-screen inside the studio showing Los Angeles, California in 1902 (02:09). Husband Elmer Barter is interviewed about his 1902 Rambler Model C (02:21). His wife Peg accompanies him for the first drive in their car (04:01). One wheel gets stuck as they drive on a muddy road (04:32). Elmer and Peg Barter arrive at the Palace of Transportation at the St. Louis World’s Fair in 1904 (04:46). In the studio, Frank Blair comments on the previous interview (06:11). A network of paved roads is emerging in the big cities as more cars appear (06:32). Elmer Barter informs his wife that he is leaving to serve in the transportation army after the war broke out in America (07:08). The engineering industry is speeding up its pace due to the war increasing demands (07:53). The post-war period in the 1920s portrayed with the people’s need for entertainment, with performances of dangerous stunts, marathons, and air circuses (08:37). In 1929 Peg’s and Elmer’s son Edward Barter marries his wife Kathy (10:00). Inside the studio Frank Blair is holding a model aircraft of the first ever all-metal monoplane made in 1930 (10:21). Two automobile engineers in white lab coats are interviewed by Frank about their revolutionary constructions, explaining the science, structural safety, and testing (10:46). Inside an assembly-line factory in 1940, workers are producing the 1941 Model 600 Nash car, developed by the engineers (18:27). Inside home of Edward and Kathy Barker’s home, Edward is cooking breakfast for his wife’s birthday, with their daughter and two sons (18:55). Kathy’s birthday present is a new car (22:16). Through the car radio, the bombing of Pearl Harbor is announced (23:20). Military factories increase their speed to produce in line with the war’s demands (23:34). An automobile assembly-line is converted into an aircraft assembly-line (24:26). In the studio, Frank Blair introduces the post-war sellers-market, and is showing photographs of new cars and engine types built in line with modern standards (24:23). The first successful modern American compact car was the 1950 w 100-inch Wheelbase Nash Rambler (27:10). At the Barker’s house, Edward and his son Joe are having a conversation about the current market for buying cars (27:35). The exploding market of transportation led to substantial constructions of new highways, expressways, and freeways and the blossoming of suburban communities (30:32). In the studio Frank Blair expresses overload-problems caused by the rapid market growth (30:32). The following segment explains how Rambler overtook the entire automobile market in 1958 due to their high quality, resell value, and Rambler’s brand integrity (33:02). At Barker family’s household, Joe Barker has married, and now has his own children (35:25). For their 7th wedding anniversary, Joe gifts his wife a Rambler car (36:18). The film is concluded at the studio with Frank Blair making an outro (37:14).
The film is produced by Metro-Goldwyn-Mayer, with Robert Drucker as producer and Bill Gibbs as executive producer. It is directed by David Monahan with the assistance of Carl Roup, written by Robert C. Bennet, photographed by Robert Bronner, edited by Robert Kern, Jr., with music by Hoyt Curtin, make-up by William Tuttle, and sound by Franklin Milton. Lastly Malcolm Brown was the art director.
Here is the original press release for the film:
This film traces the history of the automobile through the eyes of a typical American family. The movie was designed for showing to fraternal, church, youth, business, school and civic groups. Frank Blair, a nationally known television newscaster, narrates the film.
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit www.PeriscopeFilm.com
My parents bought a brand new Rambler in 1960! I was nine at the time. I remember how tight that car was. The doors closed like a refrigerator. We drove it on long trips and never had a problem. It had push button automatic transmission! I miss those days and that wonderful car!
I drive one of the last manufactured AMC vehicles , the 2001 jeep Cherokee and I love it. unit body SUV, creators of the SUV. AMC was so far ahead of everyone, all the cool stuff that has happened at Chrysler is from ex AMC engineers.
I drove a Rambler test car around Daytona International speedway for eight hours a day, seven days a week for approximately three months in 1959. They were testing good-year firestone and other company tires, Aluminum heads one barrel carburetor different transmissions. Bill France Jr ran the program. Fireball Roberts brother was one of test drivers. They started with fifteen drivers per shift. The goal was to put a million miles on the block. Does any have a copy of the films?
my grandma had a '63 American and I had an '81 Eagle. Used, yes but we had them less than 2 years each. However, the Kelvinator fridge lasted some 33 years.
"The automobile is America."
What a forward thinking film covering the views and practices of the American Motors Corporation that was predicting the future. The gas guzzler was not part of their marketing implementation, and the development of unitized construction is now the standard of the car industry. They were the first of the big 4 to go out of business, but their engineering principles were the winners in the marketplace and in use today. For that, they should be proud and we should be forever thankful.
In1968 every 58 Rambler was a rusty pile
Now we have electric jelly bean looking cars on wheels 😢
California politics will ruin your business and car's ,facts,
America was something to be proud of in those days. People were hard working, industrious and optimistic. Times have changed, and not for the better.
My mom and dad had a Rambler station wagon and even though I was not old enough to drive, I got a chance to when I was 12 years old. Gee, I miss that car.
Wow, "Single Unit Construction" (@
Our first car was a Japaneses 1967 Hino. Hino stop making cars later but we loved that small car. My dad went to Japan from Korea to buy it and brought it back to Korea when he used to work for USFK and lived in Korea. But I loved the 1964 ford galaxy 500 convertible my dad bought a used one in 1968. The interior was luxurious and better than anything that’s around nowadays. They don’t make them like that anymore
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Terrific upload, thanks for that! Nice quality, too. This item is a treasure. It walks along both sides of the line between really corny and really entertaining and informative, with production values and acting way above the usual standards for industrial films. Quite an effort!
AMAZING to see a promo advertising a car bought for a man's wife as a wedding anniversary gift. Back In the 1950s, only about half of adult women had driver's licenses . In fact, jokes about women drivers were often a main staple in TV comedies and stand up comic routines. However, by the year 2010 the tables had indeed turned dramatically. In 2010 we saw 105.7 million women having drivers licenses compared with 104.3 million men. Today that number just continues to grow. AMC was indeed ahead of it's time in promoting advertising to women back then as well. I miss AMC today and it's vision toward advancements in the automobile industry.
Excellent film they really took pride in the quality of the production. This was how america was built. Hard working men and women, constantly evolving desgns and techniques. True pioneers that never complained after a hard days work. Key word being worked. Because now a days everyone wants money but they dont want to work for it. Young People have no idea how good they have it. Our laziness in America will be our demise. So sad
When I was a young guy I bought a used 1971 (the last year for the little original one) International Scout. It had an inline six cylinder engine that none of my car loving buddies could identify. The Chevy guys said it had a Chevy starter, distributor and alternator but it wasn’t a Chevy engine. The Ford guys said it wasn’t a 190 and it obviously wasn’t a slant six. It turned out to be a 232 cid AMC engine, like what you’d find in a Gremlin, a Hornet or a Rambler. Yup…International Harvester bought AMC engines. There was an EPA sticker under the hood listing all the engines available in that Scout to include the AMC 304 V8. That would’ve made for a very fast Scout!
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I miss the AMC/Rambler marque. Seems like the the ceo's of Nash and Hudson knew what they were doing when the joined forces to become American Motors in 1954. The may have been the black sheep of the industry, but they did give the Big Three (Chrysler/Ford/General Motors) a run for the money.