Designing a Brand Identity in 1 DAY? 👌🏼

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  • čas přidán 30. 06. 2024
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    🟪 Brand Guidelines Template: assets4d.com/products/brand-g...
    Will Paterson: linktr.ee/willpaterson
    Designing a visual brand identity normally takes weeks for me to complete! I like to show my entire process to show you the overall journey from concept to execution. If you enjoy logo design and brand identity design videos then feel free to check out this video here: • Designing a Brand Iden...
    In this video, I'll share how I designed the Tasty Trove brand identity in 1 day. This includes everything from logo design to colour scheme selection to brand visuals. Watch and learn!
    If there's anything you would like me to cover in a video, then let me know by commenting down below!
    Will Paterson: linktr.ee/willpaterson
    Take a look at our store for awesome design resources! assets4d.com
    Join the Reddit crew: / willpatersondesign
    Become a member: / @willpatersondesign
    If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design
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Komentáře • 519

  • @willpatersondesign
    @willpatersondesign  Před 11 měsíci +49

    Hope you guys enjoyed the video! I had a lot fun with this process video. Let me know if you would like to see more. 🤟🏻

    • @theibdouglas
      @theibdouglas Před 11 měsíci +1

      Wow this is so helpful Sir 🙏🏼🥺
      Thank you so much for sharing this valuable knowledge 💙💙

    • @Prey_ff
      @Prey_ff Před 11 měsíci +1

      Yes we need more!!!!!!!!!!!!!!

    • @steffbar4926
      @steffbar4926 Před 11 měsíci +1

      Loved it, thanks Will! ❤ I would really appreciate a video or maybe a course about your hand lettering on the iPad and finishing your work in Adobe Illustrator. I want to do that stuff as well 😍

    • @dumisanimacdonald3519
      @dumisanimacdonald3519 Před 11 měsíci +1

      Definitely enjoyed it, would love to see more & more of these. Its insightful & fun. Orange

  • @Riley_456
    @Riley_456 Před 11 měsíci +63

    can you design a visual identity in 5 hours? Wow, I wish my boss gave me that much time if I'm honest 😂

  • @JangaLangaBanga
    @JangaLangaBanga Před 11 měsíci +8

    As a viewer who's just getting into the field of graphic design, I'm therefore also just beginning to view related content on CZcams, and so far I haven't found anybody who is remotely as worth watching as Will. Will talks to us like friends as opposed to numbers, other channels I've found are way too performative, like I came here to learn and be forced to think about new concepts, not to see you in your school play! So thank you Will for your tone and mannerisms and video structure. Entertaining, palatable, and informative.

  • @AdmiralRex
    @AdmiralRex Před 11 měsíci +17

    Really cool that you can fit so many tips into a youtube video, your channel is a goldmine for anyone new to graphic design. Orange!

  • @adenashiscave
    @adenashiscave Před 11 měsíci +13

    Orange. Loved this. I'm always fascinated by the process and what thoughts go into developing a brand identity. I'm gonna have to try this for myself.

  • @DanielSmith-pd2tz
    @DanielSmith-pd2tz Před 11 měsíci +2

    This channel is a gem! Thank you for those tips and showing your process!

  • @barrington5438
    @barrington5438 Před 11 měsíci +6

    🍊 I like the contrast between the bright color of the logo and the black and white pictures(and background pattern). The packaging looks very eye catching.

  • @nauyanelias
    @nauyanelias Před 11 měsíci +1

    Absolutely loved your style of videos. It's super educating and entertaining at the same time.

  • @joseph95849
    @joseph95849 Před 11 měsíci

    this is literally by favorite type of video from you. So inspirational! thankyou for this!

  • @OH.A.M.
    @OH.A.M. Před 11 měsíci +7

    Would be great if you speak about designing a webpage and how much it cost to have one? Thanks Will!

  • @ivannikolov8969
    @ivannikolov8969 Před 11 měsíci +3

    It's amazing how fast you can pull all your creativity and create a whole new brand for such a short time. I hope to see more of these videos with brands in other fields. 😉ORANGE! 🍊

  • @tiffanychatham1710
    @tiffanychatham1710 Před 7 měsíci

    Orange!! That was impressive! I always love your process. Looking forward for Vol. 2 of the Brand Guidelines!

  • @alternotes
    @alternotes Před 11 měsíci +1

    orange! ^_^ this looks amazing, I really love these "designing a brand identity in ___" videos :D I've been watching your videos for the past month and you're now my favourite designer :P

  • @KAYOZAMVS
    @KAYOZAMVS Před 11 měsíci +6

    I would really love if you made a video on the software "alight motion" most of the videos I have seen people just think of it as an editing software, but personally I have used it as a graphic design software as a mobile editor for 2-3 years and I would want you to experience how a phone app can help in this subject. It would be relatable for some of us phone editors as well 😄

  • @hollymcmahon5582
    @hollymcmahon5582 Před 11 měsíci +7

    Orange🍊this video was very helpful!:) I am now starting to teach myself graphic design to hopefully build a career in something I love. Videos like this are what I need, so thank you for this content!

  • @jorgeespinoza3938
    @jorgeespinoza3938 Před 11 měsíci

    Wow, amazing process. I'm a self learner and so far I've found you have the best guidelines on how to come up with cool design ideas and how to develop them in an almost effortlessly way. Orange!! 🍊🍊🍊

  • @omarnegm5257
    @omarnegm5257 Před 11 měsíci +2

    Hi will, I have been watching your channel for some time and I got say, I AM FASCINATED BY YOUR SKILL!! I am a 17 year's old student whose goal to become a graphic designer and your videos always keep me motivated, so thank you and I wish you have a great day.
    One request - if you are not busy - can you tell me a road map to follow to learn how to create amazing brand identities and brand style guides, if someone could do it, he is probably you. Thanks in advance.

  • @FeelinErie
    @FeelinErie Před 11 měsíci

    Orange!! Will, this was truly insightful and as a new UI Designer with a background in art and design/fine art, this vid has helped me get my creative brain going again. Several times, I’ve had “creator’s block”, and I’ve had to learn to just leave things for a bit, until my head is clearer. So thank you once again for this ✌🏾

  • @jayygado4711
    @jayygado4711 Před 22 dny

    what a crazy process! love your stuff. 💯❤‍🔥 cheers will!

  • @fazlmeme
    @fazlmeme Před 11 měsíci +1

    Couldn't get any better. Loved it 😍

  • @danielboyett739
    @danielboyett739 Před 11 měsíci

    Orange! Love your work. I usually have your vids going while at work. My point sizes for type always follow the golden ratio now. Makes it look so good!

  • @Londya
    @Londya Před 8 měsíci

    Orange you glad I watched the whole way through? lol great video. Love all your work. New & instant binge-watching subbie here!

  • @MunkeyMell
    @MunkeyMell Před 11 měsíci +1

    Orange! I love that you keep your mis-types and fluffed up lines 🧡 great treasure trove of showing you're human

  • @chriskohtz5441
    @chriskohtz5441 Před 11 měsíci +3

    Great work! Nice to see all of this in a quick/condensed and clear explanation. Orange!

  • @stephenaaronosborn
    @stephenaaronosborn Před 11 měsíci +1

    Orange 😎 / thanks for fleshing out the entire process of what it takes to create brand guidelines. I’m currently doing this, and I sometimes rush this process, and it’s nice to hear others that find it tedious. I found this oddly encouraging. Cheers!

  • @chiobiokey
    @chiobiokey Před 11 měsíci

    ORANGE!
    I've been watching you for years, much love brother ❤‍🔥

  • @yvidhiatama
    @yvidhiatama Před 11 měsíci

    Orange! No words man, really love your videos since your early days of lettering!

  • @the_ak_arts
    @the_ak_arts Před 11 měsíci +1

    yes.... we want this kind of stuff from you... it helps us a lot. thank you sir.😍❤

  • @arp6080
    @arp6080 Před 11 měsíci

    Orange , very nice I was always wondering about the process when designing. Really enjoyed it.

  • @JovenAlbarida
    @JovenAlbarida Před 11 měsíci +1

    Thank you very much, for keep posting this kind of video

  • @Daniellecmb
    @Daniellecmb Před 11 měsíci

    Orange 🧡 great colour btw
    Thanks again for another fantastic video and I loved watching your thought process on how to attack a new brief.

  • @naomistephenson9880
    @naomistephenson9880 Před 11 měsíci +1

    Orange... love the font/scripting work!

  • @NYARAWRRAWR
    @NYARAWRRAWR Před 11 měsíci +1

    Loving that slight tinge of orange in that red 👀 love the video!

  • @mineral520
    @mineral520 Před 11 měsíci +1

    I'm very stand offish to apple products, but that apple pencil and your amazing lettering talent always makes me want to give it a try

  • @yogiblak7819
    @yogiblak7819 Před 8 měsíci

    Orange! Love the work and video, brother. Thank you! 🙏🏿

  • @davidakposibruke5444
    @davidakposibruke5444 Před 11 měsíci

    Orange you glad you watched to the end? I sure am.
    That was a really fun and insightful video, thanks!

  • @alishajames6728
    @alishajames6728 Před 11 měsíci

    Orange!!! 🙌🙌 This was a fantastic video. Thank you!

  • @kaleb2335
    @kaleb2335 Před 11 měsíci +2

    Another great video Will! Orange 🔥

  • @JamDecks
    @JamDecks Před 11 měsíci

    That color pallet idea is genius. I’m still rocking Adobe CS6. I am going to try it.

  • @jswanson859
    @jswanson859 Před 5 měsíci

    Orange! Your videos are so helpful and full of great tips and ideas. Thanks for sharing.

  • @syntycheredd4802
    @syntycheredd4802 Před 9 měsíci

    I just found you and this is the 3rd video of yours Ive watched. I learned so much from you. Thank you for your videos!! You've gained a new subscriber. ill be applying a lot of your suggestions starting my graphic design career. Great video and design. 🟠 orange!

  •  Před 11 měsíci

    I LOVE IT! And I want to start designing one now.
    Orange!

  • @bmitchell3179
    @bmitchell3179 Před 11 měsíci

    Orange! Love this, that's what I need. Currently rebranding a 10 year old community non profit and didn't know where to start!

    • @willpatersondesign
      @willpatersondesign  Před 11 měsíci +1

      I'm glad you feel like you've got a starting place for it! Hope it goes well :D

  • @dhirenjn5170
    @dhirenjn5170 Před 11 měsíci +1

    🍊 love how the tasty and trove words was placed

  • @valya96
    @valya96 Před 11 měsíci

    I love your design process. I learn so much! Orange!

  • @TejaNick
    @TejaNick Před 11 měsíci

    Such a cool process fitting so much work into just 5 hours. Great video! Orange 🍊

  • @christoviljoen1
    @christoviljoen1 Před 11 měsíci +1

    Orange! Thank you for teaching me a lot! I appreciate it.

  • @designandvibes
    @designandvibes Před 11 měsíci

    Orange!!!!
    loved the pacing of the video, its information packed but not in an overwhelming way

  • @riahsimone6880
    @riahsimone6880 Před 6 měsíci

    🍊 love your videos and design style. Thank you for this content!

  • @franklynezeh2558
    @franklynezeh2558 Před 11 měsíci

    orange!!! love thissss

  • @matthewlee9403
    @matthewlee9403 Před 11 měsíci

    One of your best videos so far. Orange!!

  • @ayeshaaminur8648
    @ayeshaaminur8648 Před 11 měsíci

    orange. loved it. I got to know so many things🖤

  • @dwtimmermeyer
    @dwtimmermeyer Před 11 měsíci

    Orange. Great video. There are a few things from here that I may want to try with my next branding exercise.

  • @infuzioncreative
    @infuzioncreative Před 9 měsíci

    ORANGE! 🍊🍊🍊🍊This is soooo helpful. Great tips and also just enjoyable. Haven't done proper brand guidelines for around 4/5 years so this was ACE!!!

  • @satyakidasgupta6860
    @satyakidasgupta6860 Před 11 měsíci

    Orange 🍊 love this will!! I'm a graphic designer and i wish one day i could work with you

  • @josesimoes106
    @josesimoes106 Před 11 měsíci

    Great video, loved the Orange colour theme ;)

  • @muhammadmuffarijhammad2911
    @muhammadmuffarijhammad2911 Před 11 měsíci +3

    This came out at the perfect time! orange😀

  • @MattHG92
    @MattHG92 Před 11 měsíci

    ORANGE! Great video - I always learn something from your content! Also totally agree about the ESTABLISHED being the biggest cop out for padding out logos haha

  • @SanSan-wq7wz
    @SanSan-wq7wz Před 5 měsíci

    Orange
    I completely enjoyed watching this ,I have learnt so much. thank you

  • @weez6575
    @weez6575 Před 11 měsíci

    Orange :) The cow illustration took it from 10/10 right up to 11. Fantastic!

  • @dimitardimitrov9314
    @dimitardimitrov9314 Před 11 měsíci

    ORANGE. Great Videos. Love the way you approach things!

  • @tobilobaakinboade5622
    @tobilobaakinboade5622 Před 11 měsíci

    Love this type of videos 😊, I look forward to seeing more of this.

  • @mahdihasanrahat1338
    @mahdihasanrahat1338 Před 11 měsíci

    Great explanation about logo process. Thank you!

  • @ericguenthner5414
    @ericguenthner5414 Před 10 měsíci

    Orange! Love it, will!

  • @cavancreatives
    @cavancreatives Před 10 měsíci

    orange! that was so much for a day! but you did it so good sir.

  • @michelleversfeld5381
    @michelleversfeld5381 Před 8 měsíci

    Awesome! Thank you so much for sharing your process! It has definitely inspired me to get started with something orange XD

  • @jennyglans6908
    @jennyglans6908 Před 11 měsíci

    Love these type of videos! ❤ Orange!!! 🧡🧡

  • @barbiboho6917
    @barbiboho6917 Před 11 měsíci +1

    I loved it!! Orange 🤍✨

  • @keithb5066
    @keithb5066 Před 11 měsíci +1

    Thank you for the excellent and “Orange”-able content that helps to us aspiring designers… it is appreciated

  • @reginabest4266
    @reginabest4266 Před 11 měsíci

    I always watch until the end. Orange 🍊 Love it

  • @ElenaGiampaoli
    @ElenaGiampaoli Před 7 měsíci

    Thanks for this inspiring and orange video!

  • @shubhkarmansingh3682
    @shubhkarmansingh3682 Před 11 měsíci

    loved it! 🍊

  • @davidkeresztes1060
    @davidkeresztes1060 Před 11 měsíci

    Orange! Amazing video Will!

  • @Z3ROR
    @Z3ROR Před 11 měsíci

    Orange! Clever idea to make a Figma template for the brand guidelines. I might make such template too.

  • @x3nonbro
    @x3nonbro Před 11 měsíci

    Loved the design

  • @huntsavy
    @huntsavy Před 11 měsíci

    Orange ! Loved the vid ! Motivated to get some work done now

  • @mattwellbrock1819
    @mattwellbrock1819 Před 11 měsíci

    Orange!!! Great video, as always!

  • @ArchitectMo
    @ArchitectMo Před 11 měsíci +1

    Orange , Love your work will .

  • @juliusaleksa7220
    @juliusaleksa7220 Před 11 měsíci +1

    Great video, as always 🍊

  • @erikgartzke5052
    @erikgartzke5052 Před 11 měsíci

    Solid video. Orange ya glad you watched the whole thing?
    Would love to see how comprehensive your full sized brand guide would be.

  • @damianlopez4223
    @damianlopez4223 Před 10 měsíci

    Orange. Dope! Good job brother👍

  • @michaelcronk
    @michaelcronk Před 11 měsíci

    Orange is the keyword! Great video, thank you 👌🏽

  • @echo_5_alpha833
    @echo_5_alpha833 Před 11 měsíci

    ORANGE…Amazing as always!

  • @lucillejodoin7352
    @lucillejodoin7352 Před 11 měsíci

    Orange

  • @shahriarvaziri4293
    @shahriarvaziri4293 Před 11 měsíci

    In fact mate, u are inspiring me a lot. Tnx for ur awsome content ❤️🔥

  • @Design.Nation
    @Design.Nation Před 11 měsíci +1

    Hi Will, great identity system!
    To increase the retention in the video read the sponsorship while designing a brand and possibly showcase it on your squarespace portfolio?
    Just for the preview :)
    Keep up the good work!

  • @RDNSTUDIO
    @RDNSTUDIO Před 11 měsíci

    Great stuff orange!! 👊

  • @bryce-jones
    @bryce-jones Před 11 měsíci

    orange! thanks for sharing!

  • @tathir
    @tathir Před 11 měsíci

    It was an extraordinary vidoe, and thanks for the template. Orange 😊

  • @venomop8901
    @venomop8901 Před 11 měsíci

    ORANGE :)
    Your vids are so good, informative and inspirational ♥️.
    Like I mock myself every time for not coming with good ideas like you 🥲

  • @real_kay
    @real_kay Před 11 měsíci

    Orange

  • @makkarimoorpheus
    @makkarimoorpheus Před 11 měsíci

    Orange. Loved the video!!

  • @Amanmasih24
    @Amanmasih24 Před 11 měsíci

    Orange was Amazing 😍

  • @therealjamin6618
    @therealjamin6618 Před 11 měsíci

    I'll definitely revisit this a couple times. Orange

  • @smacklemore
    @smacklemore Před 7 měsíci

    Orange. Great video. I love to see process.

  • @renovxperts
    @renovxperts Před 11 měsíci +3

    Orange. Thanks a ton. Great vid.

  • @tuyishimedjafar5145
    @tuyishimedjafar5145 Před 11 měsíci +1

    Love from Rwanda🔥🔥🔥

  • @estherayewoh1077
    @estherayewoh1077 Před 5 měsíci

    Orange 🧡
    Amazing video as always. Thanks Will

  • @andrewshaneyfelt4789
    @andrewshaneyfelt4789 Před 11 měsíci

    Orange you glad I watched your whole video? 😅 Cheesy joke aside, I work as a graphic designer doing page layouts for weekly grocery store ads in the States, and I find all the bits and pieces to this brand identity wonderful. Well done!

  • @bienaimedavidson5921
    @bienaimedavidson5921 Před 11 měsíci

    Nice as always ! Orange