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Brand Story with Steve Gilman, Gravity Group
Registrace 19. 03. 2021
Brand Story isn’t about marketing buzzwords and branding concepts. Stories are the backbone of brands, it’s what creates a human connection to a company. We’ll be talking to entrepreneurs, business leaders, and marketing folks who will share their personal stories and the stories behind their brands. Going beyond successes and wins, we’ll explore the challenges they have faced and how they’ve overcome them. Expect to find stories you can relate to, be inspired by, and learn from - because stories are what connects us.
Learn more about what we do on our website: www.gravitygroup.com/
Learn more about what we do on our website: www.gravitygroup.com/
A Food Influencer's Life featuring Philip Tzeng | Brand Story Ep. 74
Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: www.gravitygroup.com/podcast/a-food-influencers-life/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn www.linkedin.com/company/gravitygroupmarketing , where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram - gravitygroup
Facebook - gravitygroupmarketing
Chapters:
00:00 Introduction: Philip Tzeng, Food Influencer
01:23 Las Vegas as a food destination
04:11 How Phil got started as a food influencer
05:25 Being positive on social media
08:23 A day in the life of a food influencer - process, gear, & approach
10:17 Growth, change, risk and reward in the world of content creation
11:24 Phil's partnership with Mike Chen / Strictly Dumpling
14:14 Balance, joy, & passion in content creation
18:49 Partnerships and authenticity in content creation
23:19 Food vs presentation
27:38 What's next for Phil
30:18 Advice for brands working with influencers
31:53 Advice for anyone getting into content creation
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: www.gravitygroup.com/podcast/a-food-influencers-life/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn www.linkedin.com/company/gravitygroupmarketing , where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram - gravitygroup
Facebook - gravitygroupmarketing
Chapters:
00:00 Introduction: Philip Tzeng, Food Influencer
01:23 Las Vegas as a food destination
04:11 How Phil got started as a food influencer
05:25 Being positive on social media
08:23 A day in the life of a food influencer - process, gear, & approach
10:17 Growth, change, risk and reward in the world of content creation
11:24 Phil's partnership with Mike Chen / Strictly Dumpling
14:14 Balance, joy, & passion in content creation
18:49 Partnerships and authenticity in content creation
23:19 Food vs presentation
27:38 What's next for Phil
30:18 Advice for brands working with influencers
31:53 Advice for anyone getting into content creation
zhlédnutí: 15
Video
Leveraging Your Humanity featuring David J.P. Fisher | Brand Story Ep. 73
zhlédnutí 16Před 21 dnem
Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building trust, and the impact of technology on sales. The ...
Harnessing the Potential of AI featuring Alison McCauley | Brand Story Ep. 72
zhlédnutí 34Před měsícem
In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind. This is Brand Story, a podcast celebrating the ...
Crafting the Right Marketing Mix featuring Gina Michnowicz | Brand Story Ep. 71
zhlédnutí 19Před měsícem
Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She sh...
Creating a Video Content Strategy featuring Tom Langan | Brand Story Ep. 70
zhlédnutí 53Před 2 měsíci
Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strat...
Personal Branding on LinkedIn featuring Liam Darmody | Brand Story Ep. 69
zhlédnutí 39Před 2 měsíci
For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities - if you use it right. In this episode, Liam shares his tips for using the platform to its full potentia...
The AI Mindset featuring Conor Grennann | Brand Story Ep. 68
zhlédnutí 155Před 3 měsíci
AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era increasingly dominated by generative AI and introdu...
Content Marketing Simplified featuring Dana Herra | Brand Story Ep. 67
zhlédnutí 128Před 3 měsíci
How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than y...
Brand Story Breakroom: Magic Candy and Buzzword Bingo | Brand Story Ep. 66
zhlédnutí 22Před 4 měsíci
What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode. This is Brand Story, a podcast celebrating the stories of real people...
Brand Story with Steve Gilman - Podcast Trailer
zhlédnutí 93Před 4 měsíci
Brand Story with Steve Gilman - Podcast Trailer
Empathy and Design featuring Jim Pietruszynski | Brand Story Ep. 65
zhlédnutí 67Před 4 měsíci
Empathy and Design featuring Jim Pietruszynski | Brand Story Ep. 65
Mission-Driven Branding featuring Kathryn Tuttle | Brand Story Ep. 64
zhlédnutí 34Před 4 měsíci
Mission-Driven Branding featuring Kathryn Tuttle | Brand Story Ep. 64
Season 3 Favorite Moments | Brand Story Ep. 63
zhlédnutí 21Před 6 měsíci
Season 3 Favorite Moments | Brand Story Ep. 63
Brand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and More | Brand Story Ep. 62
zhlédnutí 12Před 6 měsíci
Brand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and More | Brand Story Ep. 62
Assembling a Brand featuring Dr. Emmanuel Probst | Brand Story Ep. 61
zhlédnutí 51Před 7 měsíci
Assembling a Brand featuring Dr. Emmanuel Probst | Brand Story Ep. 61
Building Brand with Unreasonable Hospitality featuring Will Guidara | Brand Story Ep. 60
zhlédnutí 957Před 8 měsíci
Building Brand with Unreasonable Hospitality featuring Will Guidara | Brand Story Ep. 60
Brand Story Breakroom: Brands that Live their 'Why' | Brand Story Ep. 59
zhlédnutí 16Před 8 měsíci
Brand Story Breakroom: Brands that Live their 'Why' | Brand Story Ep. 59
Brand Purpose Before Profit featuring Miyoko Schinner | Brand Story Ep. 58
zhlédnutí 128Před 9 měsíci
Brand Purpose Before Profit featuring Miyoko Schinner | Brand Story Ep. 58
The Art of Visual Storytelling featuring Wade Forbes | Brand Story Ep. 57
zhlédnutí 56Před 9 měsíci
The Art of Visual Storytelling featuring Wade Forbes | Brand Story Ep. 57
The Impact of Culture featuring Dr. Marcus Collins | Brand Story Ep. 56
zhlédnutí 93Před 10 měsíci
The Impact of Culture featuring Dr. Marcus Collins | Brand Story Ep. 56
Brand Story Breakroom: Listener Q&A - Leadership, Threads, and More | Brand Story Ep. 55
zhlédnutí 10Před 10 měsíci
Brand Story Breakroom: Listener Q&A - Leadership, Threads, and More | Brand Story Ep. 55
Brand Story Breakroom: Lifestyle Branding with YETI and Disney | Brand Story Ep. 54
zhlédnutí 26Před 11 měsíci
Brand Story Breakroom: Lifestyle Branding with YETI and Disney | Brand Story Ep. 54
The Empowered No featuring Vanessa Patrick | Brand Story Ep. 53
zhlédnutí 194Před rokem
The Empowered No featuring Vanessa Patrick | Brand Story Ep. 53
Reimagining Inclusion featuring Mita Mallick | Brand Story Ep. 52
zhlédnutí 72Před rokem
Reimagining Inclusion featuring Mita Mallick | Brand Story Ep. 52
Brand Story Breakroom: Coke and Pepsi | Brand Story Ep. 51
zhlédnutí 29Před rokem
Brand Story Breakroom: Coke and Pepsi | Brand Story Ep. 51
Building Brand Value featuring Carolyn Walker | Brand Story Ep. 50
zhlédnutí 42Před rokem
Building Brand Value featuring Carolyn Walker | Brand Story Ep. 50
Brand Story Breakroom: Consistency and Knowing Your Audience | Brand Story Ep. 49
zhlédnutí 13Před rokem
Brand Story Breakroom: Consistency and Knowing Your Audience | Brand Story Ep. 49
Overcoming Fear and Burnout featuring Jahmaal Marshall | Brand Story Ep. 48
zhlédnutí 28Před rokem
Overcoming Fear and Burnout featuring Jahmaal Marshall | Brand Story Ep. 48
Brand Story Breakroom: Chewy and Liquid Death | Brand Story Ep. 47
zhlédnutí 26Před rokem
Brand Story Breakroom: Chewy and Liquid Death | Brand Story Ep. 47
Embracing Effective Communication featuring Karen Nicholas | Brand Story Ep. 46
zhlédnutí 56Před rokem
Embracing Effective Communication featuring Karen Nicholas | Brand Story Ep. 46
The irony of starting the video saying you build brands, when you couldn't even get the 1 All Time Money poker player to get more than 400 views a year
Hello Dear, Your CZcams channel videos are eye-catching. Anyone who watches your videos will become your fan but due to some problem, your target audience is not reaching. So views are not increasing.
Thank you!
Great vegan great woman.
Will is a great story teller and brand builder!! Excellent interview!
amazing interview
Glad you enjoyed it! Miyoko was wonderful to talk with.
great
Miyoko is such an amazing person with such a great story to tell. I so much enjoy listening to her wise words and her positive outlook on life.
Thank you 🙏🏼🙏🏼
Absolutely love this
'promosm'
What an incredibly powerful concept. Invent yourself by saying no. Like whittling down a block of stone to create a statue.
Great analogy, glad you enjoyed the episode!
IMO .. Like Walmart ... used to be "How May I Help You?" ON THE UNIFORM. And its was meant to be so. Etc. Which became, "You seem to be expecting me to talk to you, I just work here". Brand failure.
Cap. No one gives a fuck what a brand thinks on issues. We assume they're all cynical assholes who will tell us anything to sell us more useless bullshit. People actually just want shit that works and does what it's supposed to but most brands are more interested in planned obsolescence and keeping you tied into their bullshit so you have to keep coming back to them. We don't give a fuck about whatever buzzwordy ideal you try to market to us when plainly the only ideology any brand actually has is increasing profits by any means necessary. Fuck this noise, no one is fooled.
All I heard was the one bo burnam song
Loved this bro!!
It was a blast having you on the podcast!
That's just a bunch of BS... Marketing is psychological manipulation 99% of the time. Once you read some marketing books or take some marketing courses it's plain as day.
Yeah, but.....just because they don't want to do it that way makes it wrong, either.
No we just kinda stopped caring sorry
Word
Not everyone works from home to take nature walks whenever they want.. also lets redefine success as currently it’s just ‘make a lot of money’.
Schools no longer teach: English pronunciation, any spelling. No mention of entomology. The English drink wine, as their German rulers pronounce the W as V. People think if a friend understands, ok, but a contract is binding. In the form it is written. Not what Joe at work says.
you only have 63 subs?? I'm so surprised. it's almost like this bullshit ship has sailed and no one cares about the "bias" grift anymore.
That butterfly analogy must be the most effeminate description of courage that has ever been uttered. But it checks out.
Great talk!
Does it count as a failure if the company is started and closed around a single project?
awesome Video!
Glad you liked it!
awesome video!
Thank you!
Awesome video!
Thanks!
Lame.
You’re lame… this is awesome
So there are still some decent old guys out there
Can you tell this to the supervisor at my job??
pervert.
Love this convo
😻 𝐩𝓻Ỗ𝓂Ø𝓈M
Thanks for having me on Steve! I really enjoyed our conversation and I think we covered some valuable ground.
So glad you could come on the podcast, Steve, it was a blast!
Thanks so much for having me on!
Any time! Thank you so much for coming on the podcast!
Now there is a Super Hero!
Awesome show! Sarah is a baller.
Great show!!
Thank you so much!
Why are you uncontrollably smiling the entire podcast? 😅
Loved this. Can't believe how few views it's got. Bryn is inspiring. Great questions as well.
Thanks Ryan! Totally agree, Bryn's outlook really is inspiring!
Thoughts on Bryn now? 🤔
@@Coryalan2 His message is still great/ inspiring. I hope he is telling the truth when he says he's never cheated
@@Coryalan2 🤣