How STEEPLE Analysis Informs Design Strategy

Design strategists are often asked to analyze the market to figure out what the future will look like.
One way to do this is with STEEPLE, a framework for identifying external drivers of change so we can understand what's influencing consumers and what their behavior will look like in the future.
STEEPLE is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.
STEEPLE stands for social, technological, economic, environmental, political, legal, and ethical. The framework pushes us to consider how each factor will impact society - and how products and services will fit into future scenarios.
Without such a tool, you tend to think the future will be much like the present.
Using an analysis technique like STEEPLE ensures you're not insulated by your own micro-environment. It encourages you to examine macro changes that are happening outside industries and organizations, and it protects you from being blindsided.
Learn more about this design principle from Design Strategist, Anat Mooreville, PhD.
Read "How STEEPLE Analysis Informs Design Strategy": www.delve.com/...
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