Ultimate New Facebook Strategy (Ep. 325)
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- čas přidán 1. 06. 2024
- Our guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates. In this episode, Gael sits down with Anne Moss - the archetype of a niche site builder that Google has been going after - to discuss exactly how she managed to do this, so you can too.
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A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:
search-intelligence.co.uk/
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Follow Anne on Twitter:
@AnneMossYeys
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Timestamps:
00:00 Intro
01:52 Who is Anne Moss?
07:52 Updating The Strategy
12:31 Picking Content Ideas
14:31 Challenging “The Vision”
20:05 Why Facebook?
25:53 The Facebook Cat Story
29:26 Traffic-Generating Posts
36:22 AI (Part 1)
41:06 Google RPMs vs. Facebook RPMs
44:09 Traffic Report
51:27 The Ecosystem Idea
53:58 The Google News Stand Analogy
55:59 AI (Part 2)
1:01:38 Content Process
1:09:34 Social Traffic Referrals
1:18:30 EEAT Disbelief
1:24:16 Web Publisher Association
1:30:59 A Message of Hope
1:32:41 Outro - Zábava
What an interview! WHAT AN INTERVIEW! So realistic! Not a guru, not a famous person, nothing like that. Just an ordinary everyday person who has a lot to share. Thank you, Anne! My shoulders are a lot less heavier. Nothing like the old school´s way to bring us back to the real world. You are so necessary.
Nice episode... I learnt 3 things. 1. Creating a Brand ( that what i did last 10 years), 2. Multiple traffic source, 3. Improve Monetization.
Lastly, Yes I do believe our voice must be heard! Association is a must. Like the movie gladiator ( staying together). Thanks Anne & Gael. Sharif
Ms Moss is a boss...
Brillant discussion. thank you for having this guest. So she generates Facebook likes for her page and then generates content posts on the Facebook page and then the traffic either goes to her website or she has a remarking campaign with the website page link to her website?
Anne is amazing!
She claims shes not a marketer, yet is literally a marketer in many senses… and is better than most marketers with mba’s i’ve worked with
What im confused is what she did… all she said was she bought facebook likes to a page. Why did i watch this length of a video? Whoever is saying this is a good video… delete it
1. Buy likes from relevant audience 2. Farm the engagement 3. Start incorporating more links into the facebook content, ideally without driving down the engagement and therefore reach. Easier said that done though ;)
Awesome interview. Thank you, Gael and Anne.
Gah...I've been using "Let's dive in" for years! I'll have to change that in my posts (because I write each of my posts without AI).
The question I have is that eventually AI models will run out of data to crawl and without websites, how will it get new and updated information?
HCU is designed to move more people from the services industry to production. Factory work. We need tangible product to build GDP.
I watch alot of social media/seo videos and i learned a TON from this, very valuable. Ignore the petty negative comments on here, thanks for providing alot of value with this one! I will have to check out your other videos.
Does anyone have a facebook account and website of hers to check out to see exactly how she is implementing this?
While I enjoyed the interview, the best interviewers know when to shut-up and let the guest speak and finish their train of thought.
A few minutes in and I’m already intrigued!
hiiiiiiii
how do you get into the paid program where you get paid for facebook engagement?
Big Yes to a Web Publisher association although as discussed in the interview, it has a short life span in to the future. Loved the bit about becoming a product creator, been there, done that, can sell you a tee shirt😁 if you do it, you will find you have a whole bunch of different issues to contend with🤷♂
This is just the beginning. SEOs will be forced to finally think like marketers. Many will not survive.
Yes, but they’ll never realise this. They’ll keep looking for new ways to “exploit the algo”.
I always thought it is one of the same.
I can’t imagine learning online marketing without at least the basics of SEO lol
Wow.
My future is bright 😂😂😂😂
What are her web sites ? (URL ) ?
It's funny, at this point she indeed created a publishing firm, a proper business. If she disclosed that on her websites it takes care of EEAT. Sure it won't be Conde Nast, but I can't find a good reason why stick with the "niche website" approach (except stubbornness).
Would be so much better if you break the video into highlighted sections
Done :)
The interview felt like it was all over the place. I think Gael wants to follow the usual interview format but
Anne is so opinionated lol but I love how it sounded like we were just listening to 2 experts talk shop and share their insights on the industry. Learned a lot, love it! :)
Loved this podcast
"Our guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates." - Nice introduction lol. Makes sense.
Unfortunately, Facebook just seems good, it's like Android games. That give you traffic through discover at the beginning, and then just drops to zero.
Hi and thank you for your videos. Can you take berberine with metformin or Jardiance together?
Does this with business pages as well as just pages on Facebook?
What a great episode , I'm a liking this
Would have liked to hear how often she posts on FB. How often does she post about the same article (gap between). Does she recycle posts that succeed (gap between).
So I was able to locate some of her accounts in the past. The one niche I discovered...she was posting at least 3-4 times a day on FB. The posts would get recycled but mind you not word for word the same post. Remixed? I suppose would be more accurate. I never actually saw any of the mega popular posts suggested here though but assume her strategy was similar based on the frequency of her posting.
@@davidbayoocan you share the broad niches she is working in? I am finding it hard to figure out what kind of niches would work well on Facebook
that's anne
is she buy facebook page likes from facebook ads or from some websites ?
It definitely seemed to me that she was buying likes from ads since she specifically mentioned targeting.
Google dreams about the type of accuracy that Facebook has. Google advertising fees have been prohibitive, to say the least, something that Facebook managed to capitalize on fully.
Cat pictures can create products too!
It's interesting that people keep on saying that for every Google update they lose traffic. My experience is different, for every update my traffic keeps on going up.
How much traffic are you seeing per day from search?
For the month of November I've seen my organic traffic jump by 5000 unique visitors, compared to 2022 @@DannyAshtonneomam
@@xzendor7digitalartcreations if you have peanuts why are you making comments like this? Nobody cares if you went from 10k to 15k
@@VinylMemoirs That would be great: 50% growth.
Hey Anne.Don't stop giving it to Google.
😍
There will be less traffic from search engines like Google in the future because people will use AI to search for answers
boomer social network.... 🤣🤣🤣
yah get dat boomer monehhhhh haahaha
Yoo, next time can you just let us listen to her and not you getting in with your story? This would be good.
you need to stop interrupting people when they speak, your muttering is so annoying, even if you want to challenge the marketing strategy they are using let them complete a sentence with out all the yeah yeah mutter it comes of as arrogant, i am sure the lady ( who by the way was dropping some good info ) though to herself why did he invite me if he is going to cut me off every time i speak
NOT FIRST
Between her not using a real microphone and him asking questions and giggling after one, made this very painful to listen too.
They’re giving you free content you can learn from. And you still want to point something to complain about.
Yeah, I too missed some crucial points because of the cutting out thing that happens when both of them speak at the same time.
Yes, great feedback for them to improve.
This is why I enjoy AH.
They listen to us, keep up to date, and they are always growing.
Gael, you have great guests, but you are so interested in "interjecting to add value" that you constantly derail your guests. Back off. Your role is not to be heard but to elicit your guests to be heard.
I want to challenge the guests. It’s part of the format. Many interviewers in the industry are “too nice” which makes it difficult to see how valid their theories are.
I understand it can sometimes be frustrating and sometimes it doesn’t pan out, but other times it uncovers gold and it makes our content stand out so it’s not something I’m looking to stop doing.
However I also take all the feedback in and if I tend to overdo it and people point it out, I’ll tune it down so thanks for sharing, this helps me be better.
You aren’t challenging when you giggle after each question asked. You are nervous and it shows.
@@AuthorityHacker, but you don't challenge so much as interrupt them. In this case, we missed hearing anything at all about how Moss is using Pinterest or Email. So instead of a full interview we got 1/3 of one.
The area you really should have challenged was her position on EEAT, but you really didn't challenge her much at all there. You just kind of sputtered while she pushed firmly ahead.
I love the way Gail does his interviews. Bouncing ideas, sharing his own insight considering hes been doing this for a long time.
Especially asking very valuable and sometimes challenging questions to help us the viewer better understand the risks/rewards of the business module.
I was also interested to know Annes opinions on the social traffic referals and its decline in the digital ecosy system. Every method has its drawbacks and Anne's methods of FB referalls also sounds risky, and its good to call out the dangers. Anne though to me seems one of those people that will always find ways to drive traffic/ and is going after the many social channels which is a solid route to take.
Building products, branding, influencer module, capturing emails, I believe is the best way to go about a digital business now. Building a "real" business where people come back. Its the hardest and not everyone will do it, but it is the most fullproof.
@@AuthorityHacker wow wow wow! Lets get back to THE FIRST lesson/question: are you doing this for yourself or your audience? You can do it, anyway... but let, at least, the guest finish the answer!
Such a great subject and then what? Oh! Shut up! I want everyone to get to know MY POINT! you are not important here, guest!
We all know you can do better, dear. Good luck.
Maybe you should spend some of your money on clothes rather wearing a potato sack lol Don't get me started about the backdrop....