How AI Will Take Over Hollywood In The Next 10 Years - Ep. 21

Sdílet
Vložit
  • čas přidán 26. 02. 2024
  • With their latest video release, OpenAI has made Hollywood sit up and take notice, but "what" is coming and how soon? Both have signed multi-million pound creative deals but who is benefiting most from their new media empires, the Sussexs' or the Obamas'?
    Join Richard and Marina for this episode of The Rest Is Entertainment.
  • Zábava

Komentáře • 158

  • @mattheendpod2659
    @mattheendpod2659 Před 3 měsíci +55

    Favourite podcast atm. Running out of episodes and fast.

    • @ooohestrying
      @ooohestrying Před 3 měsíci +3

      Fully agree !!!

    • @Nick_TV_Producer
      @Nick_TV_Producer Před 3 měsíci +6

      AI will make you some new ones by next week

    • @JamesEvans2023
      @JamesEvans2023 Před 3 měsíci +5

      I wrote Richard a strongly worded letter suggesting he makes a million more episodes so I will always have more interesting things to watch.

    • @mattheendpod2659
      @mattheendpod2659 Před 3 měsíci

      @@JamesEvans2023 only fair.

    • @Shrasha
      @Shrasha Před 3 měsíci +1

      Fully agree. Needs to be longer episodes too!

  • @PaulC_DH616
    @PaulC_DH616 Před 3 měsíci +11

    "Scientists were so preoccupied with whether or not they could, they didn't stop to think if they should."
    Dr Ian Malcolm - 1993

  • @mollymcdade4031
    @mollymcdade4031 Před 3 měsíci +9

    As someone who aspires to write scripts, this ‘AI is brilliant and will dominate the industry’ makes me want to go and hide in a cave. Call me a Luddite but we should start smashing these weaving machines

  • @MrSoundman12345
    @MrSoundman12345 Před 3 měsíci +3

    I searched this podcast + AI last week and barely anything came up in the transcripts. Glad you are getting to it now. Love your insights.

  • @thatschilltssk6274
    @thatschilltssk6274 Před 3 měsíci +7

    I wish this podcast was daily.

  • @Glenport
    @Glenport Před 3 měsíci +4

    This podcast is genuinely interesting and insightful. Thank you!

  • @redrumttam
    @redrumttam Před 3 měsíci +6

    Thanks for another excellent podcast!

  • @snakeinthegarden1146
    @snakeinthegarden1146 Před 3 měsíci +1

    Adore this podcast. This is the niche I needed.
    Please make this longer but love rhe q+a episodes also.

    • @jamesabbot-cole6814
      @jamesabbot-cole6814 Před 3 měsíci

      I'd recommend We Have Ways of Making you Talk, which is also by Goal Hanger.

  • @salimadam104
    @salimadam104 Před 3 měsíci +1

    Your latest episode came at just the right time - I was desperate to find a present for my wife whose birthday is on March 4th and is an avid reader (books on her wish list is all well and good). Congratulations you sold a subscription to Strong Words. I’m sure she’ll love it.

  • @RetroBytesUK
    @RetroBytesUK Před 3 měsíci +7

    I probably should mention when Richard says "Its just lines of code", that's a misunderstanding of how it works. Its a neural network, its not lines of code as such, the network is implemented in lines of code, but its those values in that network that get adjusted that does the learning. Neural networks are a crude verison of how animal brains learn, but in the same way creators learn from seeing the contents of others, so do these large models. Its a fact we might not like, but the model did learn, its not just a plagiarism engine.

    • @PazLeBon
      @PazLeBon Před 3 měsíci +4

      it kinda still is

    • @bobcousins4810
      @bobcousins4810 Před 3 měsíci

      @@PazLeBon Obviously lines of code are needed. But the output is generated by transforming the input. It's like 1% code and 99% data. The reason we have not had these AI models before is because we simply have not had the storage and CPU power to process terabytes of data in this way.
      I am not sure if these models will be ever "truly creative", in the sense we normally mean it. There is quite a strong reason to hope that AI does not in fact start thinking for itself.
      I am fairly sure that the ultimate effect of AI on society is something none of us really expect or can predict.

    • @PazLeBon
      @PazLeBon Před 3 měsíci

      @@bobcousins4810 i know all that haha, i hink youre agreeing with me

    • @ennesshay5040
      @ennesshay5040 Před 3 měsíci

      The 1970 film ''Colossus - The Forbin Project.''

  • @charliegeddie
    @charliegeddie Před 3 měsíci +1

    Love you guys!

  • @TheMAU5SoundsLikThis
    @TheMAU5SoundsLikThis Před 3 měsíci +7

    Finally, Richard understands why podcasters won’t be replaced - because of the human element.
    Art is the exact same.
    It’s the human element that makes it so amazing.
    AI can assist, but will never replace this.
    AGI, now that’s a different story.

    • @lukesaville6992
      @lukesaville6992 Před 3 měsíci +2

      What about the human element should we consider to be so unreplicable? Ultimately humans are just very complex machines, and AI's rate of progress and trajectory would lead us to think it can become as complex, even in inducing emotional states via art.

    • @wonderrob3225
      @wonderrob3225 Před 3 měsíci +1

      I am an animator and painter i know how to do things and to speak from my heart. A.I will never gain a heart or even fake having one @@lukesaville6992

  • @xgfunk
    @xgfunk Před 3 měsíci

    fantastic podcast. hope it continues

  • @wonderwoman5528
    @wonderwoman5528 Před 3 měsíci

    Great chat, enjoyed it

  • @Walperion_Music
    @Walperion_Music Před 2 měsíci +6

    18:43 - Interesting to think about. The podcast voice format IS easy-peasy to replicate for AI, but the human back-and-forth betwen 2 people is maybe not? Unless you're The Chuckle Brothers. I mean, how hard is it to write "To Me - To You - To Me - To You" repeating for 40 years of their career? Oh. The Chuckle Brothers are f*cked!

  • @achatwithalex474
    @achatwithalex474 Před 3 měsíci +1

    Excellent podcast as always. There are alot of podcasts I find to be very informative but also rather patronising to its audience. This isn't like that at all due to its wonderful hosts!
    It's early in the year, but Marina's "Do me a Favour" assessment of Harry, a contender for Hyde and Osman's coldest moments 2024. Even Richard was blown away!

  • @claudiamueller5475
    @claudiamueller5475 Před 3 měsíci +1

    I am a graphic designer in my fifties,.. the AI part rang a bell, this is how I felt when graphic design slowly became something everyone could do. First it was a student in some far away country, then templates and now it’s AI.

  • @TheRavenEffect
    @TheRavenEffect Před 3 měsíci +10

    Well that was depressing….😢

    • @TheOneTrueKit
      @TheOneTrueKit Před 3 měsíci

      Remember, this isn’t factoring in what the audience wants. Marvel and DC didn’t see the Super Hero fatigue coming and they’ve been throwing money pumping out stuff no one wants for years now :)

  • @tiredhippo82
    @tiredhippo82 Před 3 měsíci +10

    The games industry is an example of how damaging ai can be, these entertainment companies won’t make much money when no one has jobs to pay for them

    • @joetrent4753
      @joetrent4753 Před 3 měsíci +1

      The same goes for many creative industries.

    • @tiredhippo82
      @tiredhippo82 Před 3 měsíci +1

      @@joetrent4753 that’s true, but the games industry seems to be affected quicker than other entertainment industry’s. There are other issues as well as AI, but last year had record breaking job losses…which have been surpassed already this year so I think they’re providing a glimpse into the dark future of other industries.

    • @hatjodelka
      @hatjodelka Před 3 měsíci +1

      I was very surprised to learn that when Grand Theft Auto was a purely Scottish business it employed less than 700 people. It is not the massive employer I first thought.

    • @TheDandonian
      @TheDandonian Před 3 měsíci

      The games industry announces record breaking job losses every few years and has done for decades. It's mostly because the industry is built around Console Cycles. The first movers on consoles often capture the market, then saturate it with sequels, making it difficult to raise funding for new IP. Recent business models such as Freemium, Games-as-a-Service (GaaS) along with packages like Microsofts Game Pass, have made it extra challenging for creators to raise investment mid cycle.
      AI advancements will actually result in more games being commissioned, given that it significantly lowers the investment needed. This is a long overdue correction, in an industry that has seen costs spiral out of control. Instead of needing a 300 developers for 4 years, you can now make the same product with 30 people in less than a year. This is wonderful for gamers because developers can financially justify making niche products, rather than trying to be the next Fortnite.
      @ippo82

    • @wonderrob3225
      @wonderrob3225 Před 3 měsíci +1

      I've worked in games and animated films for all my long life. A.I will NEVER replace the human heart or our ability to connect with other human hearts. One day , robots and computers will replace us entirely. Thats what we humans do. we replace our biological reality with technology. We started this long ago when we went into a cave or other dwelling to avoid the rain.

  • @andybrice2711
    @andybrice2711 Před 3 měsíci +6

    Acceleration of AI won't necessarily be limited by the manufacture of chips. Because there are various optimizations we might discover to make the algorithms more efficient. At the moment we're largely just brute-forcing the calculations.

    • @andybrice2711
      @andybrice2711 Před 3 měsíci +2

      It's also not quite true to say that AI cannot create new ideas. Interpolation of data is easier, but extrapolation is also possible.

  • @lspudpage
    @lspudpage Před 3 měsíci

    Awesome podcast/show, love you both. I'm so shocked that at time of writing (3 days after release), this episode has had 16k views but only 517 likes (including mine), why are people not showing their love with a simple like click?? Please never stop making this podcast, you both chat about such interesting topics!

  • @wonderrob3225
    @wonderrob3225 Před 3 měsíci +3

    I am an animator and painter i know how to do things and to speak from my heart. A.I will never gain a heart or even fake having one

  • @tomleigh7478
    @tomleigh7478 Před 3 měsíci +2

    Marina. Oh what a woman. Measured, intelligent and passionate.
    Please do more of what you did on this one re Meghan and Harry. It's refreshing to hear no holds back opinions. Only when the argument has substance. Which Marinas did.
    I'll defo watch more and more if there keeps on being no displays of sitting on fences
    Could have been put better but the gist is there.
    Oh the Markels. Such tools. Hope their longevity is as short as you predict

  • @teeambird2079
    @teeambird2079 Před 3 měsíci +3

    I think it’s easy to underestimate how much “details” matter to clients, business owners and consumers. Lots of arguments including Richard’s say: well if it’s cheaper then companies will just settle for what AI spits out and be happy because they’re saving so much money. Nobody questions if the actual consumers would settle for it, people vote with their wallets and their viewership. the bar for creative work has never been higher, so as impressive as the videos are, they’re not perfect, and I have a feeling it’s reaching the limit of its progression S curve. Since there’s only so much human made content it can draw from, originality is the biggest hurdle. So far ai has only been useful to me in loose concepting. It cant incorporate things like logos yet, move things with specific value (pixel fucking in general), can it generate audio? Or powerful render options like multi pass EXR that are essential for tweaking? In my experience you can’t tweak anything in ai it just comes out different every time which is a huge problem for continuity and iteration.

  • @maxdorey6713
    @maxdorey6713 Před 3 měsíci +9

    Can we talk about how AI tools are being used to create artistic content and taking enjoyable jobs and tasks out of our hands and simultaneously homogenising culture rather than, s being used to help us in medical research, perform menial tasks we want to be freed from, environmental issues and for the big problems we face, not to stop us making art and doing the stuff we enjoy when not doing menial tasks

    • @Nick_TV_Producer
      @Nick_TV_Producer Před 3 měsíci +3

      It's so bizarre that the plan was for robots to do the menial jobs and humans to do creative and fun things. How they hell has it worked out the opposite way round?! Speaking as someone who works in creative industries.

    • @maxdorey6713
      @maxdorey6713 Před 3 měsíci +1

      @@Nick_TV_Producer agreed! As someone who is also a designer for theatre film and TV, I appreciate the use of these tools but the wholesale creation of content without any human oversight makes me feel queasy

    • @TheMAU5SoundsLikThis
      @TheMAU5SoundsLikThis Před 3 měsíci +1

      Can you tell me how it’s doing the creative jobs? The human is promoting the AI to create. The human is the initial spark and idea. The AI is the assistant.
      It’s like Raphael or Michelangelo, they designed the paintings and their apprentices completed it for them. The only issue is the apprentices in this scenario are machines.
      The only hope is to embrace the technology and be the best at using it.

    • @maxdorey6713
      @maxdorey6713 Před 3 měsíci

      @@TheMAU5SoundsLikThis agreed, however, the risk I feel is when the ai assistant is used to skip the step of having a designer thinking through the project for something that has been created and then handed over as a design proposal. I've already seen client pitches that are just ai images and it has skipped the step of a designer or is unclear what the actual design needs - but I'm not against using it as a creative tool, in many ways it's a great boon to a workflow. I just think the difference is asking it to come up with and visualise ideas inelegantly rather than to be guided as part of a process

    • @teeambird2079
      @teeambird2079 Před 3 měsíci

      @@TheMAU5SoundsLikThis a text prompt in a box isn’t very creative though is it. You could write incoherent garbage and it spits out something beautiful

  • @wonderrob3225
    @wonderrob3225 Před 3 měsíci +3

    Rich people will do well. Poor people will do less well.

  • @Cycle5000Milesyorkshire
    @Cycle5000Milesyorkshire Před 3 měsíci +1

    Richard and Marina and usually so informed, but to think that AI will need to be able to do CHiPs and might not be able to advance without it seems blinkered, Jon and Ponch are surely replaceable 😂😂. Imagine though if that was the stumbling block for AI, the last one percent was they couldn't replicate CHiPs and everyone binned it cos of that!

  • @tburnip
    @tburnip Před 3 měsíci +4

    To richards chips comment for sora. The worrying thing is Moore's law "Transistor count doubles every two years", it's unlikely to slow down by a huge amount. The amount of extra compute nodes will platau but the compute power per node will continue to rise.

  • @woutervanr
    @woutervanr Před 3 měsíci

    Still need to watch Sound of Music as well. I finally watched "Spirited Away" recently. I fell into watching a lot of anime movies because of that. I can also heartily recommend "Suzume", "Belle", "Your Name", "A Silent Voice" and "Howl's moving castle".
    If you'd rather watch a series there are plenty of options there as well. I'm just done with "Violet Evergarden". Short but really good.

  • @dg8620
    @dg8620 Před 3 měsíci +1

    Just so long as AI doesnt churn out remakes and superhero movies, then they'll be more creative than Hollywood right now.

  • @highdownmartin
    @highdownmartin Před 3 měsíci

    Watched sound of music at Christmas. First time ever. Sawright Filled in some cultural references that I thought I knew and have had confirmed.

  • @mattheendpod2659
    @mattheendpod2659 Před 3 měsíci

    Would nano computers be the answer to the computational power problem?

  • @dominiccarter6625
    @dominiccarter6625 Před 3 měsíci +2

    Usually a fan of the podcast but the section on AI was thoroughly depressing.

  • @TheHoldenstein
    @TheHoldenstein Před 3 měsíci +1

    I’m calling it now. Obama for House of Games.

  • @JamesEvans2023
    @JamesEvans2023 Před 3 měsíci

    I just hope they find a really good working balance between AI and Entertainment production. I think it would replace a ton of jobs but it would get films done with pre-production so much faster, that's the real slow part of the projects is the concepts. I think it would do a ton of good work on the back end also with the editing part but I absolutely still need humans editing it.

  • @marquonuk
    @marquonuk Před 2 měsíci

    AI could be fun in cinema if they're completely open about using it and only use it with acting greats who have long passed on. A new film noir using an AI of Humphrey Bogart's image and voice integrated with current real actors would be fun (in a kind of 'Dead Men Don't Wear Plaid' merged actors style, but played for drama).

  • @wonderrob3225
    @wonderrob3225 Před 3 měsíci +1

    THE SUM OF HUMAN EVERYTHING

  • @RetroBytesUK
    @RetroBytesUK Před 3 měsíci

    AI is going to significantly impact production for YT content, particularly as YT is promising an AI tool for text to video generation. Stock Footage libraries that do very well out of YT channels currently will see most that business disappear overnight.

  • @scottcampbell96
    @scottcampbell96 Před 3 měsíci +1

    Someone should ask AI to replace Bill Cosby with Samuel L Jackson in the Cosby Show.

  • @billswifejo
    @billswifejo Před 3 měsíci

    Having just been to see ABBA Voyager, I can believe anything!

  • @GothamClive
    @GothamClive Před 3 měsíci

    I think the future will be "commercial movies", but with another meaning than today. Currently, companies ay a lot of money to have their products in big movies. When the costs of producing movies come down enough they will just have an AI produce movies that tell a story while very prominently featuring products. This will lead to a situation where some people will make movies to make money, while others make movies to show their products. The latter don't need to make money with the movies. They can offer their movies for free to cinemas and streamers. Who will have the upper hand when this comes to pass?

  • @TonyP_Yes-its-Me
    @TonyP_Yes-its-Me Před 3 měsíci +4

    I see people happily watching "This man looked in his garden, and you won't believe what he found!", Tiktoks, with obviously AI voice overs, and they don't seem to mind that it's obviously fake. They still watch the next obviously fake one.

  • @TheMAU5SoundsLikThis
    @TheMAU5SoundsLikThis Před 3 měsíci +2

    The only hope for anyone in the entertainment industry is to embrace the technology and develop new roles as the person who uses AI best.
    Also, the computing power is getting more and more powerful, look at quantum computers for example. I don’t think computing power will be a problem for the technology.

    • @TheMAU5SoundsLikThis
      @TheMAU5SoundsLikThis Před 3 měsíci +1

      People forget that AI needs to be prompted by humans. It doesn’t just create by itself.

    • @TheMAU5SoundsLikThis
      @TheMAU5SoundsLikThis Před 3 měsíci +1

      Also, in the way that vinyl became popular recently, so will the theatre, so film and tv actors will get more theatre work.

  • @cousinit796
    @cousinit796 Před 3 měsíci

    Love the podcast tho I do feel you're missing a key part of the entertainment industry, the video game market, given the comment on Harry's book selling more than anything ever, I'd be curious to see the sales between Harry's book and grand theft auto 5.

  • @bobbyladd
    @bobbyladd Před 3 měsíci

    I look forward to when you are able to watch a film and then watch it again but the AI changes it slightly each time - should you want that option. ie clothes change, or colours of vehicles, even names or a weapon used in a murder etc ..

  • @timothygraham4304
    @timothygraham4304 Před 3 měsíci +1

    Which came first? The rest is entertainment, or the rest is football? Also, the way Marina touches her face a lot while talking, which I do myself, reminds me of Gary Lineker rubbing his nose a lot while he talks. The first part was a genuine question, the second part was an observation, no offence intended, and don't change.

  • @chrisofnottingham
    @chrisofnottingham Před 3 měsíci +6

    Just to say that the point about AI training data being all the stuff already created by humans is all very well but it is exactly the same for current new human created content too. It doesn't appear in from a vacuum, it draws on the same accumulation of culture.

    • @axels9179
      @axels9179 Před 3 měsíci +3

      The difference is that for a human it is based on thought and ideas. Nothing is created in vacuum, but creating isn't just already nicking things and putting it together. The human hacks that just copy from others are almost always found out and get nowhere, and they times a million are basically what we get now with AI. You can go to any AI and tell it to "create" a bush, and they do an excellent job of mixing and setting a "new" bush together, but that is not comparable to the process of an artist drawing a bush. An artist knows what a bush is and what they want to express by their creation, an AI has no such concept - and that will exceedingly create more and more identical "new things" as they are still just stealing from the same pool of already created bushes.

  • @GuanoLad
    @GuanoLad Před 3 měsíci +1

    The problem isn't AI itself, it's how it's being used, and what it's being used for. It's taking the Human out of the Humanities.

  • @Arikayx13
    @Arikayx13 Před 3 měsíci

    We're headed towards tiered entertainment, where the top tier gets live performances and the bottom an infinite number of regurgitated AI episodes of old franchises.

  • @lakrids-pibe
    @lakrids-pibe Před 3 měsíci +1

    Imagine if Prince Harry writes 3 cozy crime stories set in the English countryside.

  • @ian1957ruth
    @ian1957ruth Před 3 měsíci

    Just thought of Politicians and AI is quite scary. Be afraid be very afraid.

  • @ianharding7828
    @ianharding7828 Před 3 měsíci

    Main issue of AI is paying for source material and the lawsuits pending over it.

  • @nicemandan
    @nicemandan Před 3 měsíci +1

    It makes you think where the boundaries of originality and inspiration lie. Aren't we all, to some extent, rehashing parts of previous works that have inspired us? And at what point is intelligence just smart recall and aggregation?
    I'd say AI is currently super fast aggregation masquerading as intelligence, but again makes you wonder where the intelligence boundary lies.

  • @DenkyManner
    @DenkyManner Před 3 měsíci +2

    This is the first podcast I've heard properly understand the impact AI will make, and isn't in denial trying to minimise how obviously incredible it is.

    • @ThePurpleCheesecakeZebra
      @ThePurpleCheesecakeZebra Před 3 měsíci

      it is incredible. but also devastating no just to jobs but the environment. those computers arent running on nothing. someone is having to burn a tonne of fuel just to make the silly little prompts people tell it on the internet. it will eventually require too much and people will realise its not great for the environment to just burn fuel on creating an actors face when we could just pay a hum an to do it

  • @SunburntHands
    @SunburntHands Před 3 měsíci

    I think podcasts are one of the media least vulnerable to the AI 'hollowing out'. My favourite podcasts are basically friends chatting about their opinions on a very niche topic. I have no interest at all in a synthesised version of that chat.

  • @mikey180211
    @mikey180211 Před 3 měsíci

    When the ai products become indistinguishable people will gravitate towards performances. Art media has already become so painfully hyper standardised that nothing has any human character and people are already gravitating towards less glamorously produced films. The AI revolution will push people further into this and we will see the emergence of innovative new art forms that showcase the role of the artist in the production of works. Something like Newton Faulkner's studio zoo. We may even see a surge in theatre performances.

    • @teeambird2079
      @teeambird2079 Před 3 měsíci

      I work for the company that did the Newton Faulkner interactive live stream concept for his Studio Zoo album. That was considered innovative at the time and in a few years there will be a growing appetite for human made content and interactivity to have a break from ai.

  • @petermoore9504
    @petermoore9504 Před 3 měsíci +1

    Iphone 15 is 11000 times faster than a Cray-1 supercomputer from 1975 which cost $7.9 million then.

  • @debbywillan5165
    @debbywillan5165 Před 3 měsíci

    Real lovers of film will hate this stuff.

  • @rustyfreaks91
    @rustyfreaks91 Před 3 měsíci

    There maybe a time when perhaps actors go back to theatre for people to enjoy an authentic human performance

  • @alangreenway6695
    @alangreenway6695 Před 3 měsíci +3

    And there will be a percentage of people that won’t want to watch, listen to or read any AI art, and just consume the old stuff instead- destroying all of human creativity. Yay.

    • @voulafisentzidis8830
      @voulafisentzidis8830 Před 3 měsíci +3

      I've been re-watching or discovering new old films/tv programmes for decades as to me, much of today's content lacks heart

    • @Cinephileofmany
      @Cinephileofmany Před 2 měsíci

      I think my worry is based on what I’ve seen over the last few years, where people tend to slope towards cheap convenience for entertainment. Some of us will still want to watch entertainment with real human touches to it, but many won’t care and will just consume product.

  • @alexalexis7899
    @alexalexis7899 Před 2 měsíci

    To the people looking forward to AI giving them a new found freedom to make films: that's the equivalent of looking forward to getting the best cabin on the Titanic. Just like you will be able to give birth to whatever you want so too will everyone else. Everyone. That's what's coming for us. What are we expecting that'll happen to the market in a scenario like this other than total collapse? Filmmaking has already reached the democratization level of writing - any mid level smartphone allows you to shoot and edit. That's our pen and paper. That's how we show and develop skill and craft. AI will just allow everyone who can't be bothered to leave their room to output whatever they want. It's like giving a synopsis to GTP, asking it to output a full length novel based on it, you tweaking it and calling yourself a writer. You are not a writer just like you'll never be a filmmaker.

  • @user-ol3xe5fz4u
    @user-ol3xe5fz4u Před 3 měsíci

    just found out Richard osmans older brother was in a 90s indie band....

  • @nickfosterxx
    @nickfosterxx Před 3 měsíci

    My big worry about *all* the generative AI material is that so much of the training material is from western and more particularly American culture and mores. Partly because of the overwhelming volume, partly because of the biases of the US creators. Add to that the danger of a 'smearing out' and averaging of global source materials and I could see us smothered by derivative and predictable offerings where it gets even harder to find the gold amongst the chaff.
    Take for example the totality of American movies - invariably involving violent death, super-heroic solutions, or psychopathy, or all three. And predicated on an individualistic culture that gives us eg Breaking Bad - dependent on dysfunctional gun laws, drug policies, and health care. No more, thank you.
    Perhaps on the flip side, when everyone is able to make a feature film in their bedroom, complete with unique music, then other genres and perspectives from every continent will be able to raise their profile.
    One can only hope, but I'm not optimistic. What lessons can we extrapolate from the already mature democratic revolutions in book and music publishing?

  • @Tom-qb1rj
    @Tom-qb1rj Před 3 měsíci +1

    Someone sounds like a bit of a royalist in this

    • @spooony2714
      @spooony2714 Před 3 měsíci +2

      Perhaps, but disliking Harry and Meghan and the Royal Family aren't mutally exclusive. Harry and Meghan fighting the royal family doesn't mafically make them talented or interesting.

  • @gcrosheffielduk
    @gcrosheffielduk Před 3 měsíci

    What will the ‘media’ talk about when all the ‘celebs’ are replaced by AI? 🤔

  • @DSQueenie
    @DSQueenie Před 3 měsíci

    24:42 At least with Harry book the first half had some very juicy details about his life and relationships. The kind of detail that we would have never learned had he not deigned to share them. The second half was a just an attempted rebuttal of every bit of minor tittle tattle that has come out about his wife and to a lesser extent Harry himself.

  • @OnlyOneTubing
    @OnlyOneTubing Před 3 měsíci +3

    A.I will be dull and won't get nuiances. This is the end of any kind of Art.

  • @richmaniow
    @richmaniow Před 3 měsíci

    We could well be living in the last decade before the age of the intelligent machine.
    It would be like going back to the 1900's when the main form of road transport was still the horse and carriage with just a handful of motorcars on the road.
    Then just 20 years later all those millions of horses had gone for good to be replaced by the vehicles powered by the internal combustion engine and the world was never the same again.
    AI is going to cause a huge upheaval to millions of livelyhoods.
    The question is whether we'll see new jobs emerge to replace those lost..

    • @nevango0690
      @nevango0690 Před 3 měsíci +2

      I don't think we will, and that's what absolutely terrifies me

  • @pottero6
    @pottero6 Před 3 měsíci

    You say everything in the middle will be overwhelmed by AI, but surely only if we let it. Has anyone stopped to ask whether there's any appetite from audiences to see movies entirely produced by AI? Maybe I'm naive, but I think that beyond the initial intrigue, you might find a lot of audiences gravitate away from the middle stuff and towards either the prestige, high-end stuff or towards the edgy, fringe, counter-cultural stuff.
    We talk about AI taking over culture as if it's inevitable - surely it doesn't need to be. Otherwise, it's an extremely depressing future for 99.99% of us, where we're basically consigning the concept of art to the dustbin for as long as humans are still around, while the vast majority of people mindlessly consume whatever garbage AI throws out. I'd rather hope and believe that human creation is more resilient than that!

  • @michaelrobson3460
    @michaelrobson3460 Před 3 měsíci

    Digitising animation didn't kill animation?

    • @dazpatreg
      @dazpatreg Před 3 měsíci

      Yes but the thing is the animators just switched in most cases from classic animation to digital, they were still needed. Plus the writers and storyboarders to come up with the ideas. And not to mention voice actors. AI renders the vast majority of those redundant

  • @1000whispering
    @1000whispering Před 3 měsíci

    In the gaming industry the middle is doing quite well. Because the high end is overpriced and often broken on release despite their cost.

  • @PazLeBon
    @PazLeBon Před 3 měsíci

    i prefer him on house of games

  • @Neddoest
    @Neddoest Před 3 měsíci

    Marina and I both literally gasped when Richard said he’d just watched The Sound of Music for the first time. Lol

  • @cybergornstartrooper2157
    @cybergornstartrooper2157 Před 3 měsíci

    If the movie industry thinks it can control this thing they are dreaming. Eventually we will get to an app on your phone like CZcams where you just type in what you want to watch and AI will generate it.

  • @debbywillan5165
    @debbywillan5165 Před 3 měsíci

    If you hate IA start going to the theatre.

  • @Eis_Bear
    @Eis_Bear Před 3 měsíci

    30:09 The Bible is non-fiction? You'd be hardpressed to find anything more outlandish.

  • @australiainfelix7307
    @australiainfelix7307 Před 3 měsíci +1

    The truly creative should fear nothing.

    • @SunburntHands
      @SunburntHands Před 3 měsíci +2

      Even absolute creative geniuses need some sort of economic framework in which to exist. The geniuses of the last few centuries that we can name had patrons, or they had enough money and connections to get into the right institutions so they would be recognised. If there is no way for a genius to be found amongst the 'good enough to reliably make a profit with minimal financial risk', then they'll starve along with the mediocre.

  • @EasyTigerQuiz
    @EasyTigerQuiz Před 3 měsíci +1

    Unpopular opinion - Top Gun is rubbish. Top Gun Maverick too - it’s basically a remake. Both are so heavily backed by the US military they are not much more than recruiting films.

    • @DSQueenie
      @DSQueenie Před 3 měsíci

      Basically a remake? The sequel is much more PG13 than the original and is less about a young hot shot growing up and more about an old man having one more hurrah.

  • @Robalogot
    @Robalogot Před 3 měsíci

    AI is going to destroy a lot of creative industries from the bottom up. We used to receive 20-30 portfolios a week about a year ago, today we're at 2000... AI will not overtake top level talent, but it won't need to... It will just reduce the signal-to-noise ratio, so people won't have the ability to find quality anymore. Another problem is that it takes away the already limited source of income of young artists honing their craft, music venues are using AI for their posters, small organizations are no longer paying a young artist to get a logo designed, ...
    AI is not good enough yet, sure, but if you're able to produce 1,000,000 books by a click of a button and you can throw it in the same pool with "real" writers, you just killed any discoverability. Creating art will become a luxury only available to the rich.

    • @nevango0690
      @nevango0690 Před 3 měsíci

      Portfolios of what?
      Just out of interest

  • @avalonsunday
    @avalonsunday Před 3 měsíci

    Ok maybe I'm dense here but with the limited amount of computational power available to AI, Wouldn't medical research, food supply, defense, climate change mitigation be more fruitful than entertainment ? Asking for a friend

  • @voulafisentzidis8830
    @voulafisentzidis8830 Před 3 měsíci

    This explains my diminishing interest in films.

  • @akhil090579
    @akhil090579 Před 3 měsíci

    this is technically incorrect AI will only scale to a point then it will become more efficient

  • @ennesshay5040
    @ennesshay5040 Před 3 měsíci

    Make EVERYTHING A.I. After all - WHO needs politicians ? WHO needs Hollywood Execs ? WHO needs C£O$ of any kind ? WHO needs employees or PAYING customers ?!!!!!!!

  • @nickrobertsN7
    @nickrobertsN7 Před 3 měsíci

    I suspect we are going to need AI to legislate for AI. Us ugly bags of mostly water are not going to be sufficient and fast enough. Should already be in place but governments eh.

  • @daviebananas1735
    @daviebananas1735 Před 3 měsíci

    I really don’t understand how people like Marina have the energy to dislike Harry and Meghan so much. They’re just a couple of rich celebs who decided the toxic British royal family merry go round was not what they wanted for their family. Good riddance and good luck. Not quite sure how they became this ubiquitous villain couple.

  • @mrchuffy6535
    @mrchuffy6535 Před 3 měsíci

    I am so worried about the tv and movie industry being replaced by AI, keeps me awake at night.
    Until it perfects sarcasm I think I wont get replaced though.

  • @michaelrobson3460
    @michaelrobson3460 Před 3 měsíci

    Sooo...
    In the 40's and 50's kids were dumped, on a Saturday morning, in the 15 cinemas in every city and the single cinema in every town to watch double bills of flash gordon, the lone ranger some pathe news for the grown ups, cartoons, then a western or a wrestling movie.
    All cheap American content .
    Then TV took over with zero content but a captive audience, because the newsreel cinemas had gone bust.
    Now, conventional TV has the same problem.
    As the streamers tell you , they've got what you want.
    So, traditional TV is about to go the way of newsreel and we will get our news from comedians?
    The broadsheets survived all of this and may continue to make a living telling us we need to watch the thing on the platform we don't have bcoz every one they know is talking about it and it has this year's must have bra and or socks in it.

  • @richardcarroll9489
    @richardcarroll9489 Před 3 měsíci

    Hmmmm. OK, it's a podcast - but you've gone to all the effort (and expense?) of shooting it - and yet the camera angles (positions in the studio, rather than the actual angle) for the singles are DREADFUL.

  • @PtolemyJones
    @PtolemyJones Před 3 měsíci

    If the crap the 'creative humans' is the best they can do, AI can only be an improvement.

  • @3allz
    @3allz Před 3 měsíci

    Lots of fear mongering and negative press around AI that reminds me of the dawn of the internet. Think of all the jobs that were made redundant by the rise of the internet - we lived in a physical and analogue world and then ponder the amount of jobs CREATED by the internet, 90% of which you couldn't even conceive before the internet. AI will be the same - Yes, people will lose jobs but most likely for the better (removing tedious/repetitive/brain dead jobs) and countless new positions will arise for people to fill.

  • @andy2950
    @andy2950 Před 3 měsíci +3

    The porn industry will be the first to make money from this AI.

    • @mattheendpod2659
      @mattheendpod2659 Před 3 měsíci

      Always the driver of new technology.

    • @nathanadler6991
      @nathanadler6991 Před 3 měsíci +1

      @@mattheendpod2659 Always the first to penetrate a new area.

    • @joetrent4753
      @joetrent4753 Před 3 měsíci

      There already is AI porn and even in it's very crude form, people are still enjoying it.

  • @ThePurpleCheesecakeZebra
    @ThePurpleCheesecakeZebra Před 3 měsíci +1

    at some point someone will realise the devastating environmental impact. coupled with the lack of hum anity and ability to promote through chat show appearances. there is no AI generated comedian who is able to go on would i lie to you to promote their latest standup show. there is no AI author going on Graham Norton to tell everyone why they should buy the book. or a behind the AI scenes clip of Ai mcAIngton slipping up on lines. or a youtube video of them answering audience questions.
    AI isnt gonna win in the art and entertainment industry because its about so much more than just the product itself. there is a reason people like it when a tv show says "based on real events". people will be distrusting of AI, realise the negative environmental impacts and mourn any loss of real human people being entertaining.

  • @AndrewRoberts11
    @AndrewRoberts11 Před 3 měsíci

    The moment AI is "Good enough" Hollywood, and its Studios, are dead! A secure server farm, in a tax haven, will be penning the scripts, story boarding, and on the OK of the likely still human Producer, rendering HD movies, and within a few hours, rather than years, streaming content to the millions of paying punters, to view on their 80" TV's.

  • @aminostruth3494
    @aminostruth3494 Před měsícem +1

    NPC podcast for NPC's.

  • @michaelt8682
    @michaelt8682 Před 2 měsíci

    is this why some of the jokes i adverts are so poor? anyone try and sit through the sponsored adverts in big brother. the jokes are so poor they don't even make sense

  • @Storm1312
    @Storm1312 Před 3 měsíci +1

    AI makes content, not art.

  • @billybotany
    @billybotany Před měsícem

    I think I'm willing to consume "unartistic" content. But I'm unwilling to forego things made by human hands. I have no interest in watching something, no matter the quality, that had no human mediation.

  • @hegzneptune7327
    @hegzneptune7327 Před 3 měsíci

    This is a fad...AI generated art won't dominate in the way you are suggesting.
    It's just an updated version of CGI...you need to chill.

    • @swordblaster2596
      @swordblaster2596 Před 3 měsíci +2

      Keep telling yourself that. When was the last time you watched a new hand drawn animation?

  • @davelangford2439
    @davelangford2439 Před 3 měsíci +1

    The lack of chemistry between the presenters is really painful to watch

    • @nevango0690
      @nevango0690 Před 3 měsíci +1

      I don't know, I reckon they have pretty good chemistry

    • @davelangford2439
      @davelangford2439 Před 3 měsíci

      @@nevango0690 I find it really, really awkward. I like both of them, I just don't think they work well together. Each to their own I guess!

    • @nevango0690
      @nevango0690 Před 3 měsíci

      @@davelangford2439 of course

  • @TheMAU5SoundsLikThis
    @TheMAU5SoundsLikThis Před 3 měsíci

    Please stop talking with such certainty about something you don’t know much about - with respect to AI.