What is Going Wrong With Blinkit ?
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- čas přidán 14. 08. 2024
- Why Blinkit is Failing? | Will Blinkit SURVIVE the Quick Commerce WAR ? | Business Case Study |
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Video Introduction:
Blinkit was founded in December 2013 by Albinder Dhindsa and Saurabh Kumar as Grofers. Having met each other while working for Cambridge Systematics during the late 2000s, they teamed up to enter the grocery delivery space. Their goal was to solve the problems (both on the customer as well as merchant end) associated with the unorganized nature of the sector. The startup was piloted in Delhi NCR before reaching other cities in India. Blinkit (formerly Grofers) is an Indian instant delivery service. It was founded in December 2013 and is based out of Gurgaon. Customers of the company use a mobile application to order groceries and essentials online. Blinkit's employees then secure the items from their warehouse and deliver the items to the consumer within 10 minutes. By November 2021, the company was delivering 1.25 lakhs order every day. Blinkit currently operates in more than 30 cities in India. As of 2021, the company has raised about US$630 million from investors including SoftBank, Tiger Global and Sequoia Capital. Blinkit primarily delivers groceries, fresh fruits and vegetables, mobiles and accessories, kitchenware, books, home and office needs, bakery items, pet care, baby care and personal care products, electronics, flowers, etc. After seven years of operations as an online grocery delivery service, Blinkit introduced express grocery delivery in India, by building dark stores across cities. In July 2021, the company reported delivering over 7000 groceries in 15 minutes in Gurgaon. A month later, in August 2021, it introduced 10-minute delivery in the top-12 cities, after completing over 20,000 under-15-minute deliveries per day across 10 cities. This video is a complete business case study on Blinkit formerly known as grofers. This video talks about why is Blinkit failing in the quick commerce space despite giving good services to its customers. This video is a complete business case study on Grofers failure and discusses various reasons why Grofers as a business succeeded but today due to heavy competiton from companies like Swiggy Instamart and Zepto the company is constantly failing to deliver service upto good quality standards. This video also covers some important business and marketing lessons which one can learn from Grofers failure business case study and implement in their own business.
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Title Contents:
00:00 - Introduction To Blinkit (Grofers) Business Case Study
13:00 - Business Lessons From Grofers (Blinkit) Business Case Study
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#Blinkitfailure #Blinkitfailurecasestudy #Blinkitfailurebusinesscasestudy #whyblinkitisfailing#whygrofersisfailing #grofersfailurecasestudy #businessfailurecasestudy #startupfailurecasestudy #blinkitfailing #Marketingcasestudy #Businessmodel #Businessstrategies #marketingstrategies #businesscasestudy #adityasaini
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Bro Groffers Is Dying because of delivery charges on every order it charges Rs 9.
Order of Rs 200 Or 2000
Blikit to bhi gjb grow ho raha he 😂😂
Zometo se bhi jayada value he blikit ki 😂😂😂😂
Personally I believe Grofers as a brand was more well known than blinkit. They shouldn't have dropped that name. But just added prime service for 10 min delivery. They wouldn't have lost the brand recognition of Grofers.
Correct.. Dropping Grofer Brand name and replacing. It with name "Blinkit ' was foolish decision. Fast Delivery with Charges concept works only in Metro Cities. We have nearby grocery shops everywhere, so in these inflationary time why people will give Rs. 25 as delivery charges for grocery delivery.
Na na na na na ... They are still using grofers ... As an Blinkit ( formerly Grofers) .... People who r using contionously .... They exactly get to know .... That Grofers .. turns to Blinkit
They rebranded...which sometimes turns out to be good.
@@jineshchoudhary4564 i understand. But Grofers' brand recall is much more than blinkit. A name change according to me didn't make sense here.
For acquiring new customers brand recall is very useful and they lost that advantage when they started using blinkit.
@@shym926 Changing of brand name should have a very strong reason. A name becomes a brand after a lot of efforts. Grofers did a lot of advertisement such that the name became a brand. For just one service of 10min delivery, changing the brand name doesn't make sense for me.
At first I was very sceptical about the BLINK IT but later I found its purpose in everyday life. It does offer convenient to someone looking to get product delivered in 15 to 20 minutes. Well people will get used to it
But the thing is that if they want to get profitable, sooner or later you will be asked to pay a price.
Are you ready for it? Even if you can get that from the shop next to your home?
@@anujdhyani9915 well that's the point. Current they are charging 9rs and I can see why....cause they are building a habit. But from the moment the delivery charges goes to like rs 50 or even more.....it will soon loose it's hype.
@@anujdhyani9915 they will surely bring an subscription type model for the delivery related thing like the one swiggy has. And If both blinkit and Zomato's premium (merged in a single pack) are available at a price (which might be a bit more) i guess people will be interested in buying it ..
@@maiayushsingh subscription model is the only sustainable model for grocery/fresh produce delivery, ditch the per-order delivery and use only subscription basis delivery, so that logistics costs will be pre-configured. If you have a super inventory, then only can you supply in due time.
same is happening to food delivery, they are losing orders as customers are noticing high delivery cost sometimes upto 68% of order value
Correct .. next to my home only the hotel is available from same hotels if i take chicken biryani it's 90 but in Zomato it's 220 Rs 130 extra .. madarchod Zomato
True now more people are avoiding zomato and swiggy they are charging so much and food also less quantity
@@AN-nn5si I prefer to go there directly and save money
i certainly don't give a f to this companies. greed will always kill company. I know a small thali dining hall near us . if you enter and eat there you pay 120rs for 1 thali. but when you open Zomato, you will see same thali for 200 rupees ( base price). now they will give you those useless discount of 20 rupees AND CHARGE you 60 rupees extra. both zomato and shop owner wants extreme margin. next time with no coupon you are paying 260 Rs for 1 thali. it's laughable to think that they are any innovative or something.... see jio that is innovative and revolutionary , how it changed everything in the nation.
But swiggy offers membership for free delivery which saves a lot of our money...
I don't think fast grocery delivery is as important as fast food delivery. In my opinion company should focus on quality product, discount rather than super fast delivery.
No, it is. Being a Zepto n Blinkit customer ever since their own launches intact the Ola Dash I’ve used and many used them equally for good discounts, faster deliveries and quality of products. Ola Dash just couldn’t cut through because of lack of ordered items, delivering wrong items, missing items and the only good thing was NO DELIVERY FEE. Zepto is playing well with quite good offers but now they’re moving out from 8-10mins delivery to 15-25mins perhaps because of huge demand or scarcity of delivery boys. And sometimes lack of inventory as well. Blinkit started the game quite late when Zepto created strong dark stores and warehouses. So far Blinkit never ever threw good discounts or offers or maybe mega deal days. It is still long way for all these 10min grocery startups. Truly in metros the 10mins delivery is a lot and gaining momentum but needs to see at what cost.
Hello devarpan .. I know you are Bengali that why you can focus on discount.. not on time
not sure if. they are in loss or profit but blinkit's service is pretty amazing compared to zepto/swiggy in Bangalore
Same here in Kolkata. I do not even know what is zepto. I ordered some stuff just yesterday and I was very satisfied with their service.
In Ahmedabad also it's very good , big basket takes 15 to 17 hrs to deliver means u gonna get the order next day
@@sunitaupadhyaya3287 here it takes only 15 mins 😁
Just because a service is amazing doesn't mean it's sustainable. It's a matter of fast vs cheap and in a country like India cheap will win in the long run.
Ur right he didn't produce any data which supports his claim...blink it service at NCR is also amazing...
Didnt mind when Grofers was delivering in a day, later they did deliver within an hour just before changing to blinkit.
I would have still used it, but as soon as it became blinkit, they kept my area out of service and still do. strange..
Permanently switched to Dmart for deliveries, they deliver late but the cheapest, and cheap is what I care more now than the time.
I am using Tata big basket since last 2 years.
Best service till now. Never had any issues.
Grofers started everything..Their Packaging. Bags. Discounts. Freebies. Even their own brand Mother's Choice is of good quality. Now they have gone bonkers. Delivery fee is higher than others. On top of that a rush hour surcharge at times gets added on the bill. Now the Top spot in East Delhi is Bigbasket Now.
P.S.edit: Condition became so bad that they were delivering orders without any carry bag. Every other is using paper bags nowadays. Blinkit name change was a bad idea. Along with Zomato they also got a thrashing from the public over the flash delivery idea risky for the delivery agents.
Edit 2: I remember Grofers sending free colour packets for Holi which was such a nice surprise and gesture. free coke samples, free powerbars, peanuts and so many more which I can't remember back in the days. The name Grofers was their success. Now with Dunzo and Zepto coming up in Delhi, I don't know how will it be next.
hum te delivery partner blinkit ke magar salary kam krte jaare ye ab udr ek banda bhi nhi ye mumbai chembur mai😜 sb abhi dunzo mai macha re ye
@@faizanhetavkar8661 salary kitna hai blinkit and dunzo
Delivery charge is 9rs now for blink it
But west bengal me bahat acha chal raha hein
I believe most startups focus on fast growth rather than building a slow and sustainable businesses. There's a reason why successful entrepreneurs say to build a real business to need to build a appropriate mindset
Like Google for eg.
Never used groffers. Using blinkit but I'm super impressed with services and super super convenient.
I find it funny that these startups believes that they can convert people into a habit of quick delivery of orders, when the funding will go away(they can raise money but there is limit of how much you can raise, sooner or later it will go away) & then delivery costs will increase discounts will be very minimal to zero, also remember India has value for money customers & nobody will pay higher chargers just for that sake of 10-15 min delivery because we are not a rich country everybody looks for alternative when the cost is higher than they used to pay for the same services.
so in the end this bullshit model is not really sustainable(you can make fool of people by IPO scam but sooner or later retail investors will get more knowledge as they have already burned hands with zomato & paytm)
Everybody is trying to solve problems but at the core the real problem is sustainability of any business model & nobody is trying to fix that.
Also RBI has started the rate hikes let's see how much longer this shit show of this so called "Startups (Loss making scams)" lasts.
we are not a rich country bhai bhai India ke sirf 1% population ko bhi *BAROBAR* taget kar liye na toh jabardast business banta hai waise bhi 100% ko kaun hi target karta hai
@@agamer8488sahi kaha but isme bhi kuch competitive advantage hona chahiye sirf discounts se loyal customers nahi banenge, also they are targeting cities so they either have to start something like membership plan to get the people, they can't be open platform because of the small ticket size, so iske around pura model hi change karna padega.
@@mrhacker5476 are thik hai baba itna explain karne ki jarurat thoda thi mai banduk leke thodi khata tha tere paas ;)
@@agamer8488 LoL m to bas bata raha tha bro
Exactly my observation. They go bonkers when they get funding.
They have changed names, were not taking orders. It was popular among buyers who rely on grocery needs with amazing discounts but they have changed the entire concept firstly renamed it secondly left no other option for the buyer to shift to another rival because of high surge and delivery charges on orders above 500-/ as well. Which is very unjustified, they should retain a similar pattern of delivery and provide an option to the buyer to receive orders in preferred time slot
Service based start ups are hard to survive in long run...no matter what business model you have....if we now look at Uber ...Ola once when they gave offer's people used it ..now when they're increasing price people uninstalled app....but one good take away from this video is we should not invest in such IPO'S....
zepto charging for delivery & packing of groceries...this is unfair practice from zepto....slowly & surely zepto will also loose market......like grofers...
Wo band hone wala hai brother
kya band hona wala hai
It's been 1 year, this video is posted.
And still blinkit is growing and going on to many cities.
Well as for acceptance of dishwasher in India, I had done a study during my MBA and the conclusion was that most of the indian dishes are greasy and oily which require proper scrubbing as part of washing operations. Dishwasher has got this limitation and not able to be used for traditional Indian food.
thanks for the great information
Yeah, a burger/pizza doesnt stain the plate much. while a normal indian dal-chaval + sabzi does a lot
@@shre6619 This is wrong, Dishwasher works very well on dishes stained with Indian food. Moreover, don't think that rest of the world eats only pizza and burger.
I feel its the most convenient thing to have happened in recent times. Blinkit will go miles !!
they tried to solve a problem which never existed at the cost of sufferings of their regular customers.. ut was bound to happen. arre bhai nahi chahiye mujhe 10 min me !!!
By adding surge pricing & delivery charges, price wise Blinkit is less competitive.Time bounded grocery delivery is not at all important to masses but nett landing prices are.So I beleive Blinkit may not have a very smooth jouney in near future.
Yeah, I use big basket, it's much cheaper than blink it
Hey Aditya make a video on
What if world is a single country
Nice suggestion
Stop doing Sasta Nasha
Somewhere they lost it due to 10 min delivery. Grofers was lit all items were there, delivered in a day or two, very good delivery system.
Now you don't even get the needed items in inventory and whatever is there it also takes more than 10 minutes.
First of all Hatsoff to you bhai.. For this research and your knowledge.. and best is your execution with proper script.. Now the thing is we should understand the problems that we really need to solve.. Food delivery was happening since long time and at very big scale from companies like Domino's.. It was proven successful formula.. Only one app for almost all restaurants was needed.. Swiggy/Zomato did that.. Fact is the more country will develop.. More smaller issues will be given importance.. Like in India no one is taking Racism seriously.. Or Free education for all etc.. Because priority is to make at least India better in many other things first.. There are way more bigger issues to solve.. 10 minutes Grocery delivery is not at all necessary according to me.. As in all case people may need 1-2 things only in very urgent.. Whole lot of groceries are never that urgent.. So this 10 min thing is not long lasting.
It won't dude I'm my self a Team Leader In Company In My Shift I Lead 32 Riders....Seniors Put Unnecessary Pressure On Everyone Store Manager, Team Leader,Riders....
Just damn content as always! Keep it up bro
I used to order on grofers more than 100k /year but when they switched to Blinkit I don’t like service as well as offers. Service, Offers and quality were better on grofers not on Blinkit so I switched to big basket and jio mart. Actually i hate bigbasket but unfortunately Blinkit forced me to switch towards.
Grofer name mast tha. But BlinkIT make sense to the fast delivery system. still, os choti si baat ke liye important Brand recall ki baja di.
Salute your research brother. Jai Hind !
Blinkit rocking 🔥 i always order from blinkit, zepto is not available in my area even though it's available just 1km away from my area 🤐
Grofers screwed themselves over when they prioritised self-branded grocery products so much that it became impossible for us to buy reputed brand products from their platform. Their decline was bound to happen.
I really like your video's and I watch it daily thanks to giving us the opportunity 🤗🤗
Bhai agar ye fail ho gaya to India mein chalega kya? 😭 Can't imagine not having blinkit. Love the app. The interface and the service.
When they changed to blinkit but they stopped operating in some areas for 2 months, i loved the rebranding but it felt like they were not really prepared for it
Today only I got to know from this video that grocers is not closed but it’s renamed.
I like the sentence "yeh companies ABHI profit nahi kamana chahti' (Currently these companies are looking for profitablity) but i doubt these are even looking to become profitable ever, just want to increase the valuation
Excellent video man.
Outstanding man... This one case study is really really impressive and got to know the business strategy in detailed after Zomato and swiggy... 💯🙌👍 You're going to reveal all business strategies...😄💯
Your videos are highly informative. Deep study and indepth knowledge keep your videos interesting. Keep doing the good work.
Seriously dude you are doing a great job of presenting the case studies for us your content is very informational.
Thanks ♥️👌
Saini sahab aapki mehnat aapki videos se jhalkati hai.Good job bro
I ordered from grofers because low rate compare then local market but now blinkit rate now high compared than local shop
Good Job Sirji... 😎😎😎😎
To make blinkit more appealing they added lots of rare. Products which we can't find in our local market ..like they have variotous of snacks .and fruits and vegetables .. I've noticed that .. that's. Also making people more attracted toward these apps
Thanks 👍
Excellent analysis wonderfully explained on the operational models of the startups.
It is a very dangerous trend, the business model on which these startups are based without understanding the the business cycle leading to job losses in a short period and leading to frustration.
We would love to see a detailed video on Dunzo Daily.
🤢
Blinkit is THE Best app for grocery..i have been using their services for last 2 years now..they are Superb...Jio Mart kachra hai Blinkit k saamne
Blink it aacha h pr usse paissa kamana bhi to pdegaa naa ..
Bhai aap mujhe apna video ka addict lagwa diye...
I'll tell you why it's failing. Every time I click on a video on CZcams I'm bombarded with this stupid blinkit ads! It's very annoying and solidifies my resolve no to use it.
Good content. Please start English version too. Thanks.
@AdityaSaini Love your Business Case Studies ❤
Looking forward for Kiosk Kaffee Case Study
Nice video. One factor was missing and that is inventory damage which also contribute in the failure of ecommerce startup specially in grocery segment.
Even Zepto Also Fall
I just ordered on blinkit and now watching your video
Sigma
You might have searched in Google or logged into blinkit but using Google account
When goofers is there my husband and myself would order all the groceries we need for month at the time of 1st date coz he recieves salary on end date of every month....but now we both became lazy after blinkit came coz they would deliver in 10mins ....i personally think before it used to be 2.5-3k for our grocery expenses but now it's crossing 5k every month ...I miss those good old days where we both sort out grocery packs and help each other in stocking them up...
Zomato and swiggy bhi same hai, wo bhi barbaad hai
Perfect example of a "anything goes" kind of video..says a lot about the content audience
The IPO bit had me 😁😅😂🤣
That's an on point and easy to understand case study with a lot of insights!
I use blinkit everyday. It's good
but in my city everyone is using Blinkit and its doing pretty good
Hi sir. The biggest issue with blinkit is if you complaint about product delivered. There is no response from customer support and if you protest they simply suspend your account. The biggest flop blinkit. This is also the downfall of blinkit and now Zomato is in their trap.
I do not use it because all items are not available ! So what's the use ?
Kind of expected tbh. Started 8 years ago and still serves tiny number of cities in India. Comparatively Big basket and JIO mart is found in more cities (Jio mart does 200+ cities).
But products availability in Jio Mart is less...
@@RohitGupta-ey5py unko badhane mey time lagega kya?
@@RohitGupta-ey5pyBut, atleast its available to people, Grocery deliveries are no longer a thing of future for tier 2 and tier 3 cities.
When will india move away from deliveey startups to core tech startups?
Ive stopped buying since the owners changed...no discounts, no value addition ...most small players give delivery within 90 mins with good discounts...10 mins delivery has no value in groceries...for food it is ok
Good Job Sirji... ❤️❤️❤️
70% Suspence . 30% actual takeout
Sir kindly please don't use "killed" word more often in every video. Your content is great no doubt about it. But to include "killed" in every video shows that you are giving more weight to that word. Kindly please check on this. I hope for the best,. Thankyou
The premise of your analysis from my perspective is flawed.
Family in urban set up is not that big fat one where u have more than enough PPL to run around.
By the time u change ur dress come Dow n get out of your apartment, these guys are done with delivery. Why should anyone go out?
Near by kirana store s are damn expensive. Was looking for an alternative and here it is.
Hope this input helps to correct this video
Grocery Delivery system minimum 400-500 ka ho then tab hi company kuch kamapaayegi. Otherwise it will be cash burn situation.
Bro literally you have nailed it I like the way you have explained each an ever thing superb
Ye video dekhne k pelhe bhi blink it ka ad aaya 🙄
There was a grofers market near my house few months ago... i was wondering why the company decided to shut it down but now i know the answer
Sir ,what are you saying and DL is a metro state and HR gave 300 villages and Chandigarh not Metero city still better and
I use blinkit daily it's amazing only ₹9 delivery charge.
If you see high surge charge on orders then wait of 5 minutes and refresh your cart.. it'll be gone then..
ye si did it on flipkart.. got 10000 less on iphone .. thanks..
Make a video on gaming and mobile industry
Disappointed with ur theory this time till end u were not able to connect dots and a no solid reason about blinkit, looks like zepto paid you, zepto is still not available in Many areas including major cities where blink is almost everywhere (major cities)
Make video on crypto currency.
Lovely explained sir
Koi compamy ko aaye huee 1 mahina nahi hota hai
Iska video aa jata hai
Company is dying
Sir please make videos on restaurant startups please
I stopped using Grofers/Blinkit coz choices were limited.
Food ordering apps need to really get restaurants to refrain from home delivering stale/half cooked/unsatisfactory food otherwise they will loose their popularity too.
Blinkit isn’t failing
We want our Land Back HR and DL some cities are small ok and Do not Say it to HR people DL is ours
Value added information.
Keep doing it 👍👍.
I have a doubt- why don't companies people like you to plan their do's and don'ts
Big basket ka kya hal hai..? is it growing..?
I use blinkit n other grocery apps only because of discounts
grofer product variety is limited its nothing in comparision to big basket
Bhai bigbasket came first and dominated, there were more companies you don't you
zomato bina offer ke chalna bht mushkil hai
Hello bro plzz make video bigbazaar fbb future group
Should have kept it as grofers and added 10 min delivery or let the customer decide whether he wants fast delivery or not ...there was no need of all this...most of this start up will reach saturation before they can make profits just like ola cabs
arey bhai simple si baat h, jab tak offer dete rahoge tab tak business chalta rahega aur log bhi interested rehte h, jahan offer khatam to customer bhi khatam. Wahi companies chalti h jo funds jutati rehti h offer n discounts deti rehti h
Awsm video bro the way it explain everything nice work
Grocery deliver should focus on specific geography hyper local, work on low margin, high order value and lastly compete with dmart if u can’t give cheaper than dmart u will never increase ur order value. So focus on 10 to 15 KM market with high density of population and markets where zomato, Swiggy and Ola Uber doing well…Work on scale u can’t crack this model with ticket size of 400 to 500 minimum 1000 rupees order value is imperative
Well, same is gonna happen with zepto . They no longer deliver in 10 minutes and also quality of products is not good , most of the times they deliver wrong products . In meant section lucious is the best , their quality and customer service crushes down fresh to home & tender cuts . Right now fraazo is going good , they deliver promised fresh veggies but i feel they're going down .
Blinkit's delivery time is its USP
Once you start using it, it becomes addictive
zomato will failed as well as swiggy
we dont need any ecommerce , they are lot of alternatives available