Mailerlite Tutorial 2020: Beginner To Expert
Vložit
- čas přidán 30. 07. 2024
- If you're building your business on a budget this Mailerlite tutorial has you covered. From landing pages, to emails and checkouts, Mailerlite has almost everything you need to start growing your email list and making sales. This is the EXACT process we use to grow our email list and make promotions.
--------------------------------
Recommended Videos:
List Growth: Best Lead Magnet Ideas: • Top 5 Lead Magnet Idea...
Email Marketing Strategy: • Email Marketing Strate...
Copywriting: The Perfect Landing Page: • How To Create A High C...
List Growth Plan: Building your Email List Playlist:
• List Growth Plan: Buil...
Landing Page Design & Build Guide Playlist:
• Landing Page Design & ...
Content Marketing Plan For Beginners (Complete Breakdown) Playlist:
• Playlist
--------------------------------
Table of Contents:
0:00 - Intro
0:31 - Overview
0:49 - Attract
11:09 - Segment
13:17 - Rapport
14:45 - Engage
17:35 - Promote
18:18 - Scrumb
19:10 - Repeat
20:29 - Outro
Mailerlite Tutorial 2020: Beginner To Expert
If you’re a newbie entrepreneur and you’re on a budget, then this mailerlite tutorial will surely help you with that. You will learn in this video everything you need to know how to set up mailerlite to get your email list growth going.
MailerLite is an email marketing software for all types of business, even for beginners! By using mailerlite, it can help your email list grow which is very beneficial for your business. This free email marketing software is also perfect for those who like playing with web pages because it has a lot of templates to choose from.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Businesses prefer this kind of online marketing because it has a wide scope of audience - it can reach a lot of potential customers than social media marketing. This is because not everybody who has an email account has social media, right? MailerLite, the best free email marketing software, will definitely step up your email marketing strategy.
In this video tutorial, we will also be going through how to create your mailerlite landing page, squeeze page, all the way through mailerlite email automation, and general broadcast. We will also show you in this mailerlite tutorial a diagram of what we are going to be building inside of MailerLite today and walk you through every step.
Now, how do you attract people to your list in the first place? The answer to this is by using a lead magnet. Here, you will start at the landing page where you offer the lead magnet in exchange for the contact information. But don’t worry, you don’t need it to be fancy and MailerLite is an absolute breeze to put this together.
When you’re done with your landing page, you’ll move on to the next step of our mailerlite tutorial 2020 - the email automation side of MailerLite. Once the people have gone through your sequence, you’ll take them into your general broadcast list and this is where engagement comes to play. When you send out your broadcast, you have to make sure that you have to get at least 4-5 emails of value, content and rapport building before you make a pitch.
This mailerlite campaign tutorial is a great email marketing for beginners. This can transform you from a beginner to an expert. So, watch this mailerlite demo and learn how this free email marketing tool works to start growing your email list.
--------------------------------
New Here? - Why You Should Keep Watching…
Entrepreneur - Someone who hustles daily to make their vision a reality and bring ideas to life.
If that definition resonates with you, then you’re in the right place. On this channel I’m documenting the entire process of what it takes to build a digital business from scratch sharing the good, the bad, and the ugly of entrepreneurship.
Join a community of hard working entrepreneurs who are committed to building the business they love.
/ @jasonawhaling
-----------------------------------
Disclaimer: Please note that all recommendations & links are affiliate promotions. - Jak na to + styl
Grow your email list and comment below with your MailerLite questions!
What kind of email style should I choose for my email sequence: in mailer lite?
Great question. This video walks through the email strategy I recommend and the emails to send... Email Marketing Strategy: czcams.com/video/4MNBY2ETmp4/video.html
Awesome tool thanks for the super detailed walkthrough!
Thank you! 🙏 Happy too know it was helpful. Happy funnel building!
Such a great video Jason. Thank you so much!!
Happy to help! Good luck with your list growth!
LOVE IT Jason. Thanks for this information. I personally use Mailer lite
Very easy and cheap to use
You are also my inspiration and that's why I started my CZcams channel
Glad your already in the game and it's working for you! Humbled to be a part of that inspiration to start your own channel 🙏 Wish you the best in continued growth 🔥
Jason, just wanted to take a minute and tell you how much I appreciated this video. Thanks so much! Can't wait to watch your other videos on mailerlite and other topics. Thanks so much! Best video tutorial I have seen on mailerlite by far. Cheers! New Subscriber!
🙏 Humbled thank you! Lot's more tutorials are on the way! If you liked this one, you may like this updated version that goes more in-depth..... Create A Sales Funnel Free: czcams.com/video/UlK2powUfMU/video.html
Thank you!! I really appreciated this! The clearest I have found!
Awesome to hear! Happy to know it was helfpul!
Hi Tracy! I'm an Infinite Possibilities Certified Trainer. Mike Dooley is amazing!
This video has helped me ALOT! The step-by-step tutorial made the setup simple. Thank you, Jason!
Awesome to hear! Exactly what we were going for. Good luck with the rest of your campaign and funnel setup!
Thanks Jason. Really clear and super helpful!
Awesome to hear and happy to help!
I was very keen on mailerlite but after getting in touch with customer support I've changed my mind. If you ask anything superficial (anything you can find the answer on any video online) they can help otherwise they expect you to solve the problem yourself. No time for this really, before I build my list I need to relay on a good support backing me up.
They are very focused on beginners and we have had experiences where more advanced questions/issue aren't resolved.
This tutorial was very helpful. I am working on setting up my email list now & after watching this, I am going to give mailerlite a try. I am set up for Convertkit but after seeing the power of automation can be helpful. This will allow me to play around with automation & segmentation features.
I used to use Convertkit and if your paying for the software; the automation is way better than what Mailerlite has. But if your comparing free plans, making the switch is absolutely worth it! Thanks for watching
Thank you!!! I was able to post my first Landing Page by following along and stopping to figure things out when needed. As a heads-up, the "Title" block is no longer available. I used a Text block and modified the text size. There's an "Include page header" in Settings, but that's for logo and links.
Thank you for the update! Good call going with the text box. Thanks so much for your feedback and happy to hear the tutorial helped you get your first landing page up!
Thank you! Very helpful.
Happy to help!
You are a lifesaver!
🙌
Thank you for this amazing video, you win a new subscriber! I have one question, in the case I post the link of the landing page in my social media and customers want the lead magnet but they are already in my general list and I don´t want them go through all the process again. How could avoid that? Thank you
Thank you! Good question. So when someone enters their name and email and gets put into a sequence a second time; by default Mailerlite prevents people from going through the same sequence twice. If your talking about giving the lead magnet to people already on your list then you'd need to send out a separate broadcast email to them.
Thank you so much for this video! Jason I have a doubt. How many automations can i creat with the free plan ?
There isn't a limit with the free plan
awesome video! thank you
Happy to help!
Hey Jason, just watched again. LOVE your videos and had a couple of questions: 1. I am thinking that instead of ending the email automation and sectioning then to a new newsletter general group to continue the email automation with the newsletters as part of that email automation. What do you think? What are the reasons why you would stop the automation and move them to a newsletter group?
2. I am also thinking that as I will be providing valuable information within my newsletters that I would put a CTA at the end for further information or do you think that is too much sales as you were saying every wait every 5 newsletters .....? What are your thoughts? Thank you in advance
Sorry for the delay! 1) Go for it! You can make the automation as long as you'd like; nothing wrong with going that route. 2) Every 5 is plenty of space in-between offers. Nothing wrong with giving value and making a paid offer every few emails.
Thank you! This was very helpful. I feel like I'm missing a step, though. I want to differentiate between those who subscribe to my newsletter via the Mailerlite plugin on my Wordpress site from those who sign up in the back of my book. I have set up two groups in Mailerlite and two different automation sequences. However, via Wordpress or Mailerlite, I see no way to trigger a specified automation in the first place. Yes, I can begin the workflow when a subscriber joins a group, but how do I get that subscriber in one group over the other in the first place? The plugin uses just one single API key for all of it. I must be missing something.
You'll need to create a separate form for each automation you want to setup.
Hi Jason ! Tks so much ! I need your kind help pls! I have set up my automations already Ie I delivered my lead magnet but I didn’t have the rest of email sequence ..which I now want to add!!! How can I add subscribers already in the group to the new email sequence which was not created when they joined ? Thanks!!!
You'll need to setup a new automation that triggers when someone joins a new group, let's say it's Group B. So Automation 2 starts when subs join Group B.... Now your your First Automation set a condition at the end to move or copy people to Group B when they've completed the sequence.
Hi Jason, do website pop-ups stick around after my free trial period ends or would I have to upgrade to keep it active? Thanks:)
If it's a paid feature, then you'd need to upgrade to keep it active
Hi Jason, Thank you so very much for your videos.. I didn't see you add any URL or link address to the button that you created in your form "Access Now".. How did you make sure that when the USER enters their details and presses ACCESS NOW, that they will be directed somewhere? SUCCESS PAGE?? Did you do a success page? Thank You :)
The thank you page is automatically created for you. So when they click "access now" they will see a thank you pop-up and the emails will automatically go out to them (as long as you setup your automation). To change the thank you page just edit your landing page and in the editor look at the center top of the screen (the black bar). You'll see a link to edit your thank you page
Do you paste your tracking pixels directly on your landing page by embedding the pixel codes, or do u paste them under your page settings under the "Analytics and custom code"?
Paste them under the "Analytics and Custom Code" section 👍
This video is really useful so thank you. Question; I note you added the name & email to your landing page, whereas I was going to add that to my website then link that to my landing page on Mailerlite with a button to my free audio. Will that work or should I add a button on my website that links to my landing page asking for the name & email?
You can collect the name and email on your website if you'd like and then have the "landing page" on mailerlite just a page to download the audio. Don't have to do it exactly this way as long as your collecting the name/email before the audio 👍
Thanks. I’m new to mailerlite and doing a 14 day trial to see if it’s what I need. Can you do a pop up that connects to your website instead of a landing page to capture email addresses? I’ve have it all completed but can’t seem to get it to pop up on 2 of my website pages.
You can create forms for your website but I don't have a video on that. I don't think there are popups though... Sorry I can't be more helpful with this one
Thank you. I have been banging my head on my keyboard trying to figure this out. Bumped into your tutorial and now I have my landing page. :-)
Glad this helped you move forward with your automation and landing page build. You've got this!
Thank you !!! 🤗
Happy to help!
I have a WordPerfect web site. Are you able to use a MailerLite landing page on a WP site? Is there some advantage to using a Mailerlite landing page over a WP landing page? I have a mass email list about 2,500 that I haven't used in a few years. Should I try to reconnect or start from scratch?
Mailerlite can connect to your WP site to collect emails, but all of the landing pages are hosted with them; not your WP site. The big advantage is your pages will be faster and it's much easier to work with.... if it's been a few years, I would start from scratch. You can send one or two emails to see who is still interested.... But do that with your current provider and only move those who open/say they want emails to Mailerlite
Jason, I really appreciate your videos. I love the concept of having a separate landing pages,but how do you do that from the same webpage? Also, with the new subscribers of the landing page, how do you get them into the regular flow of past subscribers?
Not sure I understand the question... Each landing page will have it's own link so you can direct people based upon the offer being made on the page. As for your sequences, you can create an automation that moves people from one sequence to another so you can move new people in to your other automations.
Totally overwhelmed. Starting my high end jewelry business and trying to collect emails by offering a Free Monthly Video from my studio each month. I am planning on placing the Free Offer Video on CZcams, followed I think by a landing page for sign up. I am assuming I would link up my Free CZcams offer video when I set up my first Mailerlite champaign. How would my subscriber connect my monthly video? Do I place my first monthly video on CZcams? I really am confused here… I understand I need to set up automation for each video by date (?) as I create each video in advance. Hope I was clear in my confusion. Thanks
If you want the video to be exclusive to your email subscribers, then you can upload it on CZcams as unlisted. Then copy the videos link and put that in your emails. The videos will remain published for all time, and your emails will drip out one by one giving them the next videos link. You don't have to automate your publishing of videos. Just set them to unlisted (not private; that won't work)
Hi Jason, thank you very much. Would this process work with subscribe forms or even just links in a blog post please ? I have a few blog posts ideas, each with its own freebie (template, workbook; checklists etc). If someone opts-in on blog post ABC to get the freebie, then opts-in again on blog post XYZ to get another freebie, will it be possible ? Or will Mailerlite tell them that they are already subscribed to my mailing list and won't let them get the second freebie ? I don't know if what I'm saying is clear but I hope you get the idea 😅
Great question. They can opt-in to multiple landing pages and receive multiple automations. So they could get both offers and go through both email squences
Thank you for the amazing breakdown! I have one question though.
What if a subscriber buys my product midway though the email sequence. How do I take them out of the sequence (right away) and put them into broadcast list instead of taking them through the whole 7 day sequence?
Great question! So you'll want to create a separate automation for people who buy. In that automation the first "action" would be to remove the tag you set up for the rapport sequence so that are pulled out of the automation. 👍
@@JasonAWhaling I'm a bit confused. What tag to remove and how?
@jasonwhaling what about social media integration for newsletters. I see that we can imbed social media posts into a newsletter, but is there a way to create a newsletter blast and embed integration so the newsletter is posted to your social media pages?
I think Mailchimp allows for something like that, but Mailerlite does not... Your social posts should be different from your emails in most cases though... If your want a platform that does do that I don't think Mailerlite is the solution.
@@JasonAWhaling, thanks for speedy reply! This info is extremely helpful. Confirms what I thought with Mailchimp vs Mailerlite. The piece about social posts differing from email lead generation is a great tip I will look further into.
Thank you so much for this step-by-step walkthrough. I learn by seeing and doing. It makes it easier for me to remember. Because I am new to Mailerlite a step you performed "Heading 1" is not featured in my list of options. Everything else was right except this. Can you please reply to let me know what I'm missing
Your not missing anything, they changed things up. So what you need to do now is just use the text element and manually adjust the text size to what you want... Hope that helps and thank you for watching!
@@JasonAWhaling thank you so much for the response. It actually worked. Love your tutorials. Very easy process
I actually have another question, I am using MailerLite just for my landing page right now. I have a form that I have several different forms that I created in Google. I want to use my forms in my workflow process. Is that possible and if so how?
Love the video, man! This is great. I'm thinking of making the switch to Mailerlite. One very basic question: how does this integrate with Squarespace? In form blocks on Squarespace we can auto add to MailChimp, but no other option. Thanks, man!
I've never used it personally. As long as you have the ability to create a 'custom HTML element' in square space you should be able to embed signup forms on your pages.
Since it's best to send people to a landing page to join your email list it shouldn't be an issue
This was very good, it made me realize I'm nowhere near as ready as I thought I was...
Thank you for the feedback! I hope this helped answer some of your questions and wish you all the best as you're learning!
This video is extremely helpful, thanks Jason! I'm wondering how to edit the content of what is being sent to your audience? Did you do a separate video on that? Also, can we link this landing page into one of our sites in Squarespace? I know we can set up newsletter prompts and then set it up to go to a particular URL address, so is that how we would link the two?
When you create your email automation and set an email step, you can edit the email by clicking 'edit email' on the right hand side (orange button).
For your email links, you can link to whatever page/site you want so you can link to your square space site.
@@JasonAWhaling awesome! Thank you!
Help I can't find Header1 and Header2 in the landing page design page in any templates.
When you are looking at the elements in the page builder, you'll find them... You can always use the standard text element and manually choose your formatting
Hey! this is awesome. You did not mention anything about an existing website to building email list and marketing. Can it be an alternative to using landing pages, then how can one easily do that. I'll appreciate any guidance. Thanks man.
I don't recommend building your landing pages on your exsisting site. It's a lot more manageable when you use a service like Mailerlite to host and test your pages.
Thank You; A question; If you are offering the customer a 'pdf' document as part of your offer, what is your recommended approach for hosting the document? I believe many of your information sharing is delivered in an HTML form, but I feel PDF will be more efficient for my information model. Thank for your great insights and for sharing information about your funnels
We use Google drive and share the public link in an email.
@@JasonAWhaling Thank You
Hi Jason is there an ideal webinar system which works well with Mailerlite? Great channel from a good guy..10/10
🙏 Thank you! That integration is something you'd have to check with on the webinar side. Mailerlite doesn't offer one... Most webinar softwares list out what email software they work with.
I have embedded forms on my we site from ML. Is the landing page for those who don’t have a website yet?
No, that landing page is for when you want to drive traffic directly to your offer. So if you have a YT video or FB ad you'd want to direct people to a landing page, not a page on your side with an embeded form
Nice work bro
Thanks man! Appreciate it 🔥
Hello. I would like some advice before starting with Mailerlite. I already have a 10000 email list from previous clients. Should I create a landing page or should I just send a new promotion for all previous clients ? Thank you
You can use that email list with Mailerlite. Before you send your emails out, use their 'Mailer Check' tool to make sure the emails are still good. You don't want to blast out an email and find a lot of spam complaints and hard bounces
Wow thank you..... great video. Is there a way Mailerlite can ‘scrub’ email subscribers automatically? Thank you
I don't think they have a feature like that (Convertkit does)
Hi Jason , I just saw your video . Can we get a video on how to setup appointment scheduling with mailerlite
Mailierlite does not have that function so you'll need to use something like Calendly or book like a boss and embed the appointment setting on your Mailerlite pages
@@JasonAWhaling thanks Jason .
Another one for you . In my landing page I have the download call to action button but I can upload my pdf into the download call to action button. How do I get customers to download my ebook right from the download call to action button
i have a question about my mailerlite account not getting approved to get the upgrade any advice?
If your not getting approved then try out Convertkit
Can this tutorial be used for the free version, I don't see heading as an option under blocks.
You'll need to use the 'Text' option now and just make the text bigger as the interface has changed a bit..... You can still do all of this with the Free plan
@@JasonAWhaling thank you I will give it a try later today. I didn't see the image with the email address available any more either. Great job !
Jason, I don't understand how you put the name on top of the email in the form, You went fast and I can't get that bit. Thank you.
Sorry about that! When you select the form element, you can go to "fields" in the right hand side settings. You can then add a field and the name field should be the first one added. You can click and drag to reorder it.
Hey Jason. How can I have multiple custom domains for multiple clients for landing pages with mailerlite? I have three clients and I'd like to move from Clickfunnels into Mailerlite.
Yes, you can have multiple, but I would not recommend having one account for multiple clients. It would be ideal to have each client have their own. When you pay for Mailerlite there is user management.
@@JasonAWhaling Thanks for your reply Jason!
@@JasonAWhaling So how do I set up a Google conversion tag on the success page of my landing page in Mailerlite?
Am having issue creating a mailer lite account
Is there any special gmail to be use
Not sure what the issue would be; you don't need a special email account to get signed up
Hay awesome tutorial ...Can you do behavioral email sequence tutorial also on mailer lite?
Sadly no. You can technically hack your way to it 3 times per automation but it's a real pain. It's designed to be liner. If you want to be more dynamic then I'd recommend going with Convertkit
Everyone talk about building email list, no one talks about the privacy policy. I don't have a website yet but I want to build my email list, I already registered with mailerlite using your tutorial then I realised I need a privacy policy. Any idea how to go about it please without having a website domain? Thanks
You don't have to have a website to have one. You can just search 'Privacy Policy Template' and purchase one. You can create a page on Mailerlite and paste it there
@@JasonAWhaling thanks for your response 🙏🙏🙏
Hello I tried to subscribe, I filled in all the requested information and then they ask me where the emails come from so I click on “E-commerce (subscribers purchased a product or service in the past)” and then he asks me for more information so I write to Instagram influencers who have left their emails publicly and 2 minutes later I receive an email telling me that the plant has been refused because they don't have enough information
I'm sorry your account wasn't approved. They don't share how they choose who gets approved for their free account. You can try Convertkit: jasonwhaling.com/ConvertKit
please make a approval video 🙏🙏
Sorry, it's different for everyone
I guess the templates are not free, one has to have a paid plan. I am on a free plan and have only a basic template.
The good news is all of the elements used in this tutorial can be used on the free plan. It doesn't matter what template you choose as I recommend deleting everything to start fresh
Only issue with MailerLite is that they don't have a clear way of how to create Privacy Policy/TOS, etc pages to then link in the Privacy Policy statement by the landing page subscribe button. I had to create a blank landing page to then load my policies, then publish it, THEN link that page for the statement. Sigh
Also, is the automation editable after starting it, so I can add new emails to that group sequence later on? Thanks!
If you upgrade you'll have access to their Website builder, and you could do what you just did on a site too. But for the free plan, what you did is the work around
You can edit the automation after it's started... Adding current subs to the automation can be a bit tricky though
@@JasonAWhaling I'm considering it for sure, but yet a friend testing out my landing pg w/this work-around and it worked. Just had to clear all blocks for both landing & "success" pg and link it. Thanks! :D
@@JasonAWhaling I guess I'm wondering how does one add new email content to a list for updates/new offers, etc which one can't plan ahead of time when building the original automation?
Useful video but please slow down when you talk.
Sorry for the speed... Thank you for feedback!