Overcoming Obstacles and Building Ecosystems

On this episode of The Woman's Hustle, Kisha vibes with marketing guru, entrepreneur, blogger,
podcaster and speaker, Maisha B Hoye.
Maisha kicks off this powerful episode sharing her transformational shift into entrepreneurship from confronting her boss to launching her own ventures.
Key points in this episode include the essence of maintaining motivation through obstacles, the significance of purpose-driven business, and the power of customer-first branding.
Hear about Maisha's thrills of making the first sale to the spills of communicating value, and how Maisha is building an ecosystem to support black-owned brands.
We drop some powerful gems on the necessity of building a team, the impact of work on mental wellness, and taking actionable steps for creating a solid marketing strategy.
Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with insights to help you stay true to your vision and navigate the ups and downs of entrepreneurship.
Maisha B Hoye is the CEO of BSHG, LLC which manages and markets Customer 1st Marketing, Maisha’s Lemonade Stand, and KUUBOB, a black-owned brand marketplace that amplifies Black-owned brands as part of her mission to work with and create ecosystems of black economic power.
Follow Maisha B Hoye on Social Media:
Twitter @MsMaishaBhoye
Facebook: maishaslemonadestand
LinkedIn: @maishabhoye
Chapters:
05:56 Embracing entrepreneurship, including its challenges and flexibility.
07:20 How starting a business requires strategic thinking and planning.
14:08 The importance of focusing on understanding and serving your customers.
20:57 Importance of personal purpose in business alignment.
29:55 Becoming confident in increasing prices, changing strategy, and prioritizing self-reflection.
31:13 How we are facing challenges and still staying determined to succeed.