Making millions selling mesh shorts with Inaka Power - DON'T BE SOUR EP. 8

Sdílet
Vložit
  • čas přidán 4. 07. 2024
  • Today we sit down with Co-Founder of Inaka Power, Shawley Coker and learn about the amazing journey of bringing street culture into fitness apparel. From being almost down to his last dollar, Shawley tells the story of the rise of the brand and how they dominated the category with a bold leap into shorts which changed their business forever.
    We also discuss his love of NFT projects and the mistakes he has made along the way as a business owner.
    Watch this episode and subscribe on ‪@dontbesourshow‬
    Follow Shawley on CZcams ‪@ShawleyCokerFitness‬
    Check out Inaka and the products they offer - www.inakapower.com
    Follow Maxx on IG / maxxchewning
    Follow Maxx on CZcams ‪@maxxchewning‬
  • Zábava

Komentáře • 443

  • @dirtychevyful
    @dirtychevyful Před 2 lety +186

    These podcasts could literally be 4 hours long and I’d watch the whole thing. So awesome

    • @dirtychevyful
      @dirtychevyful Před 2 lety +3

      @@dannyalfaro1988 find something else to watch 😉

    • @tyonna
      @tyonna Před 2 lety

      I literally thought the same thing!

  • @bryynana
    @bryynana Před 2 lety +689

    Make an episode with Nikki Blackketter to make things interesting! 😂😂😂😂

  • @mediaxmarketing4631
    @mediaxmarketing4631 Před 2 lety +70

    most conversational podcast to date. probably the best episode surprisingly, which I wouldn’t automatically expect since Shawley is not a huge talker.

  • @stevenc5982
    @stevenc5982 Před 2 lety +38

    Love that Maxx bailed on the 1 hour length. 1.5-2 hours is great

  • @georgettenixon
    @georgettenixon Před 2 lety +15

    THIS WAS THE BEST POD GUEST SO FAR! Most organic and funny!!

  • @AMillennialAndHerDebt
    @AMillennialAndHerDebt Před 2 lety +6

    By far...the best podcast episode to date. This conversation felt the most genuine and flowed so much better. Each episode is definitely improving.

  • @itzthatsway
    @itzthatsway Před 2 lety +18

    goddddd damn this pod is so good. I think just long-form content from Maxx is just goated. Maxx is awesome at interviewing also. Well done MaxxyPad!!!!!

  • @constancerasmussen9228
    @constancerasmussen9228 Před 2 lety +2

    I love these so much , I listen to it during one of my workouts every week to change it up. I love all the different inspirations and driven people that you bring on here . Here for all of it!

  • @laurav7401
    @laurav7401 Před 2 lety +81

    Shawley crying was it for me, really turned any “flex” vibes people get from him with how he spends his money is a nonsense view from that point forward his authenticity blew me away. Congratulations and inspiring hustle- keep it up 👍🏻

  • @rezz5378
    @rezz5378 Před 2 lety +6

    Best episode! was so looking forward to this, have followed the friend group since 2015-16 and to see everyones come up esp shawleys is truly inspiring. Congrats Shawley!

  • @bmoneyfive
    @bmoneyfive Před 2 lety +9

    This is hands down the best episode. Rob’s episode a close second. Great podcast.

  • @christingnad
    @christingnad Před 2 lety +4

    What a great guy! I enjoyed getting to know him. The tears and how he appreciates his employees got me.

  • @3rdBernard
    @3rdBernard Před 2 lety +6

    This is my fav episode so far!!! I loved hearing the behind the scenes stories. Inaka is going to the moon!

  • @mikebaker1535
    @mikebaker1535 Před 2 lety

    Great Pod yet again! Fun seeing Shawley, haven't binged his vid's in a while and he's been so busy don't see him on the Maxx Chewning channel much!! Can''t believe how much he's doing at Inaka, thats AMAZING.

  • @almalira
    @almalira Před 2 lety +3

    Never really knew who Shawley was or what his business was all about. But I’m glad I found him. This is amazing real person with raw emotions. No matter how much his company is worth or how much he spends I have mad respect for this man as a human. Makes me want to support him long term to see where he goes.

  • @tylerjohnson2850
    @tylerjohnson2850 Před 2 lety +2

    Great podcast. You can tell how much Shawey truly cares about his team of employees and wants them to succeed along with himself. That’s true leadership in a company. I’ve never bought from Inaka but always thought about it but he sold me on this podcast.

  • @tonyrulezd00d
    @tonyrulezd00d Před 2 lety +3

    You can tell the part of the dad conversation triggers Shawley’s feelings of anxiety. All in all great episode. Maxx is so great at conversation & asking questions. Proud of both you guys for the success seeing the growth over the years is awesome & inspiring . Got my support always 💯👏🏻

  • @georgettenixon
    @georgettenixon Před 2 lety +6

    I don't even know the man but Shawley's amazing and an inspiration for the people! He reminds me of myself when I watch him on CZcams lmaoooo answers questions with the same humor I would. Again, great pod!

  • @zachwaskowiak706
    @zachwaskowiak706 Před rokem +2

    week in and week out this podcast knocks it out the park. funny, inspirational, and full of tequila shots - thank you maxxypad and Shawley for the amazing conversation

  • @Halenhulsebus
    @Halenhulsebus Před 2 lety +2

    Beyond proud of you Shawley! What you and Sam have created is incredible.

  • @Oscar_Acosta
    @Oscar_Acosta Před 2 lety +6

    Definitely the most visually appealing podcast.

  • @MalikWhitelow
    @MalikWhitelow Před 2 lety +26

    Shawley allowing himself to be vulnerable is true definition of man. Caring about those around you and essentially giving back is the only way to have concrete elevation. Happy for the both of these guys!

  • @lizettef
    @lizettef Před rokem

    Loved loved LOVED this episode. This is my favorite episode by far. Excited to watch Mona’s episode too!!

  • @victoruiz.
    @victoruiz. Před 2 lety +2

    This episode made me re-subscribe to Shawley’s channel. Made me see a whole different side of Shawley that I’ve never seen on his channel before. Great stuff, Maxx! Very inspiring.

    • @mrenzo2004
      @mrenzo2004 Před rokem

      @@andreyv1 right lmao like what the fuck do you think is gonna happen. He became a multi millionaire copying someone else

  • @luissamaniego9955
    @luissamaniego9955 Před 2 lety +6

    Best episode yet. Need him back right after this one lol. I want to know more about what happens behind the scenes at Inaka

  • @mikedavis9150
    @mikedavis9150 Před 2 lety

    Been looking forward to this episode! Great job keep it up! Respect Shawley 🔥🔥🔥🔥

  • @lillianwharton1216
    @lillianwharton1216 Před rokem

    this is my favorite episode so far! shawley is the best. i love his personality

  • @pavelttodorov
    @pavelttodorov Před 2 lety +1

    This is becoming my favorite podcast. Keep up the good work and please invite more and more business owners.

  • @kamstevens
    @kamstevens Před 2 lety +1

    BEEN WAITING ON THIS ONE!

  • @liquidmmentm2899
    @liquidmmentm2899 Před 2 lety

    Brooooo!! Definetly the best episode yet!

  • @thehobbyistactual
    @thehobbyistactual Před 2 lety

    Best episode so far! Love this podcast keep it up!

  • @Digangco
    @Digangco Před 2 lety +1

    This is hands down my favorite episode so far!

    • @Digangco
      @Digangco Před 2 lety

      Thanks for the inspiration

  • @andrewreynolds8903
    @andrewreynolds8903 Před 2 lety +4

    In all seriousness, this was a very inspiring episode/reminder for me to continue pushing towards my dream!

  • @sunflowerchild1896
    @sunflowerchild1896 Před 2 lety

    I really really enjoyed this episode with Shawley… he is a real genuine and funny guy. If he does start posting on CZcams again I’d tune in.

  • @raulnuila9636
    @raulnuila9636 Před 2 lety +1

    Love this show bro thank you for sharing this!!!!!

  • @stuffwithkaias956
    @stuffwithkaias956 Před rokem

    This is the best one yet. Shawley’s story is awesome

  • @TraceyKorol
    @TraceyKorol Před 2 lety

    Wow you just know how awesome Shal is when you can keep friends from when you were litterly babies...deep respect for him...so glad to have met him in Canada when I met you as well Maxx! That was one of the most memorable times in my life!
    Loving the name of you brand even more now that I know how you came up with it,🙌💚

  • @Mandem909
    @Mandem909 Před 2 lety +1

    Another great video Maxx! Really enjoy these 😀

  • @jonathanlatimer4805
    @jonathanlatimer4805 Před 2 lety

    Loving this podcast man, keep up the awesome work! Your circle empowers, and fuels so many people.

  • @mdundebele7534
    @mdundebele7534 Před 2 lety

    Keeps getting better....I've ticked each and every episode and im nt someone whole likes youtube vidz on the reg...Great Show.Shawley Maxx🔥🔥

  • @marvinsleathers698
    @marvinsleathers698 Před 2 lety +3

    As a small business owner this podcast was great to hear!!

  • @WorkoutCoachOfficial
    @WorkoutCoachOfficial Před 2 lety

    Favourite one so far, this was awesome maxx cheers man 👌🏻

  • @isaiahc2994
    @isaiahc2994 Před rokem

    Loving the longer runtime 🙌🏾🙌🏾🙌🏾

  • @tonyminatta3270
    @tonyminatta3270 Před 2 lety +24

    Love the poddy! One recommendation I'd make is that when you edit them, add pics or video clips of some of the things you're talking about. Like a small box with the picture of what you're discussing. For example, a picture of Inaka knee sleeves, or the Mutant Ape that Shawley owns or his profile picture he was using.

  • @ChaseIrons
    @ChaseIrons Před 2 lety

    This was way better than i thought it was going to be. Shawley’s hilarious and a bad ass

  • @CarsWithCory
    @CarsWithCory Před 2 lety +8

    Shawley has been probably the most entertaining guest so far. Rob was pretty funny but really like Shawleys story and come up! Love the show

  • @JessicaYoung323
    @JessicaYoung323 Před 2 lety

    ❤️ yay i get so excited to watch

  • @soccer11210
    @soccer11210 Před 2 lety

    Now this is my favorite podcast!

  • @matthewbrand6580
    @matthewbrand6580 Před 2 lety

    I love Shawley. I love this podcast. Keep it going Maxx!

  • @okipo3443
    @okipo3443 Před 2 lety +1

    I thank you and Shawley for this podcast because thanks to you 2 I just found the answer to one big problem I have😊😁👍

  • @rawtalkrealestate4856
    @rawtalkrealestate4856 Před 2 lety

    This was the best one yet 💪🏻
    Shawley gets IT, the way he talks about his culture and his team is why he and inaka will forever succeed.

    • @hhh1200
      @hhh1200 Před 2 lety +2

      they succeed b.c you are wlling to buy $64 knock shorts and shirts. he has the benefit of being with a group, you guys buy anythng they sell.

    • @mrenzo2004
      @mrenzo2004 Před rokem

      Inaka will succeed when you copy Eric Emmanuels designs constantly!!!!

  • @BryanFerra
    @BryanFerra Před 2 lety +1

    I honestly didn’t know much about Shawley but so much respect to him

  • @morganzOTS
    @morganzOTS Před rokem

    Awwww love Shawley!!! This was awesome 💚

  • @Itsmebbxoxo
    @Itsmebbxoxo Před 2 lety

    I almost wish this was longer 🥹🫶🏻 love these!

  • @philliponfitness
    @philliponfitness Před 2 lety +1

    i remember way back when shawley came to visit max at his smaller apartment. man has come so far

  • @ahcuevas87
    @ahcuevas87 Před 2 lety

    The episode I didn’t know I needed!

  • @sergiocanas383
    @sergiocanas383 Před rokem

    Great podcast! It was cool seeing Shawley get personal and have a deeper view on business

  • @boondockwzrd
    @boondockwzrd Před 2 lety

    honestly have never watched much of shawleys content, but after this I'm very interested!

  • @Demy26
    @Demy26 Před 2 lety +13

    The intros are classic

  • @chrishoenshell6587
    @chrishoenshell6587 Před 2 lety

    This was my favorite so far.

  • @ceresayoung6760
    @ceresayoung6760 Před 2 lety

    Great show as always!!!

  • @andrewkunkle6955
    @andrewkunkle6955 Před 2 lety +1

    This and rob are the best ones so far

  • @jalai_
    @jalai_ Před 2 lety +1

    I remember when Shawley told me about Inaka in 2017 in NYC. Good throwback lol
    More life bro! Great episode

    • @mrenzo2004
      @mrenzo2004 Před rokem

      I remember when EE released his shorts launched his shorts in 2017 and then Shawley copied off his designs and became a multimillionaire!

  • @hirenpatel204
    @hirenpatel204 Před 2 lety +1

    i think this is the best podcast so far!

  • @sensei12ful
    @sensei12ful Před 2 lety

    Feels, love this ep
    Great work Dood

  • @romarioviljoen9396
    @romarioviljoen9396 Před 2 lety

    These podcasts are “THEEE BEEEEST”

  • @Primal_HD
    @Primal_HD Před 2 lety

    great insight amazing to see where u guys have got to keep smashing it

  • @cristianalonzo3388
    @cristianalonzo3388 Před 2 lety

    my favorite so far!!!!!

  • @Parry182Ozzy
    @Parry182Ozzy Před 2 lety

    Waited for this!! Watching as we speak

  • @thesixpaths9442
    @thesixpaths9442 Před 2 lety

    Wow !! This podcast was BAD ASS !!!! Shawley open up a lot ! So good !!!! Good shit max !!!

    • @GO-ej1pg
      @GO-ej1pg Před 2 lety

      Good job cochino, stinky, maxxypaddd!!!!!! Oraley guey!

  • @nicholasharvey2703
    @nicholasharvey2703 Před 2 lety

    Really really enjoyed this pod... inspired.

  • @streetspeed9189
    @streetspeed9189 Před 2 lety +10

    Shawley acts like he came from deep in the trenches. Bro’s dad owns a multimillion dollar oil company.

  • @kwall7119
    @kwall7119 Před 2 lety

    Great Podcast, every company in America should operate like Inaka IMO

  • @CaraFitchFit
    @CaraFitchFit Před rokem

    Loved this one 👏🏼👏🏼👏🏼

  • @arthurstatus
    @arthurstatus Před 2 lety

    max is really good at this! was waiting for you to interview Shawley

  • @Ajt9293
    @Ajt9293 Před 2 lety +4

    Probably my favorite episode yet dude! You gotta try to get nick bare on here. That shit would epic!

  • @kellymarie7253
    @kellymarie7253 Před 2 lety +9

    Did he address the Casey thing? Assuming they aren’t together anymore

  • @drye386
    @drye386 Před 2 lety

    Great podder ep! 🔥

  • @Trentmoney
    @Trentmoney Před 2 lety

    Last ep was the best ima go ahead & say this one is the new best. #InakaMob

  • @wackojacko2001
    @wackojacko2001 Před 2 lety +5

    Nice to hear Shawley from the other perspective, instead of seeing him host Inaka Power Radio 🦍 great pod guys

  • @AlexMcDaniels
    @AlexMcDaniels Před rokem +16

    Shawley is such a cool dude, so down to earth. It's crazy to see everyone killing it in his own niche, it's so inspiring.

  • @sahijdeepbrar
    @sahijdeepbrar Před rokem

    Shawleys perseverance is inspiring, 🥂🙌

  • @nation2722
    @nation2722 Před 2 lety

    amazing podcast maxx!

  • @goodlucktom
    @goodlucktom Před 2 lety

    Loved this.

  • @spectrakid92
    @spectrakid92 Před 2 lety

    I was waiting for this episode, nice lol

  • @VinnytheVision
    @VinnytheVision Před 2 lety

    Yall doing your thing man without a doubt,

  • @chrisrubio2218
    @chrisrubio2218 Před rokem

    Ready for pt 2!

  • @mattknox1220
    @mattknox1220 Před 2 lety +27

    So classic that the guy who scaled his business knocking off Eric Emmanuel is praising Warren Lotas (the guy that was sued by Nike for knocking off their dunks) as a fashion OG and is his favorite brand. Can't make this stuff up.

    • @ConnorNewell
      @ConnorNewell Před 2 lety +9

      Owns 16 NFT’s…doesn’t know what the blockchain is. I love Shawley, but man I think the money got to him

    • @davidaguilar4949
      @davidaguilar4949 Před rokem

      It’s ridiculous he sells those shorts for 64 and it costs like 5$ to make ship here to USA lol

    • @mattknox1220
      @mattknox1220 Před rokem

      ​@@davidaguilar4949 I mean that's just flawed business thinking. It's not just the cost of fabric that make up the price, his biz requires monthly overhead on warehouse, staff, expensive shipping from overseas manufacturer, need liquid cash to fund larger purchase orders, etc.

    • @davidaguilar4949
      @davidaguilar4949 Před rokem

      @@mattknox1220 it’s still a lot of money but I guess people are willing to pay for that then let them be dumb lol. 64 for shorts that we wore for p:e with a name on it is blasphemy

    • @mattknox1220
      @mattknox1220 Před rokem

      @@ConnorNewell eh I think a majority of NFT or Crypto investors can't really explain everything either, but yeah he was speechless when asked about any of it

  • @isaachuertavega
    @isaachuertavega Před rokem +3

    The way Max dismantled Shawley when the question "how much revenue did you make last year?" was absolute art.

  • @3guysgarage
    @3guysgarage Před 2 lety

    This episode might be the best

  • @giajeep-yf8nz
    @giajeep-yf8nz Před 4 měsíci

    🎉🎉🎉 great pod

  • @soniadiaz7449
    @soniadiaz7449 Před 2 lety +1

    This could’ve been 3 hrs and still been 🔥🔥

  • @TrueThatMan
    @TrueThatMan Před 2 lety +93

    Shawley and his business partners' incredible journey of selling shorts to hypebeasts is so inspiring. Against the odds of both owners having fathers that own oil companies, they did it! Hilarious interview for sure.

    • @flashmanjamrock
      @flashmanjamrock Před 2 lety

      This is the exact hater shit they spoke about in the episode lol. Your last video upload was 8 years ago...... Maybe you could be somewhere closer to where they are if you spent more time on your channel instead of posting hate comments

    • @aoverhol1028
      @aoverhol1028 Před 2 lety +9

      You could’ve saved a lot of typing if you just said “I’m unhappy with my life”

    • @TrueThatMan
      @TrueThatMan Před rokem +1

      @@andreyv1 LOL did it for the culture brah

  • @ivanthesignguy817
    @ivanthesignguy817 Před 2 lety

    My two favorite entrepreneurs 🔥🔥

  • @freddie6737
    @freddie6737 Před 2 lety +1

    Anyone who started watching Shawley on youtube when he was in the small apartment appreciates his come up, great episode Maxx 🤝🏾

  • @PMTCards
    @PMTCards Před 2 lety +17

    Idk if I always loved his “flexing” with some of his money.. but then hearing how he believes in celebrating with his staff (now 150k is ridiculous), but I totally agree that a nice dinner with the crew that made it possible is pretty cool. I’m sure they would all prefer a check lol, but that’s just not always realistic.
    If it’s genuine, that’s the right mentality to have imo. They are worth it.

    • @8095jleon
      @8095jleon Před rokem

      Money can be given. It’s a write off just like a business party. A yacht party doesn’t pay thr mortgage but hopefully Shaw let provides bonuses

  • @Johngoldbranson
    @Johngoldbranson Před 2 lety

    Best pod yet, wish it was another hour…

  • @onurpur6468
    @onurpur6468 Před 2 lety +1

    loved the insight into Inaka for real, also can relate personally to Shawley with his father and the his oil company. People always think you are just a spoiled brat just because of that...

  • @zaneinsanedlc8178
    @zaneinsanedlc8178 Před 2 lety

    Love the rampage reference Maxx

  • @kenfolk1122
    @kenfolk1122 Před rokem

    Good interview. You both are some inspiring kats. Keep it up