Building Brand with Unreasonable Hospitality featuring Will Guidara | Brand Story Ep. 60

When Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career journey and the valuable lessons he’s learned in both leadership and brand experience, and how industries of all kinds can embrace unreasonable hospitality in their operations.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
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00:00 Will Guidara - Self-imposed Standards Cannot Impede Giving Joy
00:29 Introduction - Will Guidara
02:45 Growing up in an Environment of Hospitality
06:36 Leadership - Identify Why Your Work Matters, and Share That With Those Around You
13:04 Will's Strategy, Being Unreasonable in the Pursuit of People
19:54 Making Moments of Fleeting Brilliance Part of the Fabric of Your Organization
26:15 Generosity can be Your Best Marketing
28:31 Communicating Through Stories Exponentially Increases Your Reach
31:50 Turning the Meal Check Into a Memorable Story
37:19 95-5 Rule in Running a Business
41:37 Be as Unreasonable in Pursuit of People as You Are Your Products

[@amonifinau4048]

Thank you!

[@Howtosurviveintx]

Will is a great story teller and brand builder!!
Excellent interview!