Why 100% Real Juice Is A Lie - Cheddar Explains
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- čas přidán 28. 08. 2022
- We’ve all gone to the grocery store and picked up a drink labeled 100% juice. Most would assume that juice is made entirely from the fruit on the front label - and most would be wrong. Here’s why.
Further reading:
The Conversation
theconversation.com/companies...
Cornell
www.law.cornell.edu/cfr/text/...
Harvard
dash.harvard.edu/bitstream/ha...
FDA
www.fda.gov/files/food/publis...
The New York Times
www.nytimes.com/1991/07/02/bu...
The Daily Meal
www.thedailymeal.com/juice-fr...
Mental Floss
www.mentalfloss.com/article/2...
Sciencedirect
www.sciencedirect.com/topics/...
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Trying to ferret out crap food from good food at the supermarket is like playing wack-a-mole. They keep finding ways to fool you into thinking you are buying good, whole, organic, grass-fed, family-owned, "insert feel-good", food.
And 99% of people will indeed be fooled, which is why they're doing it. Food companies are a business, so of course profits over everything, including our health.
@Yummy Spaghetti Noodles I think those fake cheeses are labeled something like "cheese food". Maybe they don't even have the word "cheese" in the name. Do you remember Roman Meal bread? They were putting sawdust in their bread for a while. The got caught of course.
@@matchrocket1702 well saw dust is realy bad , and filer for bread is also bad , bu a lot of food uses stuff like soy as a filer , i guess it could be used well like to make meat stuff have less meat
@@matchrocket1702 Sawdust (which is mostly cellulose, a plant fiber) has been used very often as a flour "extender" throughout history. It was a belly filling contingency measure. The downside was there is less actual wheat flour.
@@aluminiotastynt1577 Why would you want meat to have less meat unless you're trying to dupe customers?
In Germany, a company got in trouble for just adding Vitamin C to a 100% juice bottle. Something like adding flavoring would not fly here.
standards evolved from beer companies with pride and integrity
Nothing bad could ever happen in Germany.
That’s fantastic!
@@jwurnig lol
You could've summed that up in one sentence. Nothing new to me, when you just look at the ingredients, mixed juices are usually like 90% apple juice. Love it when some "raspberry beverage" only has 0.1% raspberry in it.
Or “made with real raspberries” and they throw two raspberries in a metric ton lol
Summary of video: Grape juice and apple juice are used as fillers with "100% Juice labels"
Yes but the video is wrong, he says, word for word, that "Just because it says 100% apple juice on the label, doesn't necessarily mean you're only drinking apples" which is 100% wrong. If it says 100% apple then it has no other fruit juices in it.
@@alittlebitgone You mean if it says "100% Apple" there is ONLY apple and if it says "100% apple JUICE" then there's apple AND other juice?
That Tropicana explicitly says three juice blend on the front label...
Honestly, very few people want to drink 100% grapefruit or cranberry or lemon juice.
I knew a kid in school who ate lemons like oranges
>That Tropicana explicitly says three juice blend on the front label...
But in a lot smaller text. As if they want people to miss that fact. And the front label sells on a juice that's actually third place juice by ingredient content. That seems pretty dishonest. You're right that no one wants 100% grapefruit or cranberry but I think we deserve to know how much is actually there. For example, Pom is allowed to get away with a super tiny amount of pomegranite juice per serving.
I buy 100%, and nothing else, cranberry juice at Trader Joe's. It's pretty tart. I mix it with seltzer water. It's probably the best thing you can do for your urinary tract than anything else.
I drank 100% grapefruit juice all the time.
@@matchrocket1702 is there really medical proof regarding it's effects on one's urinary system?
Ugh I knew this about juices. A lot of juices that aren’t, say, tropical, fruit punch, or cranberry, sort of juice, taste mostly like apple or grape. Like berry flavored juices for example, they basically taste like apple juice. I have found the brand Northland has more unique ‘dark fruit’ flavors. I would really like a straight up raspberry juice, but I guess that would be expensive. That said, I don’t drink that much juice at all anymore.
Hey Rachelle, contrary to your obvious belief here this videi is not about you and not a sole came here hoping to read your book. Get over yourself
This video title is more of a lie than the supposed juice lies. By the end of this video you literally confirmed that 100% Juice means exactly that. Containing other fruit juices doesn’t change the fact that it’s all juice.
The thing is, it's not 100% juice if it include ingredients such as citric acid, artificial and "natural" flavorings, sugar, water. Being allowed to label it 100% fruit juice implies that is all there is. Yes people can read the label but we shouldn't be allowing manufacturers to get away with false labeling.
@@evannerson3498 but the video does not say or even hints that. That's why it's misleading.
Natural fruits even after all homogeneous farming practices do not taste exactly the same and so batches and locations causes flavor fluctuations. Buyers on the other hand regardless or what you personally think, expects that a brand and a known, consistent and unnaturally uniform taste.
It is literally impossible to achieve that without minor adjustments to the flavor.
Not all complex sounding chemicals are always bad. Citric acid for example increases the tart, flavoring corrects the window in which the 'typical' taste sits. Same with stabilizers and stuff added to ensure consistency in the viscosity.
Sure we could have a product where the machine just squeezes a fruit and packs it in and there you go but that is not what the consumer really wants from a branded product.
If you opened a can and sometimes it could be quite acidic and next time it's a bit too sweet, you almost certainly will not want to waste money on another can. That is just how an average consumer is.
Not every chemical is added to cheat you in some hidden way. They really are needed many cases as a by product of industrialization.
People have a habit of imagining this perfect fantasy of nature which is a bit far from reality.
Haha I wonder where that habit is coming from when these brands use things like 100% juice/natural/etc
@@anon-san2830 If that’s the case, adding the exact amount of chemicals to each batch would produce a different taste because some would start off bitter or sweeter than the other.
If one is bitter and you add chemicals to sweeten it, the next one is super sweet and you also sweeten it?
@@evannerson3498 They're not allowed to label it 100% juice if they add sugar or water. If they add vitamin C, who cares?
I think the start and the title of your video is way more misleading than the 100% juice you are trying to debunk. If other juices are mixed in, it IS still 100% juice, just not the one you thought.
You made it sound like some non fruit stuff is mixed in there and they are claiming it's juice.
What a waste of viewer time and nice going getting down your credibility.
Accurate🤣😂
The Ruby Red Grapefruit juice from Tropicana that you showed the ingredient list, at the bottom it has Carmine with the word "color" in brackets, indicating that carmine wasn't added for any other reason than to change the color (some ingredients added to food/drinks can have more than one effect on the final product. What follows in the brackets is the effect that added ingredient has on the final product, like color, flavor, preservative, etc.).
Earlier in the video you mentioned if juice had any sugar, preservatives or colorants added, it would no longer fall under the "juice" category. Meaning the Ruby Red Grapefruit juice from Tropicana that claims to be 100% juice, is indeed false advertising. Hmmm 🤔.
You didn't explicitly mention that it is also allowed to combine fruit juice concentrate (which is easier to ship and may have a longer shelf life) with the same amount of water that was removed from the original juice and call the result "juice".
What's wrong with that... it makes it cheaper and pollutes less cos its better transported...
@@silentwhisper868 Nothing is necessarily wrong with it, but it may be confusing if someone doesn't realize that is an option. For instance, in one of their examples, the front says "100% juice" and the first ingredient on the back is "water".
"Just because it says 100% apple juice on the label, doesn't necessarily mean you're only drinking apples" Yes, it literally does mean you are drinking only apples, if there are other fruit juices present the label must state "100% juice" and not "100% apple juice", how did you miss such a basic fact in a video about exactly this?
_"how did you miss such a basic fact in a video about exactly this?"_
Because Cheddar isn't a news org. Not really.
How are you so slow? Maybe listen just 19 seconds more and youd have your answer
For an average consumer (like me) I'd pick up a orange juice just because it says 100% juice without thinking that it didn't mean 100% orange juice. People are being tricked into thinking that you're drinking is 100% of orange juice which is in fact not true. That is the whole point of the video.
The solution to any dietary problem is always “read the label”
OMG Thank you Cpt Obvious! What would we all do without your amazingly obvious and generic post?
Why can't I buy concentrate if I don't want to carry as much weight home from the shop? I can buy syrup but that's a different thing, a sugary solution with only low fruit content.
Do you have something against the frozen section?
@Yummy Spaghetti Noodles First of all I'm pretty sure you can get Cola syrup - they'd just sell it for a comparable price than the "diluted" version. But it's a completely different thing because getting a concentrate out if fruit juices requires extra steps and well, Cola doesn't come from the Cola tree.
Its only really if you made it yourself, or else it probably isn't. I am going to introduce my kids to this "game" called juicing, cooking, cleaning so......
Not a sole came here to find orr, or remtoely cares, what you do with your kids... we really couldn't care any less
I thought there was gonna be something juicy to squeeze out of this video.
Turns out if you are the type of person who actually looks at ingredients this is a complete non issue.
Ok dumb azz keep drinking poison then clown no need for your negativity
3:17 is all you need. 100% not clickbait from there on out.
You forgot the part about companies developing flavors from fruit that they add back in after the juice loses its flavor when it’s pasteurized and how they are able to get away with saying no artificial flavors
Some are afraid of concentrate also apparently. Which I don't understand as it's just a convenient method to transport and store juice.
It removes even the last fibers though which eliminates even more positive aspects of fruits.
My husband is from the UK, and a lot more juices are concentrate there. I wish more juices were concentrate here in the US, it makes so much more sense not to transport extra water. But the extra step of adding water is too much of an inconvenience to the US consumer…
@@rachelle2227 Do you mean that the consumer themselves have to add in the water? While I originally meant for the producers using concentrate to transport/store when shipping, I also get your point. Here in Norway we drink a lot of "saft", which is a concentrate drink that you mix with water. Very common, and in the last decade sugar free has taken over the market. Which is good!
@@larsiparsii Right, so maybe you would buy 8 ounces of a juice, and you’d mix in extra water to eventually get 64 ounces of total juice, though I know most places would measure beverages in milliliters rather than ounces.
@@rachelle2227 I'm not used to ounces, but the ratio is still the same. The ones that are artificially flavored (which also isn't bad at all), you mix one part "saft" and nine parts water. Of course, it's not the same as fruit juice, but it's really good!
This video left out so much stuff like how so much sugar is added to most of these drinks, how the flavors aren’t really natural, didn’t really explain what a drink or a beverage was.
Yeah, they did. Those aren't allowed to be called "100% juice" if they add sugar. It'll be called a "drink" or "fruit beverage."
I juiced some fresh grapes recently & when I drank it, I was shocked: it tasted like GRAPES! I had no idea that grape juice would actually taste like grapes instead of chemical beverages with juice flavor.
That taste difference is as much about the pasteurization in commercial grape juice as any chemicals. Without pasteurization, the grape juice will ferment over time. Great if you plan to drink it soon after or to make homemade wine. Not if you want to store it unfermented. Welch's actually started in the late 19th century as a specialized small company run by a devout, pro-temperance family making a non-alcoholic communion wine alternative. It was only after getting established in that niche that they started marketing more broadly
@@chuckbrotton2449 Thank you for the info. It might explain why frozen grape juice also tastes different than fresh, but I wonder which has the greatest impact: concentration or pasteurization process?
100% juice like I'm 100% muscle
I work at a station & it’s says on the Arizonas & ocean spray only 5 % juice
Music?
how tiggtly is the amount of water added to concentrate as "100% juice" regulated? and why did you bring up the brix system and then not explain how sugar content relates to whether something is "100% juice"?
Because it's a really poorly researched video featuring misleading or just plain incorrect information.
Meanwhile, theres me drinking from a bottle that literally shouts "2% peach" on it.
This video was a 5 minute answer to a 30 seconds question. It would’ve made more sense as a CZcams short.
And you spent that 30 seconds to write your opinion that you could have kept to yourself.
Assignment: Write a 500-word essay on this topic
Topic: Can be explained in a few sentences
This video: Padding
Disappointed in this video. I agree with other comments that this video is misleading and could have been answered in 30 seconds (and it was an answer I already knew). If Cheddar wanted a longer video, then go into details on what makes something a juice cocktail vs. an "-ade" vs. a drink.
Not just misleading, the video is completely wrong, he says, word for word, that "Just because it says 100% apple juice on the label, doesn't necessarily mean you're only drinking apples" which is 100% wrong. If it says 100% apple then it has no other fruit juices in it.
Therefore I love the strickt German Food Laws. For example if the Product is labeled as "Fruit juice" or "direct juice" it has to be 100% juice from named fruits, its even forbidden to add things for better preservation and so on. The main difference between those to namings is, fruit juice can be filtered so it's clearer. Direct juice is bottled directly from the juice press, so it's a bit more cloudy but also trace elements are better preserved that are good for your digestion.
Why not just eat the fruit instead?
@@odemata87 Why do you need to make a burger patty if you could put a stake on it?
Its the form a product is made and you want to consume right now. And for Fruit stuff, juices and other forms of the fruit are better storable than the fruit itself over longer periods.
@@F_l_x That's true yet also one can make preserves of the fruit. Sometimes when just having the juice, during its processing, you could be losing much of the fruits benefits. I think that's why they add nutrients to them right? But I like your analogy
@@odemata87 yes it can happen that you loose some stuff, and some manufacturers counter this by adding nutrients for example, but the food laws give strickt guide lines for what product naming you are allowed to do certain things. For example you are allowed to add vitamins to a fruit juice but if you do this you can't call your fruit juice fruit juice anymore on the label, it has to be called fruit juice with added vitamins on the label, not just on the ingredients list. It's a very common thing inside the German food laws, that the product labeling has to declare certain things on the product label, so you can see them before you even take a look at the ingredients. There are still some issues with highly processed foods but when talking about "pure" products you'll notice a quiet high transparency to the customer.
Pear juice. That is the one you see on all kinds of products that advertise "no added sugar." They just use pear juice as a substitute for adding sugar. And to the extent a candy has any juice in it, it is most likely concentrated pear juice.
The easiest way to determine is to go to the refrigerated section! The stuff in the regular isle has a ton of other crap to preserve it.
Can you please dial back on the background music? It's very distracting. I don't think it's necesary at all but please at least make it subtle.
Company's putting trash in our products, who knew
0:22 Whoa, I thought I saw Lady Dimitrescu out of the corner of my eye.
Juice isn't always the flavor the bottle says it is. Many contain mostly apple juice and add a small amount of another juice and call it by the other juice's name.
This title is more misleading than the "lie" featured in the video...
Labeling something that is 100% juice as "100% juice" is accurate, just maybe sometimes misunderstood by consumers as "100% the juice you expect based on the name of the product"
It’d be incredible if we required the flavor of the item to be in the first 3 ingredients, include a minimum percentage of it, or be required to be phrased as “containing” or “with” so that the real ingredients won’t be so disguised by the desired but minimal items.
yup, there's so many company that add grapes or apples in their products, i just want my product to taste how it's labelled.
But apple juice is a weak flavor. It still *tastes* like strawberries; it just doesn't cost $15/quart.
Why is _______ corporation allowed to do evil, imoral, lying things?
Me: Campaign contributions/bribes
Based on the video title I thought 100% juice was a lie. Turns out, after watching the video, 100% juice is not a lie?
Very interesting I’ll have to check the label.
There are several juices that can't be sold or drink in its' 100% state.
Nice video I wish this had been released years ago
I feel some companies dilute the juice with water. So it's not 100% concentrate. But it's contains 100% juice.
Concentrate is what they use to make the drink. So they grow their fruits in cheap locations in the world. Then they squeeze the fruits so they get the “juice” but shipping juice is expensive because your shipping a lot of water. So they let the juice dry up a bit. At that moment they’ve created the concentrate. After shipping they’ll add the water again so the concentrate is drinkable again. So it is true that they make it out of “100% concentrate”
About the adding more water… I think they definitely do that, since that’s almost like free money. And businesses love cutting corners and fooling us 😂😅
No, this is not how the labelling works at all.
Solution: Stop eating and drinking processed food. Then you won't have to worry about getting fooled by these food companies.
Instead do what? Produce everything yourself? Bit difficult eh?
I think making the juice yourself takes quite a lot of time. I would prefer to spend this time somewhere else...
@@99xara99 Huh? I was referring to eating real, whole, single ingredient food. Have you forgotten what real food is? Vegetables, fruit, grains, legumes, meat, fish. You know, the stuff that doesn't need a label. Humans used to eat this until 100 years ago when modern western society began to shift towards lab engineered processed garbage, resulting in the obesity and health crisis you see today. Shocking, eh?
If you have ever 100% cranberry juice, it really does not not taste much like the cranberry juice cocktail most people are accustomed to. Not sweet & with a strong, musky flavor. I got it once due to a urinary tract infection, but it's not something I would recommend otherwise
Also, 100% juice, does not mean it has less sugar or fewer calories. Compare Ocean Spray (off brands too) Cranberry Juice Cocktail vs the 100% Juice version. The 100% Juice version has more calories and more “sugars” because of the usage of white grape and apple juice concentrates than the version made using sugar or HFCS.
I will never understand people who consider sunny D orange juice
Only in the US....
I feel like this is only a US thing cos when I lived in Europe it always said "100% -x- juice". They were completely honest with it.
And not to forget about the other I don't know how many ingredients like:
Aspartame, High-Fructose Corn Syrup, Aromas, Artificial Colors, Flavourings,
And of course most important ingredient of all: SUGAR
Like "Fructose in fruits is not THAT harmful. They will still live. The TASTE is important.
So let's add more sugar (glucose and fructose) into it. THEY LOVE IT!!!"
But aren't 100% juices as unhealthy as drinks with added sugar? They do not contain fruit fiber and pulp doesn't make a significant difference. So, if you want a fruit juice, isn't it better to eat fruit?
They're not as unhealthy as soft drinks, as juices still contain some micronutrients and don't have colors/preservatives/etc, but indeed they're just as high in rapidly absorbing sugar. You're absolutely right that eating fruit (or whole food in general) is much better than juices and other processed food.
Juice companies just like oj simpson. You know he's a free man now? He's 75 years old.
i don’t like the corporate juice
always sneaky with the ingredients
Maybe that explsins why so many Egyptians go to a fruit bar to get their freshly squeezed juice rather than buy bottled juice.
This was pretty click-baity; alas a recent trend for this channel. Juice from concentrate may not be obvious but is hardly some high crime. Where's the depth on cocktails, "drinks" and "beverages" you mentioned?
Honey, you gained my like in the last 5 seconds of the video. You don’t need to take out the nose ring, it’s boomer repellant…. And we don’t need them here anyway.
Advertisers are lying to us? I'm shocked! :P
But you just have to check the ingredients, which was always true.
Just 30 seconds of useful information at the end
I've heard diet doctors say "avoid all juice" anyways. Just drink water... if it's 100% water.
As a dietitian, the only time I recommend juice is if a diabetic patient is hypoglycemic and we need to raise their blood sugar up immediately. It's used medicinally.
Do a video about air in potato chip bags and Cereal Boxes. How that's legal is beyond me
Apple juice makes other juices a lot sweeter and tastier in my opinion.
It's the fructose in the apple juice
Can't you just... read the ingredient list?
Wtf is juice?! - Dave Chapelle
Great video
Wow, I won't take any more juices at all.
The only people tricked by this are people who can't even be bothered to read more than one word on a label. The Tropicana "Ruby Red Grapefruit" plainly says "Flavoured Three Juice Blend" right on the front.
"Contains 100% juice" is what some of these have stated which sounds like it is 100% juice but can also mean that some of what is in the container is 100% juice. It is disinformation at its worst.
50 years ago when u went to the store there was no label for organics
u can clearly tell what was good and what wasent
Well I think ‘organic’ is a very specific, regulated phrase that some consumers want now a days, indicating no use of pesticides, and probably other things too. These sort of traits aren’t necessarily noticeable by just looking at the product. Some People are worried about the use of pesticides, and think organic means better. Personally, I don’t care if my food is organic or not.
no... reading the label is not the best way to know if youre drinking 100% real juice, or not..... making it yourself is the best way..... labels can lie, squeezing the juice yourself, directly out of a real fruit, cant lie.
Why are you saying "advertisers are lying", it's the makers of the product itself that are lying, right on their own packaging, it has nothing to do with advertisers.
Blizzard led humanity to believe Diablo Immortal was not pay to win, and everything they said was true, then I said,
“You didn’t lie to us, it’s just we are deceived.”
Change the questions, change to a super more direct questions and you will always find something so sinister.
Fortified with vitamins ... Means additives as well... js!
A whole video to tell you to look at the ingredients
well maybe not in america. in europe we have completely different rules when it comes to this stuff. america lies about pretty much everything already anyway
Thats a lie and you know it, lol.
But you're right. It's almost laughable how our "leaders" lead
That's not even a lie though. The label says 100% juice and three juice blend. It never says 100% grapefruit juice.
we have the same rules in EU lol.
The fruit picture is just a serving suggestion and it always says that on the packaging. It doesn‘t show what is actually in the package which is misleading yep.
@@NutzerLive no we have not. they changed that law couple of years ago. it used to be this way yes. but they had to change it because it was misleading.
The regulations in the EU are the same. The only difference being a few years ago, added sugar was banned from juice. But that is irrelevant to this conversation because "100% Juice" does not contain sugar either.
Or a simple way to know if it’s 100 percent actual juice is to just shop at Trader Joe’s lol
When I buy juice I just buy the apple juice because it's cheaper than buying these juices that pretend to be another juice when it's mostly apple.
100% cranberry juice: 100% cranberries, is juice
100% juice cranberry: 100% juice, cranberry flavour
Pretty straightforward ngl
Except that you are completely incorrect.
@@alittlebitgone how?
What is juice, really?
It’s 100% “Juice” but not 100% juice on the label.
Thanks.
Alway they keep finding way to fool you😢😢😢
Grape DRINK!
There's an easy way to get 100% juice. Buy some fruit and squeeze it yourself. If you're too lazy to do that, then you don't know for certain what you'll get. That's true for just about any type of food or drink. Unless you make it yourself from the raw ingredients, you have to trust your source. And big food companies these days are generally not trustworthy.
Just sugar water with some colouring.
If it's real juice it'll taste like shit. But it'll be the real thing.
I just saw this episode
I don't get it? it says 100% juice, and it 100% juice? the FDA already requires them to put the shit on the label, go read it.
Need tomatoes inside yesssamen.
Natural fruit squeeze is only 100 percent juice
in america*
Mr pure lemon 🍋 fresh juices and tomatoes 🍅 😋
Good.
Cheeder ❤
200
There needs to be better wording; 100 % juice should only be for liquids that were extracted from a fruit and then bottled and not concentrates.
Labelling is already this way, if it is not from concentrate then the label will say "not from concentrate".
@@alittlebitgone What i'm saying is that juices from concentrates should not be considering juice period. If it was not extracted from a fruit and then bottled it should not be considered juice and concentrates should not be considered juice.
And the same thing should go for milk as well if it was not milked from a mammal it should not be considered milk and if any substance is added including water it should not be considered milk.
If you don't make it yourself it's gross anyway. I don't understand juice drinkers 😮💨
Lol bruh you and Miguel look alike
I want his juice.🍹😏
Bruh, this video was slow as balls. Took 10x longer than it needed and just kept waffling on.
What the f**k is juice?