Volvo Safety Features In Action

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Held once every quarter, the purpose of Volvo Experience Day is two-fold. On one hand Volvo wants to give current customers and possible new customers the chance to, what I call, ‘scratch and sniff’ the current Volvo range. Current owners might upgrade to a new model and new leads might sign on the dotted line and buy into the Volvo family. (Not that any hard selling takes place on the day. Quite the opposite actually.)
On the other hand, Volvo hope that over the course of the day, you will learn something new about the marque, share that friends and family, and generally become a positive spokesperson for the brand. Obviously, the core reason is to ultimately sell more cars, but with the Volvo Experience Day, it never feels like that is the overriding reason for everyone being there.
Held at Swartkops Raceway in Gauteng, the day is broken up into a series of four separate events or exhibitions, each showcasing a unique feature of the Volvo range. Attendees are divided into groups, and throughout the day each group rotates, making sure everyone has a chance to experience everything on offer.