🎉Qlik Connect Highlights Part 2 - Rise of the Soft Fake meets Launch of New Qlik AI Council! ✅

🎉 It's Qlik Connect Highlights Part 2! From Florida and Globally via free #livestream and on demand! See 🔗 bit.ly/QlikConnectStream
🔔Rise of the Soft Fake? The shift from deep fakes to 'soft fakes' highlights how emotional connections can drive voter behaviour - and this 2024 'The Year of AI Elections' with some 1 Billion People set to vote....
🔹So at #qlikconnect it was excellent to see US Science Envoy Dr. Rumman Chowdhury and the new Qlik AI Council dive into the area of Deepfakes, Distrust and Disinformation including how AI impacts Elections 🔹
🔸So what does a soft fake do? This is the use of deepfake videos and images to soften a candidates image and make them seem more relatable, accessible, funny, likeable and appealing in non native languages 🔸
🔹Really interestingly, the AI Council at Qlik Connect highlighted that even when voters realize that a video/image is fake but it makes you laugh - voters will still like the candidate more. Soft Fakes are being used to emotionally influence voters' choices
🗞️To stay informed on issues such as this and contribute perspectives too hashtag#aiethics you can learn more about Qlik AI Council & AI Trust Score below:
Qlik AI Council
See lnkd.in/eBs76CYQ ⬅️
🗞️And there's more! The launch of the new Qlik Talend Trust Score for Artificial Intelligence is the ONLY patented trust score for data that is essential for AI implementation ✅ All the latest on this at the link below! ⬇️
See 🔗bit.ly/TrustScoreAI 🗞️
Thanks for watching, all feedback is welcome
#qlik #generativeai #qlikconnect #deepfake #softfake ‪@QlikOfficial‬