I like the Bandcamp platform.
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- čas přidán 28. 06. 2015
- As as part of my ongoing videos talking about streaming services and contemporary music consumption, I thought I'd talk about a platform that isn't discussed alongside the Spotifys and Tidals of the world: Bandcamp.
Bandcamp and democratized content platforms like it, I think, are an essential part of the online music market in that that allow an open exchange of artistic ideas between musicians and fans.
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Y'all know this is just my opinion, right? - Hudba
Bandcamp is one of the best things that happend to the musical underground.
really ?
@@tenminutesafternine8358 yeah 99.9 of new artists I discovered are from bandcamp I don't need those stupid algorithm that think they know what a like
@@hiphopheaven yeah, i usually buy and find records on bandcamp
I love Bandcamp. It's pure freedom.
I threw oranges at a keyboard and put it on Bandcamp. I made $42 in the two years it has been up. I give Bandcamp a high 10.
Comeback64 I must hear this please!
Comeback64 link pls
You must at least show us the album cover
Comeback64 lies!
Blake Raynor
Don't be mad because I beat you to the punch. I AM THE ORIGINATOR.
Bandcamp is the cats pyjamas. Its straight forward no bs. Upload, stream, buy, different audio formats, physical copies, links to fb and artist websites. The list goes on really. Its a really platform that really deserves more praise.
It's great for people like me too that really love looking for obscure music and gems. It's the Internet vinyl store for modern day crate digging, if you ask me.
Only disadvantages of bandcamp is that it's easy to pirate the songs
@@gabmiral I don't know about windows but the tool on linux is not working anymore I know that bandcamp does not focus on streaming
@@gabmiral I was using spotify-ripper.I'll try that command
@@hiphopheaven Ridiculously late bump but, although it's relatively easy to pirate music from there (as it is with basically every music platform now), there's a lot less incentive to. The main overarching reasons for piracy are a service problem first and a money problem second. They may not solve the latter, but if you still want to buy and download music, or directly find and support new artists, or even if you're still using FLACs for whatever reason, then Bandcamp is one of the best options you've got.
The only way to minimise piracy is by offering a better service than the pirates, and Bandcamp's succeeded pretty well at that so far.
I feel more in touch with the artist when using bandcamp, if that makes sense
I gotchu
There's no middle man. Just you and the artists
Braden Smith I know that feel.
Braden Smith no, this is far too abstract a sentiment for anybody but you to comprehend, m8.
Braden Smith Soundcloud is better though
Doesn't something like 90% of profits go straight the the musicians on Bandcamp? Something like that. It feels more satisfying purchasing music on there because I'm assured most of my money isn't going to some shifty record label or the pieces of shit over at Apple. Bandcamp is actually the only place I buy music anymore.
Roy Batty It's usually 85%, but if you hit $5000 USD in sales then it's 90% and it stays there providing you've made that much in the past 12 months.
I agree that it's more satisfying, as I know the money is going directly to the artist.
Bandcamp gives you 100%, however every 10 sales, Bandcamp will take the money from that tenth track. So yeah, its basically 90% to the artist but the good thing is that every tenth track is put into a sort of bank that you can pay of when you'd like, so you can retain all the profits for a limited amount of time.
Roy Batty It depends how many you sell. If you're super tiny and you dont sell more than 9 (I believe) they wont take a penny. Bigger the hit, the bigger the cut I believe
+Roy Batty thank you
+Roy Batty all your comments will be lost in time... like tears in rain
I like Bandcamp, I don't like soundcloud for some reason. I feel the format of the website is very messy.
Manic Panic I agree. Its kind of harder to discover good music on Soundcloud in my experience. I feel like Soundcloud's layout is more geared toward tracks, whereas Bandcamp is more about whole albums.
Manic Panic i love sound cloud
Manic Panic don't get me wrong. there's a lot of shit on both services but soundcloud seems to have an even higher concentration of garbage. or at least it's hard to find good stuff on soundcloud. they're both useful tools for artists though. like if i want to release something unnoficially just to send to a few people to get feedback, i usually put it on soundcloud first.
James Keegan
Yeah that's how I see my friends use it. Idk I guess I would use it for that purpose and to bounce some mixes and see how friends/colleagues would feel about it.
Manic Panic It's very difficult to find stuff on SoundCloud that's not already popular.
I like the Bandcamp platform, too. Particularly, the way that fans can pay what they want and value the music themselves (especially in cases where the prices are low or nonexistent at baseline). I actually want to see MORE mediums doing this, because it really pays into the law of the vital few--that the few people who care the most and have the most to give are going to give the most. If I want to pay 50 bucks for a record because I think it's life-changingly amazing, I can easily do that in a place that presents that as a thing to do (I don't think many people think to do things like buy the same album 5 times, even if they'd pay that much for it).
Agreed
***** Hi Digi, what music do you listen to
***** you should review trashy weeb bandcamps
meishismile.bandcamp.com/
slimegirls.bandcamp.com/
matoakai.bandcamp.com/album/7ecchi
Also, you got a lastfm?
***** Nice, some good stuff here
Blood Mountain over Leviathan? Shit taste in metal confirmed.
Personally I think Bandcamp has the best model for selling music I have seen. I often donate more to an artist above the asking price when I have some extra money about because I really like what they are doing. I wish more artists would sell on there though. It sucks when I want to order something from a particular band and I find they aren't selling on the service.
Thanks for believing in the artist's well-being.
Talking about my appreciation of the Bandcamp platform, and the democratization of music creation / dissemination.
theneedledrop I'd REALLY like to see this become the standard bearer for online music consumption and distribution in the near future. Agreed on multiple points: It's user-friendly, well formatted, very inclusive to a multitude of genres, a network to like-minded and sounding artists, merch and file type availability, and a platform for DIY/indy performers forgoing labels. That being said, I've seen more than a handful of actual labels migrate partial or sometimes whole catalogs to BC too, with hopefully more to come along the way.
If/when they decide to integrate their own visual player, if they haven't already begun, that could be the potential game-changer versus CZcams.
theneedledrop Where is the link of your fan fiction?
theneedledrop I'm curious why you've never done a review of any of The Front Bottoms before.
theneedledrop I totally agree: Bancamp is one of the best platforms out there, and actualy the only one where I got to sell some of my albums. Most of my friends post their music there. It is much simpler than other "streaming services", thus more direct and efficient.
Soundcloud is great to let people know what you're up to and to post directly to Facebook...nothing much other than that, in my experience at least...I like it a lot, though!
Carthelan I've been thinking that as well! the front butts deserve their moment in the sun as well
I love that I can still support an artist if I can't afford the price of a full album.
Agree
As an artist, i love Bandcamp. There's a lot of things i like about it, but one of the main things is that it encourages fans to take pride / represent their bought/downloaded albums
I've found a lot of cool artists through bandcamp. I love it.
They send me money right after a song being purchased (and most often it's more than the price I set). Plus I can control what songs to put out there, and make some corrections if it's needed. I can attach any type of files as a bonus. I can upload songs in different languages and write whatever I want in their titles... Nothing from written above is allowed by Apple and others platforms.
The best thing about it is that the money goes straight into the artists pocket.
GyroLamb minus a cut bandcamp takes for obvious reasons.
I really appreciate these comments, didn't know people cared this much for new artist like us
Bandcamp>every other streaming service imo
this one time at bandcamp...
ha. ha ha ha.
WOOOOOOOOOOOOOOOOOOOOOOOoooooo...
Bandcamp is my shit. I love it's easy to use and has a plethora of great content.
one thing that makes bandcamp better than itunes is that you can put your bought mp3s on whatever you want.
Exactly and to me the sound quality you get is excellent!
Joe Geraci itunes has been DRM free for like 6 or 7 years...
Ryan Allen woah
Joe Geraci And they give you a digital copy for your computer/phone/mp3 player etc instantly while you wait for the physical cd/vinyl to arrive
+telephone bear Who? Apple or Bandcamp?
Like the atmosphere of Bandcamp, great for finding niche genres and small artists. Love how it has a lot of almost starter kit options for bands as well, like it's an all in one hub for merch, physical media, and obviously digital downloads. Defiantly has a better vibe/interface than Soundcloud.
Bandcamp is the platform that musicians and fans deserve.
I use bandcamp to buy AND distribute music. I love it. It's the only place I know of that lets me give my music away for free, but allows people to "name your price" if they feel generous. As you said, they notify everyone who has downloaded any of my music whenever I release something new, which is great for everyone. It's also nice that us artists get a huge majority of the sales we make. Something like 85-90% I think.
I use Bandcamp/Soundcloud/CZcams. I absolutely love it, this tripartite covers my music needs excellently. I find it interesting how each platform shapes what i listen to, Soundcloud for electronics, CZcams for Atmospheric Black Metal and any releases older than a few years, and Bandcamp for everything else. I wonder what innovations will shape these services over the next few years?
Bandcamp changed my musical life! Simple, clean, straighforward, easy to be shared and linked to socials, honest, and...lots of (free) music on there! I almost listen to emergent music only to this day.
Having started an underground music blog almost a year ago, BC has always been and still is my primary referral for artists.
AM I THE ONLY ONE WHO CRIED WHEN THEY SHUT DOWN GROOVESHARK ??! :"(
Shavuel Wale yes
That's wassup
Shavuel Wale No I did too even though I felt kinda bad using it and it was sometimes inconsistent. Also I dont know if you tried their beta mobile site but it was weird af.
ME
I got a Spotify promo code from Grooveshark the day they shut down. It was sad but they were super classy in how they went about it.
Totally agree with you on this Anthony. Another aspect of Bandcamp that I really love as an artist is being able to customize your page with art and decide text colors and all that, unlike Soundcloud. I also love having so much free storage space, I have uploaded six full length albums as Creature Double Feature and scores of EP's and singles, it has been wonderful to be able to publicly document the progression as we learn and improve. Thanks for another thoughtful video Anthony!
I love Bandcamp so much, the pricing model is genius.
I really love bandcamp both as a fan and a creator. Its my favorite streaming service by far, plus in my opinion it's one of the few platforms that give importance to the Album as a whole and not just singles for example soundcloud which seems more centered around tracks.
Hey man. I just wanted to mention that I really enjoy following this miniseries. Even though I don't agree with everything you say I find it nice to hear some thoughts and Ideas about music streaming. I do actually enjoy all of your more blog-ish videos (as well as the podcast ones like for example the kendrick-baltimore-artists-responsibility-thing).
Keep 'em coming.
I prefer band camp to all other streaming sites; some brilliant finds on there and it is awesome to use.
Did a speech on band camp at school 3 years ago.
Being in a band that uploaded our album to bandcamp, i love it. We havent made any money but 60 people have downloaded our music. And for me any least that more than I ever could have expected and is the curent drive for me to get better.
As for how it will change in the future.
.... hmmm
That is a realy hard one.
I personally see the saturation of free music causing a shift to oldschool stuff. Ex vinyl and tape and a large increase in sales . But i also see it causing bands of the old mentalitys to come forth ex alt j, white stripes ect.
I'm so happy to see anthony fantano and all of these commenters say these things.
I think its the future of the music industry. As long as you're marketing properly and bringing traffic to your band's page, you could theoretically make a living off of bandcamp, or much more than a living.
Superstars could use the resources behind them to push people to their bandcamp and to sell merch/music, and earn potentially millions of dollars. Indie musicians (obviously) do the same nowadays on a smaller scale.
Unlike any other service, bandcamp is both a streaming service and an online music store. It is going to get BIG, i'm definitely betting my chips on this. It costs NOTHING to get started on bandcamp (other than personal equipment).
Really motivated to finish my album now tbh. It's easier than ever for a musician to make a living now, honestly, if you're smart.
(sorry sounds like im really shilling bandcamp, but there's no need to, it's already huge. I'm just excited)
We've sold a few records on Bandcamp, and it's always nice to see the buyer's name in the e-mail we get whenever that happens. It feels more personal both for bands and the fans. The new subscription solution of theirs looks promising too.
I love the way you can customise your personal page as compared to soundcloud. as an artist the way you can present your page is really good.
i like that you have pretty much all audio format options for your purchases (including flac)
these platforms are great for the micro niche specific artists and superfans to be up close and personal with their zoned in heroes.
I also like how you can make your bandcamp page unique. On SoundCloud, it’s just your name and a banner but on bc you can change the color of text and add a background image, among other things. I just wanted to throw that out there
Great Thoughts! Appreciate the video overview on the subject!
You buy multiple albums every year from bandcamp? I buy multiple albums a day! I love bandcamp.
You really like wasting money, don't you?
+MongolHorde69 not particularly but it's addicting :(
+MongolHorde69 I suppose it's no different than someone buying 20 of weed a day. I just love adding to my music collection.
Patrick Riley 20 Weed? What the hell?
+Patrick Riley I understand
As an aspiring artist, Bandcamp feels like the most robust and fair way to present and distribute my music. As a consumer, I have found more amazing music through Bandcamp than anything else. The fact that I can stream the songs in full before I decide to buy them is great - of course this exists on other platforms, but having used Bandcamp as an artist the stats are really useful too so it benefits both parties. The fact that you know your money is going directly to the artist is also fucking great - and the "pay what you want" model is fantastic.
I couldn't be more in favour of Bandcamp - I hope they continue to grow and harbour their community.
i love bandcamp.. the sites format just makes it really easy to check on artists i already listen too and also find new artists. and it's really easy to buy/download something as well. I use it way more often then soundcloud and etc.
I love both bandcamp and soundcloud. My friends and I have found so many incredible independent bands/artists via both websites. I also use bandcamp to post my band's material, which is provided us with a much needed upgrade from the sites we had tried using prior to bandcamp.
I buy some local music off bandcamp every now and then. I must confess that I listen to all my music off Tidal. I actually got Tidal to watch Jack Whites final show and ended up really liking it. I pay $10 a month and love it.
Bandcamp is Gold. Frequently supporting Alex Calder's self titled material and his 'Mold Boy' project. Also Mac Demarco and Alex's trusty 'Makeout Videotape' installments. Lovely shhtuff!
Thanks again for saving Cal.
i really like bandcamp being able to find these unknown artist and then being able to support the artist right away has been amazing. There's a lot of underground music genre that I have recently found.
I love bandcamp. Really clean and easy layout, great sound quality, no annoying ads that interrupt the album, and one of the only places I can stream music for free without feeling like I'm doing the artist a disservice. Artists and labels that put their catalogs on bandcamp for streaming and purchase are the best.
good job on all the music discussion videos.
platform
the movie
the game
***** bandcamp simulator 2015
***** forever
***** The novel
***** Origins: Part I: The Beginning...
Arcade Edition Ver. 2015
Bandcamp is fantastic for every musician and music lover. They offer choices to get in touch with a lot of unknown musicians. It gives a great overlook about new music styles, labels, musicians and it offers the fan sometimes the only possibility to buy stuff of his lovely artists!
I think it also depends of the genre you are into, for example, soundcloud is great for underground EDM.
NoThanks Where does this association come from though?
OmFGCloWn23
Good luck finding Neurofunk or psytrance on bandcamp.
Or Darkstep
***** Doesn't matter dude, try soundcloud for comparison.
NoThanks Defiantly. Bandcamp has a lot of punk and indie rock stuff like that.
great platform, beautiful layout and simple to use. Bought many albums on there
I'm so glad you've brought this up. I am constantly buying albums of bandcamp. cuts away the middle man so much!
I love bandcamp! Just really started using it and I like that I can really support the artist how I want. And lossless has become my new love
Right! Just quality
The first thing I don when I hear about a new artist is type 'new artist bandcamp' into google. It feels more personal than buying mp3s from any of the other digital outlets. Gotta love the multiple file formats you can choose from as well (for no extra cost).
I find new artists on bandcamp all the time. And also have some friends that use it for their work. Its seriously is a fantasitc site. Some of my recent favorite bands have come from just randomly clicking on them.
Bandcamp is my personal favourite. Somewhat chuffed to see so many people like it like I do :)
Yeah I really enjoy bandcamp! It has a much different vibe compared to itunes or spotify and the music is usually very refreshing. I love that you can leave a shout-out to the artist or band when purchasing their content and I've actually received personal thanks from them. Very cool!
I love bandcamp. My own band put our stuff up on it. Great for checking out locals. The option to choose price is really neat.
I've always admired bandcamp. If I wasn't so lazy I'd have uploaded many things to the venue and I'm sure there are so many others who are not so musically inclined who have uploaded their own art just because they had the opportunity.
The thing about Bandcamp that makes it great (and I'm not saying this with a bias in mind because I love SoundCloud almost as much) is the level of detail they allow on their platform without it being overbearing. Honestly, just looking at the front page makes Bandcamp seem so simple and as if there's not much there and then you start delving deeper. You see that the Bandcamp platform is ridiculously organised. You can search for a tag or you can search within an artist for that tag or you can search for artist that falls under a specific tag. You can find artists by tagged locations, genre of music, how the music was produced (a lot of people are willing to tag how they made their music), etc. Like you said, there are genres upon genres that people thought were dead but are alive and kind of thriving on a platform like Bandcamp. (Seriously, when's the last time you heard someone really go big for Surf Pop? But there's a pretty thriving tag for it on Bandcamp.)
To me, Bandcamp is doing everything SoundCloud should be doing but in a lot more user-friendly and cleaner manner.
i loveeee bandcamp. by far my favorite music streaming service. it has rly helped me get into music
I've never tried band camp but I think I will now. Neat video!
My favorite thing about Bandcamp is the "pay what you want" option for digital releases mixed with the option for physical products too. I've bought a few albums digitally for a dollar or two then turned around and bought the CD or vinyl for what they want me to pay.
I'm a fan of Bandcamp... I've sold 2 instrumental projects from there. It just makes the customer feel comfortable.. It's very nicely laid out.
twinnsoniq what's your name on bandcamp, would like to check your stuff out :)
Soniqboybeats
the coolest thing with bandcamp is you can talk to the artist
I even ask if they can sign the physical copy of the album I bought
up to now 4 signed one of them even sent me a free cd signed!
pretty cool!
A lot of the more obscure metal artists peddle their wares on bandcamp and it makes it really easy to get ahold of their music. I use it quite often. Word.
I agree Anthony. I like this platform a lot too. There isn't really any red tape to it, you can stream right off the website to "try before you buy" and for bands that don't want the full album to be streamed they have the option to do that.
It is also great that the pay options are so customizable. The artists could make it free, set a solid price or set a minimum price that fans are allowed to exceed to make donations.
And in smaller niche communities I think it's a great platform to discover music. Personally I have found it to of great benefit to the Brony music community which is a niche music community I take some stock in.
Bandcamp is just awesome. I visit the website and their app almost everyday. It's great to hear independent bands/artists across the world sharing their passionate for music. The vibe of the website attracts both musicians and listeners. The prices aren't too shabby either.
I also get the warm fuzzies from buying music off bandcamp. I sometimes go on tag and label expeditions, spending hours travelling across the site in search of some rare gem that fits what I'm really in the mood for. I use SoundCloud as my background music most of the time, as I follow tons of instrumental hip-hop artists, and have built up a decently sized collection of liked tracks that I can turn on shuffle from time to time if I'm not feeling my stream. I wish I could pay them so I didn't have to hear ads. Sometimes I'll hear something so dope on SoundCloud that I'll find the bandcamp of the artist and buy an album. Extra warm fuzzies from that.
Love bandcamp! Just uploaded my first album on there earlier this week, available for free download
I love band camp. Thanks for this video telling people about it.
i absolutely love bandcamp. it's my favourite place to buy music online. i feel like it's user-friendly as well as being good for the people putting their music on there.
bandcamp is definitely underrated, but the download option is the only thing that makes it different from soundcloud
I use bandcamp and soundcloud constantly to discover new music. both streaming services are more indy. love both streaming services.
I love Bandcamp. You can find some smaller labels who are willing to sell their artists through there and you can find "medium sized" artists as well (Sufjan Stevens is one).
There are a lot of things that make this really interesting, it's a worldwide platform meaning you can have artists from anywhere in the world. The variety of music formats, from mp3 to flac. An artist can sell physical content like boxsets, cds and digital all in one page.
It's tough place to discover new music, although they have a weekly podcast in the front page showcasing some of their content, it still makes it a hard place to find similar music, unlike the most common streaming services.
I use soundcloud, youtube and the digital magazines to find new music and then search for the artist that I want to buy in bandcamp. Sometimes it's a taxing procedure and I don't get everything I want there, but since I don't buy any physical format it's what I have to do to buy my music.
bandcamp is really great, it just gives everyone with decent internet access and a computer so much access to an international audience - all while giving the individual or the artist a huge percentage of control over their work and how they market it.
bandcamp is best for album/EP pages, that clean layout with nice big artwork.
I think you should do a series of videos where you talk about albums you discover on bandcamp. That would be cool.
I've discovered more artist through bandcamp than any other platform. I love that it's just us and the artist.
I love Soundcloud best, and think you're right- it would rule if you could buy directly from artists on there instead of getting linked away.
Bandcamp is cool, I buy a lot of CDs and digital files from bands there, maybe one album a month. However, I never go there to browse. I always end up there by clicking a direct link (often from Soundcloud) having already decided to buy said album.
All the other streaming sites etc. I have tried and denied.
You're the best Anthony, rock on!
Yeah, it's great I hear it gives the artists the largest cut out of any platform and it let's the consumer decide on what format they want the music in, even flac, so it's best for the artists and the consumers.
Bandcamp is amazing, great pricing, awesome layout. It's also fun building your music collection and following other fans that in turn introduce you to lots of great hidden gems. It's just a great community. Plus there's so much good underground metal on there, wether it's doom, sludge, grind, or black metal it doesn't matter, you're bound to find something great.
i love this app, it always feels like im giving back to artists
So great for new extreme metal
Even established artists like Sunn O))) and Converge have fantastic presences there.
More labels should follow the example of Southern Lord and Profound Lore and get up there. It'd be great for labels to distribute back catalogue as well as breaking new artists.
I think I bought more Bandcamp than any other format or platform digital or physical last year.
Bandcamp is my favorite way to purchase music. You can stream it for free, download it in any format you want including flac and wav, and you can name your own price on many albums. I have no problem shelling out 15 dollars for an album on bandcamp when I know the band/artist will actually see some of that money.
I downloaded a KOAN sound ep (for free!!!) and i went back and purchased it later simply due to enjoyment a gained from listening. The name your price model is probably the best thing to happen to music distribution just makes it easier as a fan to consider the value of music both before and after listening to it as your own.
MINNNNGGGUUSSSSSSSS!!!!!
Keeping it fresh Jazzthony Bandtano
And just curious what are Cal's thoughts on Black Saint and the Sinner Lady???
I'm also an artist on Bandcamp (not just BC, but that's besides the point), and I think it's just the best. Not just in getting my own music up there, but also buying from others. Want to download the FLAC files to add to your archive? Go for it. Want to stream something from your library on the train. Go for it. In my opinion, Bandcamp is one of the (if not THEE) best and fairest for both artists and fans, and it just gets better all the time.
I also like Bandcamp. Bought many albums thru the service thru out the past couple years!
As an artist, I like bandcamp, I don't like soundcloud though.
I love Bandcamp because it directly supports the artist and you can donate extra money to the artist. Plus the site allows the artists to sell Vinyls/CDs of much more indie albums, a amazing feature for a record collector like myself.
whenever I hear you say "velvet underground" it does something to me. I swoon with bliss
I love using it, i prefer to use it over soundcloud but i do use both. Its great and has a nice layout as well
I use Soundcloud for on the go music (like when I workout) and Bandcamp as a real artist discovery tool where I can delve into the discography.
I use Bandcamp to release my music. And honestly, it's the only platform I feel right releasing my music. I've managed to build a small tiny following using bandcamp exclusively. So, I'm in agreement with Anthony here.
I really wish there were more at least moderately big artists on there, though I was happily suprised by the ones that I recognised on there (Mindless Self Indulgence, Atari Teenage Riot, Rabbit Junk and Anti-Flag)
Love bandcamp so much. It's a wonderful thing and I hate it when people say that Bandcamp is only for hipsters because it lets underground artists get exposure.
I love bandcamp! I feel like it's a more personal store with the artist than buying it from iTunes where it has to go through Apple first. I bought a lot of C418's music (Minecraft) through bandcamp and some other obscure soundtracks
I love Bandcamp because I can listen to everything in full length before deciding to buy. The service just treats you with respect.
And the usual convention of name-your-own-price has pulled a lot of money out of my pocket I didn't actually intend on spending on numerous occasions. Not everything I've purchased from Bandcamp was worth my usual $10, but some of it sure was worth that $5.
Also, I found Perturbator through Bandcamp. So that's icing on the cake. Positively jonseing for the follow up to Dangerous Days.
Can we just take a second to appreciate how great it is that Bandcamp offers download in multiple formats? There are high quality formats like FLAC, as well as much less heavy formats like AAC. It doesn't have you pay separately for different formats at different prices (I'm fucking looking at you, Beatport), rather it gives you a useful set of choices and you can decide on what you prefer.