What is a Mass MARKET? MASS Marketing Explained | How to approach a market

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Mass marketing is a strategy where a company promotes its products or services to a broad audience without targeting specific segments. Instead of tailoring marketing efforts to individual customer groups, mass marketing aims to reach as many people as possible with a standardized message. This approach often involves using mass media channels such as television, radio, print, and online platforms to broadcast the marketing message to a wide audience.
While mass marketing can be an effective way to reach a broad audience and build brand awareness, it's essential to recognize that it may not be as targeted or personalized as other marketing approaches such as niche marketing or segmentation.
However, when executed effectively, mass marketing can help companies reach a wide audience cost-effectively and generate significant brand exposure and sales.

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