Is Topical Authority Real? (Ep. 318)
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- čas přidán 18. 05. 2024
- A lot of people find Koray Tuğberk Gübür’s content confusing and difficult to follow. So we’ve set out to decode of the most cryptic people in the industry, and break down what he shares into clear and actionable steps. This week, Gael sits down with Koray to chat all things topical authority in one of the most challenging interviews yet.
____________________________________________
A special thanks to our sponsors for this week's episode - Odys:
www.authorityhacker.com/recom...
Koray’s interview with Matt Diggity:
• Topical Authority Chan...
Koray’s interview with Indexsy:
• Koray Tuğberk Gübür ta...
Ahrefs:
www.authorityhacker.com/recom...
TextRazor (Natural Language Processor):
www.textrazor.com/
GymDesk (Case Study 1):
gymdesk.com/
Welzo (Case Study 2):
welzo.com/
Where To Find Koray:
Twitter (@KorayGubur):
/ koraygubur
CZcams:
/ @topicalauthority
Holistic SEO Facebook Community:
/ holisticseo
Holistic SEO Discord Channel:
lnkd.in/dZ-u_cea
Holistic SEO Telegram:
ktg.digital/holistic-seo-c-tel...
____________________________________________
► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: www.authorityhackertraining.com/
► Subscribe: bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: / authorityhacker
► Instagram: / authorityhacker
► Twitter: / authorityhacker
► LinkedIn: / authorityhacker
____________________________________________
Time Stamps:
00:00 Pre-Intro
02:20 Intro
04:38 The Elephant in the Room
13:40 Topical Authority for Dummies
23:08 Ranking Using Semantics & Topical Maps
26:46 Topical Maps vs Traditional SEO
35:52 How to Prioritise the Order of Topical Maps
38:32 Ranking State & Ranking Scale (”The Ranking Corridor”)
40:00 Publication Frequency & Momentum
45:36 Tools for Topical Authority
50:39 Creating Content & Briefing Writers
58:19 The Future of Links vs Micro-Optimisations
59: 35 The Importance of Brand Search Demand
01:01:16 Structuring Opinion-Based Articles
01:07:31 SEO Tools
01:09:27 Keeping Content Focused & Simple
01:13:00 Case Study 1: GymDesk
01:17:53 Case Study 2: Welzo
01:25:49 Improving Ranking with Heading Order
01:28:15 Closing
01:29:32 TL;DW - Zábava
A big thank you to the team for conducting an interview that was both honest and direct. In the ever-evolving landscape of SEO, where each community and thought leader brings a distinct perspective and work culture, it's refreshing to witness a dialogue that encapsulates mutual respect and understanding. This interview not only serves as a testament to the power of open conversation in bridging the various facets of the SEO domain but also underscores the importance of collaboration and shared learning. The efforts of Authority Hackers in organizing this dialogue shouldn't go unnoticed. They've set a benchmark for industry discussions. I genuinely believe that this piece will be a reference point and provide invaluable insights to many in the coming years. I'm eagerly anticipating more such insightful sessions. A Perfect Moment to Innovate our Mindsets further. 🧿
Well said, Koray.
Great one 🤟
Let the man speaks!!! 😂
I understand it and thing is unknowingly I am trying to do that same Topical Authority but in a smaller way. SO, I am focusing on that one. Thanks for the Help Koray and Gael.
this response is so semantic and topical
For me, it is a bit painful and disrespectful to watch. Still appreciate Gaels openness. Candid discussions usually are valuable to some degree. Actually, when you explained topical authority, I think I better understood why content templates are important to lower cost of retrieval, due to the similarity with the document that outranked the big authority in the first place. Watching the rest now, thanks for doing this, you two!
Gael, I appreciate and respect you for not letting koray go out of control. Not his fault, he's just a smart guy. Excellent job.
Gael, you're an excellent interviewer, and that's a rare skill, that also takes a LOT of work for each person.
You're also an excellent example how interviewing people can raise your own authority.
What a time we live in - Gael is the one making things clear and understandable
This gave me a good laugh
terrible time compared to yesteryear. i suppose its all relative to ones real life experiences
Love the recap at the end. I’d honestly probably listen to more episodes if I could listen to the recap first and then decide.
Every time I listen to Koray, I learn a lot, currently I am studying data science and Python because of Koray
What is your focus of study as it relates to Koray, just curious?
@@diego_villena data science and machine learning
he talk like a professor from uni, being able to share your thoughts clearly to a layman is a skill it seems
Honestly Gael, hats off to you for being so transparent and direct for making us understand everything and the great Koray. You're great in communication
I should have just jumped to the TLDW from the start LOL
Koray is the Kanye of SEO.
😂😂😅
😂
If you try to simplify a complex topic in order to make it easy, you must lose details. Think about every kind of engineering or medicine, geology, aviation, nutrition and so on. If you want to teach aviation or medicine students with 5-minute videos, a lot will crash down or not work at all. The demand of elevator-pitching years of testing will let you lose the substance. One part of the audience demands a simplification. Another part wants to get even deeper. So it will be, and that's ok. You can simplify every topic to a certain level, but not more. When I saw the first free videos, I did not understand much, but I was attracted by the semantic concept and the deep deconstructing of language and communication. In the course, I felt stoned by the complexity, again.
But I accept that my brain will take the average 5 times of repetition to get it. Communication is a rocket science, and it will stay. People in long relationships know how difficult even simple daily communication attempts may be. In Semantic SEO, we talk about a global machine trying to simulate and predict human communication processes without having a living idea of mankind. That's what makes the communication bridge between man and machine overwhelming. Thank you all for that interview.
Very clear from Koray and thanks Gael. Also Gael very precise around 49:00, using the tools SEOs optimize for a topic using always past-trends or past-references, that it's the opposite of a search engine that is in constant learning.
This is gold but will need to rewatch it more than once to get the meat i think
I was not getting lost at any point of the interview. Koray was explaining everything perfectly all the time.
Mostly anyone more advanced knew all if this but some gems for new seos, if they can understand his english.
Pure gold, Koray actually shared new stuff in here, thank you for a brilliant interview Gael, thank you for your knowledge and patience Koray!
Great podcast, Gael. I believe Koray deserves more space in your channel, he contributed our projects with his case studies.
Thanks for the interview Gael and even more thanks for the summary at the end. 🙏🏻 Korays content is usually insightfull but somewhere halfway I loose track and fall asleep. Same thing happened here with him rambling on and on.
Great insights though even when he indeed tends to overcomplicate things sometimes.
Great interview Gael, you did well in getting/helping Koray to simplify some of his concepts - keep up the good work!
Thanks for extracting the goods Gael. The anchor text / header / title / search engine bait is helpful
The most interesting insights of this interview were around core updates and "shocking the system" between them and how search engines work (looking at them from a more economical point of view). Though I'd definitely wouldn't go as far as breaking a site, breaking the CSS etc to accomplish this. :)
I remain a bit of a Koray sceptic though and the case studies didn't help much, especially the one with the "penis shaped as mushroom" example. As a side note, looking at Koray's article on this vs. the one from Fatherly (yes... I was intrigued and googled the query!) which is ranking above them, I thought it was interesting that Fatherly's got straight to the point and stayed on topic. While in Koray's article it first went into "anatomy of the human penis" and then "do you have an average penis?" which don't serve the search intent at all. Made me bounce off the page in fact.
I very much wonder how Koray would fare in actually competitive fields such as affiliate marketing. But I guess there's no case studies about that.
Great interview. Koray hurts my head every time, but this translated it into a method that I can digest. I’ll still need to watch it multiple times, but the basics is there!
Absolutely brilliant. Both of you. Thanks Koray for sharing your knowledge and vision, making SEOs enhance their mind.
Really appreciate the content, great insight from Koray. Keep the good videos coming fellas!
Brilliant interview, not easy to do what Gael did here by correcting and keeping Koray on track and accountable.
This was probably the best Koray interview I've seen so far. Gael, you did great work keeping things simple and guiding the conversation. Keep up the great work! Your recent interviews have been full of useful information! 🤤
I really love this podcast and the value add.
Well done Koray...
Thank you very much, great work!😊
Thanks for the interview Gael! I watched some of Korays videos lately and even though he definitely has a lot of knowledge, it somehow made me feel confused and overwhelmed, so I quit watching. I have good knowledge of SEO but found it hard to grasp. It looks like I wasn't the only one! It's good that Koray acknowledges this and tries to communicate things in a more easy manner. This interview definitely made some things easier to understand. I do, however, feel like Koray is overthinking and overcomplicating things a bit. I can understand that not everyone knows what to do after watching his materials.
Geal is becoming the Joe Rogan of SEO.
They should rebrand to The Authority Hacker Experience 😀
@@gabrielacovay
Korey, you don't have to change your content focus,we don't need shity, bogus advice that everyone is putting. We love your advanced content.
Just structure your content.
Love your content Korey♥️
Koray, the Inscrutable Google Algorithm Whisper + Gael, the Koray Translator = The Greatest SEO Educational Show on Earth!
hes a new to some of us who have been inthe game since the 90s tho tbf
Great interview! What is the site which mention in end off video? I hear like (yam) Thank you
I love this! I now realise this is the approach we used for one of our clients during lockdown. Systematically working through the ontology and associated queries of a topic. Combined with external and internal links the traffic grew from couple 100k to 2M. You managed to slow down Koray enough for me to understand 20% 😂 he makes me feel so dumb 😅
Entered the maze but could not get out 😢😮😅
Great Interview, Thanks for simplifying Koray's theories
Thanks, Gael. Great interview. I know you pushed back on this question, but I still don't get how you "first outrank a high authority competitor" for high impression queries so that the rest of your content ranks easier? I get the concept, but how is this done in reality with a brand new website? Is it as simple as finding high search volume queries where an authority site ranks but whose content doesn't actually target the query? And presumably neither does the rest of the SERP? Or is it link building on high impression info content? Or something else?
I have the same questions!
paidlinks.thats the bottomline fact,they spend tens of thousands on links
The way I understand - just write a bunch of articles that may not rank, searching for the ones that get the most impressions, then double down as a pillar of content.
By mentioning highly cited studies. Giving more numeric values and facts. Using well-designed images for all H2 and H3 tags. Also using anchor texts as explained in the video. And lastly 'keyword volume' still a prominant factor for designing content.
Nice, what tool/search query do you use to see the updated+new pages on a website (to work out velocity)?
We want more interviews in 2024 ASAP from KORAY, please plan ASAP
Merci Gaël , un mélange agréable de candeur et de haute technicité ! Je n’ai jamais autant appris sur une seule vidéo et Dieu sait que j’en regarde.
At the beginning, I was a bit skeptical...but this dude (Koray) is Spitting Fire! Some really good tips and insights right there!
That dude made me make 40,000$ a month.
@@emreeser1987 How did he do that?
Whoever invents a Koray for Dummies site is gonna get rich! I have the course and am creating my own (not to be shared) distillation that my team and I go over. I have a teaching background, so I actually enjoy the process. The greatest teachers can make super complex things simple.
cent percent agree
Very insightful you both
Great Interview...thanks Greg
Koray is heavily influenced by Bill Slawski. I wouldn’t say that he brings a lot of innovative concepts, but he does bring more attention and focus on understanding the various nuances and mechanics of a search engine and giving it what it wants. More of an engineer's perspective. That said, his content is time-consuming, can be more theoretical, and isn’t beginner-friendly, so it’s not for everyone.
Wow finally ❤❤
So much to learn!
I believe that Koray stands out as the sole SEO professional who approaches things differently compared to other experts in the field. His mindset mirrors that of the Google bot, encompassing its evaluation criteria and page analysis methods. I thoroughly enjoyed listening to his interview, with my favorite segment delving into strategies for bridging content gaps.
I'm just at the start of the video, but a HUGE shout out to Gael for taking this interview on and saying what a huge portion of the SEO are community have been saying for several months. Make it actionable 🔥🔥🔥
Thank you for conducting such an insightful interview. I've been following Koray for some time now and am a member of his course community. Through this, I've gained a deeper understanding of search engines and have been able to employ more sophisticated techniques in my work. While I felt the tone of this interview was somewhat confrontational, I recognize that different SEO communities come with their unique cultures and approaches. It's essential to appreciate these diverse perspectives in the ever-evolving world of SEO.
1:27:45 didn't really understand, what's the URL again?
Loved this episode! As many have higlighted in the comments, your interviewing style and respect towards Koray shined through in a very positive way throughout the conversation. Thank you for taking the time to break down this topic into bite-sized nuggets of information. :)
I'm not sure why everyone is saying he's confusing. He is promoting a holistic SEO - and not a money grab site.
This is how I understood SEO before I moved to America and learned the wham, bham, thank you man approach
First of all, I want to commend you on your insightful interview and the innovative approach you're bringing to SEO. Your strategies and case studies are quite fascinating.
I do have a question about your concept of topical authority. While it sounds intriguing and logical, some experts, like Brendan, argue that external signals still play a significant role in Google's trust-building process. They emphasize factors such as backlinks and mentions as more reliable indicators. How would you respond to this critique and explain the practical application of your approach to someone like me, who might not be an SEO expert?
PageRank and Knowledge-Based Trust are two sides of the same coin. You can teach Google to consider your site as a go-to resource for answering queries when you have both good backlinks AND contextually sharp content with a high degree of factuality and query responsiveness. Koray has shown you can rank on KBT alone, but he isn't saying you should ignore PR-that's the wrong message to take. A truly holistic SEO strategy should prioritize content and links, but Koray is emphasizing the importance of content in a unique and objective way.
@@diego_villena you are truly a cult member. Or Koray’s alt account.
Absolutely, Brendan's perspective is valid. While external signals like backlinks do matter, topical authority complements them. It's like building a strong foundation before adding decorations to a house. Practical application means creating in-depth, reliable content on your niche, showcasing expertise. This builds trust with both users and search engines. Think of it as becoming the go-to source on a specific topic, making backlinks and mentions even more effective. It's a holistic approach that combines internal strength with external validation.
The interview was fantastic, and the insightful dialogue about new breakthroughs was truly engaging. Much appreciation and respect to both of you!
Great idea, The debate between the significance of topical authority and external signals, like backlinks and mentions, is indeed a valid one in the field of SEO. Building topical authority is a long-term strategy. It involves consistently creating valuable content, engaging with the audience, and becoming a trusted source of information. While external signals can provide quick wins, they might not sustain long-term success. In essence, while backlinks and mentions are valuable, topical authority ensures that your website's content is not just a means to an end (higher rankings) but a valuable resource in its own right.
That TLDW section was clutch. Thanks! 1:29:38
At 38.10 - Oh.. Koray reveals the Ghost formally known as the "sandbox"! And his delivery is not complicated at all. There are different tiers of learning. AS, BSc, MSc, PhD and so on. One must take the time to transition into his curriculum. Great interview.
Really appreciates TL;DW section, I only listened to it as I knew I wouldn't understand the interview directly 😅.
Please recommend an English course I need to take before signing up for Koray's program.
56:30 indexing too much fast gets penalty. How much is too much and is the penalty permanent? Thanks! Great Content
The fact he can't explain anything simply was a bit of a red flag for me. Great job!
I think we need a “Koray whisperer” who translates his insights for regular people
Yes, please!
8 year, 1000 companies= 125 companies a year or 1 company every 3 days😲
Thanks ❤
Most of the case studies that Koray shares are about going in-depth and wide in terms of topics. The question is, will it really help the business in terms of sales or leads? For example, in one of the websites that sell some sort of water, the website ranks for "benefits of drinking water" and will see a heavy increase in traffic, but how does that affect the sales? I think his case studies should also have a focus on business numbers like sales, leads and not just traffic.
it can gain trafic but 5 good leads a month is better than 5000 bad ones . most people be better going back to paper advertising nowadays in the localpress etc
From Koray's perspective, it seems the supporting content is more for funneling authority back to the core "money pages" and increasing the overall status of the site for SEO purposes (e.g., if that article on that topic beats out what other authorities have to say on the topic that can influence future rankability site-wide). Leads can be generated from popups. They could retarget the visitor on social.
Of course, for an ads site, traffic could be the main focus. I often get sponsorship requests on my high-traffic info pages. Lots of different angles.
I love when Gael asks him to make it as simple as possible and yet he continues to make it overly complicated. "If you can't explain it to a six-year-old, you don't understand it yourself." - Albert Einstein.
That's simply a misunderstood phrase. Do you want to understand the concept, or do you want to understand the concept and be able to do it as well. Imagine advanced college courses all being taught using a 6 year old's vocabulary,,, it doesn't happen and will never happen. College is to teach people how to be "Doctor, nurse, astrophysicist, biologist, etc",which you confuse with explaining concepts. It's simple to explain to a six year old what a doctor is, and does within the framework of their vocabulary. But if the the six year old were to ask "now teach me to be a doctor so that I can do what they do"... How then should you respond?
@@SpiritTracker7 Yes, misunderstood in the context that we are not truly breaking it down to a six year old child...we are attempting(in this case to break it down to an audience of viewers with ample background) in a simple manner for it to be understood.
Within the context of the full quote, ""If you can't explain it simply, you don't understand it well enough.", this quote is correct to the full extent.
This does not mean that you can explain what you might know about SEO to a six year old (impossible), but it does mean that you should be able to explain it simply to someone with the requisite background to understand a simple explanation. Like most people watching Authority Hackers.
And that's really where Gael shines in these interviews. Perfect example of this simple explanation is the TL;DW section of the video. Gael breaks it down perfectly. So really hats off to Gael. Because Korays entire strategy is extremely simple even for anyone doing SEO for only a short period of time.
This is not advanced level college academia as much as Koray would love it to be. Most of what he preaches SEO's have been doing since 2007. It's not really new at all.
Korays strategy.
Topical map that focuses on info gaps instead of keyword gaps.
Attribute questions to pages on website and answer with no fluff.
Focus on the most important content topics to develop theme of website then expand to further topics.
Moving up quality tiers based on how much your authority your website has.
Pruning website of low quality pages.
Dumping lots of high quality content at once.
Targeting queries that can generate lots of impressions so Google can requalify your website authority.
Importance of headings and sentence structure akin to optimizing for feature snippets.
None of this is rocket science.
Oh also Stoney deGeyter has been talking about topical authority since at least 2015 which would have been just the start of Korays career. So Koray definitely didn't coin the term topical authority either. Stoney even has an article from 2015 about "Topical Optimization" and how to build topical authority for your website.
@@voicemyvoice I simply disagree with the phrase when it comes to explaining/teaching actionable concepts. How many would complain about a course called "How to Perform Quantum Mechanics Double-Slit Experiment" where concepts are in part reducible and parts that are irreducible? Nothing works that way, if it did, every advanced topic would be simplified so that everyone could do it. Here are some facts for you... a large percentage of the general population are simply lazy. So Lazy that they want you to take 10 years of expert knowledge and give to them for free. They want value in exchange for nothing.
Now I am glad that this little experiment happened. I do believe that Koray's brain works a lot like how my brain works when it comes to computers, servers, networks etc. We need the constant reminder to reduce where something can be reduced, again not every concept can be reduced if its conveying literal reproducible instructions. But we can go off on showing off our vocabulary and understanding of advanced concepts. Even I had to be reminded to not sound so Poindexter. 90% of the time Koray is backing his assertions with the corresponding patent(s). Sometimes he is using advanced machine learning and data science terminology as well.
No-one wants to do the "prerequisites" do they? They want to enter into a 301 classroom and have it be taught in a 101 simplified way.
Your notes are dead on. Great summary. But they are only partially actionable. All of the detailed parts aren't there... and you can't actually do it the way he does without them. How to fine tune a topical map, how to structure the articles so that your main entities are optimal and not competing with a secondary entity etc.
Small question if we writing YMYL content for example, about baby vaccination, do we need add the author and get medically reviewed from a expert like pediatrician, i see all the contents in healthline and webmd having this. Is this more important?
Gael made a great video about EEAT that answers your question nicely
@@norzillian9867 thanks will check that.
One day, one guy will come up with what you know and do and will share that with everyone. And that day you won't matter anymore. Even assuming that you're expert in "very secret SEO tricks" that you don't want to share with simple terms... And don't forget to thank Bill Slawski...
was listening on the podcast then when Gael stopped Koray to point out that he's not answering the question, I stopped listening and turned to youtube. I gotta watch this, lol great interview Gael!
Edit: Thank you for the summary of the keypoints Gael! I think Koray is more of a technical person rather than a marketing guy, that's why he finds it challenging to explain things in a simple manner. Also because he's not a populist, lol. But you also pointed out the language barrier so that can be a factor. English is also my 2nd language and sometimes I find myself explaining things a bit too lengthy as I can't quickly translate everything in a simple manner. anyway, thank again for the keypoints!
I’m a lawyer with undergrad in semantic philosophy. I discovered Koray and was excited by his emphasis. I found him impenetrable. I took account of English being a second language and persisted. But English wasn’t the issue. He has an enormous vocabulary. The issue is that he either doesn’t truly understand the topic - and just rehashes buzzwords into convoluted sentences - or he does understand the area and deliberately obfuscates. I now know it’s the latter. I suspect he obfuscates for commercial and branding reasons. He wants to appear like a genius to a lay audience and give them reason to buy his courses. Everything that is ever extracted from Koray has been explained simply, concisely and clearly by others who explain entity SEO. Stop venerating this marketing guy.
Completely agree. He only gets away with it because a lot of people in the SEO niche havent' built real businesses. In the real world he'd get eaten alive.
Well he does have a masters degree in making things pointlessly complicated.
💯 🎯
Well he is a sociopathic genius if that is the case.
I'm neither a lawyer or a semantic philosopher, but after studying his content for some time and reading the parents he references I've had consistent success for my own sites and for clients. It requires real work to learn, but it is worth the effort.
Gael , I get the feeling you dont buy his methodolgy , or believe it to be true?
Thanks for an interesting interview and the effort to make theory also be actionable.
@TopicalAuthority and @Gael. One large claim is that a site's quality will be re-evaluated during a Google core update. I'd like to see some proof of that. I'd like to see traffic charts that are annotated with the time the site was worked on and the Google core updates that resulted in the large jumps (up).
Because frankly in the graphs I have seen from @Koray 's case studies, I don't detect this correlation (or statistical causation). I usually see growth, but the core update theory I have my doubts about. It also confuses me that on the one hand the core update causes the re-evaluation, on the other hand the re-evaluation can be triggered by ranking one or two large volume topics above their current authority sites. How can both be true at the same time. They seem mutually exclusive to me.
I've seen it with multiple core updates. Re-evaluations and re-rankings can happen because of many things, not just core updates, I don't see them as mutually exclusive.
This was a great interview. Gael, you did a great job at pulling Koray back into "talking simple" mode - than you for that.
And thank to Koray for being co-operative with Gael's journalistic interview approach and sharing some great knowledge bombs.
One thing i didn't quite get to bottom of @TopicalAuthority... you mentioned it's good to "shock" Google into re-looking at your site. But is it best to load up a batch of new posts just before or just after a Google core algo update? Which action has the best impact for your content?
Great question Michelle. I guess you'll become famous, if you can reliably predict when "just before a Google core update" is. I thin Barry Schwarz tried to call the last one almost weekly for two months, because one was overdue.
Herein lies probably also your answer. It probably does not matter.
Long story short: Ensure your content aligns with your topical theme and is both easily accessible and understandable for search engines.
But, this interview literally stretched my mind. Having spent over 7 years in this industry, it’s rare to find content that reshapes my understanding. It gave me a deeper understanding of the economics behind search engines and how they function. The interview itself is quite informational heavy, and it takes you to the first principles (fundamental principles), guiding you on creating tactics and strategies around it.
It is another podcast I personally though boring and confusing but it was not like that at all. Thank you Gael and Korey for super Advance discussion.
Awsoom information im also stuck like other people to inderstand sometime what are koray saying 😅
Engaging with Koray's content is like reading an encyclopedia from the beginning rather than a "for dummies" book. Everything you need to know is there, but it has a way of showing you just how little you actually understand about search. Humility and patience are required-traits many SEOs struggle with.
@@diegovillena3078 if you pray hard enough, he might just bless you with a visit and audit your past lives and remove your engrams.
@@diegovillena3078 Koray, re-login
@@diegovillena3078 theres very litle to inderstand,its very very basic conceptps, so really he might be adding confusion where it need not be
Diggity is crying rn ... :D :D :D
You're out of your mind. They have different types of approaches to SEO. In fact they are great friends.
😂😂😂
Amazing Video Gael - This guy loves to make people believe SEO is a rocket science... SEO works the way everyone knows it without the BS
As opposed to most self-styled gurus who want you to think SEO is easy so that you'll never truly understand what you're doing. Understanding the "why" helps you to be proactive rather than reactive when Google decides to change something.
$1000 a student X 1,000 students - you have to make it sound difficult to get that payday. Kyle Roof is right, the method is staring us in the face. Not to say it's easy, it's complex. But the double speak is not helping.
1:29:47
This was an excellent interview - I love the NLP salience Koray refers to and the modality of terms. Structuring SEO down to sentence structure is one of my favorite things in SEO. I didn't find this interview hard to follow at all - I think Koray did an excellent job of explaining his practices. Thanks for the content!
The concepts presented aren't as complex as they might seem, especially with Gael's clear explanation. However, it's undeniable that Koray has fundamentally shifted our approach to SEO. His insights are game-changing for the industry. A must-watch for anyone in the field! 👍
I call BS Koray said the affiliate lab modules he taught were simple. No way in hell he does the same thing he always does and I am not a SEO newbie I have been doing this since 2010.
Props to Gael though this is the most useful interview Koray has given because Gael kept things on track and pushed back when he started going off the rails
skill issue
@@demolish000000 yep lack of teaching skill issue
I'm convinced Koray deliberately makes his concepts difficult to understand for us mere mortals. A lot of the terminology used is highly technical and beyond the grasp of most SEOs. As a course member of his I'm still baffled by much of the course content.
NUTUK a kurban kardeş
What an excellent and in parts fascinating interview. Koray's communication style, once you've got the jargon and a little experience of his style of speaking seems pretty efficient to me. Slightly confusing now and then, but I put that down to the newness of the concepts and the jargon. Thankyou Gael for the interview, you did a great job.
But it was a bit scary at times too. Brains far quicker than mine, Koray, for example are already streets ahead of me when it comes to applying AI and the idea of robot sites churning out, perfectly formed, sites taking over swathes of real estate is an important thing that goes way beyond merely making money. (thanks govt and tech for the censorship, we see you now) That said, truth be told I found it a bit inspirational and I'm looking forward to learning more about the ideas behind the concepts and the application of AI tools.
there is a difference between keeping a speaker within a subject and devaluing a speaker, orthography corrections are just miserable
If you ever interview Koray again, please don't interrupt him so much. Great video, but that was slightly distracting.
Ülkemiz ve sektör adına gurur duyuyoruz 👏👏👏
I'm sooooo grateful Gael took Korays ass in this interview. Koray stood to be the greatest coach our industry we ever seen but blew it. Hope he "self-optimizes" and comes around again later on.
Koray is great guy but still complicated and full of theory. 😅
Broooo why did you stop him talking at 11:20 seconds man I was as glued and then you interrupted smh
he is like me lol
Gave one example that's worth thousand words I learned during my physics class
It was a great interview and an excellent conversation about new discoveries. Thanks and respect for both of you guys.
Hi Swain here, I am a big fan of Koray. Once again, have to watch the video, again and again, to find out something to take action. Nice video! Thanks!
seems eveyone has to listen two or three times, that makes it poor i guess
Yes indeed@@PazLeBon
yeah, koray is great guy, but i need to listen his speech several times to understand, but after knowing the concept, now i can understand easier...
This guy is one of the smartest. Thank you for making this interview!
Koray is a genius whose only major sin is presenting the full picture to an audience that largely wants easy actionable tips rather than a holistic strategy. Then, they wonder why the latest Google update destroyed their traffic!
@@diegovillena3078 so true. They spend years looking for the shortcut instead of doing the right thing for one year.
@@diegovillena3078 100% - Then they say SEO doesn't work aha.
@@diegovillena3078 genius is far from accurate and the word bandied about like confetti
One of the best interviews I have ever watched. It wasn't easy to understand everything, but it really makes sense. This guy has an IQ of 200, I think, haha. Now, I'm even scared to start implementing all that to my sites, but I will try to pay attention to these things while publishing new articles or updating older content.
that is why , you need a Map^^
Ask Forbes or that giant Indian website about topical authority...
Where neither of those intentionally create this.Forbes simply looks at large volume queries that niche websites have covered and not typically newspapers and covers it While th alrge Indian website simply sells post on their newspaper site.
You can accidentally have topical authority (or at least good coverage) when publishing en masse. See the successes that PAA scraper sites have.
Thanks Gael for the interview and the questions.
It was what it was what brought me to that interview. But I love that guy after the first 15 minutes.