Hi folks! Thanks to Goodwall for sponsoring this video. Download the app here to join my Q&A on Saturday: goodwall.onelink.me/45N9/emmmabooks Also, please check out a little statement about BLM and some resources where you can get involved!: czcams.com/users/postUgwH1iAZj3TOXVVZplV4AaABCQ
when emma said that she recognizes that booktubers can get ppl to read the mortal instruments I laughed so hard because I am now reading them cuz of u lol
I get almost all of my book recommendations from Booktube, so therein is the impact it has on my reading and what I buy. I find it interesting that the reason YA even exists is that we recognized preadolescence, and created the term of teenager. "Real discussions with other book lovers." I love Booktube! Yeah, I have over a thousand books on my Goodreads TBR, and if they all came on Booktube, there definitely has been diversity with recs. I LOVE how Booktube has so much influence. I never really think about how global Booktube is - like, a SPANISH booktube?!? That's so cool! Ariel even said that she predicts Booktubers writing books will become a much bigger thing in the future, because of their already-present fans. I would LOVE. a video for the other two articles!
This is so thorough and well researched! I wish publishers would recognize Booktubers’ influence more, in terms of shouting them out + compensation, because hours upon hours of work is put in behind the scenes of Booktubers’ channels and they have a ton of influence in the book community in terms of creating buzz, discussions, and trends in the book world
I’m still in high school and for our last English assignment we had to create our own booktube video surrounding the book we are focusing on. It was really cool because as someone who watches heaps of booktube I could do an assignment that was actually fun.
It's crazy to see how huge and influential booktube has gotten. I remember back in the day when I had to struggle to find someone on youtube talking about books. Now there's so many booktubers out there to watch that it often becomes overwhelming. Please continue with this video. This information is fascinating to me especially if it comes from my favorite booktuber.
I love how you stride to make your content so diverse. It's not ALL only books in our faces all the time. There is a wide range of topics that you take to time to talk about or challenges/TAGs your take the time to try. I think that's very cool and innovative because your channel still only talks about books, book characters, authors, etc.
as a communications student, that kind of video is exactly what i needed for so many months! feels so good to have that content coming from one of my favorite booktubers, thank you so much!!
That’s such a unique video idea (: it was super interesting seeing booktube from a research perspective and I would totally love to see another video discussing the other studies. Thank you for always putting so much effort into your videos!
This information was interesting. I have really been wanting to start my own booktube channel and trying to kind of analyze through watching a bunch of different people. I think the things you talked about will be valuable in my endeavors. I hope you make another video with the rest of the research you've found.
It is true that there is less money in Spanish book tube, but there is so much more variety and quality in my opinion. But its not only because of the book tubers, its mainly because of Spanish literature in general. Spanish lit is a lot more diverse and evolved than English lit. English lit is a lot more saturated with fast novels such as easy contemporary or YA, but Spanish lit is more focused on the richness of the stories than just putting out a fast pace page turner. Also, Spanish speaking booktubers not only read books in Spanish, but also in English, so they have much more diverse and broad recommendations. This is why there is a lot more interaction and discussion of books in the Spanish community than English community.
this was so so so interesting, especially the figure about the bigger channels and their percentage of viewership compared to smaller channels! booktube is such an interesting phenomenon and it's impact on book sales and the way we read is just so interesting! (take a shot everytime i say interesting lmao)
This was such a cool different video. I like the point of top 20 booktubers getting 80% of views versus the smaller ones only getting 20%. Oh and, diverse booktube community from so many places.
Recently Binged many of your videos, love your content. You definitely inspire people to read titles you mentioned. I literally bought City of Bones this week because of all the wonderful things you've said about this series. I also picked up "the hate you give" which you and other booktubers have been talking about. I haven't read YA for years, so you definitely have had an impact. THANK YOU !!!
You highly influence my to-read list, you're the only booktuber I've kept throughout the years and trust your taste so much, we're so similar and I've found amazing reads I would never have picked up in the first place because of you. So thank you!
This was actually such an interesting video! I love Spanish Booktube and watch it a lot because I’m learning Spanish. Some good discussions on influence, money and diversity in publishing and readers choice.
Found your channel because I was looking for a video of how to start a booktube channel. Watched your video on it from 2014 and found it very useful. Started going through some of your more recent videos and am very impressed by how creative your content is! Also your bangs are on point:)
This was such a fascinating video! It’s definitely true that while books may have a huge following beforehand, people may only be inclined to read it because of Booktube. I know it has happened to me. I would love to see more about the diversity of Booktube and other statistics about the Book Community in general, such as Bookstagram, book blogs, book twitter, now even Book Tik Tok etc. It’s actually something that I’m more interested to learn as an English major. Fantastic video!
I adore Spanish speaking booktube. 😀 I've been watching it since 2015 time period. As latina these channels are important. Its nice to have influencers from my culture around.
this was super informative and interesting to know!! especially the way that booktubers impact the publishing industry and what the audiences tend to pick up being the same as what their favourite booktubers recommend. i find myself doing that a lot since after all people tend to follow the creators who have the same tastes with them and ultimately decide that if their faves liked it then they will too! i would love to see a part 2 and if you find any articles, it would be lovely to see how the language barrier is affecting other book communities (like the french one for example) from the spotlight that the american/english book community often gets
I loved this video! Super interesting and would love more like this! Definitely have added books to my TBR list since watching BookTubers the past few days.
This was such an fascinating video and a different way of discussing BookTube. I'd definitely be interested in you making more videos in the future going over the other papers and articles.
This video was so interesting to watch! It's a bit weird to hear about booktube from the perspective of the outside world while being immersed in it. It also made me realize how much influence booktubers actually have and how beneficial and comfortable it is for publishers. Intriguing indeed. I would love to see more researches like this!
This was so interesting! As someone who is new to booktube, I’d love to see statistics on growth rates in the community, as well as what types of videos get the most views and engagements!
This is such an interesting video, I'm glad you did it! Booktube is such a large subject to observe from different views and subjects, I feel like more and more research is going to be done on it. I see a lot of students that is done also on Bookstagram and the influence of readers on marketing styles for publishing houses
This was such an amazing video! Thank you for sharing all of this with us.Will definitely be joining on goodwill because we can definitely use advice for MA programs. Thanks so much!
Love this video and thank you very much for sharing these informations. Comparing sociological, statistical, economical studies vs the eye test or prejudices or biases should be a common way to know the truths and lies. It’s hard to find these studies though, because it’s usually can only be found in research libraries (not abundant in my country) - if they have it, and paid research publishing websites.
I truly loved this. I would greatly enjoy a follow-up to this video with the other two articles, in addition to other research topics surrounding BookTube. I would be very interested to know about the mental health impact of maintaining a book-specific social media presence and following, as reading is considered a relaxing, leisure activity but BookTube can often be a job. I would also be interested to know about sexism in BookTube, especially among BookTubers that mainly review YA, and the impacts of that sexism. Also, I think it would be important to highlight non-white BookTubers because of the proliferation of whiteness-as-normal that might serve as a barrier between BookTubers of color and the books BookTubers overall review.
this was such a great video emma!! it was definitely super interesting hearing what academics are saying about booktube. sometimes I forget how influential and legit this community is, and it was definitely a surreal moment to release that this little corner of the internet has gotten so big that researchers are writing about it!
loved this, loved your thoughts Emma! The way you have grown since I started watching your channel is *chef's kiss*. Always love watching videos when I can tell people are passionate, and the way you talk about research I can just tell that you're genuinely interested and loving it!
this was a video i didn't know that i need but i did!!!! I would love it if you could further facilitate this conversation hopefully on a panel at the next book convention or on a podcast *A conversation with* is a good one to have that discussion especially Phil had a mix with Big booktubers and smaller booktubers
This might be one of my favourite videos you've made! I love research as well, but i never thought about papers that might have been published about the booktube community, so this was really fascinating!!!
im listening to daisy jones and the six because of your channel! this was so interesting!! im so glad you mentioned the spanish speaking booktube community woah im mexican american and i only read YA in english and now im wondering why i havent delved in that community. i loved all research, thank you! (if any one has any fav spanish booktubers lmk!)
Love your videos emma!💓💓 Can you please make a video about your university experience, degrees, how you manage reading alongside studying and psychology overall. That would be great. Thank you 😊 💓💓💓
This is so cool! I’ve been watching booktube for years and it’s so interesting to hear about research that has been done about it. I wonder if booktok will become as big & influential as booktube
This is really interesting, especially the fact that publishers have recognized the amount of influence booktubers (and bookstagramers) have. I know for a fact that there are some books that I probably wouldn't have picked up if it weren't for the people I watch recommending them.
but also booktubers should get compensated more for their work. I'm looking at my bookshelf and realizing just how many books I have bought because I've seen them in a video.
Před 4 lety+1
This was so interesting! I loved learning all of this, but also seeing your take on the research!
This was such an interesting video! I love learning about in-depth research into all the things I love! Thank you for bringing together all this great information for lazy people like me :D Also, new booktuber and aspiring author here!
I appreciate the research! It reminds me of my college years. My research project for my Master's in Teaching degree was 'The Effect of Journaling on Reading Comprehension'. I've watched your videos before, but this one, by far, is the most interesting to me. Thanks!
I love academic videos especially as I miss uni so much as I’m saving to go back. This reminds me of the joy of research when it’s something you’re passionate about
This was something I had no idea I was interested in learning more about until you made this video! I loved watching you mock your own quotes (which were not cringey) because I have totally done the same thing when seeing my quotes in other people's anthropology papers.
Hi folks! Thanks to Goodwall for sponsoring this video. Download the app here to join my Q&A on Saturday: goodwall.onelink.me/45N9/emmmabooks
Also, please check out a little statement about BLM and some resources where you can get involved!: czcams.com/users/postUgwH1iAZj3TOXVVZplV4AaABCQ
I’m listening to her but my eyes are focused on the numbers changing behind her 😂😅
I kept watching the salt rock lamp behind her. I love those things
I keep looking at the ring light reflection in her glasses, when they line up just right she looks like an alien👽
Yesss this is the kind of video I need right now - I'm writing a uni assignment on how the internet has changed the bookish community
Good luck!!
Goodluck on your assignment!
I hope you do well on your assignment! Sending good vibes your way ❤️
Thanks guys :)
oh wow thats cool !!
when emma said that she recognizes that booktubers can get ppl to read the mortal instruments I laughed so hard because I am now reading them cuz of u lol
Emma got me into all of those books as well actually. I was hesitant to read them at first but she was the one that convinced me.
Me too! Because of Emma & a few others. But Emma is how I knew what order to read them in haha
Same. I wanted to read it because she was so passionate
Me and my sistema have started reading them because of her lol
I bought them cuz of Emma as well. Haven’t got around to reading them yet tho
So interesting! Thanks for sharing!!
I get almost all of my book recommendations from Booktube, so therein is the impact it has on my reading and what I buy. I find it interesting that the reason YA even exists is that we recognized preadolescence, and created the term of teenager. "Real discussions with other book lovers." I love Booktube! Yeah, I have over a thousand books on my Goodreads TBR, and if they all came on Booktube, there definitely has been diversity with recs. I LOVE how Booktube has so much influence. I never really think about how global Booktube is - like, a SPANISH booktube?!? That's so cool! Ariel even said that she predicts Booktubers writing books will become a much bigger thing in the future, because of their already-present fans. I would LOVE. a video for the other two articles!
This is so thorough and well researched! I wish publishers would recognize Booktubers’ influence more, in terms of shouting them out + compensation, because hours upon hours of work is put in behind the scenes of Booktubers’ channels and they have a ton of influence in the book community in terms of creating buzz, discussions, and trends in the book world
Pleeeaase do a part 2! This was so interesting!
Yeah this should be a series
I’m still in high school and for our last English assignment we had to create our own booktube video surrounding the book we are focusing on. It was really cool because as someone who watches heaps of booktube I could do an assignment that was actually fun.
It's crazy to see how huge and influential booktube has gotten. I remember back in the day when I had to struggle to find someone on youtube talking about books. Now there's so many booktubers out there to watch that it often becomes overwhelming. Please continue with this video. This information is fascinating to me especially if it comes from my favorite booktuber.
oh my god. I used "BookTube and the Formation of the YA Canon" in one of my Master's degree essays 😂😂😂
I love how you stride to make your content so diverse. It's not ALL only books in our faces all the time. There is a wide range of topics that you take to time to talk about or challenges/TAGs your take the time to try. I think that's very cool and innovative because your channel still only talks about books, book characters, authors, etc.
as a communications student, that kind of video is exactly what i needed for so many months! feels so good to have that content coming from one of my favorite booktubers, thank you so much!!
the jkr callout YES
as a lowkey research nerd who's been missing research classes and student life, this makes me so happy ;u;
That’s such a unique video idea (: it was super interesting seeing booktube from a research perspective and I would totally love to see another video discussing the other studies. Thank you for always putting so much effort into your videos!
This information was interesting. I have really been wanting to start my own booktube channel and trying to kind of analyze through watching a bunch of different people. I think the things you talked about will be valuable in my endeavors. I hope you make another video with the rest of the research you've found.
Start one! I would love to watch your content! 🤩
@@madelinegaudet4674 Oh my gosh, thank you! That really means a lot😊
Emma posts, I drop everything 😂
Giving me all the Zooey Deschanel vibes!!! Gorgeous 💛
Omg I'm reading the mortal instruments just because of you and I love it, thanks Emma.
Also, I love jace so much!
It is true that there is less money in Spanish book tube, but there is so much more variety and quality in my opinion. But its not only because of the book tubers, its mainly because of Spanish literature in general. Spanish lit is a lot more diverse and evolved than English lit. English lit is a lot more saturated with fast novels such as easy contemporary or YA, but Spanish lit is more focused on the richness of the stories than just putting out a fast pace page turner. Also, Spanish speaking booktubers not only read books in Spanish, but also in English, so they have much more diverse and broad recommendations. This is why there is a lot more interaction and discussion of books in the Spanish community than English community.
this was so so so interesting, especially the figure about the bigger channels and their percentage of viewership compared to smaller channels! booktube is such an interesting phenomenon and it's impact on book sales and the way we read is just so interesting! (take a shot everytime i say interesting lmao)
Someone needs to straight up get Emma her own Masterclass
also on 4:45 The Outsiders by S E Hinton is considered one of the pivotal YA books 😊😊😊
This was such a cool different video. I like the point of top 20 booktubers getting 80% of views versus the smaller ones only getting 20%. Oh and, diverse booktube community from so many places.
Love those bangs ❤️❤️
Recently Binged many of your videos, love your content. You definitely inspire people to read titles you mentioned. I literally bought City of Bones this week because of all the wonderful things you've said about this series.
I also picked up "the hate you give" which you and other booktubers have been talking about.
I haven't read YA for years, so you definitely have had an impact. THANK YOU !!!
You highly influence my to-read list, you're the only booktuber I've kept throughout the years and trust your taste so much, we're so similar and I've found amazing reads I would never have picked up in the first place because of you. So thank you!
This was actually such an interesting video! I love Spanish Booktube and watch it a lot because I’m learning Spanish. Some good discussions on influence, money and diversity in publishing and readers choice.
I love educating myself and these kind of videos are so helpful and so interesting! Would love a part 2!
loving the content Emma!
Found your channel because I was looking for a video of how to start a booktube channel. Watched your video on it from 2014 and found it very useful. Started going through some of your more recent videos and am very impressed by how creative your content is! Also your bangs are on point:)
This was such a fascinating video! It’s definitely true that while books may have a huge following beforehand, people may only be inclined to read it because of Booktube. I know it has happened to me. I would love to see more about the diversity of Booktube and other statistics about the Book Community in general, such as Bookstagram, book blogs, book twitter, now even Book Tik Tok etc. It’s actually something that I’m more interested to learn as an English major. Fantastic video!
YOU ARE MY FAV BOOKTUBER seriously I tried watching others but I always end up rewatching your videos ✨👌🏽💖
I adore Spanish speaking booktube. 😀 I've been watching it since 2015 time period. As latina these channels are important. Its nice to have influencers from my culture around.
Omgosh can u recommend some to me? I had no idea
@@vavila16 look up clau Mexican booktuber
DANG GIRL! GET IT with your librarian glasses looking all cute and smart!
It never crossed my mind that academics would ever write about BookTube! This is so interesting! Would love to see what the other two say!
OH MY GOSH I AM LOVING THIS VIDEO! Listening to it while I work, so I'll watch again later, but I love all the research going into this! Thank you!!!!
this was super informative and interesting to know!! especially the way that booktubers impact the publishing industry and what the audiences tend to pick up being the same as what their favourite booktubers recommend. i find myself doing that a lot since after all people tend to follow the creators who have the same tastes with them and ultimately decide that if their faves liked it then they will too! i would love to see a part 2 and if you find any articles, it would be lovely to see how the language barrier is affecting other book communities (like the french one for example) from the spotlight that the american/english book community often gets
Emma research is my kink thank you for making this! I am working on a similar video focusing on the science behind reading slumps 💛
This is such an awesome and creative idea Emma, I love this video so much!! 💙
I loved this video! Super interesting and would love more like this! Definitely have added books to my TBR list since watching BookTubers the past few days.
I'm a total research geek so I'd love to see another video like this :)
My booknerd self and my research gremlin self is VERY pleased at this video!!
This was such an fascinating video and a different way of discussing BookTube.
I'd definitely be interested in you making more videos in the future going over the other papers and articles.
This video was so interesting to watch! It's a bit weird to hear about booktube from the perspective of the outside world while being immersed in it. It also made me realize how much influence booktubers actually have and how beneficial and comfortable it is for publishers. Intriguing indeed. I would love to see more researches like this!
Please do another video like this! It was really informative and fun to watch!
This was so interesting! As someone who is new to booktube, I’d love to see statistics on growth rates in the community, as well as what types of videos get the most views and engagements!
Loved this. Always, always, always, interested in videos about booktube itself. ♥️🌿
This is such an interesting video, I'm glad you did it! Booktube is such a large subject to observe from different views and subjects, I feel like more and more research is going to be done on it. I see a lot of students that is done also on Bookstagram and the influence of readers on marketing styles for publishing houses
The best way to spend my lunch break 👌🏾 great video Emma!
Doing research on booktube is such an interesting topic. I really enjoyed this one; hope there is a Part 2 if the research is there!
I bought the first Shadowhunters book when it came out but I never read it. Years years later I came across your channel and you got me to read it.
This was such an amazing video! Thank you for sharing all of this with us.Will definitely be joining on goodwill because we can definitely use advice for MA programs. Thanks so much!
A part 2 would be awesome Emma! Great video!
please do a part two!!!!! I really loved this video!!
Yesss. I would love another video! This was super interesting-thanks!!
Love this video and thank you very much for sharing these informations. Comparing sociological, statistical, economical studies vs the eye test or prejudices or biases should be a common way to know the truths and lies. It’s hard to find these studies though, because it’s usually can only be found in research libraries (not abundant in my country) - if they have it, and paid research publishing websites.
This speaks to me on so many levels! Research is literally my therapy!
Super interesting video! I would definitely love to see more content like this. Great job!
@emmmabooks. I would LOVE to see a part 2 of this video!!!!!!!!!!!!!!
Omg I’m a nerd for research (especially statistics!) Please do another and make this into a series
I can personally say that if this video had not been released I would not have found out how big the booktube community actually is !
PLEASE make more content like this. It's so interesting. please please please make other videos like this one.
I truly loved this. I would greatly enjoy a follow-up to this video with the other two articles, in addition to other research topics surrounding BookTube. I would be very interested to know about the mental health impact of maintaining a book-specific social media presence and following, as reading is considered a relaxing, leisure activity but BookTube can often be a job. I would also be interested to know about sexism in BookTube, especially among BookTubers that mainly review YA, and the impacts of that sexism. Also, I think it would be important to highlight non-white BookTubers because of the proliferation of whiteness-as-normal that might serve as a barrier between BookTubers of color and the books BookTubers overall review.
Come for the bangs and glasses, stay for that good content
this was such a great video emma!! it was definitely super interesting hearing what academics are saying about booktube. sometimes I forget how influential and legit this community is, and it was definitely a surreal moment to release that this little corner of the internet has gotten so big that researchers are writing about it!
Emma, you look gorgeous! 🌟
Loved this and am definitely interested in Part 2
Very very interesting video. It's really fascinating to see all of the things that go on behind the scenes
loved this, loved your thoughts Emma! The way you have grown since I started watching your channel is *chef's kiss*. Always love watching videos when I can tell people are passionate, and the way you talk about research I can just tell that you're genuinely interested and loving it!
Wow, I loved watching this! 10/10 would watch a part 2 ^_^
I light in your glasses is Kind of hypnotic
this was a video i didn't know that i need but i did!!!! I would love it if you could further facilitate this conversation hopefully on a panel at the next book convention or on a podcast *A conversation with* is a good one to have that discussion especially Phil had a mix with Big booktubers and smaller booktubers
This might be one of my favourite videos you've made! I love research as well, but i never thought about papers that might have been published about the booktube community, so this was really fascinating!!!
I absolutely take many of my book recommendations from booktubers 👏👏 nice research. I start my internship in August for my master's I'm nervous lol
Please do part 2, this video was really interesting
im listening to daisy jones and the six because of your channel! this was so interesting!! im so glad you mentioned the spanish speaking booktube community woah im mexican american and i only read YA in english and now im wondering why i havent delved in that community. i loved all research, thank you! (if any one has any fav spanish booktubers lmk!)
As someone who supports research in a University, I really enjoyed this video. It’s extremely well articulated! Thanks for your insights.
I loveee these types of videos you make, they’re so interesting and I can tell you’re so passionate about this!
Love your videos emma!💓💓 Can you please make a video about your university experience, degrees, how you manage reading alongside studying and psychology overall. That would be great. Thank you 😊 💓💓💓
PLEASE have a part 2!
Awesome topic! I also love researching so that’s a very interesting video for me personally.
So interesting video! Love the subject and how much you have researched. And that that I just had started the video.
Part 2 would be amazing!
This is so cool! I’ve been watching booktube for years and it’s so interesting to hear about research that has been done about it. I wonder if booktok will become as big & influential as booktube
This is really interesting, especially the fact that publishers have recognized the amount of influence booktubers (and bookstagramers) have. I know for a fact that there are some books that I probably wouldn't have picked up if it weren't for the people I watch recommending them.
but also booktubers should get compensated more for their work. I'm looking at my bookshelf and realizing just how many books I have bought because I've seen them in a video.
This was so interesting! I loved learning all of this, but also seeing your take on the research!
This was such an interesting video! I love learning about in-depth research into all the things I love! Thank you for bringing together all this great information for lazy people like me :D Also, new booktuber and aspiring author here!
Do a discussion about the other 2 articles please. This is very interesting. I have not seen this done before you.
I LOVE THIS! Very interesting and eye opening!
Yesss so interesting, please do another one!
PLEASE do a part 2!
I appreciate the research! It reminds me of my college years. My research project for my Master's in Teaching degree was 'The Effect of Journaling on Reading Comprehension'. I've watched your videos before, but this one, by far, is the most interesting to me. Thanks!
I love academic videos especially as I miss uni so much as I’m saving to go back. This reminds me of the joy of research when it’s something you’re passionate about
This was fascinating! Also love your dress, so cute!
This was something I had no idea I was interested in learning more about until you made this video! I loved watching you mock your own quotes (which were not cringey) because I have totally done the same thing when seeing my quotes in other people's anthropology papers.
This was super interesting - I'd love to do research in that direction, too (I'm studying English Lit, Culture and Linguistics)
a very interesting video! thank you for making such original content❣
When there is no comments to read 😔
This is such a cool and interesting video thank you for doing this!!