More Than Half of 18-24-Year-Olds Are Listening to Vinyl, CD and Cassette!
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- čas přidán 13. 09. 2024
- CD and Vinyl Sales are up and the demographic buying them are younger.
Please answer the question at the end of the video!
Music Biz Chat with Phil Aston - Now Spinning Magazine
A recent survey by the UK's largest vinyl packaging company, Key Production, revealed that Gen Z is leading the resurgence in physical music formats.
According to the survey, 59% of 18-24-year-olds reported listening to vinyl, CDs, and cassettes-significantly more than other age groups.
For comparison, only 40-45% of respondents in the 25-65 age range reported listening to physical music.
When it comes to purchasing CDs, the 18-24 age group, alongside the 45-54 age group, led the pack, with 34% of those surveyed confirming their preference for CDs.
Additionally, 71% of 18-24-year-olds said they would be willing to pay a small premium for vinyl LPs if they were produced with a reduced environmental impact, showcasing a strong commitment to sustainability.
Karen Emanuel, CEO of Key Production, expressed optimism about this trend:
“It’s hugely promising to see younger generations listening to physical music. We know vinyl and CDs are popular again, but it’s encouraging that it’s not just the generations who grew up with them! From the warmer audio quality to the beautiful artwork and holding a physical record in your hands, buying physical music formats just can’t be matched. It makes me happy that younger people recognize this too and are embracing the analogue music experience."
The willingness to pay extra for sustainable vinyl was notable among older age groups as well, though to a lesser extent: 54% of 25-34-year-olds, 45% of 35-54-year-olds, and 41% of 55-65-year-olds shared similar sentiments.
The survey results come just ahead of this weekend's Record Store Day on April 20th, with Kate Bush recently announced as this year's Record Store Day ambassador. The British Phonographic Industry also reported that 39% of vinyl records sold in 2023 were independently released.
In 2023, the vinyl market continued its growth for the 16th consecutive year, with artists like Taylor Swift, Lana Del Rey, and Arctic Monkeys among the best-sellers.
This resurgence among Gen Z suggests a promising future for physical music and vinyl culture, highlighting their commitment to analogue formats and sustainable production practices.
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As a 22 year old, I can confirm this is true. I've got a lot of friends my age who buy records and CDs.
One of the greatest joys is showing my friends classic albums and songs that they might not have heard before and watching their minds get blown. I just recently turned one of my friends into a die hard Judas Priest fan by playing the LP of Stained Class.
I'm 59 and I'm buying new and old stuff on CD and old, second hand albums on vinyl, mainly albums I used to own before going over to CD's in 1986. But while my best friend who is also 59 and very interested in music doesn't buy any CD's or vinyl I know teenagers who are obsessed with vinyl. For some people, old and young, it's very important to have a hobby and as you, Phil, use to say "Music is the healer and the doctor". For others it's not important to own music anymore and to a degree I understand them even if I will propably buy physical media until my heart, brain or ears stop working...
Something to hold
Gen Z here (t. 23 year old), hi!
To me Phil, it all comes down to ownership. I listen to a lot of Asian media nowadays, which due to geo-restrictions and music licences from Japan and such, being able to stream music from there is really difficult sometimes. Some artists are very much against the convenience of streaming services for whatever reason, and only provide the listener to go out and buy a CD/Vinyl copy.
Going back to the topic, like you've mentioned before, being able to physically hold and view the album whilst listening to it, reading the liner notes and the booklet, viewing the artwork within sometimes with some really cool pictures of the artist, and viewing the musicians listed on the album and going "oh! I wasn't expecting so and so to have written this song" for example! I only really started collecting CDs in 2020, I've amassed a little bit of a collection (around 150 or so) of different genres and artists that I like listening to. Looking forward to expanding my collection in the coming years to follow, I won't be stopping any time soon!
Many thanks for reading all of this! Have a nice day :)
Thank you 🙏 that was very useful - Phil
I would imagine some artists are against streaming because of licensing issues & buying a physical copy supports the artist more
@@kathk94 That makes a lot more sense actually!
I'm 30 & love having cds I'm passionate about. The artwork, listening to the disc, owning a copy, it's all very sentimental. Yes streaming is here for now, but who knows in the future. It's not just that, but the removal of songs/albums is already happening on streaming services. I have a movie soundtrack that's not on apple music & is grayed out on spotify. Thank you Phil, this news is fantastic! Thrilled younger people are embracing physical media formats.
Thank you 🙏
I recently saw a women wearing a shirt that had the following quote written on it: "Whatever the problem might be, it can be made better by music". I immediately thought of this channel.
Music is the healer and doctor ! Phil :)
My 3 sons are between 17 and 26 and all buy vinyl records as well as streaming
It's great younger people are buying physical music!
I still buy CDs and occasionally a vinyl album! If it's not available on cd or a favourite band! Vinyl being made from oil products my be difficult to be environmentally friendly!
As a 64 year old I keep listening and keep rocking! Not quite in a chair yet!! 😊
Me neither!
23 here and am starting to amass quite a vinyl and cd collection. I generally prefer Vinyl for Studio albums (or albums that were originally made with side flips in mind) and Cd's for live archival releases.
Also, does anyone here like the Grateful Dead. They're one of my favorite bands and from what I understand quite popular in America but they seem to be practically unknown in England even amongst the senior rock fans. Check out their album Live/Dead (1969) if you get a chance.
Streaming is a tool to help the decision on purchases, I love having the physical product, being 69 I have a large collection of LP's and CD's and continue to purchase both depending on preference of particular releases, there is an agenda I feel to push Vinyl which actually annoys me a little, a good CD player will give great listening pleasure and the fact that sales are increasing is a positive thing, it looks like the future is secure for a long time to come, keep up the great work Phil!
Thank you - Phil
Hi Phil, I'm 25 myself. I've always been into physical media as I grew up with tapes and CDs. Personally I like having my own unique journey with a band where I might buy an album based on a recommendation or the artwork rather than how you can listen to a band's whole collection instantly via streaming now.
Something I've noticed recently however is that now I've learned to drive, I've been buying a lot more CDs. I wonder if part of the rise amongst younger people might be to do with younger drivers tending to have second hand cars maybe from around 2003-2012 which would have a CD/radio but no Aux/Bluetooth like more modern cars. So if they want to listen to their own music, physical media might be the best way without changing out the radio.
Very interesting points Phil. I eagerly await the response to your question.
I buy lossless and put it on my NAS so I own the music. Ripped all my CDs to FLAC, then threw them out. What I'm trying to say is that you can stream and still buy/own music and not be dependant on streaming services.
A nice afterthought is that I don't contribute to the manufacturing and transport of all that plastic, sleeves etc.
Something with the album to own and look at for yourself and others and you have the system and gear to listen at home and on the go its great the young are buying. And also some bragging rights of what they have to friends family and the public.
Initially, it’s the media trying to push for vinyl because can earn much more. Soon, CD will beat vinyl format, because the pros are too many compared to vinyl. Ease of playing, storage, sound quality, small space, non-wearing format.
I would actually go to Tower Records & they had CDs set up so you could listen to a few tracks for the new releases. So I'd put on the headphones for the new releases & listen to the first few tracks. If those tracks sold me then I bought the CD.
My youngest son 19 buys vinyl and plays them on my system. To be honest that was what I did as well although I took it further and moved the family record player into my bedroom because my parents never used it.
That was me as well!
Owning music is like having a girlfriend/wife - you can look at that sort of stuff all day online but it ain't half as satisfying!!
Are they actually listening to it? Seems many of them are just streaming, and cd's vinyl are just merchandise / collector's items to them.
No doubt some music fans might be doing that but many are not so I see this a great news for fans of physical music and from the comments I am getting from younger music fans it is a growing trend! Phil :)
The new album sales by Taylor Swift confirm this also doesn't it Phil?
It certainly does !