5 Indie Game Marketing Hacks With NO MONEY

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  • čas přidán 31. 05. 2024
  • Learn how to market your game with no money! Also, check out Skillshare: skl.sh/thomasbrush3
    This video is sponsored by Skillshare!
    ► Learn how to become a full time game dev, free: www.fulltimegamedev.com/opt-i...
    ► Enroll in my 3D workshop, free!: www.fulltimegamedev.com/opt-i...
    ► Make your game instantly beautiful with my free workbook: www.fulltimegamedev.com/opt-i...
    ► Get my 2D game kit, free: www.fulltimegamedev.com/opt-i...
    ► Join my 2D character workshop, free: www.fulltimegamedev.com/opt-i...
    ► Wishlist Twisted Tower: store.steampowered.com/app/15...
    ► Learn how to make money as a CZcamsr: www.fulltimegamedev.com/opt-i...
    ► What I believe: • What I Believe

Komentáře • 259

  • @thomasbrush
    @thomasbrush  Před 2 lety +13

    Learn how to market your game with no money! Also, check out Skillshare: skl.sh/thomasbrush3
    ► Learn how to become a full time game dev, free: www.fulltimegamedev.com/opt-in-how-to-make-six-figures
    ► Enroll in my 3D workshop, free!: www.fulltimegamedev.com/opt-in-15-minute-3D-game
    ► Make your game instantly beautiful with my free workbook: www.fulltimegamedev.com/opt-in-instant-beauty-color-workbook
    ► Get my 2D game kit, free: www.fulltimegamedev.com/opt-in-2D-game-kit
    ► Join my 2D character workshop, free: www.fulltimegamedev.com/opt-in-2d-character-art-workshop
    ► Wishlist Twisted Tower: store.steampowered.com/app/1575990/Twisted_Tower/
    ► Learn how to make money as a CZcamsr: www.fulltimegamedev.com/opt-in-indie-game-income-workshop

  • @SinKGG
    @SinKGG Před 5 lety +156

    Here's what his list is, please watch the video to support him though.
    1. Put Together A Press List : Don't copy others, find others that people don't know about, find writers that like your type of work.
    2. Post To Reddit : Don't be discouraged if people like your work, it's worth trying.
    3. Don't Ask CZcamsrs to play your game : get them involved in your game. Have them be in your game instead. Don't go for any CZcamsr less than 10k subscribers.
    4. Do a Synergy Stunt : ask to collaborate with you, have them give special bonus going through someone else.
    5. Don't Go Searching For Tweets : it isn't worth engaging with someone and working for their attention.
    5b. Don't Pay For CZcamsrs play your game.
    5c. Don't Pour All Of Your Time Into Your Website.

    • @BruceCichowlas
      @BruceCichowlas Před 4 lety

      Thanks for the list!

    • @DailyGachaCuteness
      @DailyGachaCuteness Před 4 lety +2

      i think in 2nd its dislike

    • @visualizingsouls
      @visualizingsouls Před 4 lety

      hey what is medicredit ? i think he talks about it at 4:00, do you have a link?

    • @DeepDiveInteractive
      @DeepDiveInteractive Před 3 lety +3

      @@visualizingsouls It's Metacritic -- one of the biggest websites for game reviews and scores. It's like the IMDB of games.

    • @visualizingsouls
      @visualizingsouls Před 3 lety

      Thank you @@DeepDiveInteractive I should check it out

  • @guyfee6559
    @guyfee6559 Před 4 lety +170

    I am currently working on a game. Aside from passion, you really make me want to develop the best game possible. Thank you.

    • @aurin_komak
      @aurin_komak Před 4 lety +2

      What kind of game?

    • @guyfee6559
      @guyfee6559 Před 4 lety +9

      @@aurin_komak A 2D platformer similar to megaman but im trying to make it a bit more unique then other games

    • @aurin_komak
      @aurin_komak Před 4 lety +5

      @@guyfee6559 that's nice, I am currently making a 2D top down pixel art military shooter

    • @guyfee6559
      @guyfee6559 Před 4 lety +2

      @@aurin_komak That's really cool man, I wish you all the best with your game.

    • @ReyBanYAHUAH
      @ReyBanYAHUAH Před 3 lety +2

      @@guyfee6559 Always remember to repent of your sins (sin is transgression of YAHUAH’S LAW: Genesis, Exodus, Leviticus, Numbers, & Deuteronomy) And Have Belief On YAHUSHA HAMASHYACH. HE Died and Rose Again On The Third Day So that you can be forgiven of your sins!
      HE Loves you! Come to HIM!🙂

  • @vuleduc6499
    @vuleduc6499 Před 2 lety +59

    Hi Thomas, thank you for sharing all these great hacks! This is for timestamps for those 5.
    2:02 - Put together a press list
    4:32 - Post to Reddit
    5:52 - Don't ask CZcamsrs to play your game
    7:35 - Do A Synergistic Stunt
    9:02 - Don't go searching for tweets
    10:10 - Don't Pay CZcamsrs to play your game
    11:05 - Don't Pour All Of your time into your website
    Have a great time!

  • @caligo6635
    @caligo6635 Před 5 lety +132

    People love what videos you make.
    And that fills you with DETERMINATION.

    • @omerfarukbykl6097
      @omerfarukbykl6097 Před 4 lety +3

      from what video,was the clip at 10:45 is taken?

    • @lucasfranke3326
      @lucasfranke3326 Před 4 lety

      @@omerfarukbykl6097 It's a video uploaded in Felix's channel. The title is "Zero death, Pewdiepie game!"

    • @EngiNetion
      @EngiNetion Před 4 lety +2

      Please don't step on leaves

  • @RavensbladeDX
    @RavensbladeDX Před 5 lety +12

    This was incredibly insightful. I've watched and read soooo many different "how to"s and none were as informative as this.

  • @aryaawesome1999
    @aryaawesome1999 Před 3 lety +8

    Hi Thomas, I’m just starting out in game development and I’ve quickly realized how passionate I am for this field. I want to thank you for making all the amazing content you do because it really inspires people like me to work hard and follow their dreams.

  • @autumnshade84
    @autumnshade84 Před 5 lety +1

    Thanks Thomas! Your how to’s are a big help for me as someone just at the start of their game making journey. You’re CZcams presence is excellent advertising for people like me.

  • @wasilwatch
    @wasilwatch Před 5 lety +25

    Be careful when you ask youtubers to voice act in your game, because you might end up making hunt down the freeman.

    • @stormblade2895
      @stormblade2895 Před 5 lety +7

      Mundane Doodle Pro tip for Indie Devs: don't make Hunt Down the Freeman

  • @CryWolf0651
    @CryWolf0651 Před 4 lety +1

    Your videos have actually helped me out quite a bit. This one definitely, but another you did about how much money one would make on their first game REALLY opened my eyes and helped me zone my focus on my first game being a scrap piece I had initially tossed as a concept for my main project I wanted to do. There were too many inconsistencies with the story but that piece is simplistic enough to use as a prototype.

  • @anancee6342
    @anancee6342 Před 5 lety +4

    Nice video. I've gotta say, your channel has come a long way. I still remember your new years resolution to gain 100K subscribers and now you are almost at 160K!

  • @cheaterex9219
    @cheaterex9219 Před 5 lety +78

    Thomas please continue the good work,you are helping and inspiring millions of peoples👍

  • @BRDeV-xh2ks
    @BRDeV-xh2ks Před 4 lety +1

    Thomas. Seriously, thank you so much for sharing your experience and knowledge. You and Game Dev Underground have helped me an insane amount.

  • @labacademia_jL
    @labacademia_jL Před 5 lety +4

    This is one of the best videos of your channel
    Thank you for all the info! It's really priceless

  • @Jess_stpierre
    @Jess_stpierre Před 4 lety +1

    One of the best Indie Game marketing vids I have watched! Keep em going :)

  • @coolts81
    @coolts81 Před 14 dny

    Thank you Thomas for that informative video when comes to marketing games

  • @algorhythmofficial
    @algorhythmofficial Před 3 lety +1

    Love your videos! You’re so talented and inspiring. Thanks for making this great content!

  • @thefrenchdev965
    @thefrenchdev965 Před 3 lety +1

    I think this is the best ever video I've seen on game marketing! I think I'm already on the right track and doing what you suggest but it's really helpful. By the way, you say a game doesn't sell for itself, which is true, but I think having a good looking and interesting game like yours is really important for marketing too. In particular when you'll try to get in contact with the people on the list.

  • @carlossalasamper
    @carlossalasamper Před 4 lety

    your content is amazing bro, congratulations!

  • @colinperry3756
    @colinperry3756 Před 3 lety +1

    I'm currently in the brainstorming session of my game and your really inspiring me to try and follow through with my dream

  • @rocksoftltd2721
    @rocksoftltd2721 Před 4 lety +1

    Thanks for doing this video Thomas. Can testify that getting your game noticed can be a real nightmare. I worked extremely hard for a long time learning game dev etc and working alone to make my game. Due to being a one man band and complete beginner focused completely on the games creation and not at all on the marketing. Thus it's proving an uphill struggle. Will try and put your advice into practice Thomas. if it all works and I do well then you'll be credited for it :). For anyone else reading this then I seriously recommend build up your strategy to get noticed at the same time as your games. Beware though. There are others out there that will like your idea and may get a very similar product to market before you.

  • @justinchristian3374
    @justinchristian3374 Před rokem

    Thank you soooooooooo much, I’m launching my game on steam this summer and my marketing starts this week, this video is unbelievably helpful!

  • @GuaridaGamesStudio
    @GuaridaGamesStudio Před měsícem

    Hi, we are a small studio and we really believe everything you say is true. Point by point.
    Both the advice on what to do, and especially the advice on what not to do.
    Thanks for sharing your experience.

  • @AlexYaremchuk
    @AlexYaremchuk Před 4 lety +1

    Thats amazing stuff, man! Should have way more views.

  • @Husmanmusic
    @Husmanmusic Před 3 lety

    Awesome tips! Appreciate all the work you do

  • @ivanmalau4945
    @ivanmalau4945 Před 4 lety

    Damn thanks for the videos. Always been interested in making a story driven game preferably rpg mechanic based but I never knew where to start with getting it recognized. These videos are helping a ton🔥😉

  • @ChagaThunder
    @ChagaThunder Před 5 lety +1

    Thanks Thomas, your videos are always helpful. Cheers

  • @-dennis3755
    @-dennis3755 Před 5 lety +5

    Inspirational as Always Thomas, keep it up, we depend on ya.

  • @joshbishop
    @joshbishop Před 5 lety +1

    This was quite informative. Thanks, Thomas!

  • @TheBryancrochet
    @TheBryancrochet Před 5 lety +1

    great info. Thanks for sharing man.

  • @valentinnarvaez
    @valentinnarvaez Před 5 lety

    Awesome information, thank you for sharing!

  • @maposandoval5588
    @maposandoval5588 Před 5 lety

    Thank you, all your content is super useful! :D

  • @badbanana9894
    @badbanana9894 Před 3 lety

    Extremely helpful Thomas thank you.
    I'm a developer and brand new to marketing. After learning code and everything game I thought I was done. Then I realised I have another language to learn. Marketing haha these were super helpful and ill be sure to begin work on them next
    Thanks

  • @UnyieldingVigor
    @UnyieldingVigor Před 5 lety

    thats awesome advice man great video!

  • @CaptainJeoy
    @CaptainJeoy Před 5 lety

    Thanks Thomas this was really helpful!

  • @DannyMakesStuff
    @DannyMakesStuff Před rokem

    According to my analytics my first dev log gets a lot recommended to peoppe watching this video. I am very glad since I watch your channel for years now.

  • @michaelkane1530
    @michaelkane1530 Před 4 lety

    Wow this is great advice, thanks so much for sharing!

  • @DJaycerOfficial
    @DJaycerOfficial Před rokem

    I have certain ways I can market that I know of but this video, while I’m not going to follow it exactly, does give me an open mind about things. My game idea is going to be the second thing I launch so I can make an impact in the industry and learn more about game maker.

  • @kuraikage15
    @kuraikage15 Před 3 lety

    That was really helpful. Thank you!.

  • @kalyanwired
    @kalyanwired Před 5 lety

    thank you for the information, it is very inspirational and worth remembering

  • @brettgrentell8204
    @brettgrentell8204 Před 4 lety

    Some good info - good wisdom for myself who is just about to release his first game!

  • @SMASHGOLFRALLY
    @SMASHGOLFRALLY Před 8 měsíci

    Thank you for your videos!

  • @linclogames
    @linclogames Před 4 lety

    Good video. Thanks for all the great content you post.

  • @ravenburns6600
    @ravenburns6600 Před rokem

    Keep up the great work Thomas. You're a beast dude.

  • @QuiteDan
    @QuiteDan Před rokem +1

    I'm so happy you didn't even mention making a facebook page.

  • @silentplaygames
    @silentplaygames Před 8 měsíci +1

    Thank you! GL to all fellow game devs here :)

  • @YunisRajab
    @YunisRajab Před 5 lety +1

    Some of these are so simple and genius

  • @indieprogress7170
    @indieprogress7170 Před 5 lety +26

    Reddit is definitely a double edged sword. I've posted progress videos on certain sub-reddits and gotten downvotes, but then I posted a different progress video on the same sub-reddit and got like 6 upvotes lol. I find it's a lot of trial and error, Unity3D, IndieGames and gamedevexpo seem to work well for me. Good tips. Thanks!

  • @mr_noodler
    @mr_noodler Před 2 lety

    Another great video thank you for sharing

  • @yusrighouse
    @yusrighouse Před 4 lety

    Man what a great video! For those of you who want some protips take note of how Thomas markets his affiliate link with Skillshare in such a natural and non-salesman-y way. Absolutely brilliant. Take notes bois. Every video is a learning opportunity if we paying attention.

  • @i_like_pengwinz1065
    @i_like_pengwinz1065 Před 9 měsíci

    Great advice thanks g

  • @cloak69
    @cloak69 Před 5 lety

    Love ya Thomas, Have a great day.

  • @Pecangaming
    @Pecangaming Před 5 lety +3

    Not even sure why Im watching these since I dont make games. Just enjoy your work. Looking forward to your work!

  • @toffeethedev
    @toffeethedev Před 5 lety

    Really, really awesome advice. This stuff doesn't come intuitively at all so this video is great.
    Can I ask, how would you market an *extremely* niche game you know only a certain kind of person would enjoy? (assuming money isn't the main goal, but finding your audience is)

  • @IcarusoofDev
    @IcarusoofDev Před 2 lety

    Everyone: Focused on the marketing strategies Thomas teachers
    Me: mmm yes, that zelda botw gameplay in the background looks pretty cool.

  • @jeshi-kx8rp
    @jeshi-kx8rp Před 5 lety +6

    Aww you look so happy playing with Pewdiepie! You deserve it :) Thanks for the tips.

  • @nelsonvillegas3859
    @nelsonvillegas3859 Před 4 lety +3

    Off topic: I just bought Pinstripe today and I can't wait to play it after work😎

  • @PassTurnEvents
    @PassTurnEvents Před 3 lety

    Can you make a video going over the planning stages of game development. the DOs and Donts and Should we push our selves to make a GDD document?

  • @kevinfiddick
    @kevinfiddick Před 5 lety +2

    These ideas are really great, they can definitely be repurposed and used for a large variety of start up businesses, not just indie games developers! I appreciate all the work you put into these videos and always sharing your experiences. Keeps me inspired and informed

  • @mikegrieci7387
    @mikegrieci7387 Před 4 lety

    great stuff, thanks!

  • @kidando
    @kidando Před 5 lety +1

    Fantastic post. Awesome tips. But I think if you have a bit of money and have web skills, I think spending time on your game's website can be a plus if you are strategic. Like I have found people create leader-boards on their websites like what bosonx did.Tutorials, podcasts, devlogs, merch... that type of thing. Of course if you just have videos and screenshots, then it's kind of pointless. But rather than have all your different merch and content spread across multiple social networks, you could have them all on your site. You can even give discounts and bundles and stuff. Sort of create an ecosystem if you have the time and energy.

  • @mtr3754
    @mtr3754 Před 4 lety

    Very helpful, thank you.

  • @aliciaarroyo6
    @aliciaarroyo6 Před 11 měsíci

    Thanks for this video. Had some useful ideas. Any idea on how to go from indie to mass market?

  • @JetSurfingNation
    @JetSurfingNation Před rokem

    Great tips!!!

  • @discerningacumen
    @discerningacumen Před 3 lety

    Thomas, thanks for your honest CZcams Video!!

  • @numanarif2597
    @numanarif2597 Před 2 lety

    Thanks man, ur motivating us..

  • @michaelhawthorne5516
    @michaelhawthorne5516 Před 4 lety

    So inspiring, it's obvious that you're a professional

  • @BruceCichowlas
    @BruceCichowlas Před 4 lety

    Thanks. "Editor on Twitch?" That's a new concept for me. Since my game is free, I wonder if playing it on Twitch myself might be a good idea or a waste if time.

  • @SwordofAslan
    @SwordofAslan Před 8 měsíci

    Thomas - what was that CZcams video you mentioned in tip #3 @ timestamp : 06:00 ?

  • @netherlabgames7511
    @netherlabgames7511 Před 4 lety

    So you made your post on reddit at 5:11, but I don't see any links to your game or even the name of your game mentioned. How will that help?

  • @AbdulHaseebSIME
    @AbdulHaseebSIME Před 5 lety

    Thanks for sharing experience.

  • @maryneko-chan3035
    @maryneko-chan3035 Před 5 lety +4

    Your advice is priceless, but as soon as I get a job I'll try to pay a bit for it in your Patreon. XD

  • @toshitosliba4737
    @toshitosliba4737 Před rokem

    Hello, I want to create my own game, I have been developing it since August 2021, I want it to be a simple game, but in terms of development it's not so simple (it is multiplayer eheheeh). I have my own plans to finish development by the end of 2024, if things go super well, perhaps even before that, but as of now it is just an estimate time, as i am developing that alone, and some of my friends might join in later phases of development.
    I just watched some of your videos, as I will be on this kind of spot soon I believe and I find it so helpful. Thank you so much for this great content, keep doing it, I wish the best :)

  • @ishan9050
    @ishan9050 Před 4 lety

    Solid details man. Subscribed...
    Well one question, can I make your character in my game when I'll make one.
    I'll make you a hero of my game. 😁

  • @protivasarmah2873
    @protivasarmah2873 Před 5 lety +1

    Can you show us the analytics for Pinstripe

  • @ragnaroerensson821
    @ragnaroerensson821 Před 5 lety +1

    Is there a reason for not having your patreon link in the description box?

  • @LampEnjoyer2
    @LampEnjoyer2 Před 7 měsíci

    Legends say that that Link has now reached Gannon

  • @noiJadisCailleach
    @noiJadisCailleach Před 5 lety +1

    Oh man. I could already tell the amount of none-dev work i have to do after i finish all these polish. gaaaaahhhh.
    Thanks for the tips, Tom! For sure, your tips here just saved me hundreds of thousands of moolah and heartache in the future.

  • @vidvad
    @vidvad Před 2 lety +1

    I'm seeing a lot of indie devs posting screenshots, gifs and videos daily on Twitter, almost to the point where it feels like social media is a full-time job. Most says it's their marketing plan. Personnally, I find it overwhelming (as a gamer following all of these guys, but also as an indie dev that struggles to keep up with this behaviour). I get super anxious because I feel like if I don't do that, nobody's ever going to look at my stuff.
    What are your thoughts on that? What would you recommend is a health dose of social media posts?
    Keep in mind that I'm a solo dev !
    I just discovered your channel, so if you already made videos about this topic, feel free to share :) Thanks!

  • @notmyrealname4105
    @notmyrealname4105 Před 5 lety +2

    Once upon a Legend *above on the screen*

  • @theflep
    @theflep Před 5 lety

    This was pure gold!

  • @benpain7624
    @benpain7624 Před 4 lety

    Great vid !

  • @nocoreal
    @nocoreal Před 2 lety +1

    what's Link doing there in the background?

  • @yk-lz3nr
    @yk-lz3nr Před 3 lety

    I can suppose a good idea is to gather some interested guys before you start selling the game. Thank you for indormation about press lists. I didn't know about this trick before

  • @warrenography
    @warrenography Před 5 lety

    Hey man, that's great advice, and I will apply that to promoting my solo feature animation project, as I think it can all apply generally to my efforts. Also, I appreciate and applaud your sincerity, as there are a lot of youtube carsalesmen out there. A Brush of fresh air.

  • @tcbsuperhoop89
    @tcbsuperhoop89 Před 4 lety

    Great advice.

  • @Stefan-bn4wh
    @Stefan-bn4wh Před 5 lety

    good one! thx

  • @wordsandmonsters
    @wordsandmonsters Před 3 lety

    Great stuff.

  • @stefdevs
    @stefdevs Před 4 lety

    Yep I'm just go ahead and take these hax. THANKS!

  • @aschoolbus4433
    @aschoolbus4433 Před 5 lety

    Have a nice Saturday

  • @Zedicy
    @Zedicy Před 4 lety

    legend of zelda playing in the background: *yes*

  • @rasmustagu
    @rasmustagu Před 4 lety +1

    7:27 *gets the biggest creator on the platform to play his game*
    luck was on your side :)

  • @ashulman1931
    @ashulman1931 Před 3 lety

    That little pop up box said you made comas........
    oof

  • @Nickpeters-fn4dy
    @Nickpeters-fn4dy Před 3 lety

    To broadly sum up (still very much worth your time to watch the video though) make sure the people you reach out to can see a benefit for themselves.

  • @KevinKaufmann
    @KevinKaufmann Před 5 lety +5

    Do I hear the Nokia alarmclock in the background?

  • @quarantinethis8981
    @quarantinethis8981 Před 2 lety

    I'm shocked. I came here thinking it was gonna bethe usual guff but nope, great advice ad some really good tips and not what to do. Thanks for all the help and info thanks for taking the time in creating this video and ill defo sub and check out your channel more

  • @alexdonchev1491
    @alexdonchev1491 Před 2 lety

    what is the game that plays on the monitor in the background>?

  • @BloodBathFenix
    @BloodBathFenix Před 5 lety

    I love you, And I want to get enought money to join your discord Keep up the great work!

  • @SillentJDeadly
    @SillentJDeadly Před 5 lety +12

    Now do it with money, what are the most effective ways to spend the money you have

    • @imatree4015
      @imatree4015 Před 5 lety +1

      ads...

    • @SillentJDeadly
      @SillentJDeadly Před 5 lety +1

      @@imatree4015 What kind of ads? Where? Whats currently hitting more people? Where is it most effective?

    • @imatree4015
      @imatree4015 Před 5 lety

      ​@@SillentJDeadly I think there are videos of advice for efficiently spending money on ads

  • @visualizingsouls
    @visualizingsouls Před 4 lety

    what is medicredit he talking about it at 4:00 can anyone send a link ?