How This Startup DISRUPTED Havells, Crompton & Bajaj Fans | Atomberg Business Case Study

In this episode, we discuss Atomberg's product, marketing & growth strategy that's helping it conquer behemoths like Havells, Crompton & Bajaj.
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Chapters:
00:00 - The Atomberg Story
01:15 - Introduction to the Indian Fan Market
04:45 - BLDC Fans Explained
09:45 - Atomberg's Growth Strategy
11:14 - Initial Phase of Growth
13:13 - Market Research & Cohorts
14:33 - Amazon & Flipkart Ads
17:28 - Genius Retailer Marketing
19:45 - Offline Expansion
22:11 - After Sales Service
25:33 - Arindam's Founder Led Marketing
27:03 - Influencer Marketing
27:28 - Future Growth
29:13 - Join our community
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With ‪@Perspectify-Podcast‬ , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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[@lakshaypapneja]

Insane Insights, Keep Going:)

[@vu2gte]

I have bought 6 atomberg fans over the past few years, while I am overall happy with them, I noticed that they fail after about 5 years. In a normal fan generally only the capacitor fails which is easy to replace.

[@crazydrifter13]

They should have started manufacturing in India long ago. Dalla banna glorified nahin hona chahiye itne saal baad bhi

[@roshnisomani6118]

Great Insights!
Curious to know what makes it difficult for established players like Havells, Bajaj, Krompton etc. to launch smart fans?

[@Perspectify-Podcast]

Great question, some of these traditional players have actually launched BLDC fans, but I don't think it's just the technology that matters, this consumer segment is looking for innovative features, great designs and predictable after sales service!