Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

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  • čas přidán 20. 04. 2013
  • Hey. Welcome. This is the "Uploader" speaking. I work with Marketing myself, via Video production. Check out my latest showreel: • Showreel 2024 - by Mo...
    "It honours those people who has changed the world. Some of them are living. Some of them are not. But the ones who aren't ... as you'll see ... that if they ever used a computer, it would have been a Mac."
    When Steve Jobs came back to Apple 1996, the company was in a horrible state. It had to be rebuild, rebranded and reinstated in peoples minds - what Apple was about and what they stood for.
    And so in 1997 they started the "Think different" campaign and that made an allmost miraculous turnover.
    Since then Apple has skyrocketed!
    Enjoy graphics, videos and marketing products - all produced on a Mac - here:
    brokop.com

Komentáře • 2,9K

  • @usukhgantumur1017
    @usukhgantumur1017 Před 4 lety +2863

    Don’t sell logic
    Sell emotions

    • @karthikpandian2264
      @karthikpandian2264 Před 3 lety +57

      You should be a salesman!

    • @davidkonevky7372
      @davidkonevky7372 Před 3 lety +80

      Fr, people like to focus on screen size or camera zoom, etc. While the most important part is the user experience.

    • @pixelty
      @pixelty Před 3 lety +35

      The Democratic Party

    • @Kidz24
      @Kidz24 Před 3 lety +7

      In this instance I feel his idea in wearing shorts in the video 😀

    • @czarinc.6971
      @czarinc.6971 Před 3 lety +17

      Basically the way they sell is appealing to people’s ego by giving them a good looking shiny product

  • @FloydDiamond
    @FloydDiamond Před 3 lety +1140

    I like the way Steve talks like a human being, not like a machine like todays presenter do. Even Tim.

    • @alech4512
      @alech4512 Před 3 lety +37

      Don’t you dare insult my man Craig Federighi like that!

    • @FloydDiamond
      @FloydDiamond Před 3 lety +14

      Alec H Craig is a hero, of course!!!!!!

    • @prithivrs
      @prithivrs Před 3 lety +6

      Tim talks good too. This is exactly how marketing works over the time. Without your knowledge, because of your too much love towards someone, you just want to compare him people who are closely related. Steve jobs is my man but he believed in 'be here now'. So that you can make some people mad on him like this.

    • @learncoding6415
      @learncoding6415 Před 3 lety +2

      @@alech4512 craig's a real one respect for the homie

    • @trixstermillion2190
      @trixstermillion2190 Před 3 lety +1

      Steve Jobs was American - the only presenters in the U.S. exist during award shows and such.

  • @lorraineming4590
    @lorraineming4590 Před 3 lety +2952

    Four year degree in marketing condensed in 7 minutes.

    • @vonb2792
      @vonb2792 Před 3 lety +57

      with good historical sources...

    • @user-iu5pe7xz2j
      @user-iu5pe7xz2j Před 3 lety +12

      exactly

    • @testing119
      @testing119 Před 3 lety +59

      Wow is the school system that bad?

    • @habibhassan7770
      @habibhassan7770 Před 3 lety +15

      @@testing119 seems like it

    • @habibhassan7770
      @habibhassan7770 Před 3 lety +90

      @@testing119 Steve son was in business school or something. There was this very huge meeting of Apple, Steve took his son there saying that you'd learn more in 2 days than in your entire 4 years of college.
      Source: Steve Jobs by Walter Isaacson

  • @seleew2208
    @seleew2208 Před 3 lety +750

    The fact that there are still so many people who are watching this everyday even after years just shows the impact he has made in this world

    • @adambaker4581
      @adambaker4581 Před 3 lety +5

      Yeah theres a lot of sweatshops in china bc of him great job👏👏👏🎉

    • @pauljnellissery7096
      @pauljnellissery7096 Před 2 lety +5

      @@adambaker4581 thats chinas problem

    • @florentin4061
      @florentin4061 Před 2 lety +4

      He truly died as a hero. Even when his destiny wasn’t always at his side like other hero’s

    • @DawnofRealms
      @DawnofRealms Před 2 lety

      @@pauljnellissery7096 No, it's Chinas win over everyone else.

    • @sarfaraz185
      @sarfaraz185 Před 2 lety +3

      @@adambaker4581 yea bcuz of him Chinese people are getting employed and making a living so yes they should be thankful to Steve Jobs

  • @LocalMultiplex
    @LocalMultiplex Před 8 lety +3060

    I did chuckle slightly when they zoomed out and revealed the cargo shorts

    • @sxerosie
      @sxerosie Před 7 lety +11

      +Maikel UK believe they were birks

    • @xavieraaltena4316
      @xavieraaltena4316 Před 7 lety +4

      KingTekins lol

    • @h.a.7605
      @h.a.7605 Před 6 lety +1

      KingTekins Same xD

    • @0908183068
      @0908183068 Před 5 lety +33

      The main reason he wore like that is to illustrate the theme "Think Different"

    • @Trevco
      @Trevco Před 5 lety +9

      Pre turtleneck jeans era

  • @NumaInfrno
    @NumaInfrno Před 4 lety +606

    "That if they ever used a computer it would've been a Mac." LMFAO Steve Jobs was a genius

    • @qalmirooble3484
      @qalmirooble3484 Před 4 lety

      What he means that sentence (that if they ever used a computer it would' been a mac

    • @syahmirga
      @syahmirga Před 4 lety +7

      @@qalmirooble3484 if the inventor or influential people that died were still alive and have a computer, they would have used an Apple computer

    • @IsaganiPumar
      @IsaganiPumar Před 3 lety +6

      @Marius Neagoe no. it makes perfect sense. Because when you edit videos or program with a laptop. You will be using a Mac for high professional jobs. Using anything else would be a stupid waste of money.

    • @RizaBochiza
      @RizaBochiza Před 3 lety +3

      @@qalmirooble3484 It was a joke. Apple and Microsoft have always been in competition with each other. He was just saying that if these famous and intelligent people were alive today, they'd be using a Mac computer (Apple) over a Windows PC (Microsoft).

    • @jas_bataille
      @jas_bataille Před 3 lety +5

      Versatile iIIusiox Look... I own a Mac and I love it, but that’s utter poppycock Have you looked up the cost of a Mac Pro VS an equivalent PC tower? It’s absolutely insane. And it used to be that Apple had all the creative industry - well, not anymore. I was a working editor and I’m sound engineer now btw. Sure there is a certain prestige to using Apple products but it’s not worth the premium anymore, and hadn’t been the case since Jobs left this world. Besides your understanding of programming is quite shallow. Web-progamming can be done on a Thinkpad from 2010, while AI/deep-learning development requires a multi-thousand dollars tower at the minimum, with likely more than one GPU. And it’s not gonna be a Mac Pro. Even in industries using Mac OS X, Hackingtosh computers have been in favor. Now that might change with Apple making their own chips in-house, but iOS been their primary focus and I can’t blame them. But walk into any VFX or gaming or software development company and you’ll HP Z’s towers and servers running on Linux Red hat or equivalent. OS X is a joke in reliability now and the user control is supidly broken, and anyone who’ve ever had to hack their own Mac’s kernel to fix something that should be basic can attest this. My MacBook Pro 2012 is one of the greatest laptop ever made for sure, and I can admit that, but you clearly don’t work in tech.

  • @prajjwalsingh3963
    @prajjwalsingh3963 Před 4 lety +865

    It is not about how much money a person make, It is about what he makes.
    -Steve Jobs

    • @imba69420
      @imba69420 Před 4 lety +21

      Great shittalk to make his slaves more motivated.

    • @ebrelus7687
      @ebrelus7687 Před 4 lety +5

      It is about what you make people think you make! To charge for their dilusion additional dollars of the new phylosophical value add.

    • @katakouzina
      @katakouzina Před 3 lety +7

      tell that to chinese people who create apple products

    • @hagayudamar832
      @hagayudamar832 Před 3 lety +4

      @@katakouzina yes but the one in charge isn't steve jobs, now is it?

    • @twintowersen
      @twintowersen Před 3 lety +1

      @@imba69420 jealous much?

  • @user-bg8xe5zp2x
    @user-bg8xe5zp2x Před 3 lety +301

    That commercial is better than most of today’s commercials.
    Good job Steve!

  • @TheLazyGuyWay
    @TheLazyGuyWay Před 8 lety +4502

    Apple' soul passed away with Steve

    • @silentgamer8728
      @silentgamer8728 Před 7 lety +61

      Remember how he wanted to make iPhone smaller and better well in 2015 we were introduced to a 5'7 inch screen

    • @none-of-your-busi-ness
      @none-of-your-busi-ness Před 7 lety +128

      He removed every single philanthropist measures for apple, snubbed his fellow cancer patients by bribing doctors to put him in the front of the cue and set up some of the worst sweatshop factories in the world were there has been over 50 suicides to this day due to working conditions.
      he wasn't talking about people who ''think different'' in this video, he was talking about how marketing slogans are more important to a company than proving to their customers that their product is better. that's what he was about, not people, not making the best computer, but selling the most computers.
      And he has done some truly inexcusable things in the process, so why do you like him? because he oversaw the making of an overpriced phone you liked?

    • @RCarzo
      @RCarzo Před 7 lety +5

      IMHO, it has happened with Starbucks, too. I've seen from a few examples now and come to believe more strongly: Scale eats the soul. medium.com/@rcarzo/from-soul-to-scale-and-back-again-d73ed8e7eb19#.gzu7urz2j

    • @Zamibia
      @Zamibia Před 7 lety +84

      Not a big fan of apple, but the man is a marketing genious, lets not get hung up on details shall we.

    • @_sR0y-_
      @_sR0y-_ Před 6 lety +4

      Yas 💯% true. see these idiots still sale 750p screen mobile in 2017 and what about headphones people didn't recognize Apple sale same headphones since 4 years with new iPhones wtf apple

  • @anthonymarshall1539
    @anthonymarshall1539 Před 3 lety +338

    I miss this man so much. He was my hero growing up and the reason I'm a marketing strategist now. Just done my first 6 figure year after 10 years.

    • @David-ji2yj
      @David-ji2yj Před 3 lety +4

      Congrats 👏👏 keep it up

    • @David-ji2yj
      @David-ji2yj Před 3 lety +12

      @Brenda Pulido he's not perfect, no one is. He's not a good role model for a family. however he was a genius marketer in his time.

    • @anthonymarshall1539
      @anthonymarshall1539 Před 3 lety +5

      @Brenda Pulido which he apologized for in his older life and left her a multi-million dollar inheritance. Hardly abandoned her.

    • @villainova8941
      @villainova8941 Před 3 lety +6

      @@anthonymarshall1539 I'd rather grow up with the love of a father and not get an inheritance than to develop behavior and emotional issues for millions of dollars for growing up without a father and wondering why he abandoned me.
      That's just me tho, apparently apologizing and giving money after the damage is done is the right thing to do.

    • @anthonymarshall1539
      @anthonymarshall1539 Před 3 lety +16

      @@villainova8941 you should learn to forgive people for their mistakes, the world will be a better place. He's not the first man to sacrifice relationships for their work, my grandfather and father are still this way. A lot of my friends and myself were raised by a single mother, you have to stop feeling sorry for yourself and forgive and move on to create a better life.

  • @winterwolfryan
    @winterwolfryan Před 2 lety +73

    Greatest marketing genius who ever lived. This speech, with no teleprompters, is so eloquent and yet so down to earth. Then you look at modern day politicians, leaders of entire countries, who cannot get through a scripted paragraph without screwing up.

    • @andywest6062
      @andywest6062 Před 7 měsíci

      Steve Jobs, the biggest phony to ever exist, more like.
      He stole everything good with the iPhone.

    • @drufay6245
      @drufay6245 Před 7 měsíci

      Yeah Biden is a disaster

    • @allthatyousee18
      @allthatyousee18 Před 2 měsíci

      As a CEO, rather than a political leader, he had the freedom to practice what he preached.
      No matter where he went wrong in his life, he kept focusing on building great products.
      Politicians don't speak clearly because they're avoiding stating painful truths. The vast majority fail to tackle the fundamental issues. Very few have the courage to say "we're in a hole, and this is the way out". (If you listen to speeches by Lee Kuan Yew of Singapore, you'll hear the same clarity -- he talks like an adult addressing adults, rather than a schoolteacher addressing children.)

  • @ScarredRomeo
    @ScarredRomeo Před 4 lety +138

    "But values and core values, those things shouldn't change." A statement as true in life in general as it is in business.

    • @caprincek
      @caprincek Před 3 lety +4

      Actually there are no core values which won't chage by time. All our values are for the time being. Ad we learn more we change our values for the better ones.

    • @mohamedb737
      @mohamedb737 Před 2 lety +3

      I think core values for a human are the product of early years of endoctrination in family and school, you can't become yourself unless you burn that edifice.

    • @OlDanTucker
      @OlDanTucker Před 2 lety

      @@caprincek that’s moronic

    • @OlDanTucker
      @OlDanTucker Před 2 lety +1

      @@mohamedb737 values are what keep a society from collapsing on its self if core values erode its no different from the destruction of the foundation of a home the house will fall

    • @yum2380
      @yum2380 Před měsícem

      Live for others !!!

  • @inesllinasvahos4171
    @inesllinasvahos4171 Před 8 lety +42

    It's amazing how people with strong beliefs, revolutionary ideas and simple thoughts, change the world. Steve jobs is a genius, and motivates us to think different, as his advertising strategy says.

  • @TalentedTenth
    @TalentedTenth Před 8 lety +1519

    Tim Cook needs to watch this

  • @macberry4048
    @macberry4048 Před 3 lety +74

    It's rare for someone to have the level of passion Steve Jobs had for his work. He's legendary for his attention to detail and his loyalty to the consumer

  • @krishcshah
    @krishcshah Před 4 lety +1354

    Steve Jobs: Think different.
    Tim Cook: 1000$ stand.
    700$ Wheels.
    iPhone without charger.

  • @shashk
    @shashk Před 8 lety +825

    This is the most inspiring talk on marketing that I've ever encountered. I looked through hundreds of videos to help me put this across clearly to my company and this was the one that absolutely nailed it.
    Jobs was so far ahead of his time, the idea of emotional engagement in advertising didn't even come up as a buzzword until a decade later. RIP to this visionary.

    • @joetownsend343
      @joetownsend343 Před 8 lety +22

      +Shashi Kapoor
      In your searching, I hope you took in the stuff by Simon Sinek (start with WHY). Very much in the Steve Jobs style & thought process.

    • @Ak-hm8vs
      @Ak-hm8vs Před 6 lety

      Shashi Kapoor hey what is your company?

    • @hemdal4871
      @hemdal4871 Před 6 lety

      stfu moron

    • @HBPrince2012
      @HBPrince2012 Před 5 lety +4

      Don't forget to pay your employees a minimum wage.

    • @HiddenWen
      @HiddenWen Před 5 lety +2

      It's because Jobs is a genius marketer. In fact, I think that was his absolute best quality. He did it because in part, what he says about marketing and human nature is deeply true.

  • @lumzan1
    @lumzan1 Před 8 lety +742

    Steve jobs gave the best lecture on Marketing than any other lecturer/professors of marketing has ever done or could ever do.

    • @SonnyChenova
      @SonnyChenova Před 6 lety +61

      and he did it with a cargo shorts on and a pair of sandals.

    • @mattheww797
      @mattheww797 Před 5 lety +20

      He was a salesman. Could bullshit his way through almost anything. All the while getting other people to do the work.

    • @Trevco
      @Trevco Před 5 lety +22

      Those who do, do, and those who can't, teach.

    • @UshankaMaster
      @UshankaMaster Před 4 lety +2

      @@mattheww797 that's how it works, he even mentioned it but indirectly. nothing wrong with that. you never have the capability to do all this job by yourself but you still needto make money

    • @syrop26
      @syrop26 Před 4 lety +1

      How do the products relate to the values presented in the commercial, though?

  • @johnrigs6540
    @johnrigs6540 Před 3 lety +18

    Speaking as a professional salesman with over 30 years of experience....
    Steve Jobs is simply the best Salesman of all time.

    • @dhruvbhatia5737
      @dhruvbhatia5737 Před 2 lety +2

      What are some most valuable lessons that you learned??

  • @ozzyfromspace
    @ozzyfromspace Před 4 lety +38

    Something new I’m learning is that the greats that push the world forward don’t always do it because there’s a “problem”. Sometimes they just do it because seeing things improve is such a satisfying feeling. And it takes serious courage to do the things you know you need to do. I’m working on this. Massive respect to those that have driven the world in such an amazing direction when they could have just gone home for dinner and pretended everything was good enough as it was.
    Kudos to Einstein, Martin Luther King, Richard Feynman, Usain Bolt, Gwynne Shotwell, Elon Musk, Steve Jobs, Isaac Newton, Barack Obama, Marie Curie, Mahatma Gandhi, Mother Theresa, Hedi Lamar, JFK, Neil Armstrong, Celine Dion, Serena Williams, whoever came up with Star Trek, and on and on and on.
    Sometimes all you have to do is try. And I don’t mean to belittle it. Trying takes courage, but your odds of contributing your passion to the world go up immensely if you do.
    Don’t let life keep you down, friends.
    - Float.

    • @godsound1999
      @godsound1999 Před rokem +1

      This is my fav comment in this section.

  • @opedromagico
    @opedromagico Před 9 lety +737

    As a non-speaker I must thank you a lot for the subtitles! It makes our lifes much easier haha :) great video! Love Apple's Why

    • @theusorelha
      @theusorelha Před 6 lety +8

      Yeah, and I'm not a english fluent speaker, it helps me a lot too

    • @renebrokop
      @renebrokop  Před 6 lety +21

      No problem. Enjoy...

    • @Psychlist1972
      @Psychlist1972 Před 5 lety

      FWIW, several of them are wrong, but they are close

    • @iBot.
      @iBot. Před 3 lety

      WHAT???

    • @ErikAdalbertvanNagel
      @ErikAdalbertvanNagel Před 3 lety

      I'm not a speaker but the audio is still understandable in my opinion (I heard worse)

  • @atruebluestory
    @atruebluestory Před 6 lety +1153

    We believe that people with passion can change the world.
    - Steve Jobs

    • @happinessforthesoul3839
      @happinessforthesoul3839 Před 4 lety +1

      I too agree with you😊
      Pls watch: czcams.com/video/-dUX20cObE4/video.html

    • @ozgur8734
      @ozgur8734 Před 4 lety +5

      he didnt change any shit. he just pressed people to speed up. in what way he changed anything in this fucking world, go tell us

    • @happinessforthesoul3839
      @happinessforthesoul3839 Před 4 lety +2

      @@ozgur8734
      You see, what you believe
      It all depends on each ones perception.
      And by the way i commented on passion and the change.

    • @ozgur8734
      @ozgur8734 Před 4 lety +1

      @@happinessforthesoul3839 good quote mate. i believe in that too... i just didnt like the guy. excuse my tone please. no mean to disrespect u

    • @happinessforthesoul3839
      @happinessforthesoul3839 Před 4 lety

      @@ozgur8734 👍

  • @OneJoshFan
    @OneJoshFan Před 3 lety +52

    I think this is one of the greatest commercials ever and there’s another version of that that Steve himself narrated and it’s great. He didn’t want it released so it wasn’t but I like his version better. I like listening to him speak because he is direct to the point, and anybody can understand what he’s talking about. He makes people believe that if you want something badly enough and you are willing to work hard, you can achieve it. Because he did. His commencement address at Stanford university in 2005 I think it was, was one of the most inspiring speeches I’ve ever heard. I go back and watch it once in a while just to refresh. It’s hard to believe that next year will be 10 years since he’s been gone and I still miss him. I used to love his presentations when he had a new product to introduce. His excitement about it just lit up the room. My opinion Steve was one of the crazy ones and he did change the world in a really big way.

  • @robertprice9052
    @robertprice9052 Před 3 lety +11

    I remember seeing this ad for the first time and it blew me away. I wasn't an Apple guy before or then. The ad was powerful. Years later I ran a very low-performing school. With federal impact money, I bought IPods for all my K-2 students (1to1) and IPads (8 per class) for 3-5th grades. I bought them because my son got one for Christmas and I was surprised what it could do and how easy it was to use. It started a digital shift in my school. In five years we were doing things no one dreamed of. I am and always will be an Apple guy.

  • @darkspd31
    @darkspd31 Před 4 lety +768

    1997: Talk about value,
    2019: $999 monitor stand it is

    • @Wipeout6546
      @Wipeout6546 Před 4 lety +4

      @@itsarshadahmad marketing people shoulb be hanged end of topic

    • @Wipeout6546
      @Wipeout6546 Před 4 lety +23

      shitty talk about a fucking phone or mp3 player like it was something that will change world only dumb people fall into that kind of shittery

    • @Viechlover
      @Viechlover Před 4 lety +1

      @@Wipeout6546 successfull marketing/adds only gives the majority of ppl what they want to hear... And you have to see, there are always more ppl seeing the add than there are ppl doing the add. If the ppl stop wanting to hear it, marketing will change.

    • @moydimoy
      @moydimoy Před 4 lety +12

      @@Wipeout6546 it's not about what you use it for, it's about who are using apple, it's like, if Martin Luther King or Gandhi are alive today, they probably use Apple, so use it and belong to these group of successful people. Apple is for special people who will change the world sort of thing. And yes, it's shitty, but hey, we want to sell overpriced useless things!

    • @marco6482
      @marco6482 Před 4 lety +6

      @@Wipeout6546 actually it has changed the world

  • @yourbusinesshelpdeskcom
    @yourbusinesshelpdeskcom Před 4 lety +74

    I cried like a baby watching this video. A young, vital Steve Jobs delivering _the most important marketing wisdom_ I've ever seen or heard.

  • @krishnakamal7035
    @krishnakamal7035 Před 3 lety +17

    I got goosebumps at "we can't ignore them"

  • @zeo631
    @zeo631 Před 3 lety +21

    This video is honestly so inspirational that it makes me wanna “think different”. If there’s something called a perfect advertisement then this video is exactly what it should be.

  • @gregorymagarshak7953
    @gregorymagarshak7953 Před 7 lety +37

    The way Steve Jobs read it is the best.

  • @tiencralafilm
    @tiencralafilm Před 10 lety +49

    we believe that people with passion can change the world for better!!!!!!!!!!

  • @calebc5030
    @calebc5030 Před rokem +3

    When I watch this it touches my heart and for a second I forget about the faults of mankind.

  • @dona62851
    @dona62851 Před rokem +4

    Humanity has so much to thank this man's genius, focus, and stubbornness for. I was married to a computer geek in the 80s and was at the COMDEX when the Apple II was revealed by Steve Jobs. The air around the Apple booth felt electrified. It was just the beginning.

  • @MichaelMichuki
    @MichaelMichuki Před 9 lety +13

    Think Different. Steve Jobs always knew how to spark that idea

  • @socialt.socialmediaagency7250

    Thank you for adding these subtitles! Revives his whole speech.

  • @musemedia
    @musemedia Před 4 lety +3

    Whats crazy good about this ad is that they understand first and foremost "who are the people we market towards, and who do they want to be?"

  • @shafi892
    @shafi892 Před 3 lety +5

    i love the way steve directly mentions all these great competitors and brands in our world while talking about apple, i feel like that’s missing from press conferences nowadays. every company so focused on themselves they forget to differentiate from the competitor in a real honest way like steve did here. he lets us know why apple is really something that we should care about without sounding cocky. this shit is beautiful n’ amazing application of marketing

  • @yourstudio
    @yourstudio Před 4 lety +20

    Saw this 20 years ago & it’s still crazy inspiring

    • @StevieSparkZ
      @StevieSparkZ Před 3 lety

      That's amazing, were you there live by any chance?

  • @noobinoobster5329
    @noobinoobster5329 Před 4 lety +298

    As Bruce Lee once said "you need emotional content".

  • @madhavancbu5833
    @madhavancbu5833 Před 3 lety +4

    His emphasis on “Core Values” is something that I truly find inspiring. Great Video !!

  • @Pr.nce_youngg
    @Pr.nce_youngg Před 3 lety +11

    This man was truley ahead of his time at least 20 years ahead 💯

  • @mycasper9000
    @mycasper9000 Před 4 lety +5

    I love the idea Steve brought on the podium with this simplicity and elegance !

  • @alvarodanielfernandezgomez3142

    I remember they had seen several times this video, it's inspiring, it motivates me, makes us understand that to succeed we must lose the fear and risk. 👍🏽👍🏽👍🏽 I leave a great legacy... Steve Jobs

  • @eilonbengil6010
    @eilonbengil6010 Před 3 lety +21

    i don't hate steve, i actually learned a lot from him but i want to say that everybody is going crazy just because of his shortpants, but they don't understand how smart this man is, the shortpants are a marketing strategy, to show the people that he is maybe a rich person, but he lives just like them

    • @meowmeow5052
      @meowmeow5052 Před rokem

      Shortpants? That seems like an outdated term. However, it didn’t take long until he started wearing pantaloons.. you never would see him out without his pantaloons and clogs

  • @vshehhdjsbssjbw5951
    @vshehhdjsbssjbw5951 Před 3 lety +45

    Who is watching 2020 just to motivate him self.

  • @D1V1N315
    @D1V1N315 Před 10 lety +188

    I see what you did their Steve.. You wanted to inspire people and make them believe they could be anything and be as big as the company, that was your marketing pitch. Everyone wants to feel like they can do something and create something amazing, so target pretty much everyone and sell them that idea, that gives the product you are talking about (apple) a good positive view in peoples minds. Does anyone else agree?

    • @andiisfh
      @andiisfh Před 9 lety

      very agree!! :)

    • @adamknaggs5597
      @adamknaggs5597 Před 9 lety +1

      your're right. By the way I utilize youtube to bring traffic to my website since i am a marketer. this video is very useful for me thanks. you can visit my youtube channel and find out more regarding how i utilize youtube to bring visitors to my website. take care!

    • @ThatGuy-dy5bl
      @ThatGuy-dy5bl Před 6 lety +1

      You are a girl still you are intelegent that's rare.

    • @jimihendrixx11
      @jimihendrixx11 Před 6 lety +3

      Yes but apple targeted certain types of people, creatives, people who like paying for high quality electronics, the design-oriented, tech people who like a robust machine with the best design. Their early adopters became their sneezers and brand ambassadors.

    • @quantumofhate
      @quantumofhate Před 6 lety +4

      NO I HATE HIM! HE EXPLOITED CHEAP LABOUR IN CHINA AND OFFSHORED USA WORKERS JOBS AND SO A SMALL DIFFERENCE IN TEH SHADE OF PINK THAT DAMN CELLPHONE IS!!!!!!!!! BIG FUCKING DEAL! HIS COMPANY TREATS CHINESE WORKERS LIKE DIRT AND WHEN THEY GOT SICK FROM THE GLUS THE PUT THE STUPID APPLE LOGO ON THE COMPUTER HE BROKE LAWS BY HIS MANGERS+HR PEOPEL TOLD THE SICK CHINESE WORKER TO GO AWAY AND LOCK THEM OUT!HE'S EVIL MAN,HOW CAN YOU FALL FOR THIS NICE GUY RUTINE?YA KEPT BUYING HIS TUPID PRODUCT!YA MADE HIM RICH!

  • @AnasALMARIE
    @AnasALMARIE Před 4 lety +10

    You never fail to give me Goosebumps Steve! How many of us wish that you're alive today.

  • @johnr6708
    @johnr6708 Před 3 lety +3

    He is so great and humble, Simplicity I love this guy so much

  • @nkechimordi
    @nkechimordi Před 2 lety

    Always true. Always fresh...no matter how many times you watch it!

  • @unegbuchinonso2561
    @unegbuchinonso2561 Před 5 lety +30

    Great words from Steve... This is 2019 and I still see so much relevance from what he's saying. That's how you know best speeches.

  • @ScottAsai
    @ScottAsai Před 7 lety +14

    Damn that was good. Without Steve Jobs, Apple just isn't Apple anymore.

  • @reinierpahladsingh5207

    Thanks Rene for taking the time to provide us with the subtitles !

  • @jjoaoppaulo
    @jjoaoppaulo Před 10 měsíci +1

    I'm learning brand strategy and brand management and this video is the best video I watch ever, about this thing! Great man, great words! Thank you

  • @Dyadav996
    @Dyadav996 Před 9 lety +4

    One of the best speech i ever heard.. thanks sir for everything

  • @trumpbrianj2600
    @trumpbrianj2600 Před 4 lety +32

    "Marketing is about values" Great commencement. Thank you Steve.

  • @englishDarija-
    @englishDarija- Před rokem +6

    I feel lucky to see this, Steve Jobs is my inspiration in business. He has a message and makes the whole world listening to it. 🌹

  • @ramonaluciaibanezdemongelo7612

    I agree with the level of high quality of worth that Mr. Jobs performed in this opportunity. I use to play this video to my marketing engineering students at the college and there is always the need to reflect on it once and another. All his work is a prototype of true revolution.

  • @640A
    @640A Před 9 lety +122

    There Steve said it ''Marketing is about values'' And people always say oh well ''Apple is a marketing company'' NO Apple is a company with values but whether you like their values or not thats isn't the point...the point is that they have values, they stand for something and they are consistent with their values! Thats why Apple has been hugely successful for the last two decades!

    • @capellax301
      @capellax301 Před 9 lety +1

      tim1014 Windows is not a computer :(

    • @nickanderson1637
      @nickanderson1637 Před 9 lety

      J Carlos pc= windows , mac= some weird ass windows

    • @supbrotv
      @supbrotv Před 9 lety +3

      tim1014 Apple does not make regular Desktop Pcs they make All In One pcs, every company has their own way of making all in one pcs and every one of them are unupgradable whether its from apple, dell or hp every all in one pc in the market are unupgradable. Only retarted idots who cannot tell the difference between a regular desktop pc and an all in one complain about not being able to upgrade their pcs what a bunch of fucking retards.

    • @supbrotv
      @supbrotv Před 9 lety +4

      tim1014 dumbass, what I am saying is its not only apple that makes unupgradable computers, every computer in the same category from other companies are unupgradable too.

    • @640A
      @640A Před 9 lety +3

      Peter Piper Apple is a company and Bill is a person, you can't compare a person with an corporation! You and I don't know what Steve did on philanthropy in his private life so don't judge him!

  • @AuroraB604
    @AuroraB604 Před rokem +11

    So inspiring, genuine, and way ahead of his time ❤ Rest easy Steve.

  • @boniprakarsa5090
    @boniprakarsa5090 Před 4 lety +1

    That was Beautiful, thanks for sharing, and may the vision of Steve Jobs continues to live on within the crazy ones like us !

  • @InLoveWithMarketing
    @InLoveWithMarketing Před 2 lety

    My all-time favourite and highly simplified presentation without any jorgans...

  • @marketingdigest6884
    @marketingdigest6884 Před 9 lety +9

    His marketing advice goes out to all aspiring entrepreneurs. And all of these are also great life hacks that we can live by.

  • @carmenhughes6219
    @carmenhughes6219 Před 2 lety +3

    This is a great discussion by Jobs and obviously the "Think Different" ad is one of the most celebrated. I must say though that Steve Jobs had a great sense of humor with excellent timing and delivery. His discussion about company values and what a company really stands for still rings true today.

  • @siobhandaly2564
    @siobhandaly2564 Před rokem

    This stopped me up - have watched it 10 times - incredibly succint and on point. Genius.

  • @ginamhint
    @ginamhint Před 3 měsíci

    the fact he's talking about "the people who change the world..." and he is one of this kind. GOOD!!

  • @maiteestanga7367
    @maiteestanga7367 Před rokem +5

    He was a visionary, but practical; he was an idealistic dreamer, but he always kept his feet on the ground. He was really good to read the context and know how to act upon it. Majestic 🙌🏼

  • @yamidmendoza8223
    @yamidmendoza8223 Před 8 lety +4

    It's really impressive how Jobs can pass on their knowledge , through analogies and comparisons, which make it easier to understand the message of how to work to achieve a firm place among the best , as he did with the apple.

  • @houssambiad3082
    @houssambiad3082 Před 2 lety +2

    The core value is that believing that people with passion can change the world for the better !!

  • @mmacwebb7306
    @mmacwebb7306 Před rokem

    How many times I watch this one.
    This is marketing strategy 101
    I always think whatever I have a struggle of my job what Steve make the way … think different!!

  • @avatads438
    @avatads438 Před 7 lety +3

    The last message really touch my innermost feelings.

  • @yawarqasim3354
    @yawarqasim3354 Před 3 lety +7

    Steve is really one of the greatest marketer ever. I love his vision and personality

  • @hoffinator88
    @hoffinator88 Před rokem

    Gives me goosebumps watching this… legendary man.

  • @dr.utsavkumar4996
    @dr.utsavkumar4996 Před 4 lety +8

    i use an ipod nano 3rd gen in 2019. im addicted to it. was the best innovation ever! steve was lit 🔥 boy definitly fawked

  • @venkykarthz1676
    @venkykarthz1676 Před 4 lety +193

    The one's talking about his shorts here , don't think different for sure.

    • @mustafahabib1719
      @mustafahabib1719 Před 4 lety +3

      Exactly. You are very right

    • @adityathombre212
      @adityathombre212 Před 3 lety +3

      Very Right My man
      Shorts = Comfort = Coolness = No water cooling system
      LOL
      But Yeah U damn right

  • @janbotor2392
    @janbotor2392 Před 7 měsíci +1

    after all those years, timeless, brilliant!

  • @techlegacies
    @techlegacies Před měsícem

    This message is timeless. I’m watching this in 2024 and this commercial first aired in 1997. I still get goosebumps listening to the commercial. Reminds me that I still have so much to do to make a difference.

  • @irfaan64
    @irfaan64 Před 7 lety +12

    I think Apple 2016 needs to watch this. Take some real inspiration from Steve !

  • @SteliosStylianou
    @SteliosStylianou Před 10 lety +3

    Thank you so much for posting this video I love it!

  • @InTheNow2020
    @InTheNow2020 Před 3 lety

    Thanks for putting this up Rene. I just subscribed to your channel. Hope you put up more Steve Jobs content. This is the first time I have seen this (nice shorts Steve ....lol....) speech. A total genius and feel we will learn more about Steve in the years to come. At the time of this post, July 2020, Apple is about 20% away in valuation, market cap wise, from becoming the first $2 Trillion dollar company in history. I recently moved to Apple in Jan. 2020, after nearly 20 plus years using Microsoft products. My decision to move to Apple was about trust. I fully trust Apple to protect and advise me in using my computer and its software. A great company!

  • @gitanjalipritchard7270
    @gitanjalipritchard7270 Před 3 lety +2

    I love listening to Steve Jobs... so inspiring

  • @_banja
    @_banja Před 3 lety +10

    "There are people around here who start companies just to make money, but the great companies, well, that's not what they're about." - A Steve Jobs quote I stole from wikipedia

  • @KangJangkrik
    @KangJangkrik Před 4 lety +56

    "Keep moving forward"
    - Steve Jobs

  • @bnnm23
    @bnnm23 Před 2 lety +1

    Thanks for sharing. Such a nice video and message. It still holds true irrespective of which year you are watching

  • @Powerball160
    @Powerball160 Před 3 lety

    A single tear rolled down my cheek

  • @DYLTHEVYL
    @DYLTHEVYL Před 4 lety +7

    The man is truly a genius.

  • @katherinebejarano4991
    @katherinebejarano4991 Před 8 lety +3

    I remember a lot to this great businessman for his great ideas about technology market. The innovated with great ideas that sought to make a better world and that his company would be recognized all over the world....
    He always will be remembered by future generations for their great contributions!

    • @ssbogota
      @ssbogota Před 8 lety

      katherine bejarano he will never be forgotten!

  • @richapps127
    @richapps127 Před 2 lety +1

    love his speech - it's totally the core of marketing campaign.

  • @SilentAdventurer
    @SilentAdventurer Před 7 měsíci

    This is beyond degrees my friend. This is not knowledge. This is courageous wisdom in action.

  • @OneJoshFan
    @OneJoshFan Před 8 lety +5

    Like the man said -- we see genius. And, like him or not, Steve Jobs was one. He did push the world forward. I think he was a guy who thought of something that he would like to have, and he bet that we would like it too. Boy was he right!! Where would we be without our smart phones and our tablets??

  • @manish52kar
    @manish52kar Před 8 lety +3

    This man really pushed the world one step forward...and had made a dent in the universe....

  • @FeelGoodWithin
    @FeelGoodWithin Před 4 lety +1

    So true 👌 People with passion can change the world. Yep having clear core values are so important 👍

  • @kusali11
    @kusali11 Před 8 měsíci

    I remember being blown away the first time I saw this ad.

  • @realfootwearreviews139
    @realfootwearreviews139 Před 4 lety +280

    This clip looks so old but it really wasn’t that long ago

    • @alexmallis9826
      @alexmallis9826 Před 4 lety +2

      when was it?

    • @CaioStriker
      @CaioStriker Před 4 lety +3

      @@alexmallis9826 o think it's 1997 when he came back to Apple

    • @GmRb79
      @GmRb79 Před 4 lety +3

      It is old but the coding is bad... This video, from OASIS, was from 1995 (czcams.com/video/kJVrmIdjF6g/video.html) and its clear AF. Coding ruined everything. Millenials critique the old due to poor encoding, go figure.

    • @arod3295
      @arod3295 Před 4 lety +11

      @@GmRb79 I'm majoring in computer science and finding out how coding is literally everywhere...within cars down to chips within our own remotes.
      Can you explain to me how coding is involved in the quality we see here? Thank you.

    • @ObnosisJones
      @ObnosisJones Před 4 lety +9

      @@GmRb79 This is a transfer from a copy of a copy of a copy of a VHS slow (EP/SLP) speed tape. That's why the audio is so poor as well. It seems to have been reasonably well transferred to a digital file with little additional quality loss. The Oasis footage, shot about two years earlier, looks like it was shot using DV tape, which seamlessly transfers to a computer / internet file, looking superb (although still has a 1.33:1 aspect ratio). The loss of quality of the Steve Jobs footage was all in the analogue copying, not the digital coding.

  • @danjustice1751
    @danjustice1751 Před 3 lety +33

    Love him or hate him, he was one of the brightest business minds of our time

  • @murshadkipubg609
    @murshadkipubg609 Před 4 lety

    One the very short beneficial things existing on youtube... Respect

  • @tinly8038
    @tinly8038 Před 2 lety

    I just read “think different” and this made so much sense!

  • @KevininShanghai
    @KevininShanghai Před 8 lety +141

    I shed tears while watching this.

  • @brandaro_
    @brandaro_ Před rokem +4

    As a brand manager, this 7 minute video explained to me in one day what it will take me 7years to learn... Thank you Steven job.. Legend

  • @orangemanbad
    @orangemanbad Před rokem

    Best ad ever made and it’s not even close.

  • @jaganss5483
    @jaganss5483 Před 2 lety +2

    Speech like this, just wow. That's why Steve jobs is one of the greatest marketing professional in the world 🙏

  • @kaysha
    @kaysha Před 8 lety +34

    Inspiring