How to Perform a SWOT Analysis
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- Äas pĆidĂĄn 18. 10. 2016
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SWOT stands for strengths, weaknesses, opportunities, and threats. Understanding how to perform a SWOT analysis is critical to your planning process. The purpose of creating one is to formulate a synthesized view of your current state.
We build on our strengths, shore up our weaknesses, invest in our opportunities, and monitor our threats. Strengths and weaknesses provide an internal view of your organization, while opportunities and threats offer an external view.
Utilizing input from your planning team and pulling in data sources will help you develop a SWOT analysis.
Internal data sources include:
â Executives and board members
â Employees
â Customers
â KPIs
External data sources include:
â Megatrends
â Industry
â Market
â Competitors
After collecting your data, synthesize it into 10 to 15 bullet points for each four quadrants of your SWOT. Aim to fit it onto one page. Itâs helpful to be able to see a clear and succinct picture of your current state.
Do not confuse weaknesses and opportunities. For example, say one of your bullet points is to improve communication. While it may sound like an opportunity, it should be classified as a weakness. Opportunities are drawn from external perspectives (things we can influence but not control). We control communication. The distinction is important because when you process your SWOT, each quadrant serves its purpose.
Opportunities are growth goals, threats are simply monitored, weaknesses are operational and people goals, and strengths are the source of competitive advantages.
Now that you know how to perform a SWOT analysis put it to use! Excellent planning starts with understanding where you are today.
More information is available at www.OnStrategyHQ.com
Download the guide here - onstrategyhq.com/swot-assessm... - Jak na to + styl
you're good because you talk clearly, direct to the point, clarify things and above all passionate. Therefore you are not boring.
One of the best SWOT presentation - clear and easy to understand.
As a student who is currently taking classes in business, this video was fantastic. Thanks for creating it, and delivering it in such a wonderful & engaging way. Really appreciate the clarity & ease of understanding of the information being delivered.
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This is by far the BEST video and discussion I have seen on SWOT analysis and how to implement the quadrants. OUTSTANDING work, Erica! Thank you very much.
Thank you so very much!
Simple. To the point. Clear. Full of information. Greatest. Thank you Erica đ
You are so welcome!
Great video - short and to the point. Much appreciated.
Really helpful thanks..also fits extremely well with the ISO 9001 concept of internal and external factors of an organization
As a student, I thank you for this video's resource; direct-to-the-point helps a lot. Thank you
I have been using your 1st video on this subject in my Principles of Management class over the past 5 years. Starting this year, I found this NEW UPDATED version...and I like it so much better !!! Good Job (as I would tell my students) !!!
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Well presented, thanks. Please let us know which video you had in mind in respect to 'putting the swot together' 5:40 and 'competetive advantage' 6:25.
Very professional explanation. Very useful for me as a consultant and University professor. Regards from LeĂłn Guanajuato MĂ©xico
I've tried many times before to understand many other things in the SWOT, but you make it clear, thanksđ
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Very clearly explained and helpful, many thanks.
This is an extremely helpful video to add another layer of context on SWOT. Thank you!
Glad it was helpful!
Best SWOT Analysis intro. Thanks Erica.
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Great video! Thanks for sharing. This was very helpful
Great video. I along with my teammates we dont really saw SWOT as how SWOT really is and ended up misunderstanding a lot. Thank you for this video
You are so welcome!
Thank you for the information provided very helpful advice.
Great video,
I am performing my first SWOT Analysis and this video is very helpful. Thank you!
This is a perfect video for swot analysis czcams.com/video/T1pA2TFEIkU/video.html
Love your vids! Thanks so very much. Struggling to find the others you have mentioned here
Thank your for this great video!
I prefer the volume on previous versions. Regarding SWOT. The list you have at bottom is good. Perhaps, you could do a similar one on Porter's 5 Forces as it encompasses more. thanks for sharing.
This video was so great! So well explained and to the point! Thank yooou!
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You hit the nail on the head.....Thanks a lot for this vital analysis.
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im getting a domanting vibe from her and I fw it. Thanks for the help as well great video
great explanation, great video
very well presented and informative.
great video thank you very much!!!!
I found this helpful, thanks!
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I should have seen that before, thanks alot.
This was extremely helpful as I did seem to have items such as communication listed in Opportunities. Thanks much!
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Really well explained in quick way. Helped me add some perspective to the whole SWOT analysis. Would love to see a real example of a business before and after SWOT analysis. Like, what the initial SWOT was before, and then after conducting a consultation and coming up with the reputable research - what was found post SWOT analysis. We are doing a project in college on this for marketing + management class. Would be great to see a good example of this.
Great suggestion! We love feedback just like this.
Great and professional video
Awesome video, Erica. Great job! I'll memorize your perspective at 4:36 that "there are always more Ws (weaknesses) than there are Ts (threats)." My family's business shares the exact same weakness as WikiLeaks, a publication made up of almost impossible to source sources (secret informants).
There may always be more weaknesses than threats, however threats can more quickly and strongly derail a business than weaknesses. Unless a weakness is a huge weakness in a very core area of a business, I typically recommend business owners focus on leveraging their strengths vs. trying to fix or improve weaknesses. Do more of what you're good at and stop trying to fix something at which you are fundamentally not good.
I loved your way of explaining :))
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In OSH implementation of SWOT
(ISO 45001)
Strenght and weakness are internal
Opportunities and Threats are external.
wow thank you very much for this wonderful information
great video!!!
I enjoyed watching.
This was very helpful! Thank You!
You're welcome!
Hey, thanks a lot. Great analysis and explanation of SWOT.
Glad you liked it!
Very well explained.We liked a lot. Do you have any more videos?
Best explanation Iâve seen, the presenter is an excellent speaker, refreshingly concise, and so knowledgeable. Thank you for posting!
Wow, thank you!
Very well and clearly explained, thank you.
We're glad you found value from our video!
I can't find any info on your channel about identifying competitive advantages?
Awesome video. taking a class in this. Enjoyed the video, Ericka.
Can someone explain if a SWOT-analysis is linked to the 4 P's? I guess when thinking about opportunities and threats the 4 P's can be relevent.....
This is excellent.
This was super helpful! Thank you!
Glad it was helpful!
such an amazing content
1- Strengths: They may include some of the following elements: - Availability of sufficient capital for investment. - Availability of sources of supply of raw materials and their accessibility in a timely manner. - Availability of the necessary experience for the project owner, which facilitates the process of management and follow-up work and amendment to the workers. - Understanding and awareness of the owner of the project management arts helps to manage the legitimate success and thus classified this point within the strengths. - The location of the project and the ease of transportation leading to the mechanism, which facilitates access to raw materials and supply of products. - Proper planning and organization and the ability to expand the future.
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Perfect !!!
Good video. Thank you
Very professional explanation.
Thanks a lot
Thank you so much. This helped me a lotâ€ïž
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I like you stating the purpose of swot analysis.
Thank you!
Awesome presentation and delivery (rich and insightful info)
Thank you for this great videoâ„ïž
Plz keep up the good work.
Great presentation!
Great video
Very professional explanation.
Thanks allot
Wonderfull presentation
It really makes it easy to understand and implement
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loved it
Thank you very much!
Thanks for watching!
Thank you Erica.
Samples on certain issues should be state for better understanding but overall it really helps
Wow, she is better than most professors. Exactly, the output of the SWOT will never be used lol
Very Useful
Question: At the 5:34 mark of the presentation you said
... "then you have ________, a statement that sounds like a weakness." Can you tell me what the missing word is here?
Great video. Thank you for taking the time to put something together that is so well summarized. One suggestion I have, you may want to invest in some better sound equipment. The video is just a little hard to hear at times.
I read the English subtitles ..excellent
@@malgray7396 That is under "Opportunities(Invest)" :)
I can hear pretty well no issues on this end
Thanks you've added much information and clarity on the subject
thanks for informatic video
i need to learn this for school so thanks for the video.
i failed my exams and i'm gonna become a drug lord and kill all the idiots who made these useless analysis with their shit names. especially you boston something.
Just love you đ
Great video, I think you should also make another one about how we can use SWOT Analysis on Business Ideas. Maybe it's a bit different, but I think SWOT can be used for that purposes too.
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Excellent!
Very informative!
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Thank you.
Great arms!
great content
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00:12 SWOT analysis helps create a synthesized view of your organization's current state.
01:14 SWOT analysis involves assessing internal and external perspectives
01:59 Bring in data sources to enhance your SWOT analysis
02:50 External data sources are important for a SWOT analysis
03:47 Perform SWOT analysis by gathering current market information and understanding top competitors
04:34 Differentiate between Weaknesses and Opportunities to ensure accurate analysis
05:23 Renaming the quadrant to 'Areas of Improvement'
06:13 Performing a SWOT analysis helps identify strengths, weaknesses, opportunities, and threats.
Hi, you mention buying reports in the video, can you give source / link selling those reports please?
Great video!
Thanks for watching!
it is great one tome. thank you.
Thanks for watching!
im referencing this for a speculative business plan so some of it doesn't map on perfectly, but still helpful
Would you please explain what is the need assessment in SWOT analysis?
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Best ever seen it helps others to improve their s w o t
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Nice one
Have a great day Ms
Another great video..! Al topics are well explained, brief, to the point. Really spectacular source of information..! I use them quite frequently. (Area of improvement: the sound quality. Low volumen and high echo, make it difficult to understand. Your video produced 8 years ago about the same topic, has much better sound). Thanks a lot, Erica..!
How can you apply the swot analysis as a tool in evaluating a business opportunity?
Good video
thanks for this great video...I learn so much....I also build my content on my channel to empower people in Indonesia...your video give me inspiration...many many thanks
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Thank you very much about this video. You did mention about the video how to process out action plan from the SWOT Analysis as well as identify company competitive advantages. I couldn't find it though. Could you show me the link?
I could not find it either.
Hello .. In the beginning i want say thank you and nice too meet you .. Me too .. Your opinion and my opinion are the same things to knew market needed is important instead but do you know maslow pyramid of theory these things famous is call hierarchy of needs is important too i think .. By the way thanks for your presentations ..
Nice video đ
Thanks ma,m
First time in Life got good informative lecture
Glad to hear that
Okay I'm a bit confused. In another video on strategic planning you gave "4 Phases of Planning," 1. Assess (SWOT) , 2. Design. 3. Build, and 4. Manage. Now in this video, you said in the O quadrant, you are looking for competitive advantages, even though SWOT is supposed to be evaluating where you're at in your company. In this video it sounds forward thinking, and it skips right to #2 in the 4 phases of planning, in particular the "design" phase. In the SWOT wouldn't you be looking back on missed opportunities , or ops the company did take advantage of? I guess all I'm saying is that you seem to be incorporating the other planning phases into the assessment phase. So why are you looking at "future" opportunities in the SWOT? Thanks! I'm learning a lot from you.
Beautiful
thank you
nice video mam../