What are Geofences? - All about Geofencing in 5 min
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- čas přidán 20. 08. 2024
- Geofences are virtual borders around a physical location that can be used to trigger events when a user enters or exists the region. This video answers the most commonly asked questions about geofencing, how it works, accuracy, and viable use cases.
Check out are website for more information:
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TRANSCRIPT
Geofences are virtual fences or perimeters around the physical location.
Geofences detect when someone comes in or leaves the given region.
When this happens, it is possible to trigger events and actions, such as sending a notification to the users’ mobile phone.
That's great, Daniel. But how does it work?
As a user moves around with her phone, a new position is calculated every now and then from a variety of different sources, such as Wi-Fi and cellular data, GPS and Bluetooth beacons.
The phone uses the updated position to check if the user has entered or left any of the geofences, and in this case, it triggers the corresponding actions. These actions can let the user know that they have entered the geofence, for instance by displaying a notification.
However, they can also be silent without informing the user. Such would be the case if you wanted to track how many times the user has come into your shop and how much time they spend there. Geofences require no additional hardware or sensors to be installed.
However, you can use Bluetooth beacons to improve the accuracy of your geofences, especially indoors. For practically all cases though, you will require that users have your mobile application or one of your partner's mobile applications installed on their device.
You can place geofences practically anywhere, even around your competitors’ shop.
However, there will be some limitations on the size and accuracy of the geofences depending on the location and the positioning technology used.
Mobile phones typically detect their location using native positioning. This gives an accuracy of roughly 20 to 50 meters.
If your app relies on this type of positioning for geofence detection, then this is the size you should be aiming for.
If you are interested in smaller geofences, for instance, if you want to know in which part of your shop or venue the customer is standing, you can use Bluetooth Positioning.
By installing Bluetooth beacons around your venue, you will be able to get around 2 meters of accuracy.
GPS positioning is also possible, but due to the high battery consumption, it's not always recommended.
Keep in mind that the location will also play an important role. If you are placing a geofence in a dense urban center, accuracy will be much higher than if you are placing a geofence around the rural area with very few Wi-Fi signals.
Geofences work both when the app is actively being used as when it's running in background mode. For instance, if your user has the phone inside their pocket.
However, behavior will be slightly different.
For instance, your app might receive less frequent location updates in order to preserve battery power.
Behavior will also change according to the platform, which is being used Android or iOS and the position technology used.
According to your use case, you can define a strategy to achieve optimal results.
Check out our website for a detailed guide on how. (proximi.io)
There are many use cases for geofences. One of the main ones is marketing. For instance, you can detect when a user is nearby your shop and send them a special offer to their phone, in order to get them to come.
You could also use them to build a profile of your users’ preferences, by detecting how much time they spend on each part of your shop.
Geofences can also be used to display relevant content. For instance, inside a museum, the museum app might display information relevant to the room or the exhibit that the user is looking at.
Of Course, these are just examples. With the proximi.io SDK you can achieve any type of action.
Geofences are features provided by Android and iOS, which you can program directly into your own app. However, by using a platform, such as the proximi.io SDK, you get a bunch of benefits.
For starters, you can easily define geofences using our online graphical tool.
You can define an unlimited number of geofences, and you can change them dynamically even after your app is already published.
You also get analytics on your users’ behaviors without any extra work.
Additionally, you can define any type of action when the user enters or leaves any of the geofences, such as sending a notification or triggering a third-party API.
That's all for now.
Check out our website for more information, and if you have any questions, please contact us.
(proximi.io/con...)
very useful
wonderful explanation👍
stay bless
Thank you!
Thanx you like coments
Good work !!
Thanks!
This was not known well 2 years ago. but now Samsung is Pushing this update IPSGeofence. April 2020.
most Samsung users are very concerned about privacy issues. Even according to this video. the App is used for so many different purposes but NONE is beneficial to the end-user himself.
for example Analytics- API calls. background processing. hardware. custom action flows. < This ALL lights up an Alarm. who the HELL needs this?
what is for sure your phone becomes a tool for things you don't need.
it's important to NOTE. SAMSUNG WILL NOT RELEASE ANY INFORMATION ABOUT THIS UPDATE. which is now a RED FLAG.
I'm not familiar with the Samsung IPSGeofence and how they are planning to use it, but geofencing in general has many valuable use cases. Especially in applications used internally at workplaces, you can automatize the process of writing down when you arrived and when you left from somewhere. This is very useful in e.g. cleaning, home care and security sectors. In construction sector, geofencing technology is used to give alarms about accidents happening in the area. Regarding consumer-facing applications, one of our customers is for example a fitness app, that you can use to automatically record your gym visits.
But I do agree with you, that all location data usage must be always done in consent with the user, and it needs to be clear what data is collected and why.
@@Proximiio I really appreciate your reply. I"ve tried to find more info about that specific app from Samsung. and you end up with nothing. no information whatsoever. and the lack of basic info on how Samsung plans to use it is even more concerning.
um NO thank you I don't want my damn phone knowing where I am. not only that dystopian as f*** but just creepy too kept data like that *period*
It's to late.
@@maxpowers3494 unfortunately yes 😔
Isn't geofencing mentioned in Google's "privacy policy"? Whereas they use this app for request made by law enforcement or "advertising and marketing" tools? Whateva....this can definitely be misused. Especially when it becomes a political interest!
This is disturbing
We are happy to discuss, if you have specific concerns.
@@Proximiio i think the technology is amazing. It has so much power and potential. For example, an elderly person who has alzheimers who can wander off or a small child or even a pet. The geo-fence could be used as an aid to find them. However, the amount of information thar is being stored in a data base & the potential invasion of privacy, not to mention the profits made from selling "my information" is what I find disturbing. In many ways it can be considered slightlly voyeouristic in nature and in my opinion perverse. I use Google maps and keep an updated timeline, as a personal journal of sorts. Im nit a paranoid conspiracy freak. Yet, when I let my creative mind wander and consider the possible uses of this powerful technology it disturbs me more then comforts.
Pardon my typos 😊
@@gessicastill2636 We agree with you on data privacy. Users of applications need to know what data is collected from them, how and why is it used and if it is shared with any third parties. According to the European data regulations, a user can always request to get access to all the data collected about them and have it deleted. These are the principles we work with :)
Is there a way to see if a new phone has entered the area without a need for them to install an app? For security systems
No, that is not possible. For security systems a camera-based solution or something similar would work better.
Hello Team
my question is,
do we need the particular app installed on the phone of a customer for sending the notification to the customer?
if we have only the phone number and the customer don't have any particular app then??
can we send me notification ?? according to loaction ?
Hi, that is correct. Your audience needs to have your application installed in order to them receive your notifications. If you only have their phone number, your options are very limited. You need to contact your local cellular operators to ask, if they allow you to send location-based sms messages.
I was thinking of doing some security system using geofencing
small players mostt likely wont be able to scale it
sending notifications without the customers confirmation (through usage of an app for example) is plain and simple spamming lol
Hello , I want to make a Android app that opens only when the user is present in particular Geofence . Is that possible
Hi Ronak, It is possible to create functionality within your app that only works when you are inside a geofence. However, it is not possible to limit the opening of the entire app to the geofences.
how the geofence work for a marking a employee attendance through the existing app present in the mobile phone through the gps .?! it can be work in 100m to mark a attendance ?
'Del/Coln Outside of Geofence'
This message was left on my tracking status. I'm waiting for a delivery. What does this mean?
so the location services MUST be always activated for the App to work…..
that means that the App is always looking for a relevant Geofence?
That is indeed correct. But as we are able to utilize operating system's capability of detecting when user is moving and when they are stable, the system is not using excessive amounts of bayttery.
when the 15 minutes are set up, you'll be fined when you break their rules of control.
Hello is it possible to track someone phones for detect the location using a network tower??
If this technology is already available why can't they find any criminals by selling them something with an app installed in the item they are selling them to track and find more criminals....like their criminal contacts... child trafficking, drug cartel, etc. ?????
For instance.... fast and furious whereas Wpns were given to drug cartel.... Wow then maybe they could have tracked the criminals and arrested them using geofencing?. But that would have been too easy right? .
look at what the words you use mean cartel.
This is a agreed Apon monopoly left in dark market because gentlemen agreed to this. it's not for talking about it's used for extorsion against end users nothing more nothing less so that two i guess is human trafficking.
wouldn't have it any other way god bless
It does make one wonder
How do you manage 1,000 sites and 1 million users if iOS only let you have 20 geofence locations?
Good question! We use our own custom geofencing technology, that is not limited to the iOS geofencing capabilities.
If a person is lost can this help police find a missing loved one if they have there phone
😂
we're doing a project on geo fences. reqd ur help plzz
Brother from where I can purchase this application please
Hello i want to know more about this project "Vehicle theft detection and alert system using Geofence"
Hi, I'm not sure which project you refer to. But I would not use mobile geofencing for this kind of use case. Mobile geofencing requires that all of the people you want to track have your application installed. This means that also the thief would need to have it. But if you are planning to put a GPS tracker in the car and detect its movements, that could be an interesting option. Please note that Proximi.io geofencing does not work for a use case like that.
@@Proximiio ok, thanks for ur appriciated response!
At a company there were tracking devices inside expensive equipment....however once it left the building it no longer tracked the stolen item.....which did no good. Wasted tracking software purchase for sure.
So from this explanation, a business can only use Geofencing if the target audience has downloaded your app? I there a way to set up a Geofence if the user doesn't have your app? Could you apply a Geofence to commonly used customer apps like Google Maps or Yelp? For context, I'm interested in using Geofencing for lead generation of a high net worth individuals in a particular area of town. Thank you!!!
I want to find the distance between two mobile devices. Can i use geo fencing for this?
That's not exactly what geofences are for. Geofences could tell you how many people are in a specific region. But to calculate the distance between 2 people, you could take their coordinates and calculate the distance from there.
will Geofencing worked when app killed by the user in iOS?
In summary the answer is yes, but is a bit more limited way. It is based on user movement, so it does work quite nicely in actual use cases. You can read in more detail here: proximi.io/will-my-geofencing-function-in-the-background/
❤❤
does installed app need to access to mobile gps ??
Depends on the project. Some of our customer projects only utilize Bluetooth beacons with geofences. But some positioning technology is required for detecting the geofences in any case.
whats a good free software?
We are maybe not free, but a good value for the money ;)
oh boy! you're cute!! :3
How can I assure my employee is at work the entire shift or monitor how long of a lunch break out of the office they take?
From technical perspective, you could do this through geofencing with your own workplace application. However, you need to be careful with making sure that you comply with all regulations and laws around privacy and employment in a use case like this.
@@Proximiio fair enough.
At one time ...years ago ....a major company used an app similar to geofencing thru the employees badge. One could actually see every room an employee entered on the monitor and the accuracy was amazing.. And this technology was back in the late 90s. The employees were not aware of this tracking program and it was policy to always wear the name badge. However if the employee removed the badge of course one could not track.
yea no users want this shit on their phones
They should use geofencing to keep prisoners in prison and ankle bracelets on those out on parole/probation to keep them within perimeters.. Already being used as a dog fence.
weak fbish😂