How This Startup is DISRUPTING Samsonite, Safari & VIP | Mokobara Business Case Study
Vložit
- čas přidán 2. 07. 2024
- In this episode, we discuss Mokobara's product, marketing & growth strategy that's helping it conquer behemoths like Samsonite & VIP in the Indian baggage market.
Join our WhatsApp community group for the latest updates from Perspectify - chat.whatsapp.com/Gw2COeWk1ax...
Follow Dhruv on LinkedIn-
/ shahdhruv04
Follow Rakshit on LinkedIn: / rakshit-lodha-360241187
Sources:
1. www.google.com/url?q=...
2. thearcweb.com/article/mokobar...
3. blume.vc/
4. economictimes.indiatimes.com/...
5. statista.com
6. www.pitchonnet.com/marketing-...
Chapters:
00:00 - The Mokobara Story
01:05 - Luggage Market Statistics
02:55 - The Indian Mexico
03:45 - Mokobara USPs
04:10 - Mokobara Strategy
05:20 - Mokobara's Product Breakdown
08:33 - What is Brand Fatigue
10:00 - Building High Brand Recall
14:15 - Moko's Ads Strategy Breakdown
15:15 - Understanding Amazon Ads
17:20 - Apple Pursuing Ads
18:55 - Blinkit X Mokobara Explained
23:00 - Indigo X Mokobara Explained
24:45 - Delta 4 Effect
27:20 - Lessons from Mokobara
_____________________________________
If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
Rate, review, and subscribe to this podcast to never miss an episode.
Join our WhatsApp community group for the latest updates from Perspectify - chat.whatsapp.com/Gw2COeWk1ax0Q4iEc0ladh
it says group doesn't exist, could you share this again
@@vanshchawla9489 Hey, thank you for informing us. Kindly refresh and check now!
Outstanding. Really enjoyed watching it.
Glad you liked it!
This is a really very knowledgeable session. FANTASTIC✨️
Thank you!
Hello team. Very interesting interaction. Do upload more contents.
Thank you!
Great video. Had me hooked from start to end!
Glad you liked it!
Great video guys
Thank you!
Great video 👍🏽
Thank you!
Another amazing video Dhruv and Rakshit ❤👏🏼
Thank you!
Great value to time spent ratio, keep up the efforts!
Thank you Vansh :)
Subscribed before 1k subscribers
Hahah, thank you for subscribing!
+1
Me too product. Indian startup’s are good at copying ideas. Great going
Do you think there can be new things? As product? Now only tech can be new or updated .. rest human has made everything..only developing countries r copying or they r copying in cheap price .
Bosch - boat
Dior - bellavita
Rangrover - Chinese copies cheaper
Bruh your script, editing and thumbnail is good but it can be better!
I have solution coz i build an AI for content creators.
BTW nice Video ❤
Thank you 🙏
Bruh do u need these services?
@@Sk64567 no
you forgot aptronix and mokabora collaboration.
i dont know if u are able to dig it on internet or not i saw mokobora bag seeling on a aptronix store and i belive they are selling this bag in every aptronix store which increases the consumer perceived value towards this brand.
i dont know if u are able to dig it on internet or not i saw mokobora bag seeling on a aptronix store and i belive they are selling this bag in every aptronix store which increases the consumer perceived value towards this brand.