How to Create a Brand Style Guide?

A brand guide is a rulebook that explains how an organization presents itself to the world through its logo, type, colors, images and much more. Join me and find out how well-known brands define their identity and assure consistency of their appearance and tone of voice. This video will be the perfect place to start if you are planning to create a brand guide for one of your clients or a brand that you are developing yourself.
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Branding Style Guides:
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Google Guidelines:
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Chapters:
0:00 Intro
0:32 Info / Inspiration
1:20 Adobe table of contents
2:10 Google visual assets guidelines
3:25 Brand identity / mission
4:31 Brand elements
6:08 Brand colors
7:48 Tone of voice
9:57 Image
10:56 Typeface
12:50 Stationery
13:31 Brand volume / Social Media / Website
14:17 Longevity of a brand guide

[@srkzfan]

Thank you for this incredibly generous, important, timely, and most awesome tutorial!

[@SirBiscuit45]

As someone who is trying to learn the best way to piece together a brand image and identity and has an idea of the logo and font families to be used, this video really helped explain the execution process with various examples provided as a bonus! Thank you for your detailed insight!

[@growwithgladys]

I found this really helpful, especially the branding style guides website which is an absolutely priceless resource! Thank You!

[@maenowwesleymotuba7516]

Perfect timing. Thanks for always helping out.

[@oliverwan1520]

Fantastic. Love learning about big brands' design processes

[@GraciaClara]

This is beyond my expectation, this is a good walkthrough explanation. Thanks!

[@fesehatsionneguse9055]

I remember my self as a young men with no knowledge and one day I decided to grap being a graphic designer. I had no idea about how to develop any visual content, then I headed straight to youtube typed "Free Graphic Courses" then your video cameup, that's my 1st journey to this creative world.THAT WAS 4 YEARS AGO!! Look at me know I am a professional self thaught graphic designer, getting paid above what most peoples getting paid , launching a creative agency startup.

[@pysparknuggits6734]

Outstanding! Go,go,go!

[@sidneyjohnson6895]

This is Spot-on! Thank you for an Awesome Tutorial. It was informative and detailed-specific. Exactly what a tutorial should Highlight!

[@Oryon44]

I'm working on a brand guide right now, what a timing.

[@logotecz7916]

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[@ravishah6769]

How much you are charging for brand guidelines?

[@dbhuynh861]

Thank you so much. This video is very helpful for my graphic design class in college.

[@nataliedavis1584]

Thank you. Very helpful as I begin creating a brand guide for our non-profit organization.

[@boyDonavin]

This was so thorough! I'm loving this incredibly helpful content.

[@crea2rs133]

Thank you
Will love to see more in-depth video on logo design

[@Valleystick]

Working on a 50 page brand guide, exactly what I needed! Thanks a lot Martin:)

[@DIGITAL7Media]

Good Luck with that ; )

[@ravishah6769]

How much you are charging for brand guidelines?

[@Matthijs1308]

Just curious: why would you presume it's gonna be a 50 page guide? Or did i misunderstood you?

[@BalootyKat]

Such an awesome video, thank you! Looking forward to checking out the rest of your stuff

[@reachingzeus]

Seriously, thank you for this! This was extremely helpful!

[@shreybajaj8516]

Hey thanks for putting together this incredible video!

[@lilvoncampbell]

Fellow viewers the info in this video is beyondddd valuable.

[@rivyon1]

this was exactly what I needed to see! Thank you!

[@rajilaldr]

thank you 🥰 wish more indepth tutorials on brand guidelines creation from you

[@michaelng1990]

Thanks so much for your helpful resources and video. Really appreciate it!!!

[@timothymankwai854]

Thank you this was incredible and informative to watch!

[@heidimariawalli1629]

Thank you so much for this informative video. I'm trying to figure out what everything l might need for when planning to brand my new line of products and this certainly opened my eyes. I'm not a designer so all this information and the vocabulary around branding is most welcomed.

[@urcreativeservices531]

this is the best content.

[@harry5ps]

Awesome video, thank you very much. I found is so informational.

[@priyasankara32]

What a lovely informative video. Thank you.

[@waedazza9531]

That was really useful. Much appreciated!

[@Krishna-le3fo]

Worthfull Content 👍...
Thank you 😊

[@tamwosimofaguy3106]

as usual good quality tutorial. Thanks

[@artistexp1]

This was very helpful. Thank you!

[@user-mt7yl2ft7l]

Fantastic video, thanks for that!

[@dakyanddena]

Thank you, great video! I have learned a lot.

[@JohnXionidis]

I would love to see a video of how to create a wallpaper similar to the one you are using on your mac :)

[@harshadaaupare]

Thank you so much for this video

[@jsmith1754]

Fantastic video!

[@ryaiosefa7574]

this was amazing - thank you!

[@sunilchristian3430]

Thank you so very much!

[@kanudaniel7541]

thank you so much, so informative video

[@uxalok]

wow man thanks for that really appreciate, and helped me a lot

[@alphadezine6932]

Very Interesting brief about the Guide.

[@moaazashraf719]

Thank you!!!

[@happyvlog5900]

nice explanation, and well guided

[@carolezafimihary7889]

Thamk you, this is very helpful

[@sdnreserved8326]

Very Helpful website, thanks for your informative video!

[@abdulawal1196]

You are a excellent teacher

[@user-oe6yz9pk1z]

It is awesome ✨ thanks

[@andres.sebastian.design]

Amazing!

[@design.mahbub]

Your vedios are always helpful

[@user-bo1jq4lv1p]

Great video, super useful! Thank you. I even subscribed. :)

[@lailalilly3894]

Thanks it helps me much in m'y study projet bless you 🥰🥰

[@muskduh]

Thank you for the video

[@ErumEhmad20]

Thanks so much :)

[@christinaalstad5881]

Thank you :D

[@maxamedshariif4878]

I like it.
Thanks a lot

[@edgaraquino1897]

thanks a lot, such a crack!!!

[@lex-techgraphicdesign9456]

Thank you

[@manojmondal4465]

Hey brother can you plz make a video on Photoshop composition fundamentals

[@designtarifi]

i love your teaching way :)

[@YesImaDesigner]

Happy to hear that! Thank you very much

[@ismailkombo1366]

Thanks.

[@sarathidtp3108]

দারুন টিউটোরিয়াল !

[@jonathanakaka4518]

Jonathan A.
I want to be a great graphic designer, how do I go about it. I just like the way you explain this branding tutorial.
Hope I will get more of your videos.
Thanks

[@kezyahmissoudan3202]

Very useful video

[@alahere]

Thank you for the informative video ^_^

[@tajinderjsingh826]

Nice // Thanks

[@BabySleepLullabyMusic]

Great video, what is the best platform to build and design your brand guide

[@ahzrinsartwork5234]

Hello im working on a brand guide now, can you tell mo which software should I use creating the ddck? Is it indesign or illustrator?

[@kshkalla]

where can i find brand guides for television

[@frenchmike]

what free tools to use fore simple style guides. such appel pages, google docs, ... ?

[@tamago2473]

What document size would you recommend for online guide book? Thanks!

[@Silkysharma95]

A4 size portrait or landscape depending on your needs

[@sarathidtp3108]

আমার খুব ভালো লেগেছে ।

[@mohamedarshathanwer2472]

thank you for the great information. am a newly designer from srilanka .can i get all the brand guodline pls

[@matdant]

do you know by which calculation they find the proportions of colors?

[@PHlophe]

Matthew, why do you want to calculate colors when you can just use a pantone tool to work out the color code for both print and screen

[@TECsta76]

How about compiling your own template on this?
👍🏻🧰🤜🤛

[@mariagrazia3436]

So brand guide and brand board are two different things?

[@bluemaple3191]

Curious but is such thing as a motion guide included... in a brand guide

[@BagpussAyeee]

Im in the process of starting a business renting outdoor gear, freelance work and instruction and i also have plans which could take this down the road of being a brand. I knows nothing about any of this really. I have a company name, but no idea how I put that into a logo. I get a bit more about brand guidelines, i found out about that term yesterday! Should i be looking at getting a logo designed first, getting someone to help create brand guidelines or someone who can do both? Then theres social mediaaaaaaaaaaaaaaaaaaaaaaaahhhhhhhhhhh

[@suhanibhansali9305]

Question 🙋🏻‍♀️
If I create a logo and I want to represent it through mockups. And if in one of the mockup I use different typeface for aesthetic reasons.
Should I include that font in the brand style guide?

[@misiafisia1230]

I realize it's been 5 months but no one replied so i decided to do it.
You shouldn't use a different typeface just for mockup, it defeats the whole purpose of creating a visual identity. It has to be consistent because that's how you build a visual identity. Maybe reconsider the typeface you used for the brand altogether if it doesn't look good on the potential product? Best wishes and good luck!

[@suhanibhansali9305]

@@misiafisia1230 Thank you so much

[@tekiero]

Is it your website at the beginning?

[@YesImaDesigner]

No, it's not. Ours is yesimadesigner.com/

[@mohsenaakter8136]

where is the pdf link?

[@abdulawal1196]

can you help me ?

[@calistabranch2903]

How much does a designer charge for such a massive project like this?

[@esalenchik]

Big brands pay 50K to $1M for a full branding work up.

[@tharulchenitha7362]

1st

[@tharulchenitha7362]

Thank you for the heart

[@HeIsHarsh]

Question: Do companies have time to entertain these loooooong guides or is it all just a gimmick?