How to Create Brand Guidelines?
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- čas přidán 24. 06. 2021
- This is how you can create brand guidelines for your business or personal brand. An easy way to build them along with what you should include.
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Great video for new business owners doesn't over complicate the process and gets the key information across, giving the viewers a good foundation to build on over time.
Glad it was helpful! Thanks for the comment
thank you so much edward! I am very happy to see this video, you have provided very important knowledge
Thank you for your kind words! I am glad you have enjoyed it
I love how you took time to explain every single point
You have made me understand what I have to put in my brand guideline
Thank you a lot I really appreciate
Glad you enjoyed it, and thank you for commenting.
Great name also!
As a small business owner, this has had a massive impact on me!
That actually means a lot to hear and thank you for the comment! I will keep making videos about brand guidelines and small businesses.
@edwardwhite_al Honestly, mate, please do, I started a business a year ago, and I've only just started to take it seriously, you have Honestly helped me build my own brand guidelines which I have now incorporated into the rest of my marketing. All from this video!
This is great video. Your presentation is neat and minimal. The dark aesthetic is also stand out.
Thank you for watching and I appreciate the comment!
This was a great video. i followed along creating my own Brand Guidelines as I listened to your concise and informative talk about this important topic. In a way, the Brand Guidelines acts much like the the Business Plan's Executive Summary, in which the business outlines what it is and what it's about. This is even more crucial since in today's globalized web based business world, you don't need the executive summary from back in the day, because a business plan is mostly used to get funding. The Branding Guidelines helps us focus on our visual presence, which tells way more than the words, and speaking for me I had to focus my energy on what my brand will be about, which kept me from being too divergent, while also keeping in mind the multiple stream of income approach also crucial to success. Thank you so much for this. I'm glad I saw your video before my launch and not after.
Hello thank you for watching firstly and secondly it really makes me happy that you found this video useful and were able to follow along with your own brand guidelines. I wish you the best of luck with your business and if there is anything I can help with more please let me know.
Whos come first, brand guideline or GSM?
Excellent thanks so much for explaining a great structure. Your brand is lovely as well!
Thank you for watching and leaving a comment, glad you found it useful. Please let me know if there is anything else I can help with!
beautiful! this was so helpful!
thank you!
You're so welcome! Glad you found it useful.
Thank You Edward, Really love your Channel
You're welcome and thank you.
This video was very useful to me. Great content! 🌟💯
Glad it was helpful! Thank you so much for watching. If you have any specific questions let me know and I will see if I can help.
very useful !!!!
Thank you Edward . Nice!!! Although you made picking colours look far to easy! .
Nice! SImple & direct presentation.
Thank you so much! Glad you enjoyed it and thank you for subscribing.
Great
Glad it was helpful! I am looking at expanding this concept to cover all aspects of the brand.
If you have any questions please send them to me via instagram, I would love to help and it might help me create more video content.
Thank you Edward 💐
You are very welcome
Bless you sir, awesome content.
So nice of you! Thank you and have an amazing day
Great video. Thank you!
You are welcome! Thank you for watching 🙏
this was more like what you have created for a brand than actually how to create brand guidelines video
That is a really good point and thanks for the comment, what would you like to know specifically relating to creating brand guidelines?
actually I am also studying branding from a design school and they didn’t teach us anything about creating brand guidelines and yet expecting us to come up with guidelines for our imaginary brand. I have been searching for videos or guides about how to actually create brand guidelines and what all should be included in it but can’t find a single video which explains properly, all they show is what they have done for their brands.
@@venutian - Ok got you, have you made the brand elements yet? (Logo, Colours, Marks, Fonts)
@@edwardwhite_al I have made a logo, selected the fonts and made a color pallet
thank you! a very descriptive useful video :)
Glad you liked it and found it useful
Nice vid. Nice aesthetics, Edward 👍
Thank you so much, I appreciate you watching.
I love seeing you in black, the best color in the world.
I certainly agree with that!
I love it. It's simple and practical. One more thing is that Would you mind sharing file with grid system or pdf file? I would like to learn more about how designers set grid and layout for brand guideline book.
It's not something I have at the moment, if I come up with one I will be sure to send it across.
Great content! 🌟💯
Thank you 🙌
Thank you❤
You are welcome!
Great video, Edward! Subbed! Quick question - what’s your view on creating brand guidelines for CZcams channel? E.g., thumbnail design, logo/icon use for the content, consistent look & feel of the video aesthetic
Thanks for watching and subscribing! Yes certainly - I think with anything you do creating a brand guidelines for it would be really effective. Essentially it would be similar to that of the personal brand with the added element of video structure and tone of voice. I might make a video about this at some point thank you for the ideas!
Thanks for this
No problem, glad you enjoyed it
thanks a lot 😍
You're welcome 😊
Thank you
Any time mate! Thank you for watching.
very valuable content ❤❤❤
Glad you found it useful!
Thank you so much for this! Any guide on Typography? I'm worried I might use a font that isn't allowed to use for small businesses. I'm not sure which one is okay and not okay to use.
You are welcome.
I can make a video on Typography, in the meantime which font is it that you are looking to use?
tnk u
You are welcome!
Question: what program did you use to make make the actual brand guideline as I am creating them now through illustrator but would like to shift to the format you use as it is clean and concise. Thanks!
Hey, so I use a mixture of Photoshop (for the mocks etc.) then put it all together in InDesign.
I hope that this helps.
great to see this today as Im putting together updated company brand guide - i like the layout of your doc looks like 5:4 landscape - i have the idea to layout like this instead of the current A4 of the original company guidelines - is there a template of this or recommend any approach in setting it up for PDF and print as i like the idea of a small printed booklet to compliment the pdf
Glad you enjoyed the video, it's a landscape A4 document and was set up using InDesign. The best bet is to use InDesign to set this all up (based on the printers requirements which they will give you) give me a shout if you have anny other questions and good luck with the brand guide!
@@edwardwhite_al appreciate the feedback - in my mind i was envisaging this as a small bookaround A5 get a couple printed up for the office as a coffee table thing in addition to usual pdf - would uforesee any issue with that potential approach
@@johnleighdesigns No I think that is an awsome idea! Scale it down and have them that customers and stake holders can take.
Can you do more videos on color Psychology.
I have made one which is here: czcams.com/video/9mr8Mr7aiDM/video.html
But let me know if you have any other specific questions. 😁
Nice!!! Although you made picking colours look far to easy! 🤣
It is easy! 😂 Especially if you like Greys
Are there brand guidelines for issues like pricing and bundling. For instance, if you have a specialist brand and do not want retailers to devalue it by selling it cheaply or bundling it with unsuitable products, in what document or format should you present these details?
It doesn't sound like you would be 'brand guidelines' it sounds more like it would be a wholesale contract, where you outline the price you wish retailers to sell your products at and any deviation from that will need to be requested...
The brand guidelines will then come into this if they are using your brand as part of their marketing.
Since I don't speak English, can you write down what it is and how it's done because I'm thinking of using it as a job in fiverr.
Thanks for the comment, I won't have time to do that I am afraid - maybe try google translate whilst watching the video?
Just posted a new video on branding and 3 ways to make it really effective:
czcams.com/video/qm3lifNpX88/video.html
Would mean so much if you could go and watch 👏🏼
Thank you
You're welcome